Comprehensive Report on Visitor Attraction Management Strategies

This report provides a comprehensive overview of visitor attraction management, focusing on the UK context. It begins with an introduction to the tourism industry and the role of visitor attractions, including an examination of the overlap between different types of attractions and their relative importance. The report then delves into the needs and motivations of various visitor types, the impacts of tourism on attractions, and the influence of tourist motivation theories on management strategies. It also explores the processes and potential issues involved in developing visitor attractions, and concludes with a discussion of different visitor management strategies and the application of management techniques in relation to sustainability. The report references specific attractions like the British Museum, the National Maritime Museum, and The Queen's House, demonstrating the practical application of the concepts discussed.

VISITOR
ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 The overlap of visitor attractions in relation to particular types of attraction.......................1
1.2 The importance of different visitor attractions......................................................................3
TASK 2............................................................................................................................................4
2.1 The needs and motivations of different visitor types............................................................4
2.2 Impacts of tourism on visitor attractions...............................................................................5
2.3 The effect of different theories of tourist motivation on the management of visitor
attractions....................................................................................................................................7
TASK 3............................................................................................................................................9
3.1 Processes and potential issues involved in the development of visitor attractions...............9
TASK 4..........................................................................................................................................10
4.1 Different visitor management strategies.............................................................................10
4.2 Management techniques in relation to sustainability..........................................................10
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................12

INTRODUCTION
Tourism industry landscape its structure in worldwide and earn higher profitability easily.
In this process tourist attraction play a most important role to increase value of particular place.
These kind of attractions are established permanent destination in tourists mind. Primary purpose
of these are to providing appropriate entertainment, education and charismatic experience from
various places (Dewhurst and Thwaites, 2014). British tourist authority helps to expends tourism
industry for visitors to providing them efficient facility that helps to expend its structure easily.
These attraction are classify in various things such as historical places, natural destination,
resorts or hotels, mountain climbs and sea side locations which attracts more tourist toward its
beauty and uniqueness. All places in world are provides different motives to several tourist. This
project report is based on Visit Britain and England destination which is a board of Great Britain
that incorporate under tourism act 1969. This report define Overlap of visitors attraction and
importance of different tourism destination such as British Museum, the National Maritime
Museum and The Queen's House. It includes process and potential issues that involves in growth
of visitors. At last it represents various management strategies and techniques in relation to
sustainability.
TASK 1
1.1 The overlap of visitor attractions in relation to particular types of attraction
Overlap of Visitors attraction
Date: 8th February, 2018
United kingdom is a unique place which attract most of visitors toward its beauty places. There
are different kind of tourist locations are situated which captures tourists eyes toward its beauty
and uniqueness. Through this process local authorities and government of a country earn higher
profit and growth easily. These both authorities are provides their higher contribution to
promote tourism sector in world wide. In this local and domestic visitors of country also
provide their services to make more facilitating things for inbound tourists.
Sustainability:- These kind of terms are very difficult to understand because it consider lots of
complexity. Tourism is a fast growing industry which provide effective benefits to government
and economy as well as appropriate growth. So for people if a country needs to understand its
importance and values to provide stability properly. This is not only help to providing revenues
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but also build a efficient image in tourism industry in world wide. Private and publuc
organisations also provide their contribution to build a competition in travel and tourism
industry.
Overlapping:- It has a strong impact on tourism sector to improve tourist range on particular
place. This term is explain tourist interest in different kind of places who come on another
location for a specific purpose. In it, they visit another place from their own country with a
specific purpose that needs to be fulfil and after this they consider to explore these place by own
willingness and desire. Overlapping always help to increase values and amount of visitors
attraction toward specific location. It is a kind of process which is helps to increase income and
growth of overall country and economy as well. As per this report England is consider as a most
visited place after London because it is build various facilities for tourist and international
visitors. Main objective of great Britain is to providing facilitating trip with appropriate security
of tourist (Leask, 2010).
Attraction at united kingdom:- United kingdom is most popular destination which attract
tourist toward its beauty, historical values and unique places. In this process government of UK
also provides conducts appropriate events and exhibition that helps to all purpose tourists for
visit easily. UK is a place which is provide immense experience to visitors after explore overall
destinations. There is some information about various location of UK such as -
British museum :- This is a historical destination of UK which was established in the year of
1753. British museum is situated in Bloomsbury area of London. This is a most amazing
location which is promote Historical values of UK in world wide by appropriate tourism. It has
a specific collection of books with a large library that attracts lots of visitors there. It is includes
some scientific and historical things which was collected by Sir Hans Sioans. British museum is
a non division public assemblage which is provide cultural and historical values to each and
ever visitor (Swarbrooke, 2012).
