Marketing Strategies, Competitor Analysis, and Market Trends

This assignment delves into various aspects of marketing and competitive analysis. It begins by examining the primary purpose of studying online trends using tools like Google Trends, assessing their impact on individual competitors, and comparing the performance of major players in the market. The assignment then explores defensive strategies against encirclement attacks, highlighting resource limitations and the importance of protecting flanks. It also covers different go-to-market approaches, such as bundling, and analyzes the disadvantages of using social media as a marketing source. Furthermore, the assignment touches upon topics like SWOT analysis, cost leadership, and diversification strategies. It discusses segmentation, including factors like personal income and product usage, and emphasizes the importance of determining relationships between independent and dependent variables. The assignment also covers the use of tools like AHP for assessing weights, brand decisions, and focusing on core competencies. Finally, it addresses the importance of segmenting markets effectively and marketing to multiple segments with different product strategies.

Answer 1- The primary purpose of online trends using tools such as google trends is the market analysis.
The online trends reflect the demand and opportunities in market that can be exploited for long term
sustainability of business.
Trends will impact individual competitors differently like demand of biodegradable plastic will make
environment-friendly manufacturing process of the company advantageous for it while it may be the
major handicap for competitors if such technology is not available with them.
The principal competitors in the market are Tesla (30%), Toyota(25%), Volkswagen(25%) and Ford(20%)
in case of automobile sector.
Research trends in market reflect the nature of demand related to a product or service. The competitors
may use it to manufacture the product or provide service relevant to basic needs.
The competitors’ websites are having good information regarding their products but they do not reveal
the essential information regarding the corporate governance and environment related policies.
Answer 2- the best defensive action against an encirclement attack is to not lose focus and come up with
innovative ideas and new technologies.
The defender possesses insufficient financial and human resources to defend itself from encirclement
attack.
The flanks of defender are well protected by good image, technological innovation and intellectual
assets
Products of tesla are same as that of Volkswagen and similar other competitors.
Products of Tesla are automated cars with no major controversy while Volkswagen cheated the market
by false negative tests related to carbon emissions tests.
Answer 3 Include additional product or service as part of a package
Answer 4 Information is posted many places on social media
Answer 5 To assess web popularity and strategy of competitor
Answer 6 Strengths and weaknesses of company; Opportunities and threats in market
Answer 7 Indirect
Answer 8 Provides information giving us clues into recent developments
Answer 9 Cost leadership
Answer 10 Focus
Answer 11- Diversification

Answer 12 Size, growth, and likely trends that Acme will face in market
Answer 13 QPSM
Answer 14 Conditions involving great uncertainty
Answer15 Product development
Answer 16 Assess weights via AHP
Answer 17 brand decisions
Answer18 Focus organizational core competencies on relevant segments
Answer 19 Each segment has its own unique needs
Answer 20 Individuals in segment behave differently from those in another segment
Answer 21 Ward’s technique
Answer 22 Personal income
Answer 23 Product usage
Answer 24 Determine the relationship between independent and dependent variables
Answer 25 Segments must be limited in number
Answer 26 5%
Answer 27 Marketing to multiple segments, with multiple products and services
Answer 28 Segments which are externally heterogeneous
Answer 29 Marketing to multiple segments, with one type of product or service
Answer 30 Segments easy to reach with marketing campaigns