Report: Competitive Estate Pitch for Sun-silk Product of Unilever Plc

This report provides a comprehensive analysis of a competitive estate pitch for Sun-silk shampoo, a product of Unilever Plc. It begins with an introduction to competitive strategies and the importance of achieving a strong market position. The report then describes Sun-silk, its product features, and the steps taken to attain a competitive advantage, including brand loyalty and patent protection. It delves into the development of a competitive strategy for pitching, emphasizing innovation and partnerships. The implementation of business strategies, such as Porter's Five Forces and Generic strategies, are discussed, along with their impact on Unilever. The report also identifies the target customers, highlights the benefits for both customers and the company, and presents a sales forecast. Finally, it concludes with a summary of the key findings and references relevant literature.

Develop a Pitch that will
achieve a suitable
competitive estate for an
organization

Table of Content
 Introduction
 Description of product
 Steps in attainment of competitive advantage
 Development of competitive strategy for pitching
 Implementation of business strategies
 Advantage
 Target customers
 Conclusion
 References

Introduction
Every organisation wants to adopt effective strategies which
helps to attain success in market. Implementation of
effective strategies and policies helps to attain competitive
advantage, large market share, improved profitability,
better customer satisfaction and high brand image. Sun-silk
is the product of Unilever Plc which covers under the
heading of personal care.

Description of product
Sun-silk is personal care product which is prepared by
Unilever group. This brand was established in 1954 in
UK which is available in large number of countries. This
product is sold under diversified name in market of
different countries. It is observed that this brand has
strongest performance in Asia, Latin America and middle
East.

Steps in attainment of competitive
advantage
Unilever Plc is British transnational consumer good
company which is headquartered in London, UK. The
major areas under which this company provides their
products are food, beverages, cleaning agents and
personal care products.

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Accurate identification and evaluation of target market,
relative competition, recognition of potential
opportunities which are available in future helps to
improve the selling of their existing products and
services.

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There are some other steps which are taken by the
management of Unilever Plc regarding attainment of
competitive edge in market is mentioned below:
Establishment of brand loyalty: It is effective strategy
which helps to retain their position in market.

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Patent of product: It is effective approach which helps the
organisation to save their product, technologies and
methods from copying by outsiders. This provides the
opportunity to attain the situation of monopoly in market
due to having unique technologies, methods and features
in product.

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Build long term contracts: It is effective step which is
need to implement carefully, otherwise it will provides
negative impacts upon the ability of organisation to
achieve their targets. This will includes the step of
making long term relationship with their customers which
restricts them to switch to their competitors.

Development of competitive strategy for
pitching
To improve the sale of their products management of
Unilever Plc need to develop effective competitive
strategy which helps to attain competitiveness. The
different steps which are included in development of
strategy are creation of brand loyalty, innovation,
networking and partnerships.

Implementation of business strategies
To improve their market positioning and gain competitive
advantage management of Unilever Plc decided
implement some business strategies. The two business
strategies which are selected to adopt are porters five
forces and porter generic.

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Application of both the strategies are define below:
Porters Five forces
The main aim of this theory is to understand about
competitive forces to maximise their profitability and
capture large market share.