National maritime museum:- This is also a historical cultural place in UK which was
established in the year of 1937. it has various quality that attract most of the tourist easily such
as it do not change any kind of amount to visit and admission to explores. But is government
and local bodies of country wants to conduct and events or exhibition than it will be chargeable
for them. The objective of establishing this museum is to provide appropriate information about
history, political, social life, art and music of UK that highly related to is cultural values.
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The queen's house:-This is one of most unique and beautiful place of UK which is famous for
its beauty and attractive structure. This is known as a royal residence of UK. The queen's house
was established in the year between 1616 to 1635. This place is explain its history by unique
structure and its innovative things. Building of Queen's house is captivating, Hellenic and
incomparable which is build in history of UK.
1.2 The importance of different visitor attractions
Importance of different visitor attractions
Date: 8th February, 2018
Tourism sector landscape its structure in world wide and get effective income and growth
easily. Government of the country and local bodies also helps to develop various tourism
division to earn appropriate income through this. This industry is very helpful for economy
growth and provide various opportunities to local people as well. In it many organisation also
get licence to improve management of these type of historical monuments and to provide
appropriate services to visitors. So through this they provides employment opportunities to
various people which belongs to this sector. These services are related to provide proper
information about different places and content according to tourist's demand and need also. A
person who visit different country may have different motive and purpose so for organisation
need to provide them specific substance according to their demand. These kind of things are
helps to increase values of visitors easily. There re some specific purpose of tourism
development are given below -
Profit maximization:- Tourism is a only industry that helps to provide appropriate profit and
revenue by various efforts and strategies of government and local authorities. Through these
kind of industry economy get higher growth and income by attractive and historical values.
Profit and earning of a country can be consider in money or non money related terms that can
be beneficial for a nation. Tourism sector have a positive and direct impact on trade market and
other industries to provide them efficient benefits easily (Garrod, 2012).
Conservation:- These kind of ideas and thoughts are initiate by government of country to get
Higher portability and benefits easily. This is use to get higher benefits by seeking some values
in country. In this process greenery and natural places of country helps to conserve various
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things such as water and electricity to provide beneficial facilities easily. This process is used to
attract tourist toward new and attractive tool and techniques that is used by government and
local bodies as well. These kind of things can be used for educational tour purpose.
Employment opportunities:- Tourism industry provides various opportunities to government
and people of country. In this process various business organisation established to provide
effective services to tourist so for this they hire experienced employees who provides their
services to visitors. In it these kind of employees gather appropriate information about
particular place to get provide these kind of knowledge to tourist according to their need and
demand. For these kind of services organisation's provide them a fixed income and they can
also earn effective amount by their own but in this some part of their income they need to pay to
government for economy development.
Economy development:- Tourism sector provides higher benefit and revenue to economy of
country to develop their standard of living and other industrial services. Through this
government of as country develop rural areas and backward areas by providing higher
education and other facilities as well (Barros, 2011).
Enhancement of local culture and heritage :- Through tourism attraction cultural and values
of a country also enhance in tourists mind. These kind of things helps to build values of
different places in world wide through visitors. In this developed and heritage monuments of
country make attraction in tourist's mind to get higher information about these properly. So for
this government and private authorities need to provide appropriate services and funds to
develop them effectively.
TASK 2
2.1 The needs and motivations of different visitor types
Tourist who come in another country have consider different motive and purpose. So for
this government and another local authorities need to enhance their qualities to get higher income
through better quality services. Need of tourist is randomly change according to quality of such
place such as its demand, attractiveness, historical values, unique locations, reduction in
currency, medical facility, use of advance technology etc.. these kind of things always attract
more visitors easily. All these kind of willing of a person is depend ion their own decision to
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visit a particular place with a specific reason. In it different type of tourist are having several
motivational elements and needs which is describe as follows -
Health and medical tourist – London is a very literate country which have various tools
and techniques to provide effective health services to clients. They are very moderate in advance
technology to provide appropriate services easily. So for them London needs to enhance their
medical services according to various disease that can not be discover by any other countries.
Main motive of these kind of tourist if to get higher beneficial medical services from a specific
country. So for them it is very important to enhance quality of their services and provide higher
satisfaction to their clients (Mason, 2015).
