Competitive Analysis: Resources and Capabilities Gap Analysis MGT300

This assignment provides a strategic planning worksheet focusing on the resources and capabilities gap analysis of the Tudor Company, an established boat-making firm. It identifies the company's strengths relative to competitors, such as experienced labor and an efficient research team, while also highlighting weaknesses including outdated technology, inefficient marketing, and a focus on traditional boat models. The analysis covers various factors including market position, people, organizational processes, technology, financial position, marketing, procurement, and overall strategy. The assignment concludes by emphasizing the importance of experienced workers and the research team as key strengths, while addressing the critical need to modernize technology and improve marketing strategies to overcome current weaknesses. Desklib provides a platform for students to access similar solved assignments and resources for academic support.

Strategic Planning Worksheet #3
Resources and Capabilities Gap Analysis
What are our strategic strengths and weakness that will determine our future?
Internal capability analysis, resources are both our tangible and intangible assets. Capabilities are the processes, systems or ways of coordinating
and combining resources to gain a competitive advantage.
The table below describes the strengths and weaknesses compared with the competitors.
Factor Strengths relative to competitors
Provide evidence and examples
Weaknesses relative to competitors
Provide evidence and examples
Market position
(History,
reputation,
brand, market
share, sales,
product offering)
Tudor company is currently one of the oldest boats making
firm. The experienced labour and experienced workers are the
major assets of the company.
Other competitors are operating with modern
technologies and better policies that make the other
competitors strong in holding position.
People
(recruiting and
selection,
retention,
performance
management,
There is not strength in this section. The other companies have attractive retention policies
and growth of company. Other companies along with
monetary benefits provide rewards and reorganization.
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Factor Strengths relative to competitors
Provide evidence and examples
Weaknesses relative to competitors
Provide evidence and examples
rewards, skills
and knowledge)
Organisational
processes and
systems
(core process
identified,
mapped,
measured and
being improved
A simple manual process is maintained in the company. Other new companies have digital and computerised
system which makes the system work systematically.
Technology
(Research
facilities,
creativity and
innovation)
The Tudor company has a very efficient research team
compared to the other rivalries.
The company has traditional technology and equipment
compared to other competitors.
Financial
position
(access to funds,
ratios and cash
flow)
There is no strength in the financial position. The company is lacking in access to funds, external
share holders are unwilling to invest in the company.
Marketing and
sales
There is not strength in this section. The contemporary companies have policies with in-
depth market research which gives makes the other
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Factor Strengths relative to competitors
Provide evidence and examples
Weaknesses relative to competitors
Provide evidence and examples
(market research,
product
development,
pricing,
advertising and
promotion)
companies strong when comes to sales and pricing of
the products.
Procurement
(Sources of
obtaining
resources, lease-
buy decisions,
relationships
with suppliers)
There is not strength in this section. Maintain relation with suppliers and provider f materials
are professional. The competitive companies are
individualistic in nature and that makes them
professional when comes to relations with the buyers.
Other
(structure,
culture, strategy,
management)
There is not strength in this section. The competitive companies have modern structure
compared to the Tudor; the other companies are using
the digital method of marketing and connecting with the
customers. The companies have main focus on
management team too.
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Question for discussion and reflection: what are the organisations two greatest strengths and weaknesses?
Two of the greatest strengths of the organisation are the experienced workers and an efficient research team. The company is in the industry for a
very long time which has made the company experienced in the industry. This is a great strength as it can provide expert answers and solution to
problem arising in the industry. The company also has an efficient research team that has been part of the company in the long term. The
research team is considered as an asset and therefore it strength to the company.
The Australian boat building company is in a stage of diminishing for the weaknesses. The company’s usage of traditional technology is one of
the main weakness. The marketing team of the company is has also proved inefficient which fails to attract customers. Moreover, the production
is the main reason as the customer preference is more of modern boats and not the old model boats that are produced by the Tudor.
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