A Comparative Report on Competitive Advantages: BMW and TOYOTA

This report provides a comparative analysis of the competitive advantages of BMW and TOYOTA, focusing on key business functions such as human resources, pricing, supply chain management, brand value, and marketing. The report examines how each organization positions itself in the market and responds to market changes, including market segmentation strategies. It also covers the importance of HR departments, pricing strategies, supply chain efficiency, and brand value in enhancing market share and overall business performance. The report emphasizes the significance of adapting to market demands and leveraging marketing strategies to attract customers and improve business outcomes. The analysis highlights how both companies employ different approaches to target specific market segments and achieve growth. Overall, the report offers insights into the strategic decisions that contribute to the competitive success of BMW and TOYOTA.

Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
1. Organisation position in competitive advantages...................................................................1
2. Organisation different and respond to the market...................................................................4
CONCLUSION................................................................................................................................5
REFERENCE...................................................................................................................................1

INTRODUCTION
Business operation is one of the most important part in working environment. In this
context, report assists to focus on human resources' department, finance and marketing function
used in organisation. It is most important to cover each and every function to improve and future
development (Jones and et.al., 2016). This report is based on two different organisations: BMW
and TOYOTA. This company basically located in united kingdom and provide services in auto-
mobile sector. On the other hand, price and supply chain are the most important factors as well
as help to increase the brand value in market. Furthermore, it covered responded market structure
is most important and kind any modification as per the demand of the client in marketplace.
MAIN BODY
1. Organisation position in competitive advantages
In this context of use is to be focal point on competitive position is most crucial and kind
some modification as per the need of consumer in securities industry. It is focused on
competitive position in market and strategy is to be used is assistance to indefinite quantity the
market share in work place. On the other hand, competitive strategy is very crucial that help to
increase the market share (Jones and et.al 2016). In marketing condition of to organisation is
most important and make some changes in working environment. It may include market structure
of the organisation is help to minimax external working environment. Organisation position is
useful in enhancing the market condition and other factors to improve internal and external
working environment. In this context, focus on many factors such as competitive position is used
many factors are as follows :-
 Human resources' department: - In this context, HR department is very significant for
each and every organisation. It helps in managing internal working environment and
solving any problem related to worker inside workplace as well as resolving conflict
between them. On the other hand, Human Resources Management (HRM) plays a vital
role in recruitment of new staff as per the condition in on the job surroundings (Debnath
and et.al , 2016). In this way, BMW organisation focuses on HR department for
improving internal working condition. It helps in managing work successfully and
improving the growth rate in market as well as increasing customers. Human resources'
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department is most important and help to each and every organisation employees and
provide training for future development of organisation.
 Pricing: - It is one of the least crucial portion in working environment. Price is assistance
to manage modification and decrease the maturation rate in marketplace. When pricer is
set to then product in market, it is help to increase the market share, if price is not
according to the products, it is springiness perverse impinging on marketing condition
and decrease the market share. To decide price as per the need of the customer and
market share. It is help to increase and decrease maturation charge per unit in securities
industry. On the other hand, price is help to attract more number of customer in market
(Guida and et.al 2017). On the other hand, price is set increase and decrease the level of
performance in market.
 Supply chain: - In supply chain management is involved movement of good and services
and storages of row material or work in process inventory is most important sector. It is
assist to negotiate the maturation charge and finish goods. In this discourse, supply chain
is most important and help to find out the inventory level and row material level in
working environment. In this way reduce the level of stock list is most all-important and
manage growth rate in market. In supply chain direction oversight of worldly, message,
and finances as they determination in a procedure from provider to manufacturing
business to jobber to retailer to user. On the other hand, finance is most important sector
and mange the growth rate in market (Xiong, King, and Du ., 2016). With the help of
proper finance arrangement is most important and help to manage work in organisation.
In this way finance is a backbone of internal and external working environment. It is
assistance to manage growth rate and improve working condition in market. Supply chain
direction is assistance to coordinating and integrating the flow of both organisations.
 Brand value: - In this context, brand value is most important and manages brand in
market. It is top be focus on value of brand is depend on the market condition and
increase the market share. Brand value is to be focus on value of brand as per the need of
the customer and market value. It is assist to generate high revenue in market and
alteration the activity stock. It is help to manage the internal and external working
environment and improve market value of that particular brand (Xiong, ., King, and Du, ,
2016). To increase the brand value in market is give positive impact on performance and
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use great people to increase the brand value in market. In this manner use strong trade
name position is help to give feedback to the customer. It is activity to improve the brand
value and increase the target market. On the other hand use some strategy is help to
increase the brand value and increase number of customer. BMW is target market value