Business tourist – These kind of tourism deals are related to business deals that is
consider for organizational deals as well. These kind of terms are related to economy growth of
country that helps to provide higher benefit to various organizational structure as well. All the
individual of a country wants to deal with well repudiated country to get higher business success
and various structure to expend their structure easily. So for this business authority and money
fluctuation rates of a country needs to be flexible to expend business in another countries.
Business trip is helpful to get efficient ideas and thoughts of different people of several countries.
Educational tourist - These kind of trips are related to students and researcher in which
they come to get higher knowledge of different terms of a country that would be beneficial for
them in future success. This sis kind a of beneficial term to expend tourism sector for educational
purpose. UK is a famous country which is provide higher educational facilities to tourist who
come their for knowledge and learning purpose. There are various place in UK such as British
museum, National maritime museum, The queen's house and Oxford university which is help to
providing appropriate educational facilities to and knowledgeable material to visitors according
to their need and demand (Newsome, Moore and Dowling, 2012).
Adventure tourist – These kind of tourist want to explores different location to get
appropriate experience a journey. In such trips location of a country takes important place to
providing different cognitive content to them. Adventures trips help to reduce stress and work
burden and provides specific and natural experienced to individuals. These trips and tourism help
to improve revenue and growth of economy and a country that includes social and economic
tourism.
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2.2 Impacts of tourism on visitor attractions
In current scenario travel and tourism are increasing very rapidly with coming up of
many small scale organisation the competition have increased. The major source of attraction of
a country are their locality, facility and their beauty which helps in attracting more customers to
tourism industry. Attracting customer through promotional activities have both positive and
negative impacts. Some important factors which are defined impact of growth and development
tourism sector as well as their effect on revenue.
Basis of difference Positive Negative
Economical Tourism industry increase
employment in the country an
helps in increasing revenue
and prosperity of country.
Coming of of more
international tourist in country
will boost economy of a
country by increasing their
revenue from tourism
practices.
It has many negative effects
also for promoting their
tourism business and increase
customer sometimes they give
wrong information about their
business activity which have a
very negative impact on their
tourism apart from that change
in government policies can
also hamper their growth and
development
Social and culture There is a direct effect of
tourism sector on culture of a
country like tourist were
influences by some cultural
activities of the country as well
as local will adopt some
activities there is an altogether
exchange of some cultural
features among them
(Kusluvan, 2010).
Exchange of culture may have
some bad effect on cultural
activities like drugs, illegal
arms , unnecessary activities
and unethical issues which can
spoil culture of a country
Environmental Environment is a major Environment id a major factor
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attraction of a country, UK is
vastly known for their natural
heritages, wildlife centuries
and national part apart fro their
food and habits are factor
which attract people from all
across the globe. So it plays a
very vital role in enhancing
economy of a country through
a tourism sector.
for existing culture, flora and
fauna and with increase in
visitors can damage the the
whole co-system. In Durham
wild rat is a very important
creature which helps in
farming activities by
increasing nutritions by eating
harmful insects but due to
tourism activities they are on
the verge of extinction.
There are also some other effects on tourism sector like
Improper transportation- It is considered as a very important aspect of transportation industry
no traveller want to travel to a country which is not having a better transportation system. For
flourishing tourism sector it is important to increase their convenience services. While
government invest in transportation sector they also emphasis on increasing transportation
activities (Coghlan, 2012).
Overclouding places – its like accumulation of all tourists at a particular place at a
particular time like in tine of Christmas many tourist place across UK saw gathering of people
from round the world. This overclouding is troublesome to travellers as they do not get proper
accommodation as well as for hotels and resorts as they find it difficult to arrange
accommodation and provide services. It also hamper environment of that place like near national
parks a large gathering will disturb animals or in case of heritage sites the site may get damaged.
Criminal activities – there are unauthorised immigrants people who comes to the
countries for illegal activities. Like terrorists who came to a country as travellers and do mass
killing activities (Gössling, 2011).
Government policies – government have focussed on promoting tourism in the country
they also have to make policies by analysing factors . There policies may not be biased instead
it must be fruitful for bigger organisations as well as small scale travelling agencies
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Investors - they invest their money on tourism sector eyeing better return in longer
2.3 The effect of different theories of tourist motivation on the management of visitor attractions
Management of visitor are very important to get higher growth in a country and its
growth as well. For this process local authorities and government of country regulate various act
and law to build positive environment. To evaluate these kind of process there are various kind
of theories of Maslow and Plog helps to provide brief information easily. Brief information about
this is given below -
Physiological theory – These kind of theory is belong to those industry and services
sector that helps to provide appropriate information and effective services to various tourist
according to their demand and need as well. For this, services sector needs to enhance their
quality and ability to understand visitors demand and need. Customers demand is essential thing
for each and every industry hence it is about tourist destination therefore there should be
effective and efficient strategy that helps in making visitor motivate and captures the eyes of
larger numbers of customers.
