MIS Report: Competitive Advantage and Information Systems for Business

This report examines the role of Management Information Systems (MIS) in achieving competitive advantage within a business context. It highlights how businesses can leverage information systems to create value for customers, particularly through lower prices and enhanced services. The report emphasizes the importance of information as a dynamic resource and its impact on key competencies, strategic lines, and overall performance, especially in relation to Customer Relationship Management (CRM). The discussion includes the evolution of MIS and its impact on how businesses and managers view information, emphasizing the need for continuous innovation to stay ahead of competitors. The report also mentions the significance of Return on Investment (ROI) as a measure of success in relation to business strategies enhanced by MIS.

Running head: MANAGEMENT INFORMATION SYSTEM
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Management
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MANAGEMENT INFORMATION SYSTEM
Competitive advantage in management information system
Competitive advantage in management information system stems from the ability of a
firm to be able to create value for their customers. Superior value comes from a set up that
offer lower prices than their competitors and the customer is willing and able to pay for the
services (Laudon, & Laudon, 2016).
Management information system evolution has changed how businesses and
managers view the role of MIS. Information value is now readily recognized. It is moreover
recognized that information is a form of a depreciating asset and therefore should be treated
as a resource that a business should use to help it in operations.
The business can utilize information management systems in the identification of how
information should enhance key competencies in business. Due to the dynamic consumer
behavior, a business should not be static an needs to evolve and consequently be innovative
for them to position themselves above competitors (Mao, Liu, Zhang, & Deng, 2016). The
return on Investment (ROI) is linked to business strategic lines enhanced by MIS and overall
performance utilized in client Relation Management(CRM).

MANAGEMENT INFORMATION SYSTEM
References
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
India.
Mao, H., Liu, S., Zhang, J., & Deng, Z. (2016). Information technology resource, knowledge
management capability, and competitive advantage: The moderating role of resource
commitment. International Journal of Information Management, 36(6), 1062-1074.