Unit 13 Computing Research Project: AI for Customer Satisfaction
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Project
AI Summary
This document presents a research project proposal focused on assessing the impact of Artificial Intelligence (AI) based systems on improving customer satisfaction, particularly within the rental car industry. The proposal includes an introduction to AI, highlighting its growing role in various sectors, and emphasizes AI applications such as voice commands, smart navigation, and autonomous driving. The research aims to explore how AI can aid in the in-depth exploration of systems, generate content for big brand products, and contribute to innovative technology use. The proposal outlines the research objectives, methodology, and ethical considerations, further including a literature review that provides background and conceptualization of the proposed area of study. The project uses a research proposal form, which covers title, objectives, and responsibilities.
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Higher Nationals Internal verification of assessment decisions – BTEC (RQF)
INTERNAL VERIFICATION – ASSESSMENT DECISIONS
Programme title Higher Nationals Diploma in Software Engineering
Assessor Internal Verifier
Unit(s) Unit 13: Computing Research Project
Assignment title Final Research Project Proposal
Student’sname
List which assessment
criteria the Assessor has
awarded.
Pass Merit Distinction
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those shown in the assignment brief? Y/N
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Give details:
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required) Date
INTERNAL VERIFICATION – ASSESSMENT DECISIONS
Programme title Higher Nationals Diploma in Software Engineering
Assessor Internal Verifier
Unit(s) Unit 13: Computing Research Project
Assignment title Final Research Project Proposal
Student’sname
List which assessment
criteria the Assessor has
awarded.
Pass Merit Distinction
INTERNAL VERIFIER CHECKLIST
Do the assessment criteria awarded match
those shown in the assignment brief? Y/N
Is the Pass/Merit/Distinction grade awarded
justified by the assessor’s comments on the
student work? Y/N
Has the work been assessed
accurately? Y/N
Is the feedback to the student:
Give details:
• Constructive?
• Linked to relevant
assessment criteria?
• Identifying opportunities for
improved performance?
• Agreeing actions?
Y/N
Y/N
Y/N
Y/N
Does the assessment decision need
amending? Y/N
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required) Date
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Chamika Bandara Computing Research Project P a g e 3
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UnitTitle Unit 13: Computing Research Project
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submission
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LO1 Examine appropriate research methodologies and approaches as part of the research process
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Higher Nationals - SummativeAssignment FeedbackForm
Student Name/ID
UnitTitle Unit 13: Computing Research Project
Assignment Number Assessor
Submission Date Date Received 1st
submission
Re-submission Date Date Received 2nd
submission
Assessor Feedback:
LO1 Examine appropriate research methodologies and approaches as part of the research process
Pass, Merit & Distinction P1 P2 M1 D1
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Grade: Assessor Signature: Date:
ResubmissionFeedback:
Grade: Assessor Signature: Date:
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Sandun Poulier Computing Research Project P a g e 5
Pearson
Higher Nationals in
Computing
Unit 13: Computing Research Project
Project Proposal
Pearson
Higher Nationals in
Computing
Unit 13: Computing Research Project
Project Proposal
General Guidelines
1. A Cover page or title page – You should always attach a title page to your assignment. Use previous
page as your cover sheet and be sure to fill the details correctly.
2. This entire brief should be attached in first before you start answering.
3. All the assignments should prepare using word processing software.
4. All the assignments should print in A4 sized paper, and make sure to only use one side printing.
5. Allow 1” margin on each side of the paper. But on the left side you will need to leave room for binging.
Word Processing Rules
1. Use a font type that will make easy for your examiner to read. The font size should be 12 point, and
should be in the style of Time New Roman.
2. Use 1.5 line word-processing. Left justify all paragraphs.
3. Ensure that all headings are consistent in terms of size and font style.
4. Use footer function on the word processor to insert Your Name, Subject, Assignment No, and
Page Number on each page. This is useful if individual sheets become detached for any reason.
5. Use word processing application spell check and grammar check function to help edit your
assignment.
Important Points:
1. Check carefully the hand in date and the instructions given with the assignment. Late submissions
will not be accepted.
2. Ensure that you give yourself enough time to complete the assignment by the due date.
3. Don’t leave things such as printing to the last minute – excuses of this nature will not be accepted
for failure to hand in the work on time.
4. You must take responsibility for managing your own time effectively.
5. If you are unable to hand in your assignment on time and have valid reasons such as illness, you
may apply (in writing) for an extension.
6. Failure to achieve at least a PASS grade will result in a REFERRAL grade being given.
7. Non-submission of work without valid reasons will lead to an automatic REFERRAL. You will then be
asked to complete an alternative assignment.
8. Take great care that if you use other people’s work or ideas in your assignment, you properly
reference them, using the HARVARD referencing system, in you text and any bibliography, otherwise
you may be guilty of plagiarism.
9. If you are caught plagiarising you could have your grade reduced to A REFERRAL or at worst you
could be excluded from the course.
1. A Cover page or title page – You should always attach a title page to your assignment. Use previous
page as your cover sheet and be sure to fill the details correctly.
2. This entire brief should be attached in first before you start answering.
3. All the assignments should prepare using word processing software.
4. All the assignments should print in A4 sized paper, and make sure to only use one side printing.
5. Allow 1” margin on each side of the paper. But on the left side you will need to leave room for binging.
Word Processing Rules
1. Use a font type that will make easy for your examiner to read. The font size should be 12 point, and
should be in the style of Time New Roman.
2. Use 1.5 line word-processing. Left justify all paragraphs.
3. Ensure that all headings are consistent in terms of size and font style.
4. Use footer function on the word processor to insert Your Name, Subject, Assignment No, and
Page Number on each page. This is useful if individual sheets become detached for any reason.
5. Use word processing application spell check and grammar check function to help edit your
assignment.
Important Points:
1. Check carefully the hand in date and the instructions given with the assignment. Late submissions
will not be accepted.
2. Ensure that you give yourself enough time to complete the assignment by the due date.
3. Don’t leave things such as printing to the last minute – excuses of this nature will not be accepted
for failure to hand in the work on time.
4. You must take responsibility for managing your own time effectively.
5. If you are unable to hand in your assignment on time and have valid reasons such as illness, you
may apply (in writing) for an extension.
6. Failure to achieve at least a PASS grade will result in a REFERRAL grade being given.
7. Non-submission of work without valid reasons will lead to an automatic REFERRAL. You will then be
asked to complete an alternative assignment.
8. Take great care that if you use other people’s work or ideas in your assignment, you properly
reference them, using the HARVARD referencing system, in you text and any bibliography, otherwise
you may be guilty of plagiarism.
9. If you are caught plagiarising you could have your grade reduced to A REFERRAL or at worst you
could be excluded from the course.
Sandun Poulier Computing Research Project P a g e 7
Student Declaration
I hereby, declare that I know what plagiarism entails, namely to use another’s work and to present it as my
own without attributing the sources in the correct way. I further understand what it means to copy
another’s work.
1. I know that plagiarism is a punishable offence because it constitutes theft.
2. I understand the plagiarism and copying policy of the Edexcel UK.
3. I know what the consequences will be if I plagiaries or copy another’s work in any of the
assignments for this program.
4. I declare therefore that all work presented by me for every aspects of my program, will be my own,
and where I have made use of another’s work, I will attribute the source in the correct way.
5. I acknowledge that the attachment of this document signed or not, constitutes a binding agreement
between myself and Edexcel UK.
6. I understand that my assignment will not be considered as submitted if this document is not
attached to the attached.
Student’s Signature: Date:
(Provide E-mail ID) (Provide Submission Date)
Student Declaration
I hereby, declare that I know what plagiarism entails, namely to use another’s work and to present it as my
own without attributing the sources in the correct way. I further understand what it means to copy
another’s work.
