Competitive Analysis Report: Apple's Strategic Position in Australia

This report provides a competitive analysis of Apple Inc. within the Australian market, examining the major trends in the general environment. It begins with an introduction that highlights Apple's presence in Australia and its global operations. The report then delves into a PESTEL analysis, assessing the political, economic, social, technological, legal, and environmental factors impacting Apple's business. Each factor is analyzed in detail, and its positive and negative impacts on Apple are identified. The report also discusses major sources of information for monitoring these trends, including competitor observation, customer feedback, and social media. The conclusion summarizes the key findings, emphasizing Apple's performance in the Australian market and the need for strategic adaptation to maintain its competitive position. The analysis incorporates insights from various academic sources to support the arguments presented.

Running head: COMPETITIVE ANALYSIS
Competitive Analysis
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COMPETITIVE ANALYSIS
Introduction
The report throws light in analysing the major trends which are taking place in the
general environment of Electronics and Technological Segment in which Apple operates in
the Australian economy. Apple is one of the American multinational technological
organization which is headquartered at United States of America and they have their presence
in Australia as well. Apple Inc serves in more than 500+ retail stores till the year 2019 and
the number of employees employed in the company is 137000 till 2019. In the report, the
PESTEL analysis, analysis of impact of PESTEL Analysis on Apple and monitoring of the
trends play a vital role in improving the effectiveness of the company in the market
successfully.
Identification of Major Trends in General Environment of Australia
Political Analysis- There is stability in the political condition in the Australian
economy which makes them effective and creates the opportunity for the companies.
Australia is having a close relationship with the United States of America, and therefore, it is
helpful for them in attracting large number of investors in starting their business (Zhu & Gao,
2019). The business climate of Australia becomes the hot contender for investments and it is
efficient in making investors feel confident in the purchases.
Economic Analysis- There is high level of economic stability in the developed
countries such as in Australian economy which creates opportunities for growth of Apple Inc.
Australia holds the 13th position in the largest economy worldwide and the growth is the good
sign for the companies in different sectors in achieving the greater profit (Vallati & Grassi,
2019). However, the problem only stems from the rate of taxes which is 30 percentage,
however, it does not affect the different businesses though, when the company has the
turnover of less than $25 million.

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Social Analysis- Australian economy is considered to be multi-cultural as well as
multi-racial country. There are three major social classes which includes working, middle as
well as upper class. In case of the different electronic companies which are planning to
expand their business operations in Australia, they have the ultimate capability in achieving
the high rate of success and profitability (Sanclemente-Téllez, 2017). The entire Gross
Domestic product of the entire Australian economy is high which is wealthy approach for the
companies in an appropriate manner. Australia puts high emphasis on the higher education
which means that it is the effective aspect for the growth of the companies in economy of
Australia.
Technological Analysis- Australia is mainly known for the technological innovations
approach which makes them efficient in achieving the high level of success. Most of the
research and development mainly contributes to more than 40% of the effectiveness in the
industries which are setting up (Patrutiu-Baltes, 2016). On the contrary, there has been a new
law imposed by the officials of the government regarding the encryption. It allows police and
security for accessing the encrypted messages which will be effective for the success of the
company.
Legal Analysis- There are pressure from the governmental policies and procedures
which can be impacting the effectiveness of Apple Inc in the market. In the digital age, the
legal external factor can be affecting Apple Inc business in Australian economy (Olson et al.,
2018). In Australia and in US, the companies have faced high level of threat and legal battles
regarding different policies on the third-party repair services.
Environment Analysis- There is business sustainability trend in the Australian market
which will be effective for the companies in starting their business. As per the sustainability
reports which have been analyzed in the Australian economy, it will be capable of managing

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the growth prospects and it will be capable of improving their energy efficiency trend as well
(Nandonde, 2019).
Analysis of the Impact on Apple
From the PESTEL Analysis of Australian economy, the political, economic, social,
technological, legal and environmental analysis have the positive and negative impacts on the
Apple Inc Company in the Australian economy. The different aspects which have been
analyzed are seen as follows:
Firstly, the political environment of Australia is the positive aspect for Apple as the
stable politics in the developed countries have been able to improve their effectiveness in
achieving the goals (Key & Czaplewski, 2017). The stability in political aspect allows Apple
Inc to grow and it impacts the business of Apple positively as well.
Secondly, increasing disposable income among the different customers in the
Australian economy is the other aspect which indicates the growth potential for the
corporation and it allows Apple Inc in selling the high-priced technology products in the
market positively as well.
On the other hand, Anti-Apple sentiments are increasing which is questioning the
practices of the business such as the lawsuits of the company against the third-party repair
service providers such as iPhone and MacBook. It impacts their brand image in Australia and
it needs to be improved sustainably through following the different CSR related practices
(Jain, 2019).
The Australian economy is considered to be the growing mobile market which is
termed as the opportunity and the increase in the technological integration in the business can
be beneficial in improving their prospects related to the business in comparison to the other
competitors which are present (Cacciolatti & Lee, 2016).

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COMPETITIVE ANALYSIS
The business sustainability trend is the most significant aspect which makes Apple Inc
to survive in the Australian market as they are ecologically strong and while offering the
attractive and lucrative products to customers, they are trying to keep a check on the
environmental sustainability as well.
Lastly, there are increasing privacy regulations which is impacting the business of
Apple Inc as they are imposing high and costly regulatory compliance which can be
impacting business negatively as well.
Identification of Major Sources of Information for Monitoring Trend
In analysing and identifying the major sources for monitoring the trend for Apple Inc,
there are few aspects which needs to be analyzed which are described as follows:
Observation regarding Competitors- It is the major source of information for Apple
Inc wherein most successful companies does not follow the trend. In such scenario, Apple Inc
keeps a track of the competitor’s moves and it provides them with the clear picture on the
market positioning of themselves and the other competitor brands present (Al-Kariwy, Al-
Gammal & Maher, 2019).
Listening to the Needs of Customers- It is the other element which can be termed as
the major source for monitoring the trend wherein the post purchase surveys are required to
be conducted for understanding viewpoints of customers on their experience. The regular
qualitative surveys will be beneficial in providing valuable insight in the possible changes
which will be effective in achieving the desired goals.
Social Media- It is the last aspect which needs to be implemented as it will be capable
of understanding their social media marketing presence suitably. The digital analytics can be
helpful for understanding the increased search made by customers in understanding the nature
of the products (Al-Kariwy, Al-Gammal & Maher, 2019).

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Conclusion
Therefore, from the analysis of the general environment trends in case of Apple Inc in
the Australian economy, it can be concluded that Apple Inc is performing quite well in the
Australian economy despite of few challenges which are impacting their business negatively.
It is highly expected that Apple Inc will be remaining strong in the industry position and the
dynamics of the market as well as the presence of aggressive competitors can drastically
change the strategic position of the company in the market. In such scenario, Apple Inc needs
to develop suitable strategies for monitoring the trend and change their strategies in the near
future.

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