This report provides a comprehensive overview of competitive strategy analysis, utilizing several key strategic management tools. It begins with a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors influencing business decisions. The report then delves into SWOT analysis, evaluating an organization's strengths, weaknesses, opportunities, and threats. Following this, it explores the Five Forces analysis, assessing supplier power, competitive rivalry, buyer power, the threat of substitutes, and the threat of new entrants. Finally, the report concludes with an examination of the Ansoff Matrix, which outlines market penetration, market development, product development, and diversification strategies. The report references examples of how these tools are used in real-world scenarios, such as BMW and McDonald's, to illustrate their practical application. The report aims to provide a structured framework for understanding and applying competitive strategy tools for effective business planning and decision-making.