1. I know that plagiarism is a punishable offence because it constitutes theft.
2. I understand the plagiarism and copying policy of the Edexcel UK.
3. I know what the consequences will be if I plagiaries or copy another’s work in any of the
assignments for this program.
4. I declare therefore that all work presented by me for every aspects of my program, will be my own,
and where I have made use of another’s work, I will attribute the source in the correct way.
5. I acknowledge that the attachment of this document signed or not, constitutes a binding agreement
between myself and Edexcel UK.
6. I understand that my assignment will not be considered as submitted if this document is not
attached to the attached.
Student’s Signature: Date:
(Provide E-mail ID) (Provide Submission Date)
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Assignment Brief
Student Name /ID Number
Unit Number and Title Unit 13 – Computing Research Project
Academic Year
Unit Tutor
Assignment Title Final Research Project Proposal
Issue Date
Submission Date
IV Name & Date
Submission Format:
The submission is in the form of an individual written report. This should be written in a concise, formal
business style using single spacing and font size 12. You are required to make use of headings,
paragraphs and subsections as appropriate, and all work must be supported with research an
referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard
referencing system.
Research Project Proposal - Please provide a referencing list using the Harvard referencing system. The
recommended word limit is minimum 2000 words.
Unit Learning Outcomes:
LO1. Examine appropriate research methodologies and approaches as part of the research process.
Student Name /ID Number
Unit Number and Title Unit 13 – Computing Research Project
Academic Year
Unit Tutor
Assignment Title Final Research Project Proposal
Issue Date
Submission Date
IV Name & Date
Submission Format:
The submission is in the form of an individual written report. This should be written in a concise, formal
business style using single spacing and font size 12. You are required to make use of headings,
paragraphs and subsections as appropriate, and all work must be supported with research an
referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard
referencing system.
Research Project Proposal - Please provide a referencing list using the Harvard referencing system. The
recommended word limit is minimum 2000 words.
Unit Learning Outcomes:
LO1. Examine appropriate research methodologies and approaches as part of the research process.
Chamika Bandara Computing Research Project P a g e 9
Assignment Brief and Guidance:
Artificial Intelligence (AI)
Artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by
machines, in contrast to the natural intelligence displayed by humans and other animals. Computer
science defines AI research as the study of "intelligent agents": any device that perceives its
environment and takes actions that maximize its chance of successfully achieving its goals.
Artificial Intelligence covers computer systems which are able to perform tasks normally requiring
human intelligence. These tasks might include visual perception, speech recognition, decision-making,
and translation between languages and many more.
AI impacts on every aspect of society and has the potential to be fully integrated into daily work and
social lives in the very near future.
Learner requires to select a suitable area from the areas given below to conduct a research and
further, needs to develop appropriate Topic, Research Questions and Research Objectives.
How does AI aid the in-depth exploration of an environment or system?
What role may AI play in generating content for big brand products and services?
How does AI and machine learning contribute to the innovative use of technology e.g. robotics,
automotive transportation?
What impact will the future influences of AI have in our daily lives?
…………………………………………………………………………………………………………………………………………………………………………….
The Learner requires to produce a research proposal that clearly defines a research question or hypothesis,
supported by a literature review (Use the project proposal and ethical consideration form template formats)
Assignment Brief and Guidance:
Artificial Intelligence (AI)
Artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by
machines, in contrast to the natural intelligence displayed by humans and other animals. Computer
science defines AI research as the study of "intelligent agents": any device that perceives its
environment and takes actions that maximize its chance of successfully achieving its goals.
Artificial Intelligence covers computer systems which are able to perform tasks normally requiring
human intelligence. These tasks might include visual perception, speech recognition, decision-making,
and translation between languages and many more.
AI impacts on every aspect of society and has the potential to be fully integrated into daily work and
social lives in the very near future.
Learner requires to select a suitable area from the areas given below to conduct a research and
further, needs to develop appropriate Topic, Research Questions and Research Objectives.
How does AI aid the in-depth exploration of an environment or system?
What role may AI play in generating content for big brand products and services?
How does AI and machine learning contribute to the innovative use of technology e.g. robotics,
automotive transportation?
What impact will the future influences of AI have in our daily lives?
…………………………………………………………………………………………………………………………………………………………………………….
The Learner requires to produce a research proposal that clearly defines a research question or hypothesis,
supported by a literature review (Use the project proposal and ethical consideration form template formats)
Project Proposal should cover following areas;
1. Definition of research problem or question. (This can be stated as a research question,
objectives or hypothesis)
2. Provide a literature review giving the background and conceptualization of the proposed area
of study. (This would provide existing knowledge and benchmarks by which the data can be
judged)
3. Consider and define research methodology and research process. Demonstrate
understanding of the pitfalls and limitations of the methods chosen and ethical issues
that might arise.
4. Draw points (1–3, above) together into a research proposal by getting agreement with your tutor.
1. Definition of research problem or question. (This can be stated as a research question,
objectives or hypothesis)
2. Provide a literature review giving the background and conceptualization of the proposed area
of study. (This would provide existing knowledge and benchmarks by which the data can be
judged)
3. Consider and define research methodology and research process. Demonstrate
understanding of the pitfalls and limitations of the methods chosen and ethical issues
that might arise.
4. Draw points (1–3, above) together into a research proposal by getting agreement with your tutor.
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Chamika Bandara Computing Research Project P a g e 11
Grading Rubric
Grading Criteria Achieved Feedback
P1 Produce a research proposal that clearly defines a
research question or hypothesis, supported by a literature
review
P2 Examine appropriate research methods and conduct
primary and secondary research.
M1 Evaluate different research approaches and
methodology, and make justifications for the choice of
methods selected based on philosophical/ theoretical
frameworks.
D1 Critically evaluate research methodologies and
processes in application to a computing research project to
justify chosen research methods and analysis.
Grading Rubric
Grading Criteria Achieved Feedback
P1 Produce a research proposal that clearly defines a
research question or hypothesis, supported by a literature
review
P2 Examine appropriate research methods and conduct
primary and secondary research.
M1 Evaluate different research approaches and
methodology, and make justifications for the choice of
methods selected based on philosophical/ theoretical
frameworks.
D1 Critically evaluate research methodologies and
processes in application to a computing research project to
justify chosen research methods and analysis.
Sandun Poulier Computing Research Project P a g e 12
Research Proposal Form
Student Name ::Sandun Blazon Lanka Poulier Student number :
Centre Name : Esoft Metro Campus Kandy
Tutor : Date :
Unit :Computing Research Project
Proposed title : Assess the Impact of the AI based
system in order to improve the customer satisfaction
Section One: Title, objective, responsibilities
Title or working title of research project (in the form of a question, objective or hypothesis):
Research project objectives (e.g. what is the question you want to answer? What do you want to learn
how to do? What do you want to find out?):
Introduction
“Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks
commonly associated with intelligent beings. The term is frequently applied to the project of developing
systems endowed with the intellectual processes characteristic of humans, such as the ability to reason,
discover meaning, generalize, or learn from past experience. Since the development of the digital
computer in the 1940s, it has been demonstrated that computers can be programmed to carry out very
complex tasks—as, for example, discovering proofs for mathematical theorems or playing chess—with
great proficiency. Still, despite continuing advances in computer processing speed and memory capacity,
there are as yet no programs that can match human flexibility over wider domains or in tasks requiring
much everyday knowledge. On the other hand, some programs have attained the performance levels of
human experts and professionals in performing certain specific tasks, so that artificial intelligence in this
limited sense is found in applications as diverse as medical diagnosis, computer search engines, and voice
or handwriting recognition” (Copeland, 2019).
