Management Project Deliverables on Decision Making for Business

This report presents a comprehensive analysis of a management project focused on decision-making. It begins with a balanced scorecard outlining objectives, measures, initiatives, and action items across financial, customer, internal process, learning, and growth perspectives. The report then explores considerations for maintaining competitiveness, emphasizing product differentiation, continuous improvement, and competitive policies. A marketing competition assessment is conducted, highlighting the challenges of a highly competitive market and the importance of customer feedback and target segmentation. The primary factors influencing decisions, such as customer satisfaction, strategic management, and the need for competitive policies, are discussed. The report also offers suggestions for resolving disputes, emphasizing the importance of understanding opposing viewpoints and employing negotiation. Finally, a plan for evaluating the global marketplace is proposed, focusing on financial stability, customer purchasing power, technological training, and the use of product life cycles and marketing mix strategies to gain a competitive edge. The report includes references to relevant academic sources.

Running head: MANAGEMENT
PROJECT DELIVERABLES ON DECISION MAKING
Name of the student:
Name of the university:
Author note:

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Table of contents
Balanced scorecard.....................................................................................................................2
Considerations for remaining competitive.................................................................................2
Marketing competition assessment............................................................................................3
Primary factors leading to the decision......................................................................................3
Suggestions for disputes to the position.....................................................................................4
Plan for evaluation of the global marketplace in future.............................................................4
References..................................................................................................................................5

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Balanced scorecard
Objectives Measures Initiatives Action items
Financial: To
increase the market
shares by 15%
To increase the sales
revenue by 5%
Acquire social
media marketing
Software, privacy
cookies and policies
Customer internal
process: To place the
focus on the tech
savvy customers
with high spending
power and ability
Acquire the
technique of pay per
click advertising and
rating systems
Rating the visitors
on the websites and
the social
networking
platforms
Prepare budgets for
purchasing the
tracking devices
with sensors
Learning: To
provide technical
training to the staffs
and managers
Taking post training
tests
Scoring the
performance of the
employees and
managers
Conducting
meetings for
preparing the
training programs
and preparing
budgets
Growth: To assess
the effectiveness of
the strategies of
product
diversification and
differentiation
through product life
cycle
Graphical
representation of the
product life cycle
Analysis and
interpretation and
estimations for the
anticipated findings
Evaluation of the
findings through
meetings with the
board panel
Table: Balanced scorecard for the company
(Source: Created by the author)
Considerations for remaining competitive
Product differentiation and diversification are a means for expanding the customer
rates. Using continuous improvement strategies would be effective for imbibing innovation
within the products and services. According to Kerzner, (2017), hiring the members of
research and development team would be a planned and reasoned approach for organizing the
operations according to the requirements. Along with this, competitive policies would be
seem to be beneficial for maintaining fairness in the operations. The bargaining power of
buyers and suppliers is crucial for the company to influence their purchasing decisions and
power. Apart from this, consideration is also to be proposed for the threat of substitutes and
the new entrants, which can compel the company to encounter instances like that of customer

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turnover, adding vulnerability into the market position (David & David, 2016). This situation
can be handled through the construction of effective retention strategies like advertising
campaigns.
Marketing competition assessment
The market chosen is highly competitive, as it is perfect competition. Threat of
substitutes and new entrants is high, which possess the risks in terms of quality. For catering
to the specific needs, demands and requirements of the customers, feedbacks are to be
collected, which would be effective for assessing the effectiveness of the market position. As
there are infinite buyers and sellers, there is a need for target segmentation, so that focus
improves on the business operations. Along with this, Castellucci and Podolny, (2017) is of
the view that segmentation is also effective for improvising on the sales revenue and profit
margin. Pricing factor is an important issue in this context. At the initial stage, premium
pricing can be adopted for increasing the trafficking of the audience towards the brand image.
However, sales demand forecasting can be effective for measuring the balance in the supply
and demand. This estimation would be effective for measuring the effectiveness of the prices
and the strategies in terms of maintaining the competitive edge as that of the competitors.
Primary factors leading to the decision
The major factor leading to the decision is that of the customer satisfaction and
wellbeing. The more customer oriented is the business, the more would be the satisfaction.
Strategic management is preferred in terms of systematizing the activities according to the
needs, demands and requirements of the clients and customers (Gu 2016). Analysis have led
to the conclusion that forecasts and estimations are needed in terms of exposing tactful
approach for achieving trust, loyalty and dependence from the clients and customers. The
decision of implementing competitive policies arose due to the increase in the cases of

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conflicts and discriminations. These policies would attain values if the standards and
protocols are maintained by the company in the enforcements.
Suggestions for disputes to the position
First of all, I would consider the opposition as natural with the business operations. I
would take the opposition as a chance for improving the personality. I would indulge in
meeting and session with the person for gaining an insight into the mind-set and the
circumstances, which compelled him to display opposition. Face to face sessions would be
effective for assessing his thinking skills and judgemental capabilities. As per the arguments
of Sproten et al., (2018), analysing the personal traits of the person would help me to detect
the circumstances, which can worsen in the upcoming financial years. I would ensure that
best possible negotiation means are adopted for settling the disputes. As stated by Hazrul and
Pandit, (2016), this approach would be effective for averting the issues of conflicts,
discrimination and harassments, indicative of earning trust, loyalty and dependence from the
clients and customers.
Plan for evaluation of the global marketplace in future
Consideration of the objectives in all of the parameters of financial, customer internal
process, learning and growth would be effective for planning for the additional changes
needed for improving the standards and quality of the services. Increasing the market shares
would add stability in the market share, which possess flexibility towards penetrating into the
foreign markets. Janssen, van der Voort and Wahyudi, (2017) opines that the target market of
customers with high purchasing power parity is effective in terms of expanding the sales
volume. Technological training would be a planned and reasoned approach for improving the
efficiencies in the operations. Product life cycles and marketing mix would also be important
for judging the effectiveness of the strategies to achieve higher competitive edge than the
competitors (Sharma, Tam & Wu, 2018).

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References
Castellucci, F., & Podolny, J. M. (2017). The dynamics of position, capability, and market
competition. Industrial and Corporate Change, 26(1), 21-39.
David, F., & David, F. R. (2016). Strategic management: A competitive advantage approach,
concepts and cases. Pearson–Prentice Hall.
Gu, L. (2016). Product market competition, R&D investment, and stock returns. Journal of
Financial Economics, 119(2), 441-455.
Hazrul, N. M., & Pandit, A. (2016). Gradual or rapid global product rollouts?: A review of
concepts, propositions, and future directions. The Journal of Developing Areas, 50(1),
389-405.
Janssen, M., van der Voort, H., & Wahyudi, A. (2017). Factors influencing big data decision-
making quality. Journal of Business Research, 70, 338-345.
Kerzner, H. (2017). Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Sharma, P., Tam, J., & Wu, Z. (2018). Challenges and opportunities for services marketers in
a culturally diverse global marketplace. Journal of Services Marketing. 8(1), 120-150
Sproten, A. N., Diener, C., Fiebach, C. J., & Schwieren, C. (2018). Decision making and age:
Factors influencing decision making under uncertainty. Journal of Behavioral and
Experimental Economics, 76, 43-54.