Comparative Analysis of Competitive Strategies: Google vs. Amazon

This report provides a comparative analysis of the competitive strategies employed by Google and Amazon. The introduction highlights Google's dominance as an internet search engine, emphasizing its exceptional infrastructure, powerful search engine, extensive product portfolio, unique culture, and skilled workforce as key competitive advantages. Amazon's introduction focuses on its evolution into a global online retail giant, emphasizing its powerful online network, customer value proposition, pricing strategies, and enterprise resource management. The report examines how both companies leverage these strategies to maintain their market leadership, with Google focusing on innovation and Amazon prioritizing customer experience and value. The conclusion summarizes the effectiveness of these strategies and their impact on customer retention and brand image. The report concludes with references to support the analysis.

RUNNING HEAD: COMPETITVE STRATEGIES 1
Competitive strategies
Google and Amazon

COMPETITVE STRATEGIES 2
Introduction (Google)
Google is the world's most capable internet searcher. The world "Google" is
currently oftentimes made utilization of as a verb which signifies "Search". So Google is
an equivalent word for Search. We can state that a man is goggling the web implies
looking through the web utilizing Google Search Engine. To systematize the world's data
and make it all around available and valuable is the fundamental point of Google. Reason
for taking Google is a standout amongst the most capable brand of nowadays.
Strategies adopted by Google:
Exceptional foundation: Google's services would not be conceivable without their
framework which makes it hard for competitors to duplicate or even endeavour to match
Google. Regardless of the possibility that they had the registering know-how, they would
need to spend billions working from the beginning to build up the foundation of their
operations (Hong, 2012). This makes Google's framework a manageable upper hand.
Google's aptitude at running world-class framework, which furnishes firms with an
unrivalled evaluating model for productive IT spend, including world-class dependability
and security.
Powerful search engine: Google's web engine is an effective instrument. Without
web engines like Google, it would be difficult for all people to find ways to discover the
data they require (Haucap & Heimeshoff, 2014). Like all web search tools, Google utilizes
an exceptional algorithm to produce query items. While Google shares s about its
algorithms, the specifics are an organization mystery. This enables Google to stay
aggressive with other search engines on the Web and decreases the possibility of
somebody discovering how to mishandle the framework.

COMPETITVE STRATEGIES 3
Largest portfolio of products and services: Google, Inc. concentrates on
enhancing the ways individuals interface with data. It gives various services and
instruments for advertisers of all sizes, from basic content promotions to show and
mobile publicizing and to distributors, regardless of size whether little or big (Bowonder,
2010). The organization fundamentally concentrates on the ranges which incorporate
pursuit, promoting, working frameworks, stages, undertaking and equipment items. The
search region comprises of a tremendous file of sites and other online substance which is
influenced accessible through it’s to the web browser to anybody with an Internet
association.
Google culture and brand: Google has an open and entrepreneurial culture, for the
most part taking after the way of life of new companies where everybody's thoughts are
esteemed and everybody in the group is made happy with imparting their insight
(McWilliams & Siegel, 2011). The organization's structure is non-hierarchical and level
that permits coordination effort amongst groups and influences the administration to
position simply to approach. Google's way of life likewise fills in as a perfect medium to
cultivate the organization's development and, truth be told, a few imaginative results of
the organization can be credited to its way of life
Google employee’s skills: Google spends critical endeavours in hiring, holding and
inspiring its employee’s skills. The organization considers its key work force and
administrations basic for long term vision and critical to execute its business procedures
(Johansson & Newman, 2010). Google contends with a few other tech organizations, for
example, Microsoft, Facebook and Yahoo for its workers and ensures it can hold those
employees for longer period at Google. The organization contracts best software
engineers with its goodwill of extraordinary work environment in comparison to other

COMPETITVE STRATEGIES 4
organisation and creates a solid and motivated workforce that are socially fit to the
organization and are massively productive.
Introduction (Amazon)
Amazon was begun by the name Cadabra in 1994 by Jeff Bezos. It went online as
amazon.com in 1995. What began as an online book shop today has ended up becoming the
biggest online retailer on the planet. The organization's name Amazon has genuinely
progressed toward becoming as large as the Amazon River from which it took motivation.
Reason for selecting Amazon is worldwide popularity amongst buyers for every deal. It
perceived excellence in field due to its innovative competitive strategies. It established itself
among customer as online brand in very short time.
Strategies adopted by amazon:
Powerful online network: Amazon created a strong platform for the sale of goods and
services by an adoring community of individuals and businesses (Delios, 2010). There are
large number of things across finished a considerable number of groupings accessible to
be acquired on Amazon on any given day. Around more than 147 million people now use
the online association Amazon. Amazon enables on a local, national and worldwide
introduce with changed districts in business areas around the world.
Customer value: At the point when a customer initially goes into Amazon.com he/she
is given “Featured Product” by the site, But when the client visits for the second time the
recommender framework consequently gives items by examining client interests and
identity (Teece, 2010). Client securing and maintenance has been the most need to

COMPETITVE STRATEGIES 5
Amazon.com technique. Through site Amazon keep up advanced correspondence that
mechanizes the way toward making an incentive for the client.
Pricing strategy: Amazon.com gives items altogether less expensive than its rivals.
One of the fundamental dreams of Amazon.com depends on the long haul design (Voola
& O'Cass, 2010). This influences less demanding for amazon to go for broke of low
benefit so as to prevail in future. A gauge indicates how it is feasible for amazon to wind
up noticeably beneficial with most minimal cost. An item by and large gets sold in 33
days through amazon.com. On the opposite side it contenders like best purchase took 70
day to offer the item.
Enterprise resource management: Amazon utilizes oracle as the ERP. It has bigger
database which hold data identified with client. Customer’s requesting process is automated
as the request is taken as it consequently discovers the closest appropriating community for
the conveyance. This framework secures the request satisfaction process with the request
following and decreases any dissemination botches. By this framework the organization
lessened half of its client benefit contacts since 1999 on account of less errors.
Conclusion:
Methodologies used by Amazon and Google are elite and alluring. Their client’s
retention is comparatively high in contrast with others. Google offers a few valuable
elements to make email encounters as smooth as conceivable which incorporate spam
sifting, discussion see, worked in visit and video calls which make its items and
administrations more alluring. On the opposite side, Amazon is as of now making a
predominant brand picture for all items it pitches to the client and unravels questions for
every client by staying accessible unequalled.

COMPETITVE STRATEGIES 6
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Delios, A., 2010. How can organizations be competitive but dare to care?. The Academy of
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Haucap, J. and Heimeshoff, U., 2014. Google, Facebook, Amazon, eBay: Is the Internet
driving competition or market monopolization?. International Economics and Economic
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Hong, Q.M.Z., 2012. Baidu and Google's Competitive Environment and Competitive
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Johansson, B. and Newman, M., 2010. Competitive advantage in the ERP system's value-
chain and its influence on future development. Enterprise Information Systems, 4(1), pp.79-
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McWilliams, A. and Siegel, D.S., 2011. Creating and capturing value: Strategic corporate
social responsibility, resource-based theory, and sustainable competitive advantage. Journal
of Management, 37(5), pp.1480-1495.
Teece, D.J., 2010. Business models, business strategy and innovation. Long range
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Voola, R. and O'Cass, A., 2010. Implementing competitive strategies: the role of responsive
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