“Artificial intelligence isn’t limited to chatboats and virtual assistants, as AI has been seamlessly making its
way into the car rental market for many years through the motor industry’s integration of said systems into
their range. AI is used on a daily basis through voice commands, smart satellite navigation, crash prevention
and autonomous drive systems. However, a certain level of Assisted Driving (AD) is currently available to
Research Proposal Form
Student Name ::Sandun Blazon Lanka Poulier Student number :
Centre Name : Esoft Metro Campus Kandy
Tutor : Date :
Unit :Computing Research Project
Proposed title : Assess the Impact of the AI based
system in order to improve the customer satisfaction
Section One: Title, objective, responsibilities
Title or working title of research project (in the form of a question, objective or hypothesis):
Research project objectives (e.g. what is the question you want to answer? What do you want to learn
how to do? What do you want to find out?):
Introduction
“Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks
commonly associated with intelligent beings. The term is frequently applied to the project of developing
systems endowed with the intellectual processes characteristic of humans, such as the ability to reason,
discover meaning, generalize, or learn from past experience. Since the development of the digital
computer in the 1940s, it has been demonstrated that computers can be programmed to carry out very
complex tasks—as, for example, discovering proofs for mathematical theorems or playing chess—with
great proficiency. Still, despite continuing advances in computer processing speed and memory capacity,
there are as yet no programs that can match human flexibility over wider domains or in tasks requiring
much everyday knowledge. On the other hand, some programs have attained the performance levels of
human experts and professionals in performing certain specific tasks, so that artificial intelligence in this
limited sense is found in applications as diverse as medical diagnosis, computer search engines, and voice
or handwriting recognition” (Copeland, 2019).
“Artificial intelligence isn’t limited to chatboats and virtual assistants, as AI has been seamlessly making its
way into the car rental market for many years through the motor industry’s integration of said systems into
their range. AI is used on a daily basis through voice commands, smart satellite navigation, crash prevention
and autonomous drive systems. However, a certain level of Assisted Driving (AD) is currently available to
the mass market; with self-parking cars in use on a daily basis that have 360-degree sensors, complimented
by front and rear facing cameras, which allow the vehicle to position and park itself. These technologies
have been available for a number of years, but have been the preserve of luxury, high-end vehicles, which
appear in the premium section of most rental car fleets. However, Ford, keeping up with its historic
reputation of bringing exclusive technology to the masses, has included this system in its new Fiesta. This
car is armed with a night vision pedestrian detection system that is controlled by two cameras, three radars
and twelve ultrasonic sensors that monitor 360 degrees around the vehicle, scanning the road ahead up to a
distance of 130 meters. Utilizing this hardware the car will deliver brake interventions to prevent bumps,
will warn ahead of a possible collision, outline hidden pedestrians on the on-board computer and will also
park for the driver. Many of these systems exist without the driver’s knowledge, but can be key in avoiding
incidents, especially brake intervention and collision prevention systems” (Creagh, 2018).
Significance of the Research
Throughout the research, Researcher try to prove the impact of using the AI system for rental car system.
Rental car system can improve following functions using this AI system Chatboats and virtual assistants,
daily basis through voice commands, smart satellite navigation, crash prevention and autonomous drive
systems.in this research, researcher discuss the virtual assistant system for car rental system. And the
researcher wants to give the best packages and best customer experience for this customers. After
implement this AI system the car rental owners don’t need many manual workers and the customers can to
handle their all the works in their smart phone.
Title of the Research Project
Assess the Impact of the AI based system in order to improve the customer satisfaction
Objective of Research Project
Main objective
Objective of this research is to assess the Impact of the AI based system in order to improve the customer
satisfaction
Specific objective
RO2.Assess the impact AI based Virtual assistant of AI based car rental system in order to improve the
customer satisfaction
RO3.Assess the impact of tracking vehicle feature of AI based car rental system in order to improve the
customer satisfaction
by front and rear facing cameras, which allow the vehicle to position and park itself. These technologies
have been available for a number of years, but have been the preserve of luxury, high-end vehicles, which
appear in the premium section of most rental car fleets. However, Ford, keeping up with its historic
reputation of bringing exclusive technology to the masses, has included this system in its new Fiesta. This
car is armed with a night vision pedestrian detection system that is controlled by two cameras, three radars
and twelve ultrasonic sensors that monitor 360 degrees around the vehicle, scanning the road ahead up to a
distance of 130 meters. Utilizing this hardware the car will deliver brake interventions to prevent bumps,
will warn ahead of a possible collision, outline hidden pedestrians on the on-board computer and will also
park for the driver. Many of these systems exist without the driver’s knowledge, but can be key in avoiding
incidents, especially brake intervention and collision prevention systems” (Creagh, 2018).
Significance of the Research
Throughout the research, Researcher try to prove the impact of using the AI system for rental car system.
Rental car system can improve following functions using this AI system Chatboats and virtual assistants,
daily basis through voice commands, smart satellite navigation, crash prevention and autonomous drive
systems.in this research, researcher discuss the virtual assistant system for car rental system. And the
researcher wants to give the best packages and best customer experience for this customers. After
implement this AI system the car rental owners don’t need many manual workers and the customers can to
handle their all the works in their smart phone.
Title of the Research Project
Assess the Impact of the AI based system in order to improve the customer satisfaction
Objective of Research Project
Main objective
Objective of this research is to assess the Impact of the AI based system in order to improve the customer
satisfaction
Specific objective
RO2.Assess the impact AI based Virtual assistant of AI based car rental system in order to improve the
customer satisfaction
RO3.Assess the impact of tracking vehicle feature of AI based car rental system in order to improve the
customer satisfaction
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RO4. Assess the impact of controlling the basic car functions using voice command of AI based car rental
system in order to improve the customer satisfaction
Questions of the Research Project
RQ1. What is the impact of AI based car rental system in order to improve the customer satisfaction?
RQ2. What is the virtual assistance of AI based car rental system in order to improve the customer
satisfaction?
RQ3. What is the impact of vehicle tracking feature of AI based system car rental system in order to
improve the customer satisfaction?
RQ4. What is the impact of controlling the basic car functions using voice command of AI based car rental
system in in order to improve customer satisfaction?
Hypothesis of the Research Project
Hypothesis 01
H1 – AI based car rental system impact to improve the customer satisfaction.
H0 - AI based car rental system does not impact to improve the customer satisfaction.
Hypothesis 02
H2. Virtual assistant feature of AI based car rental system impact to improve the customer satisfaction.
H0. Virtual assistant feature of AI based car rental system does not impact to improve the customer
satisfaction.
Hypothesis 03
H3. Vehicle tracking feature of AI based car rental system impact to improve the customer satisfaction.
H0. Vehicle tracking feature of AI based car rental system does not impact to improve the customer
satisfaction.
Hypothesis 04
H4.Controlling the basic car functions in voice command AI based car rental system impact to improve the
customer satisfaction.
H0.Controlling the basic car functions in voice command AI based car rental system does not impact to
improve the customer satisfaction.
Section Two: Reasons for choosing this research project
system in order to improve the customer satisfaction
Questions of the Research Project
RQ1. What is the impact of AI based car rental system in order to improve the customer satisfaction?
RQ2. What is the virtual assistance of AI based car rental system in order to improve the customer
satisfaction?
RQ3. What is the impact of vehicle tracking feature of AI based system car rental system in order to
improve the customer satisfaction?
RQ4. What is the impact of controlling the basic car functions using voice command of AI based car rental
system in in order to improve customer satisfaction?
Hypothesis of the Research Project
Hypothesis 01
H1 – AI based car rental system impact to improve the customer satisfaction.
H0 - AI based car rental system does not impact to improve the customer satisfaction.