and use specific market to increase the brand name and improve working environment.
The value of the brand is depended on the customer and other factor to increase the
market share.
 Marketing :- Organisation is to be focus on more and more marketing and increase brand
in market. Marketing is most important part and improve the customer and increase
market network. In this context marketing is buying and selling of good and services in
market (Turner, and et.al 2016). It incudes promotion activity or advertisement use in
marketing. It is assistance to negotiate the maturation rate and improvement in internal
and external working environment. Use more and more promotion is help to increase the
market share and improve extraneous practical surroundings. In this way, more and more
packaging is one of the least crucial to indefinite quantity the market share and make
some changes as per the need of the consumer in market. With the help of proper
marketing is give positive response and help to increase market share of the organisation.
On the other hand, marketing is help to improve the condition of the organisation in
market and make some changes in working environment. It is help to attract more and
more customer in market and help to manage the growth rate and future development in
market.
Every so much benignant of factor is most important and help to increase the market share and
make some changes as per the need of the organisation. Human resource department is focus on
internal working environment and supply chain and price is to be focus on external working
environment. Supply chain is focus on row material to provide finished goods in market. It is
give positive impact on internal and external working environment (Anisimova and et.al ., 2015).
To set price as per the need of the customer value. Demand and price give inverse relationship in
market, demand increase to fall in price and price is increase. Demand will be reduce in market.
It is give direct impact on product and other sector. On the other hand value of brand is most
important and sort happening as per the demand of the client in marketplace. In this context
marketing is buying and selling of good and services in market. It incudes promotion activity or
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advertisement use in marketing. It is assistance to negotiate the development rate and
improvement in internal and external working environment.
2. Organisation different and respond to the market
In marketing environment is to be focus on different market condition and make some
changes as per the need of the customer. In marketing environment organisation is looking in
different way, because use marketing strategy and indefinite quantity the market share in
organisation. It is give new strategy to increase the market share and organisation is help to
improve the market condition. In this way, BMW and TOYOTA both organisation is focus on
indefinite quantity the number of customer in market. To changes in market or to respond the
market condition is use proper strategy and increase the market value. To be focus on market
segmentation is most important part in working environment (Gehani and et.al 2016). To
increase number of new customer is give positive response to increase the market share wand
make some changes as per the need of the market. In market segmentation is focus on target
new customer in market and increase new market opportunities. In this way, some most
important factor is give customer and competitor is most important to increase the market share.
Use new strategy to increase the market share and improve growth rate in market. It is to be
focus on local trade and chamber of commerces and local authority is most important to increase
the number of customer in market.
In upcoming years is to be focus on new strategy and increase the market share. On the
other hand, new market and new polices is give positive impact on growth rate and make some
changes in internal and external working environment. To move into new market is give positive
impact on it and increase the market condition to improve working environment. Brand value is
to be focus on value of brand as per the need of the customer and market value. It is help to
generate high revenue in market and increase the market share (Lalicic and et.al 2018). It is help
to manage the internal and external on the job surroundings and improve market value of that
particular brand.
In future time period TOYOTA company is to be used market share and increase the
growth rate in market. To be use market segmentation to increase the marketplace and brand
some happening as per the condition of the organization. Market segmentation is help to increase
the market share and make some changes as per of the customer in market. To target a particular
income group people to increase market rate and improve growth rate in market (Boukis and et.al
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2014). This is help to increase the new market and make some changes as per the need of market.
With the help of such kind of strategy is give high and positive response in market. Market
segmentation is help to increase the market level and make some changes in working
environment. To set a budget for promotion activity and market condition. On the other hand
proper budget is most important and help to improve marketing condition. In supply chain
management is involved movement of goods and services and storages of row material or work
in process inventory is most important sector (Hamzah and et.al 2017.). It is help to manage the
growth rate and finish goods. In this way proper supply chain management is give positive and
negative impact on internal and external working environment.
CONCLUSION
From the above report is to be focus on function to improve and future
development. This report is based on two different organisations are BMW and
TOYOTA. As per the above report is help business function is the fewest essential and
help to improve marketing condition. In this way finance is help to internal and external
working environment and human resources' management is focus on internal working
environment and manage work inside the organisation. Form the above report is focus on
use marketing segmentation strategy to improve market condition and increaser share
market. In this way, BMW and TOYOTA both organisation is focus on increase the
number of customer in market. BMW is focus on upper class level market and TOYOTA
is focus on middle to upper class level, this is called market segmentation and helps to
increase the market and make any modification as peer the condition of the customer in
market. As per the section report is to be focus on supply chain administration and
marketing, both is most crucial factor to assistance at the instance of increase the
decrease the demand in market.
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