This essay provides a comprehensive overview of competitive strategy, delving into key analytical tools and their practical applications. It begins by defining competitive strategy and its importance in gaining a market advantage. The essay then explores four crucial strategy models: PESTEL analysis, Porter's Five Forces, SWOT analysis, and Porter's generic strategies. PESTEL analysis is examined as a tool for identifying external forces affecting an organization, while Porter's Five Forces is presented as a framework for analyzing industry competition. The essay also covers SWOT analysis as a technique for evaluating a company's strengths, weaknesses, opportunities, and threats. Finally, it discusses Porter's generic strategies, including cost leadership, differentiation, and focus strategies. Throughout the essay, real-world examples of Australian businesses, such as Qantas, Wesfarmers, Woolworths, and BHP Billiton, are used to illustrate the practical implications of these strategies. The essay concludes by summarizing the importance of competitive strategy in creating a unique market position and achieving superior returns on investment.