Hypothesis 02
H2. Virtual assistant feature of AI based car rental system impact to improve the customer satisfaction.
H0. Virtual assistant feature of AI based car rental system does not impact to improve the customer
satisfaction.
Hypothesis 03
H3. Vehicle tracking feature of AI based car rental system impact to improve the customer satisfaction.
H0. Vehicle tracking feature of AI based car rental system does not impact to improve the customer
satisfaction.
Hypothesis 04
H4.Controlling the basic car functions in voice command AI based car rental system impact to improve the
customer satisfaction.
H0.Controlling the basic car functions in voice command AI based car rental system does not impact to
improve the customer satisfaction.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
The purpose of do this research to improve the academic skills for the Pearson HND software engineering
module. The researcher chosen that car rental topic for personal interest and the researcher want to
improve the car rental system features using the AI.
The researcher main target is improve the customer’s satisfaction using this AI. The important of this topic
is less number of people are chose that kind of topic for do a research.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Impact of the AI based system for Rental car company
“Artificial intelligence isn’t limited to chatboats and virtual assistants, as AI has been seamlessly making its
way into the car rental market for many years through the motor industry’s integration of said systems into
their range. AI is used on a daily basis through voice commands, smart satellite navigation, crash prevention
and autonomous drive systems. However, a certain level of Assisted Driving (AD) is currently available to
the mass market; with self-parking cars in use on a daily basis that have 360-degree sensors, complimented
by front and rear facing cameras, which allow the vehicle to position and park itself. These technologies
have been available for a number of years, but have been the preserve of luxury, high-end vehicles, which
appear in the premium section of most rental car fleets. However, Ford, keeping up with its historic
reputation of bringing exclusive technology to the masses, has included this system in its new Fiesta. This
car is armed with a night vision pedestrian detection system that is controlled by two cameras, three radars
and twelve ultrasonic sensors that monitor 360 degrees around the vehicle, scanning the road ahead up to a
distance of 130 meters. Utilizing this hardware the car will deliver brake interventions to prevent bumps,
will warn ahead of a possible collision, outline hidden pedestrians on the on-board computer and will also
park for the driver. Many of these systems exist without the driver’s knowledge, but can be key in avoiding
incidents, especially brake intervention and collision prevention systems.
People expect the utmost safety and security, which is why rental car suppliers should look more at
publicizing the underlying AI safety systems many cars provide, as people who are uncomfortable about
driving in a new country will surely take solace in the fact that the car will help them in an emergency.
Furthermore, as AI systems seamlessly enter our lives it is important that airlines and the hospitality
industry offer their customers what they have come to expect in terms of accuracy and response times.
plans, knowledge/skills you want to improve, why the topic is important):
The purpose of do this research to improve the academic skills for the Pearson HND software engineering
module. The researcher chosen that car rental topic for personal interest and the researcher want to
improve the car rental system features using the AI.
The researcher main target is improve the customer’s satisfaction using this AI. The important of this topic
is less number of people are chose that kind of topic for do a research.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Impact of the AI based system for Rental car company
“Artificial intelligence isn’t limited to chatboats and virtual assistants, as AI has been seamlessly making its
way into the car rental market for many years through the motor industry’s integration of said systems into
their range. AI is used on a daily basis through voice commands, smart satellite navigation, crash prevention
and autonomous drive systems. However, a certain level of Assisted Driving (AD) is currently available to
the mass market; with self-parking cars in use on a daily basis that have 360-degree sensors, complimented
by front and rear facing cameras, which allow the vehicle to position and park itself. These technologies
have been available for a number of years, but have been the preserve of luxury, high-end vehicles, which
appear in the premium section of most rental car fleets. However, Ford, keeping up with its historic
reputation of bringing exclusive technology to the masses, has included this system in its new Fiesta. This
car is armed with a night vision pedestrian detection system that is controlled by two cameras, three radars
and twelve ultrasonic sensors that monitor 360 degrees around the vehicle, scanning the road ahead up to a
distance of 130 meters. Utilizing this hardware the car will deliver brake interventions to prevent bumps,
will warn ahead of a possible collision, outline hidden pedestrians on the on-board computer and will also
park for the driver. Many of these systems exist without the driver’s knowledge, but can be key in avoiding
incidents, especially brake intervention and collision prevention systems.
People expect the utmost safety and security, which is why rental car suppliers should look more at
publicizing the underlying AI safety systems many cars provide, as people who are uncomfortable about
driving in a new country will surely take solace in the fact that the car will help them in an emergency.
Furthermore, as AI systems seamlessly enter our lives it is important that airlines and the hospitality
industry offer their customers what they have come to expect in terms of accuracy and response times.
Thanks to the digital age, customers now expect instant answers to their questions and immediate action on
those queries. This is something your customer service agents will need some assistance with and that’s
where AI becomes a must, instead of a maybe” (Creagh, 2018).
Virtual Assistant
“A virtual assistant is person who provides various services to entrepreneurs or businesses from a remote
location. There are a host of things that virtual assistants can do, including:
Social media management
Event management
Managing calendars, appointments and emails
Preparing reports
Personal tasks like booking hotels and restaurants
Simple digital marketing tasks
It’s a never ending list!
In fact (pardon the pun here) they can do virtually anything.
Think of them as what Jarvis is to Iron Man.
They’re not there in person – but they’re still a vital part of your business.
If you’re curious about all the different tasks they can do, we’ve outlined 98 tasks that you can outsource to
VAs.
We’re not going to go over each of those here, but we’ll touch upon the main ones later” (Digneo, 2017).
Tracking feature
“Global Positioning System tracking is a method of working out exactly where something is. A GPS
tracking system, for example, may be placed in a vehicle, on a cell phone, or on special GPS devices, which
can either be a fixed or portable unit. GPS works by providing information on exact location. It can also
track the movement of a vehicle or person. So, for example, a GPS tracking system can be used by a
company to monitor the route and progress of a delivery truck, and by parents to check on the location of
their child, or even to monitor high-valued assets in transit.
A GPS tracking system uses the Global Navigation Satellite System (GNSS) network. This network
incorporates a range of satellites that use microwave signals that are transmitted to GPS devices to give
information on location, vehicle speed, time and direction. So, a GPS tracking system can potentially give
both real-time and historic navigation data on any kind of journey” (Bertagna, 2010).
those queries. This is something your customer service agents will need some assistance with and that’s
where AI becomes a must, instead of a maybe” (Creagh, 2018).
Virtual Assistant
“A virtual assistant is person who provides various services to entrepreneurs or businesses from a remote
location. There are a host of things that virtual assistants can do, including:
Social media management
Event management
Managing calendars, appointments and emails
Preparing reports
Personal tasks like booking hotels and restaurants
Simple digital marketing tasks
It’s a never ending list!
In fact (pardon the pun here) they can do virtually anything.
Think of them as what Jarvis is to Iron Man.
They’re not there in person – but they’re still a vital part of your business.
If you’re curious about all the different tasks they can do, we’ve outlined 98 tasks that you can outsource to
VAs.
We’re not going to go over each of those here, but we’ll touch upon the main ones later” (Digneo, 2017).
Tracking feature
“Global Positioning System tracking is a method of working out exactly where something is. A GPS
tracking system, for example, may be placed in a vehicle, on a cell phone, or on special GPS devices, which
can either be a fixed or portable unit. GPS works by providing information on exact location. It can also
track the movement of a vehicle or person. So, for example, a GPS tracking system can be used by a
company to monitor the route and progress of a delivery truck, and by parents to check on the location of
their child, or even to monitor high-valued assets in transit.
