Marketing Strategies: Competitive Offering and Opportunities in Retail

This presentation focuses on marketing strategies, specifically analyzing competitive offerings and opportunities within the context of a business attire retail store. It covers key determining factors of competitive offerings such as pricing strategy, product quality, and quantity, and discusses the implications and opportunities these factors present for the company. The presentation also touches on the importance of a flexible pricing strategy and the impact of product quality on consumer preferences. The second presentation outlines how to structure the 7P’s marketing mix to be successful as a new entrant in the chosen retailing sector, with emphasis on how the store format/design will meet the needs of the target market as defined in the segment profile. Desklib provides students access to similar solved assignments and past papers.

MARKETING
STRATEGIES
Competitive offering and
opportunities

Competitive offering
The competitive offering
determines the availability of the
product in the market and thereby it
helps in understanding the situation
of the company in the present
market structure (Latham & Wu,
2013).

Competitive offering
(cont.)
Determining factors of the competitive offering
 The pricing strategy-
The pricing strategy that is undertaken by the company determines
the competition that the product is going to face. A high priced
product might face a diminishing rate of consumers (which might be
the case for the concerned company).
 The quality of the product-
The quality of the product also determines the competitive market it
is going to face (Durugbo, 2013).
 The quantity-
The quantity of the product affects the market availability of the
product thereby denoting that the lower rate of productivity might
result to the product losing its market to the competitors.

Implications and
opportunities
 Opportunities that the concerned company
have in respect to the competitive offering
are based on the factors of pricing, quality
and quantity of the product (as was
discussed in the previous slide).
 The opportunities that the company have
shall be helping the company in its
expansion process, in the long run.
 The opportunities help in the undertaking of
the business by helping in undertaking
situation analysis of the company.

Implications and opportunities
(cont.)
Opportunities that the company
enjoys:
 The flexible pricing strategy of the
company helps in maintaining the price
depending on the elasticity of the
demand and the competition that the
product faces in the market structure.
 The quality of the product that the
concerned company manufactures also
affects the tastes and preferences of the

References
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Block, J. H., Kohn, K., Miller, D., & Ullrich, K. (2015). Necessity
entrepreneurship and competitive strategy. Small Business
Economics, 44(1), 37-54.
Durugbo, C. (2013). Competitive product-service systems:
lessons from a multicase study. International Journal of
Production Research, 51(19), 5671-5682.
Latham, K., & Wu, B. (2013). Chinese immigration into the EU:
New trends, dynamics and implications. London: Europe China
Research and Advice Network.
Naicker, V., & Brijlal, P. (2012). Understanding retail strategy and
shopping behaviour: Perspectives from a developing
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