University Report: Impact of Computer Games on the Veterinary Industry

This report explores the impact of computer games on the veterinary industry, focusing on how various game types, such as simulation, strategic, and adventure games, can influence training, management, and decision-making processes. The study examines the veterinary industry's growth, particularly in developing countries, and highlights the integration of IT technologies and computer games to enhance veterinary care services. The report discusses how computer games can improve decision-making skills, reduce operational costs, and enhance worker social skills. It also addresses regulatory and ethical considerations, emphasizing the importance of maintaining global standards and ensuring that game content does not negatively affect decision-making or animal welfare. The disruption section analyzes how gaming concepts can address industry challenges, including new drugs, equipment, and therapies, ultimately enhancing clinical services, preventive care, and overall industry outcomes. Figures illustrate the industry's evolution with and without computer games, referencing key components and components affected by the changes.

Running head: IMPACT OF COMPUTER GAMES ON THE VETERINARY INDUSTRY
Impact of computer games on the veterinary industry
Name of the Student
Name of the University
Author Note

1IMPACT OF COMPUTER GAMES ON THE VETERINARY INDUSTRY
Table of Contents
Part one: Research......................................................................................................................2
Part two: Brain Storming...........................................................................................................3
Part three: Regulation and Ethics...............................................................................................3
Part four: Disruption..................................................................................................................4
Description of the process......................................................................................................4
Components which would be affected by the change............................................................5
Reference....................................................................................................................................6

2IMPACT OF COMPUTER GAMES ON THE VETERINARY INDUSTRY
Part one: Research
The notable determination of this proposal is to focus on the impact of computer
games on the veterinary industry.
Technology: There are diverse categories of computer games which have a lasting
impact on the any industry or any specific business like simulation games, adventure games,
puzzle games, strategic games, action-based games, stealth shooter and combat games. These
computer games can have a significant impact on the diverse categories of industries such as
the agriculture industry and veterinary industry (Jackson and Hauser 2016). Training and
management procedure of the employees of different industries can be reviewed and re-
assessed using the computer games. The need of changing any aspect of a business or any
industry in terms of the identification of loyal customers and reduction in the operational cost
are the prime contributions of computer games on different industries (Rodrigues, Oliveira,
and Costa 2016). The decision making activities of the different industries can be optimised
using the computer games as well. The social skills of the workers of numerous industries
such as the veterinary industry can also be enhanced due to the incorporation of the concepts
and ideologies of the computer games.
Industry: Veterinary Industry can be defined as the type of industry which includes
healthcare services for the livestock animals. The valuation of this industry is increasing each
and every day throughout the world. The veterinary care services are enhancing each and
every day due to the incorporation of numerous IT technologies and computer games. The
growth of veterinary industry is observed primarily in the developing countries of the world,
however, it can also be said that the growth of this industry can also be observed in the
developed nations like USA and Australia (Pina and Bordonaba-Juste 2018). This industry is
expected to grow more than 19 from 2016 to 2026, and this growth rate is very much unusual

3IMPACT OF COMPUTER GAMES ON THE VETERINARY INDUSTRY
in the other industries such as the livestock industry and fishing industry. The cost of the
veterinary medicines are getting minimised due to the incorporation of latest sales and
marketing strategies (Dai 2019). Surgery of the livestock animals are now done in advanced
laboratories and the role of the veterinary practitioners are very much significant in this
industry.
Part two: Brain Storming
Decision making ability of the workers of the veterinary industry can be significantly
enhanced due to the concepts and ideas coming from the latest computer games (Henry and
Treanor 2015). The complex skills required for each of the workers of this industry can be
obtained from these computer games as well.
Numerous IT industries all over the world is using computer games to enhance their
decision making ability on volatile business conditions.
Computer games along with Artificial Intelligence can have a bigger impact on the
productivity of veterinary industry as it would decrease the numerous operational and
overhead cost associated with this industry.
Part three: Regulation and Ethics
Decision making ability of the workers of the veterinary industry can be significantly
improved due to the incorporation of ideas and concepts from latest computer games (Clarke
and Knights 2018). The factors which might make this possible are listed as follows:
 Monitoring activities of the workers can be influenced hugely due to the computer
games.
 The business reputation of each veterinary corporations can be enhanced using the
computer games.

4IMPACT OF COMPUTER GAMES ON THE VETERINARY INDUSTRY
 The social skills of the workers can also be enhanced using the better decision making
ability.
 The quality of service which are required in the healthcare facilities can be enhanced
if the decision making ability of the management team of this industry is enhanced
due to the computer games.
Lawrence Lessig’s regulations
Market Global standards has to be maintained in order to avoid any sort of
licensing issues in this industry due to the use of the computer games
Law Adult or obscene contents of the computer games should not be having
any negative impact on the decisions making procedure.
Architecture The decision making ability coming from the computer games must not
have any negative impact on the animals.
Norms Acceptability and individual perceptions of the concerned workers must
be considered by the management team of the veterinary industry.
Processes Justification
Events Monitoring of each of the events and activities in the operation
rooms can be monitored using innovative ideas from computer
games.
Activities Complexities of this industry in terms of the maintaining with the
new drugs and therapies can also be addressed using the enhanced
decision making criteria.
Decision points The Consumer Decision Journey (CDJ) of the clients of veterinary
industry can be monitored using the computer games as well.
Actors Evaluation of the latest health standards for each of the livestock
animals can be sorted by the doctors of this industry using concepts
from computer games
Outcomes The impact of this technology can be seen on the enhanced
productivity of this industry.