A GPS tracking system uses the Global Navigation Satellite System (GNSS) network. This network
incorporates a range of satellites that use microwave signals that are transmitted to GPS devices to give
information on location, vehicle speed, time and direction. So, a GPS tracking system can potentially give
both real-time and historic navigation data on any kind of journey” (Bertagna, 2010).
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Control car functions in voice commands
“Remember the old TV show "Knight Rider?" It was about a guy with a modified Pontiac Trans Am
named KITT that had a built-in computer brain and the ability to carry on intelligent conversations with its
driver. Obviously a lot of budding young automotive engineers watched the show, because today most cars
do indeed have computer brains and many can talk to their drivers. Admittedly, the conversational abilities
of most cars is limited to a set of voice commands (sometimes as many as 10,000 of them), and canned
responses that can be used to activate and control a few of the car's features -- especially the GPS, the
entertainment system, the environmental controls and mobile phone. But can it be long before your Prius
wants to have a chat with you about your stock portfolio or the odds on the Red Sox winning the next
World Series?
A lot of auto manufacturers now supply fully integrated in-vehicle communications and entertainment
systems in their cars and trucks, like Ford's SYNC and Fiat's Blue&Me, that not only provide a common
interface to most of the car's electronic functions but also voice recognition software that can be used to
control those systems through an elaborate set of commands. The number of commands that these systems
can understand is growing by the day and it would likely take a small manual to list them all. (In fact, such
a manual may have come with your car.) On the next several pages we'll look at some of the most useful of
these commands to see what they can actually do now, and what they may be capable of in the near future”
(LAMPTON, n.d.).
Literature Review Sources
References
Alshaibani, H. M. A., 2015. researchgate. [Online]
Available at:
https://www.researchgate.net/publication/291356742_Car_Accident_Detection_and_Notification_Syste
m_Using_Smartphone
Bertagna, P., 2010. eetimes. [Online]
Available at: https://www.eetimes.com/how-does-a-gps-tracking-system-work/#
Copeland, B., 2019. britannica. [Online]
Available at: https://www.britannica.com/technology/artificial-intelligence
Creagh, M. F., 2018. cartrawler. [Online]
Available at: https://www.cartrawler.com/ct/digital-disruption/future-of-ai/
Digneo, G., 2017. timedoctor. [Online]
Available at: https://biz30.timedoctor.com/what-does-a-virtual-assistant-do/
“Remember the old TV show "Knight Rider?" It was about a guy with a modified Pontiac Trans Am
named KITT that had a built-in computer brain and the ability to carry on intelligent conversations with its
driver. Obviously a lot of budding young automotive engineers watched the show, because today most cars
do indeed have computer brains and many can talk to their drivers. Admittedly, the conversational abilities
of most cars is limited to a set of voice commands (sometimes as many as 10,000 of them), and canned
responses that can be used to activate and control a few of the car's features -- especially the GPS, the
entertainment system, the environmental controls and mobile phone. But can it be long before your Prius
wants to have a chat with you about your stock portfolio or the odds on the Red Sox winning the next
World Series?
A lot of auto manufacturers now supply fully integrated in-vehicle communications and entertainment
systems in their cars and trucks, like Ford's SYNC and Fiat's Blue&Me, that not only provide a common
interface to most of the car's electronic functions but also voice recognition software that can be used to
control those systems through an elaborate set of commands. The number of commands that these systems
can understand is growing by the day and it would likely take a small manual to list them all. (In fact, such
a manual may have come with your car.) On the next several pages we'll look at some of the most useful of
these commands to see what they can actually do now, and what they may be capable of in the near future”
(LAMPTON, n.d.).
Literature Review Sources
References
Alshaibani, H. M. A., 2015. researchgate. [Online]
Available at:
https://www.researchgate.net/publication/291356742_Car_Accident_Detection_and_Notification_Syste
m_Using_Smartphone
Bertagna, P., 2010. eetimes. [Online]
Available at: https://www.eetimes.com/how-does-a-gps-tracking-system-work/#
Copeland, B., 2019. britannica. [Online]
Available at: https://www.britannica.com/technology/artificial-intelligence
Creagh, M. F., 2018. cartrawler. [Online]
Available at: https://www.cartrawler.com/ct/digital-disruption/future-of-ai/
Digneo, G., 2017. timedoctor. [Online]
Available at: https://biz30.timedoctor.com/what-does-a-virtual-assistant-do/
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g.
research,
development, analysis of ideas, writing, data collection,
numerical analysis,
tutor meetings, production of final outcome, evaluation, writing
the report)
How long this will
take:
Milestone one: .........................................................................................
Target date (set by tutor): .........................................................................................
Milestone two: .........................................................................................
Target date (set by tutor): .........................................................................................
Milestone One : Finalizing the research topic and Get the approval
Target date : 21th October 2019
Milestone Two : Literature Review
Target date : 10th November 2019
Milestone Three : Proposal Presentation
Target date : 30th November 2019
Milestone Four : Proposal Submission
Target date : 14th December 2019
Milestone Five : Completion of Questionnaires
Target date :22st December 2019
Milestone Six : Data Collection
Target date :31th December 2019
Milestone Seven : Data Analysis
Target date : 5th January 2020
Activities to be carried out during the research project (e.g.
research,
development, analysis of ideas, writing, data collection,
numerical analysis,
tutor meetings, production of final outcome, evaluation, writing
the report)
How long this will
take:
Milestone one: .........................................................................................
Target date (set by tutor): .........................................................................................
Milestone two: .........................................................................................
Target date (set by tutor): .........................................................................................
Milestone One : Finalizing the research topic and Get the approval
Target date : 21th October 2019
Milestone Two : Literature Review
Target date : 10th November 2019
Milestone Three : Proposal Presentation
Target date : 30th November 2019
Milestone Four : Proposal Submission
Target date : 14th December 2019
Milestone Five : Completion of Questionnaires
Target date :22st December 2019
Milestone Six : Data Collection
Target date :31th December 2019
Milestone Seven : Data Analysis
Target date : 5th January 2020
Milestone Eight : Draft Research
Target date : 9th January 2020
Milestone Nine : Preparation for Final Report
Target date : 20th January 2020
Milestone Ten : Submission of research
Target date : 24th January 2020
Year 2019 2020
Month October November December January
Week 3 4 1 2 3 4 5 1 2 3 4 5 1 2 3 4
1. Finalizing the
research topic and
Get approval
2. Literature Review
3. Proposal
Presentation
4. Proposal Submission
5. Completion of
Questionnaires
6. Data Collection
7. Data Analysis
8. Draft Research
9. Preparation for Final
Report
10. Submission of
Research
Target date : 9th January 2020
Milestone Nine : Preparation for Final Report
Target date : 20th January 2020
Milestone Ten : Submission of research
Target date : 24th January 2020
Year 2019 2020
Month October November December January
Week 3 4 1 2 3 4 5 1 2 3 4 5 1 2 3 4
1. Finalizing the
research topic and
Get approval
2. Literature Review
3. Proposal
Presentation
4. Proposal Submission
5. Completion of
Questionnaires
6. Data Collection
7. Data Analysis
8. Draft Research
9. Preparation for Final
Report
10. Submission of
Research
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Section Four: Research approach and methodologies
Type of research approach and methodologies you are likely to use, and reasons for your choice:
What your areas of research will cover:
Methodologies
“The research design is intended to provide an appropriate framework for a study. A very significant
decision in research design process is the choice to be made regarding research approach since it
determines how relevant information for a study will be obtained; however, the research design process
involves many interrelated decisions” (Sileyew, 2019).
Research Framework Used in the Research Development
Type of research approach and methodologies you are likely to use, and reasons for your choice:
What your areas of research will cover:
Methodologies
“The research design is intended to provide an appropriate framework for a study. A very significant
decision in research design process is the choice to be made regarding research approach since it
determines how relevant information for a study will be obtained; however, the research design process
involves many interrelated decisions” (Sileyew, 2019).
