This report provides a comprehensive analysis of Zara's competitive strategy, employing three key frameworks: PESTLE, SWOT, and Porter's Five Forces. The PESTLE framework examines the external factors impacting Zara's business environment, including political, economic, social, technological, legal, and environmental aspects. The SWOT analysis assesses Zara's internal strengths and weaknesses, along with external opportunities and threats. Finally, Porter's Five Forces model evaluates the competitive intensity within the fashion and apparel industry, considering the threat of new entrants, the bargaining power of suppliers and buyers, the threat of substitute products, and the intensity of rivalry. The report highlights Zara's strategic responses to these factors, providing insights into its market position and competitive advantages. The report concludes by summarizing the key findings and the strategic importance of the frameworks used.