5IMPACT OF COMPUTER GAMES ON THE VETERINARY INDUSTRY
Part four: Disruption
Description of the process
The top level management team of the veterinary industry can be directly affected due
to the incorporation of the concepts and ideas from the computer games. The incorporation of
the strategies obtained from these computer games can be very much useful to address the
challenges of the veterinary industry. There are diverse categories of standards which are
needed to be maintained in this industry and the incorporation of the gaming concept can
have a huge impact to maintain the desired standard (Bell and Loon 2015). There are diverse
categories of challenges associated with the veterinary industry in terms of dealing with the
current trends, these current trends can be reviewed and examined in the first place if the
concept of computer games are deployed in this industry (Santos et al. 2018). There are lots
of new drugs and new equipment which are deployed in this industry and each of these new
drugs and equipment can be reviewed and re-examined using the computer games. The latest
therapies as well as the treatments of this industry can be sorted and re-assessed using the
interactive computer games. Strategic games can also be very much helpful to enhance the
decision making ability for the workers of this industry.
Components which would be affected by the change
There are diverse categories of components which are directly associated with the
veterinary industry such as the clinical services which deals with the treatment of livestock
animals, preventive services which protects the livestock animals from diverse categories of
animal diseases, provision of drug and vaccines and the other medical facilities in terms of
the artificial insemination (Yang, Asaad and Dwivedi 2017). Each of these essential
components of the veterinary industry can be significantly enhanced if concepts and ideas of
computer games are incorporated in this business.

6IMPACT OF COMPUTER GAMES ON THE VETERINARY INDUSTRY
Decision making in terms of the selection of exact medical facility and medical
instruments can be improved in a massive way using these computer games as well. The
outcome of this industry can also be improved if the engagement between the workers of this
industry is enhanced suing the computer games (Almeida 2017). It can also be said that
coordination between each of the stakeholders involved in this industry such as the provider
of the raw materials, providers of the equipment used in the healthcare facility can be
significantly affected due to the incorporation of the concepts and ideas from the strategic
computer games. Getting the feedback from the consumers can be one of the most significant
contribution of the computer games in this industry.

7IMPACT OF COMPUTER GAMES ON THE VETERINARY INDUSTRY
Figure 1: Issue of veterinary industry before considering computer games
(Source: Created by the author)

8IMPACT OF COMPUTER GAMES ON THE VETERINARY INDUSTRY
Figure 2: Impact of considering computer games to address the challenges
(Source: Created by the author)

9IMPACT OF COMPUTER GAMES ON THE VETERINARY INDUSTRY
Reference
Almeida, F., 2017. Experience with Entrepreneurship Learning Using Serious Games.
Cypriot Journal of Educational Sciences, 12(2), pp.69-80.
Bell, R. and Loon, M., 2015. The impact of critical thinking disposition on learning using
business simulations. The International Journal of Management Education, 13(2), pp.119-
127.
Clarke, C.A. and Knights, D., 2018. Practice makes perfect? Skillful performances in
veterinary work. human relations, 71(10), pp.1395-1421.
Dai, W., 2019. Problems and Countermeasures of Human Resource Management in
Veterinary Enterprises. Revista Científica, 29(4).
Henry, C. and Treanor, N., 2015. The veterinary business landscape: Contemporary issues
and emerging trends.
Jackson, E. and Hauser, S., 2016. The evidence base for developing a veterinary business
management curriculum. Veterinary Evidence, 1(2).
Pina, J.M. and Bordonaba-Juste, V., 2018. Students’ Experience with Online Simulation
Games: From Computer Anxiety to Satisfaction. Interacting with Computers, 30(2), pp.162-
171.
Rodrigues, L.F., Oliveira, A. and Costa, C.J., 2016. Playing seriously–How gamification and
social cues influence bank customers to use gamified e-business applications. Computers in
human behavior, 63, pp.392-407.

10IMPACT OF COMPUTER GAMES ON THE VETERINARY INDUSTRY
Santos, R., Magalhaes, C., Capretz, L.F., Neto, J.C., da Silva, F.Q.B. and Saher, A., 2018.
Computer games are serious business and so is their quality: particularities of software testing
in game development from the perspective of practitioners. arXiv preprint arXiv:1812.05164.
Yang, Y., Asaad, Y. and Dwivedi, Y., 2017. Examining the impact of gamification on
intention of engagement and brand attitude in the marketing context. Computers in Human
Behavior, 73, pp.459-469.