Research Framework Used in the Research Development
Philosophy of the Research
“Research philosophy is a vast topic and here we will not be discussing this topic in great details. In
business and economics dissertations at Bachelor’s level, you are not expected to discuss research
philosophy in a great level of depth, and about one page in methodology chapter devoted to research
philosophy usually suffices. For a business dissertation at Master’s level you may need to provide more
discussion of the philosophy of your study, but even there, about two pages of discussions has to be
accepted as sufficient by your supervisor.
Discussion of research philosophy in your dissertation should include the following:
You need to specify the research philosophy of your study. Your research philosophy can be
pragmatism, positivism, realism or interpretivism as discussed below.
The reasons behind philosophical classifications of the study need to be provided.
You need to discuss the implications of your research philosophy on the research strategy in general and
the choice of primary data collection methods in particular” (Dudovskiy, 2018).
The author have chosen positivism to conduct the research.
The philosophical approach of natural scientist is observed in positivism as the work of natural scientist is
based on observable social entity. Research strategy is approached on the basis of data collection and
hypothesis development. These hypotheses will be tested and confirmed which can be used for further
research. Another feature of this philosophy is that the positivist researcher follows highly structured
methodology in order to facilitate the hypothesis. Furthermore, positivism works on quantifiable
observations and accordingly statistical analysis is obtained (GuhaThakurta & Chetty, 2015).
Research Approach
“Research approach is a plan and procedure that consists of the steps of broad assumptions to detailed
method of data collection, analysis and interpretation. It is therefore, based on the nature of the research
problem being addressed. Research approach is essentially divided into two categories:
approach of data collection and
Approach of data analysis or reasoning
“Research philosophy is a vast topic and here we will not be discussing this topic in great details. In
business and economics dissertations at Bachelor’s level, you are not expected to discuss research
philosophy in a great level of depth, and about one page in methodology chapter devoted to research
philosophy usually suffices. For a business dissertation at Master’s level you may need to provide more
discussion of the philosophy of your study, but even there, about two pages of discussions has to be
accepted as sufficient by your supervisor.
Discussion of research philosophy in your dissertation should include the following:
You need to specify the research philosophy of your study. Your research philosophy can be
pragmatism, positivism, realism or interpretivism as discussed below.
The reasons behind philosophical classifications of the study need to be provided.
You need to discuss the implications of your research philosophy on the research strategy in general and
the choice of primary data collection methods in particular” (Dudovskiy, 2018).
The author have chosen positivism to conduct the research.
The philosophical approach of natural scientist is observed in positivism as the work of natural scientist is
based on observable social entity. Research strategy is approached on the basis of data collection and
hypothesis development. These hypotheses will be tested and confirmed which can be used for further
research. Another feature of this philosophy is that the positivist researcher follows highly structured
methodology in order to facilitate the hypothesis. Furthermore, positivism works on quantifiable
observations and accordingly statistical analysis is obtained (GuhaThakurta & Chetty, 2015).
Research Approach
“Research approach is a plan and procedure that consists of the steps of broad assumptions to detailed
method of data collection, analysis and interpretation. It is therefore, based on the nature of the research
problem being addressed. Research approach is essentially divided into two categories:
approach of data collection and
Approach of data analysis or reasoning
Qualitative data requires an inductive approach of analysis. On the other hand quantitative data uses
deductive approach. In mixed type of data, both inductive and deductive approaches of analysis are
utilized. However, there should be some consistency between methods, methodology and analysis. This
is important in order to demonstrate logic. Thus, in order to make the research credible to the reader the
research should lead towards the research findings” (Chetty, 2016).
Research Strategy
“A Research Strategy is a step-by-step plan of action that gives direction to your thoughts and efforts,
enabling you to conduct research systematically and on schedule to produce quality results and detailed
reporting. This enables one to stay focused, reduce frustration, enhance quality and most importantly, save
time and resources. The Research Strategy is the nuts and bolts of your application, describing the rationale
for your research and the experiments you will do to accomplish your desired goals. This post will discuss
an extremely important phase in the process; clearly defining your research strategy. In phase 1 we focused
on inventory of all research, current and past. This week we will use that data to identifying specific
research targets for both customer segments and feedback criteria. This defined research strategy will also
act as a reference point for benchmarking purposes so your company can see if it yielded the desired
results. It requires the clear communication of targets and criteria ensuring all relevant stakeholders move
in the same direction” (Jenny, 2014).
Survey research strategy is used in this research.
Survey research is a quantitative and qualitative method with two important characteristics. First, the
variables of interest are measured using self-reports. In essence, survey researchers ask their participants
(who are often called respondents in survey research) to report directly on their own thoughts, feelings,
and behaviors. Second, considerable attention is paid to the issue of sampling. In particular, survey
researchers have a strong preference for large random samples because they provide the most accurate
estimates of what is true in the population (opentextbc.ca, 2019)
Research choice
“Sociology refers to the systematic study of human behavior and society. It is a popular debate in
sociological research concerning the idea that the choice of research is mainly influenced by the theoretical
perspective of the sociologist. However, it has been suggested that there are other factors that might as well
influence the sociologist’s choice of research method, those being the choice of the research topic and the
practical and ethical considerations. There are various types of research methods available, such as
deductive approach. In mixed type of data, both inductive and deductive approaches of analysis are
utilized. However, there should be some consistency between methods, methodology and analysis. This
is important in order to demonstrate logic. Thus, in order to make the research credible to the reader the
research should lead towards the research findings” (Chetty, 2016).
Research Strategy
“A Research Strategy is a step-by-step plan of action that gives direction to your thoughts and efforts,
enabling you to conduct research systematically and on schedule to produce quality results and detailed
reporting. This enables one to stay focused, reduce frustration, enhance quality and most importantly, save
time and resources. The Research Strategy is the nuts and bolts of your application, describing the rationale
for your research and the experiments you will do to accomplish your desired goals. This post will discuss
an extremely important phase in the process; clearly defining your research strategy. In phase 1 we focused
on inventory of all research, current and past. This week we will use that data to identifying specific
research targets for both customer segments and feedback criteria. This defined research strategy will also
act as a reference point for benchmarking purposes so your company can see if it yielded the desired
results. It requires the clear communication of targets and criteria ensuring all relevant stakeholders move
in the same direction” (Jenny, 2014).
Survey research strategy is used in this research.
Survey research is a quantitative and qualitative method with two important characteristics. First, the
variables of interest are measured using self-reports. In essence, survey researchers ask their participants
(who are often called respondents in survey research) to report directly on their own thoughts, feelings,
and behaviors. Second, considerable attention is paid to the issue of sampling. In particular, survey
researchers have a strong preference for large random samples because they provide the most accurate
estimates of what is true in the population (opentextbc.ca, 2019)
Research choice
“Sociology refers to the systematic study of human behavior and society. It is a popular debate in
sociological research concerning the idea that the choice of research is mainly influenced by the theoretical
perspective of the sociologist. However, it has been suggested that there are other factors that might as well
influence the sociologist’s choice of research method, those being the choice of the research topic and the
practical and ethical considerations. There are various types of research methods available, such as
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questionnaires, participant observation, longitudinal studies and interviews”
(http://www.markedbyteachers.com/, n.d.).
The researcher has chosen mix-methods.
Time Horizon
“Cross-sectional studies
A study can be undertaken in which data are gathered just once, perhaps over a period of days or weeks or months, in
order to answer a research question. Such studies are called one-shot or cross-sectional studies.
