This report delves into the strategic management of Wesfarmers, a major Australian company, employing various analytical tools to assess its competitive landscape. The report begins with an introduction to strategic management and the tools used to analyze the environment, including SWOT analysis, PESTLE analysis, Porter’s Five Forces, and Porter’s Generic Strategies. A detailed SWOT analysis examines Wesfarmers' strengths, weaknesses, opportunities, and threats. PESTLE analysis explores the political, economic, social, technological, legal, and environmental factors affecting the company. Porter's Five Forces framework evaluates the industry environment, considering the bargaining power of consumers and suppliers, the threat of new entrants and substitutes, and the intensity of competition. Finally, Porter's Generic Strategies are applied to determine how Wesfarmers can gain a competitive advantage. The report concludes that strategic tools are crucial for organizational growth, enabling companies like Wesfarmers to effectively analyze their environment and make informed decisions. The application of these tools allows Wesfarmers to identify opportunities and threats, enabling them to maintain a strong market position and achieve future success.