Competitive Advantages of Coca-Cola: Strategies and Recommendations
VerifiedAdded on 2020/04/01
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AI Summary
This report provides an analysis of The Coca-Cola Company's competitive advantages in the global market. It examines the company's strategies, including its strong brand recognition, financial resources, and distribution network. The report highlights Coca-Cola's tangible and intangible resources, such as its financial assets, technological advancements, and human resources. It also discusses the company's capabilities, including its ability to build infrastructure, develop training programs, and implement effective advertising strategies. The report identifies the company's need to diversify its product portfolio and focus on the non-carbonated beverage sector to remain competitive. The analysis underscores how these factors contribute to Coca-Cola's top position in the beverage industry, while also acknowledging areas for improvement. The report concludes with recommendations for future growth and sustained market leadership.
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