Longitudinal studies
In some cases, however, the researcher might want to study people or phenomena at more than one point in time in
order to answer the research question. For instance, the researcher might want to study employees’ behavior before
and after a change in the top management, so as to know what effects the change accomplished. Here, because data
are gathered at two different points in time, the study is no cross-sectional or of the one-shot kind, but is carried
longitudinally across a period of time. Such studies, as when data on the dependent variable are gathered at two or
more points in time to answer the research question, are called longitudinal studies” (chat, 2016).
Research techniques
“Selection of the right research technique(s) is one of the key factors deciding the methodological rationale
of the research and subsequent analysis. Each of the individual techniques used to obtain data is linked to
specific analysis and interpretation processes. Not every technique can be used to transpose the results
obtained directly onto the pool of research subjects. A research technique and, subsequently, the research
sample, should be defined with the research objectives firmly in mind.
It is increasingly common for researchers and academics to combine multiple techniques within a single
research project (Mixed-Mode Data Collection). This approach helps to reduce mistakes and
inconsistencies that can arise due to the sample’s structure, population coverage and absence of responses.
Each data collection technique has its strengths and weaknesses. Devoting sufficient time to selecting the
right techniques during the research preparation phase will help eliminate mistakes during the measurement
and analysis stages.
We use tried-and-tested methodologies that have helped deliver results for a wide and diverse range
of clients. Some of our techniques include:
Interviews
Tests
Surveys
Desk research
(http://www.markedbyteachers.com/, n.d.).
The researcher has chosen mix-methods.
Time Horizon
“Cross-sectional studies
A study can be undertaken in which data are gathered just once, perhaps over a period of days or weeks or months, in
order to answer a research question. Such studies are called one-shot or cross-sectional studies.
Longitudinal studies
In some cases, however, the researcher might want to study people or phenomena at more than one point in time in
order to answer the research question. For instance, the researcher might want to study employees’ behavior before
and after a change in the top management, so as to know what effects the change accomplished. Here, because data
are gathered at two different points in time, the study is no cross-sectional or of the one-shot kind, but is carried
longitudinally across a period of time. Such studies, as when data on the dependent variable are gathered at two or
more points in time to answer the research question, are called longitudinal studies” (chat, 2016).
Research techniques
“Selection of the right research technique(s) is one of the key factors deciding the methodological rationale
of the research and subsequent analysis. Each of the individual techniques used to obtain data is linked to
specific analysis and interpretation processes. Not every technique can be used to transpose the results
obtained directly onto the pool of research subjects. A research technique and, subsequently, the research
sample, should be defined with the research objectives firmly in mind.
It is increasingly common for researchers and academics to combine multiple techniques within a single
research project (Mixed-Mode Data Collection). This approach helps to reduce mistakes and
inconsistencies that can arise due to the sample’s structure, population coverage and absence of responses.
Each data collection technique has its strengths and weaknesses. Devoting sufficient time to selecting the
right techniques during the research preparation phase will help eliminate mistakes during the measurement
and analysis stages.
We use tried-and-tested methodologies that have helped deliver results for a wide and diverse range
of clients. Some of our techniques include:
Interviews
Tests
Surveys
Desk research
Focus groups
Observation” (http://www.research-pmr.com/, 2019)
The questionnaires will be used by the researcher to conduct the research
conceptual framework
“The theoretical framework leads into the conceptual framework, which is a specific exploration of an
aspect of the theoretical framework. In other words, the conceptual framework is used to arrive at a
hypothesis. Let’s look at a couple of classical examples. Archimedes used theories about gravity and
buoyancy (theoretical frameworks) to understand the behavior of different objects when immersed
(conceptual framework), which led him to a method to accurately identify a gold object under immersion
(hypothesis). Similarly, Pavlov used stimuli and response (theoretical frameworks) to study conditioning in
animal subjects (conceptual framework), which led him to predict that upon being conditioned to one set of
stimuli, the animal would later respond in the same way to the presentation of any one of the stimuli
(hypothesis)” (Insights, 2019).
Population and Sample Strategy
The people participated in this research survey is around 500 they are rental car owners and the customers.
Out of that 95% is correct and 5% error and the sample data size of randomly selected people.
Observation” (http://www.research-pmr.com/, 2019)
The questionnaires will be used by the researcher to conduct the research
conceptual framework
“The theoretical framework leads into the conceptual framework, which is a specific exploration of an
aspect of the theoretical framework. In other words, the conceptual framework is used to arrive at a
hypothesis. Let’s look at a couple of classical examples. Archimedes used theories about gravity and
buoyancy (theoretical frameworks) to understand the behavior of different objects when immersed
(conceptual framework), which led him to a method to accurately identify a gold object under immersion
(hypothesis). Similarly, Pavlov used stimuli and response (theoretical frameworks) to study conditioning in
animal subjects (conceptual framework), which led him to predict that upon being conditioned to one set of
stimuli, the animal would later respond in the same way to the presentation of any one of the stimuli
(hypothesis)” (Insights, 2019).
Population and Sample Strategy
The people participated in this research survey is around 500 they are rental car owners and the customers.
Out of that 95% is correct and 5% error and the sample data size of randomly selected people.
No Population Sample Size
1 1000 500
Conclusion
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and is
appropriate.
Agreed: Yes (Name) : date)
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: Yes (name) date)
Research Ethics Approval Form
All students conducting research activity that involves human participants or the use of data
collected from human participants are required to gain ethical approval before commencing
their research. Please answer all relevant questions and note that your form may be
returned if incomplete.
1 1000 500
Conclusion
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and is
appropriate.
Agreed: Yes (Name) : date)
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: Yes (name) date)
Research Ethics Approval Form
All students conducting research activity that involves human participants or the use of data
collected from human participants are required to gain ethical approval before commencing
their research. Please answer all relevant questions and note that your form may be
returned if incomplete.
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Section 1: Basic Details
Project title: Impact of the AI based system for Rental car company
Student name: Sandun Blazon lanka Poulier
Student ID number:
Program: Computing Research Project
School: Esoft Metro Campus, Kandy
Intended research start date: I
Intended research end date:
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
• Interviews:
• Questionnaires:
• Observations:
• Use of Personal
Records:
• Data Analysis:
• Action
Research:
• Focus Groups:
• Other (please
specify):
Project title: Impact of the AI based system for Rental car company
Student name: Sandun Blazon lanka Poulier
Student ID number:
Program: Computing Research Project
School: Esoft Metro Campus, Kandy
Intended research start date: I
Intended research end date:
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
• Interviews:
• Questionnaires:
• Observations:
• Use of Personal
Records:
• Data Analysis:
• Action
Research:
• Focus Groups:
• Other (please
specify):
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes. Rental car owners and customers will be participating in the survey.
Who are the participants? Tick all that apply:
Ages 12-16: Young People aged 17–18: Adults:
How will participants be recruited (identified and approached)?
The Rental car owners and customers that the researcher has chosen is already for this research. It’s easy
to in the participation identification. The researcher will individually talk to the owners and customers to
participate in the survey after describing all the ethical factors and the data protection laws.
Describe the processes you will use to inform participants about what you are doing:
Create a small document and share it the owners and customers
Studies involving questionnaires: Will participants be given the option of omitting questions they do not wish to
answer?
Yes: No:
If No please explain why below and ensure that you cover any ethical issues arising from this.
The option of omitting is not available because if the participants decide to omit questions the final outcome of
the research will not be fully accurate. Since their personal information are not being gathered they won’t have
and personal information gathering issues.
Studies involving observation: Confirm whether participants will be asked for their informed consent to be
observed.
Yes: No:
Will you debrief participants at the end of their participation (i.e. give them a brief explanation of the study)?
Yes: No:
Will participants be given information about the findings of your study? (This could be a brief summary of your
findings in general)
Yes: No:
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes. Rental car owners and customers will be participating in the survey.
