Competitive Strategy Report: Application of Tools for Estia Analysis

This report provides an analysis of competitive strategy, focusing on the application of development tools such as SWOT, PESTLE, and Porter's Five Forces. The analysis is centered on Estia, a major aged care company, to illustrate how these tools can be utilized to assess a company's external and internal environments. The PESTLE analysis examines political, economic, social, technological, legal, and environmental factors influencing Estia, highlighting government regulations, economic conditions, technological advancements, and environmental considerations. The SWOT analysis evaluates Estia's strengths, weaknesses, opportunities, and threats, emphasizing its brand image, financial position, technological integration, online business opportunities, and external challenges. Finally, the Porter's Five Forces analysis assesses the bargaining power of suppliers and buyers, the threat of new entrants and substitutes, and the intensity of rivalry among competitors within the healthcare sector, providing a comprehensive overview of Estia's competitive landscape. The report concludes by emphasizing the importance of adopting innovative services and enhancing market share to attract customers and achieve competitive advantage.

Running head: Competitive strategy
Competitive strategy

Competitive strategy
Introduction
Development tools have a great role in operating the overall activities of the company. In
this paper, the development tools which will be taken into consideration are SWOT, PESTLE
AND Porter five forces. The discussion will be made on the tools with the examples related to
Estia which is one of the largest age care company. These tools assist the company in operating
the activities so that goals and objectives can be attained.
PESTLE ANALYSIS
This is one of the tools which help to analyze the external factor of the company. There
are various factors which are related to this analysis like political, social, economic,
technological, legal and environmental. This analysis is conducted so that market situation can
analyze in a proper manner. On this analysis, the managers or the top management give more
focus so that proper directions can be given. In this political factor has a connection with the
rules and regulations imposed by the government.
The economic factor is related to inflation and deflation and the overall impact is given
on the prices of the services and products which are given. Next factor is a technological factor
in which latest technologies are considered so that activities can be conducted smoothly (Porter
and Kramer, 2019).
Next factor is related to the environment in which surroundings and environment are
analyzed so that according to that operations can be completed. The last factor is a legal factor in
which the emphasis is given on the rules that are implemented by the companies so that activities
can be completed by considering proper policies (Weerawardena and Salunke, 2017).
Example
Political factor
It is analyzed that organization is giving focus on maintaining proper partnership by
considering both private as well as public sector. Expenditure on public health is low if a
comparison is made with the developed countries. The government provides drugs and also there
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Competitive strategy
are many medical types of equipment which is taken into consideration so that companies who
are from health sector can achieve growth. When Estia conducts the activities, proper rules
related to labor law and other are taken into consideration (Tan and Sousa, 2015).
Economic factor
It is seen that the policies related to government policies also offer opportunities so that
the infrastructure of the healthcare can be maintained. It is analyzed that private sectors give
healthcare services in an effective manner. It is seen that behavior related to spending can be
enhanced by the people and also, they can avail the services of healthcare in a proper manner
(Wagner III and Hollenbeck, 2014).
Socio-cultural factor
It can be evaluated that in Estia the people are taken into consideration who is old and
proper assistance and care is given to them. It can also be analyzed that in Australia the overall
rate of population is high and the people who are aged are moving towards old age homes so that
proper care can be taken.
Technological factor
Technological factor the healthcare system in Australia has to face a huge pressure just
because of the technologies. But Estia focuses on considering the technologies which help the
company to achieve success in the market.
Legal factor
The company gives emphasis on maintaining proper employment law and also health and
safety law so that people who are aged can care properly.
Environmental factor
Estia gives emphasis in managing the overall waste and also recycling of the waste so
that environment can be clean.
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Competitive strategy
SWOT ANALYSIS
This framework is related to analyzing the overall strength, weakness, opportunities, and
threats prevailing in the market. This tool assists the company to consider the strategies so that
threats can be minimized in a proper manner. This tool collects the information of the company
internally. In this tool, the focus is given by the managers or the directors so that in the
competitive environment company can achieve growth in an effective manner. By giving
emphasis to this tool the company can achieve overall goals of the company in a proper manner
(Blockeel et al., 2016).
Example
Strength
The strength of the company is related to the image of the company. The company has a
good image in the market which helps to accomplish goals and objectives in a proper manner. If
the emphasis is given to the overall financial position then the company is in a good position and
also there are sufficient resources that can be offered to the customers.
Weakness
It can be evaluated that company should give focus on considering the updated
technologies so that growth and goodwill can be maintained in the market. The company has also
focused on the proper integration of the process and due to this issue has been faced by the
organization. It is seen that major issue faced by the company is related to the challenges that
take place due to the new entry into the market (Bull et al., 2016).
Opportunities
The organization has various opportunities but right time is required to grab that
opportunity. It can be analyzed that many consumers are engaged in doing online business. So,
the company is giving emphasis in focusing on investing in the online platform so that customers
can get assistance from anywhere.
Threats
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Competitive strategy
There are many problems that arise due to the fluctuation in the laws and it is seen that it
has affected the standards of the company. Up and down in the currency rate has also affected
the growth of the business.
PORTER FIVE FORCES ANALYSIS
This framework gives emphasis in evaluating the situation of the market so that success
can be attained. On this tool, the focus is given by the top-level management and it evaluates the
overall need for the services (Ginter, 2018).
Example
Bargaining power of suppliers
When emphasis is given to the healthcare sector it can be evaluated that it gives impact
on the suppliers as there are many suppliers who are engaged in the activities.
The threat of new entrants
It can be analyzed that when new entries take place the effect is seen on the overall
growth of the company. Estia has to face pressure due to low price strategy. The threat is high in
this sector.
Bargaining power of buyers
It can be evaluated that demand is high for the buyers. They focus on the services which
are best and also of the fewer prices. It can be analyzed that by giving good services the
company can easily achieve large market share and can enhance the growth in a proper manner.
Threats of substitutes
It is high in this sector as there are many other companies who offer same types of
services to the customers. The company can minimize the threat by focusing on a service-
oriented firm. To manage cost one of the factors that help the company to achieve growth.
Rivalry against the competitors
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Competitive strategy
It is also high as there are many competitors in the market of the same sector. This factor
gives an indication to the firm to reduce the cost so that competitive advantage can be achieved
in a reporting manner (Laszlo and Zhexembayeva, 2017).
Conclusion
So, it is analyzed that the company should give emphasis on enhancing the overall market
share. The company should adopt innovative services which attract the attention of the customers
towards the company.
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Competitive strategy
References
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