Competitive Analysis Report: Ryan Ltd. - Importing to Canada

This report presents a competitive analysis of Ryan Ltd., a company specializing in manufacturing and importing clothes to Canada. The analysis includes a company overview, product information, and market analysis, with a focus on the Canadian market. The report examines the marketing strategies employed, including social media and digital marketing. A SWOT analysis is conducted to identify strengths, weaknesses, opportunities, and threats. Furthermore, a cost price analysis details the expenses associated with importing products to Canada. The assignment was created to fulfill the requirements of a course on international business and freight forwarding, demonstrating the student's understanding of market dynamics, competitive analysis, and import processes. The report highlights the importance of branding and endorsement in the competitive landscape and provides insights into the financial aspects of importing goods. This report is a comprehensive assessment of Ryan Ltd.'s competitive position in the Canadian market, evaluating its strengths, weaknesses, opportunities, and threats within the clothing import sector.

Running head: COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
Name of the Student
Name of the University
Author note

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COMPETITIVE ANALYSIS
Table of Contents
Competitive analysis........................................................................................................................2
Company Overview.........................................................................................................................2
Product Information.........................................................................................................................2
Market information..........................................................................................................................3
SWOT analysis................................................................................................................................3
Cost price analysis...........................................................................................................................4
Bibliography....................................................................................................................................6

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COMPETITIVE ANALYSIS
Competitive analysis
The product that have been chosen for completion of the project is namely manufacturing
clothes. This section ensures the fact that the clothes that are manufactured are to be imported to
Canada and hence wise gain a proper exposure to the market. The company that have been
chosen for completion of the report is Ryan ltd.
Company Overview
The organization Ryan ltd. have is a multinational company that have been focusing on
trading with Canada. The organization have been blending the likes of western wear along with
formal wears. The organization have been getting highly proclaimed due to the diversity in the
design that is provided. Despite the fact that there have been presence of competition in the
market Ryan ltd. have been performing well.
Product Information
The products that are sold by Ryan ltd. are high quality western wear. This ensures that
the products that are manufactured by the organization have been getting accepted in a better
manner. This ensures that proper management of the business globally gets performed. It have
been seen that the products are highly diverse in nature. Despite the fact that Ryan ltd. have been
focusing on the western wear they have been ensuring that the western wears has a touch of
ethnicity. This makes the product unique in nature.
The pricing of the products have been varied in nature as well. It have been seen that the pricing
strategy have been developed in a manner that ensures that the audience base that is targeted is

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COMPETITIVE ANALYSIS
vast. This is one of the major reason that the target audience for Ryan ltd. have been high and the
revenue that is earned in the process is high as well.
The distribution process is well channeled in the places where the organization have opened their
firm. This is the main aspect that have been bettering the entire working process.
Market information
The marketing strategy that is used in the process is social media marketing and digital
marketing. Platforms via the digital means, like mails and mobile sms are taken into
consideration. Again it have been seen that there have been a usage of the social media platforms
for advertising the products. This is one of the major aspect that is to be considered. Hence it can
be stated that the newly launched dresses reaches the mass in a broad way. Proper branding is
also performed. Endorsement of the brands have been another aspect that is considered to be
important ion the processing of the business. This have been increasing the goodwill of the
products.
SWOT analysis
Strength: The strength of Ryan ltd. is that the clothes that are manufactured by the
organization have been highly cost efficient as per the material of the clothes and the design that
they provide. The diversity of the range of clothes is also considered to be one of the major
strength. This is the major reason that the assessment of the revenue collection have been acting
crucial. Another major advantage that is present in this section is that proper endorsement of the
products are performed. Thus it can be stated that with proper endorsement, establishing a mass
connection acts easier.

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COMPETITIVE ANALYSIS
Weakness: the major weakness that is present in the process is that the profit margin that
is kept in the products have been low. This have been affecting the profit making prospect in a
negative manner. For gaining higher profit, an excess amount of sales is required.
Opportunity: As proper endorsement is being done for the brand, the main benefit that is
seen in the process is that popularity of the products have been high.
Threat: Threat of new entrants have been high. This ensures the fact that there are several
cloth manufacturing organizations growing up. This ensures that the competition in recent days
might be getting high.
Cost price analysis
Resource Cost ($)
FREIGHT FORWARDER 27
CUSTOM BROKER
20

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COMPETITIVE ANALYSIS
OTHER AGENCIES WHICH NEED TO APROVE THE IMPORT OF YOUR
PRODUCT TO CANADA
35
WAREHOUSING
27
BANKING 35
IMPORTER 20
GOVERNMENT 30
OTHER PARTIES DEPENDING ON YOUR PRODUCT 2 5
Total cost in setting up 194

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COMPETITIVE ANALYSIS
Bibliography
Gürel, E., & Tat, M. (2017). SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-performance analysis based
SWOT analysis. International Journal of Information Management, 44, 194-203.