Who are the participants? Tick all that apply:
Ages 12-16: Young People aged 17–18: Adults:
How will participants be recruited (identified and approached)?
The Rental car owners and customers that the researcher has chosen is already for this research. It’s easy
to in the participation identification. The researcher will individually talk to the owners and customers to
participate in the survey after describing all the ethical factors and the data protection laws.
Describe the processes you will use to inform participants about what you are doing:
Create a small document and share it the owners and customers
Studies involving questionnaires: Will participants be given the option of omitting questions they do not wish to
answer?
Yes: No:
If No please explain why below and ensure that you cover any ethical issues arising from this.
The option of omitting is not available because if the participants decide to omit questions the final outcome of
the research will not be fully accurate. Since their personal information are not being gathered they won’t have
and personal information gathering issues.
Studies involving observation: Confirm whether participants will be asked for their informed consent to be
observed.
Yes: No:
Will you debrief participants at the end of their participation (i.e. give them a brief explanation of the study)?
Yes: No:
Will participants be given information about the findings of your study? (This could be a brief summary of your
findings in general)
Yes: No:
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes: No:
Who will have access to the data and personal information?
The authorized users and personnel including the lecture panel and management of ESOFT Metro
Campus, Examiners and verifiers of Pearson is allowed to access the relevant data. Not any
personal information of the participants is being published anywhere to protect the privacy and
the concern towards their anonymity is highly respected and protected. The personal information
is not published and the information provided by the participants is not going to be used for any
other activities without their prior knowledge.
During the research:
Where will the data be stored?
The data collected will be stored in researcher’s personal Google drive, an external
Will mobile devices such as USB storage and laptops be used?
Yes: No:
How long will the data and records be kept for and in what format?
All the data and information collected will be processed and documented in (.docx) format and it
will stored until the research is fully completed, followed by the data protection rules and
regulations.
Will data be kept for use by other researchers? No
Yes: No:
If yes, please provide further details:
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes: No:
Who will have access to the data and personal information?
The authorized users and personnel including the lecture panel and management of ESOFT Metro
Campus, Examiners and verifiers of Pearson is allowed to access the relevant data. Not any
personal information of the participants is being published anywhere to protect the privacy and
the concern towards their anonymity is highly respected and protected. The personal information
is not published and the information provided by the participants is not going to be used for any
other activities without their prior knowledge.
During the research:
Where will the data be stored?
The data collected will be stored in researcher’s personal Google drive, an external
Will mobile devices such as USB storage and laptops be used?
Yes: No:
How long will the data and records be kept for and in what format?
All the data and information collected will be processed and documented in (.docx) format and it
will stored until the research is fully completed, followed by the data protection rules and
regulations.
Will data be kept for use by other researchers? No
Yes: No:
If yes, please provide further details:
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Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns? If so, please
outline how you will deal with these:
The participant’s privacy is highly protected under the data protection laws. Only the volunteered
participants will be participated in the research. Any of the private data will not be collected. The
all the other ethical issues are discussed above.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes: No:
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes: No:
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that may arise in the course
of my research.
Name: Sandun Blazon Lanka Poulier
Date:
Please submit your completed form to : ESOFT Metro Campus Kandy
Are there any particular features of your proposed work which may raise ethical concerns? If so, please
outline how you will deal with these:
The participant’s privacy is highly protected under the data protection laws. Only the volunteered
participants will be participated in the research. Any of the private data will not be collected. The
all the other ethical issues are discussed above.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes: No:
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes: No:
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that may arise in the course
of my research.
Name: Sandun Blazon Lanka Poulier
Date:
Please submit your completed form to : ESOFT Metro Campus Kandy
References
Alshaibani, H. M. A., 2015. researchgate.
[Online] Available at:
https://www.researchgate.net/publication/291356742_Car_Accident_Detection_and_Noti
fication_System_Using_Smartphone
Bertagna, P., 2010. eetimes. [Online]
Available at: https://www.eetimes.com/how-does-a-gps-tracking-system-work/#
chat, L., 2016. kalyaneynath. [Online]
Available at: https://kalyaneynath.wordpress.com/2016/06/02/time-horizon-
cross- sectional-versus-longitudinal-studies/
Chetty, P., 2016. projectguru. [Online]
Available at: https://www.projectguru.in/publications/selecting-research-
approach- business-studies/
Copeland, B., 2019. britannica. [Online]
Available at: https://www.britannica.com/technology/artificial-intelligence
Creagh, M. F., 2018. cartrawler. [Online]
Available at: https://www.cartrawler.com/ct/digital-disruption/future-of-ai/
Digneo, G., 2017. timedoctor. [Online]
Available at: https://biz30.timedoctor.com/what-does-a-virtual-assistant-do/
Dudovskiy, J., 2018. research-methodology. [Online]
Available at: https://research-methodology.net/research-philosophy/
http://www.markedbyteachers.com/, n.d. markedbyteachers. [Online]
Available at: http://www.markedbyteachers.com/as-and-a-level/sociology/choice-
of- research-method-here-are-various-types-of-research-methods-available-such-
as- questionnaires-participant-observation-longitudinal-studies-and-
interviews.html
http://www.research-pmr.com/, 2019. research. [Online]
Available at: http://www.research-pmr.com/research-
techniques
Insights, E., 2019. editage. [Online]
Available at: https://www.editage.com/insights/what-conceptual-framework-research
Jenny, 2014. mackenziecorp. [Online]
Available at: https://www.mackenziecorp.com/phase-2-clearly-define-research-strategy/
Sileyew, K. J., 2019. intechopen. [Online]
Available at: https://www.intechopen.com/online-first/research-design-and-methodology
Alshaibani, H. M. A., 2015. researchgate.
[Online] Available at:
https://www.researchgate.net/publication/291356742_Car_Accident_Detection_and_Noti
fication_System_Using_Smartphone
Bertagna, P., 2010. eetimes. [Online]
Available at: https://www.eetimes.com/how-does-a-gps-tracking-system-work/#
chat, L., 2016. kalyaneynath. [Online]
Available at: https://kalyaneynath.wordpress.com/2016/06/02/time-horizon-
cross- sectional-versus-longitudinal-studies/
Chetty, P., 2016. projectguru. [Online]
Available at: https://www.projectguru.in/publications/selecting-research-
approach- business-studies/
Copeland, B., 2019. britannica. [Online]
Available at: https://www.britannica.com/technology/artificial-intelligence
Creagh, M. F., 2018. cartrawler. [Online]
Available at: https://www.cartrawler.com/ct/digital-disruption/future-of-ai/
Digneo, G., 2017. timedoctor. [Online]
Available at: https://biz30.timedoctor.com/what-does-a-virtual-assistant-do/
Dudovskiy, J., 2018. research-methodology. [Online]
Available at: https://research-methodology.net/research-philosophy/
http://www.markedbyteachers.com/, n.d. markedbyteachers. [Online]
Available at: http://www.markedbyteachers.com/as-and-a-level/sociology/choice-
of- research-method-here-are-various-types-of-research-methods-available-such-
as- questionnaires-participant-observation-longitudinal-studies-and-
interviews.html
http://www.research-pmr.com/, 2019. research. [Online]
Available at: http://www.research-pmr.com/research-
techniques
Insights, E., 2019. editage. [Online]
Available at: https://www.editage.com/insights/what-conceptual-framework-research
Jenny, 2014. mackenziecorp. [Online]
Available at: https://www.mackenziecorp.com/phase-2-clearly-define-research-strategy/
Sileyew, K. J., 2019. intechopen. [Online]
Available at: https://www.intechopen.com/online-first/research-design-and-methodology
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