This presentation analyzes the healthcare strategies within the context of the aged care sector, using Bupa Aged Care in Australia as a case study. It begins with an overview of the aging population, the competitive environment, and the challenges faced by the sector, including ethical dilemmas, and lack of operational integrity. It identifies stakeholder groups, their perspectives, and expectations. The presentation highlights opportunities like strong partnerships and advanced care policies, while also addressing ethical responsibilities like respect and justice. Recommendations include partnerships, technology utilization, and improved communication. References to relevant sources support the analysis, providing a comprehensive overview of strategic responses to environmental factors impacting the aged care sector.