Marketing Report: Addressing Market Challenges and Branding Strategies

This report examines the challenges of operating in an ultra-competitive market environment, particularly for businesses in the plumbing fitting and ceramic tiles sectors. The report emphasizes the importance of effective branding, marketing, and advertising strategies for both B2B and B2C operations. It highlights the need for marketing professionals to understand consumer behavior, develop digital marketing strategies, and create compelling positioning statements. Key areas covered include demonstrating marketing value, acquiring fundamental marketing knowledge, understanding consumer behavior changes, developing digital marketing presence, and developing positioning statements. The report also stresses the importance of the 4Ps of the marketing mix (Product, Price, Promotion, and Placement) along with the 3Ps of service marketing (People, Process, and Physical Evidence) to ensure effective service delivery. The analysis aims to provide insights and strategies to overcome challenges and improve brand quality and return on investment.

[Type the company name]
Marketing
[Type the document subtitle]
SystemJP
[Pick the date]

Marketing
The objective of this article is to recognise the challenges available in the market in present
Ultra-competitive market environment and strategies to deal effective branding, marketing
and advertising to business-to-business and business to consumers. Operating in the pluming
fitting and ceramic tiles this client deals the two major sector of the business environment. It
deals the supply of services to the retailers and wholesalers. Marketing consultant understand
that present marketing sectors is not about door-to-door marketing or a marketing where
consumers have enough time to listen about the products details in deep, customers in the
present challenging environment are becoming aware about the factors they need to focus
while buying anything from a pen to car. The required essential understanding and techniques
for effective marking focus on the given points (Albert & Merunka, 2013).
Demonstrate marketing value
Marketing is a very important function connecting all the functions and their outcomes to the
end consumer. It allows the organisation to represent and demonstrate the product in the
market, before making the services and products familiar to the targeted consumers and
effecting marketing professionals understand his role. Role of a marketing manager in the
marketing activities is to identify the possible market, demonstrate, and represent the market
to the organisation. (Zhang & Banerji, 2017) This demonstration includes taste of the
consumer, key position of their product and possibility of higher Return on Investment. High
possibility of ROI is best to invest in the marketing with effective strategies to deal the
competitors challenges.
Acquire fundamental marketing knowledge
As discussed in the case of the given organisation, its employees have lack of effective
marketing knowledge and understanding; this is the biggest lacking point for the marketing
management and development (Hüttel, 2019). To make effective marketing of the services

Marketing
management need to train the employees to identify the effective marketing skills related to
the wholesaler and retailing business activities. This knowledge inquires effective digital
communication understanding, direct communication understanding, and addressing the
issues creating challenges to the organisation. Conversely, at the same time as essential skills
are vanishing, trades are hostile to invite and recall top talent, predominantly external of
major towns. Ensuring that the organisation is prepared with the expertise it requires for the
success – among these marketing is certainly one – is a growing challenge. Additionally,
marketing’s extended concern, with a focus on customer experience, data, digital and sales,
has distorted the outlines among branches and administrative assemblies (Zhang & Banerji,
2017).
Understand consumer behaviour
Research from the client demonstrate that developed scenario of the competitors engagement
in the market with substitute products and services has raised changes in the consumers
behaviour and taste, and staff in the marking has improper understanding about the consumer
behaviour and demand form the services. Consumer trust is decreasing in every year; many
customers are getting attracted towards the substitute products available in the market
(Hüttel, 2019).
In the meantime, deterioration in product reliability has also put sellers under stress.
Customers in both the B2B and B2C domain are now ran by high-quality, knowledge and
price, meaning suffering for sellers who cannot distribute all three. With dealers
progressively tasked with understanding and forecasting consumer behaviour, keeping a
finger on the pound of varying customer fashions and anticipations has always remained on a
primacy – but forestalling these in a fast-changing Ultra-competitive market environment
tougher than ever (Castronovo & Huang, 2012).

Marketing
Development of the digital marketing
Based on the consumer research and development of their interest, consumers are more
focused over the digital communication and world of the marketing is also accepting the
changes in the technologies. This digital concept is very reliable and cheap mean to
communicate with the consumers. Developing concept of website, online ordering and
promoting is being accepted by the all size small and big organisation. Besides this, many
social platforms are available for the business marketing management to make direct contact
with the customers across the operating cities. This is very beneficial to connect new
customer and expand the business (CMA;, 2013).
Develop a positioning statement for the service
The research suggests that organisation needs to plan and develop a positioning statement for
the service available in the organisation, this statement describe the customers perception
about the services. Every service provider think to get title of best service provider but this
posting statement give an estimate to focus the lacking points of the business. Developing a
positioning statement for the service is effective because it helps to consider the competitors
positing as well, if customers have complaints with price, quality, or service delivery than
there is a substitute available for them in the market (Albert & Merunka, 2013).
In addition of the above discussed points, there are many ways those are required to take in
to consideration for the effective marketing and advertising.
 Marketing strategies needs to focus the 4P’s of the marketing mix Product, Price,
Promotion, and Placement.
 Manage effective service delivery of the products to the consumers by focusing on
additional 3P’s of service marketing management as People, Process, and Physical
Evidence

Marketing
 Focus on the service related questions possible to be asked by the consumers, as
suitability of the service, impact of the services and they can compare the products
with the substitute as well.
These suggestions are very profitable for the organisation-facing decline in the brand quality
and positioning and return on the investment.

Marketing
References
Albert, N., & Merunka, D. (2013). The role of brand love in consumer‐brand relationships.
Journal of Consumer Marketing.
Castronovo, C., & Huang, L. (2012). Social media in an alternative marketing
communication model. Journal of marketing development and competitiveness, 117-
134.
CMA;. (2013, March 4). Facebook’s Impact on Business: Organizational Changes in
Thinking. Retrieved March 19, 2020, from Canadian Marketing Association:
https://www.the-cma.org/about/blog/facebook%E2%80%99s-impact-on-business-
organizational-changes-in-thinking
Harmeling, C. M., Moffett, J. W., Arnold, M. J., & Carlson, B. D. (2017). Toward a theory of
customer engagement marketing. Journal of the Academy of Marketing Science, 312-
335.
Hüttel, B. A. (2019). The influence of customer characteristics on frontline employees’
customer need knowledge. Journal of Services Marketing.
Zhang, W., & Banerji, S. (2017). Challenges of servitization: A systematic literature review.
Industrial Marketing Management, 217-227.