This research project investigates the impact of marketing strategies on achieving competitive advantage, focusing on a case study of Iceland Ltd. The introduction highlights the crucial role of marketing strategies in business growth and reaching target audiences. The research aims to determine the effect of marketing strategies on gaining a competitive edge in the marketplace. The objectives include identifying the uses of marketing strategies, determining the significance of competitive advantage, evaluating the relationship between marketing strategies and competitive advantage, and recommending marketing tools. The data analysis section presents findings on the effectiveness of marketing strategies, customer satisfaction with products and services, the helpfulness of marketing strategies in gaining a competitive advantage, effective measures to attract customers, types of marketing strategies, the role of online marketing, customer purchasing frequency, and the need for improvements in existing products and services. The conclusion synthesizes the findings, emphasizing the importance of marketing strategies in achieving high competitive advantages and recommending new product development strategies. The report is based on a Pearson BTEC HND Business assignment, demonstrating the practical application of marketing principles.