Protection and security – This theory is all related to security and safety of tourist who
come from different country in another ones. Tourist and visitors are very important for a
country so for them government need to build appropriate security and safety that helps to make
them more comfortable (Schwartz, 2012). when visitors are exploring certain place along with it
they sees for their protection and security of their stuffs. Nobody wants to go that place where is
they are having issues about their protection.
Esteem – This theory is related to those local bodies which is get licence to providing
effective services to tourists. In this process government and local bodies both are provides
appropriate employment to them.
Self actualisation – These kind of services are related to those process in which self
assessment take a place. In this various organisation's provide various services by their own
skills and qualities to serve effective services to visitors.
It can also determine through Plog theory in which they learn different kind of skills and
services to serve better things easily. This theory is divided into three different steps and each of
them explain various approaches such as-
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Allocentric – This theory is elaborate for those tourist who want to visit various places
by their own choice and willing. All individuals have their own freedom to choose any
destination and country to explore the world in different manner (Ab, 2010).
Psychocentric – These kind of tourist are totally belongs to families and friend who
wants to explore different place to get some rest from their routine activities. Main objective of
these kind of tour and tourist is to spend some times with families and relatives.
Midcentric – These kind of tourist are related to explore various locations by their own
choice and experience to get specific knowledge from them. These kind of tours are related to
educational and adventures tour as well.
TASK 3
3.1 Processes and potential issues involved in the development of visitor attractions
These terms are related to revenue and income that get by government of country to
improve values of their country easily. These issues and terms are directly affect on tourist
attraction of country and their demand. Visitors attraction is very important for a country because
this is a only industry which earns highers profitability easily. It is change according various
seasons so local authorities need to earn higher income in limited time period.
Funding – This is a most important factor that can affect tourism industry easily. Fund
are in the under of government and local authorities which is regulate various terms and
condition on those locations. In this process government provide appropriate fund to different
events, sports facility, educational fair and exhibitions which are conducts for tourists attraction
and skill development as well. These kind of terms are providing by those reserves which is
collected by specific revenues as well. Local authorities and government get license to enhance
beauty of historical places and make them more unique and attractive for tourists (Hartmann,
2014). financial flow is always an issues for tourism industry when things comes to maintaining
the heritage, contractor needs more of money to make heritage much valuable and keep its worth
maintained.
Stakeholders – They are individuals who are belongs to different kind of organization
and provide specific fund to enhance beauty of those places. They play a most important role in
tourist attraction to enhance knowledge material and appropriate fund that can be more specific
for them.
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Attraction management – This is a important feature which can directly impact on
tourist and their attraction toward particular place. In it effective organizations or associations is
need to managing maximum number of tourist without having negative impact on their
approaches (Thrane, 2011).
Private and public enterprise – Public and Private organization of the company needs
to manage their activities for tourism sector and its effectiveness. These both enterprises get
appropriate fund from government to enhance values of visitors attraction historical places in
tourists mind.
Technology advancement – Advance technology play a most important role in different
kind of places. So for tourism industry it is very important to use advance tools and technique to
attract more visitors toward them easily. These kind of factors are very fascinating for
educational tour industry who wants to get effective knowledge from these kind of locations. At
time of visiting any of place visitor demands to have upgraded technology cause they does not
knowing about domestic tools hence advance equipment helps them to explore the place by their
own and it is easy to use.
TASK 4
4.1 Different visitor management strategies
Visitor attraction is very important for a country to get higher benefits easily. In this
process government of a country use different kind of thinking to manage various kind of
strategies for visitors as well. In it British government use different kind of planning for them to
get higher benefits easily. There are various kind of techniques are used to providing
administration in different portion of system are given below -
Overseeing interest of guest – For tourism industry it is very important to understand
tourists interest and their demand in specific country. So for them government and any other
local authority analyses visitors demand or their need for providing facilitating services to them
easily (Weidenfeld, 2011). In order to capture the interest of visitors tourism firm needs to frame
impressive and cost effective strategy that increase the interest of customers.
Supply of guests – This is very important for local authorities to providing effective and
appropriate services to tourist to get higher income and revenues easily. In this they can easily
get higher satisfaction of them by facilitating services and effective approaches. In this, they
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