Unit 13 Computing Research Project: AI for Customer Satisfaction

This document presents a research project proposal focused on assessing the impact of Artificial Intelligence (AI) based systems on improving customer satisfaction, particularly within the rental car industry. The proposal includes an introduction to AI, highlighting its growing role in various sectors, and emphasizes AI applications such as voice commands, smart navigation, and autonomous driving. The research aims to explore how AI can aid in the in-depth exploration of systems, generate content for big brand products, and contribute to innovative technology use. The proposal outlines the research objectives, methodology, and ethical considerations, further including a literature review that provides background and conceptualization of the proposed area of study. The project uses a research proposal form, which covers title, objectives, and responsibilities.

Higher Nationals Internal verification of assessment decisions – BTEC (RQF)
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Programme title Higher Nationals Diploma in Software Engineering
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Unit(s) Unit 13: Computing Research Project
Assignment title Final Research Project Proposal
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Chamika Bandara Computing Research Project P a g e 3
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Student Name/ID
UnitTitle Unit 13: Computing Research Project
Assignment Number Assessor
Submission Date Date Received 1st
submission
Re-submission Date Date Received 2nd
submission
Assessor Feedback:
LO1 Examine appropriate research methodologies and approaches as part of the research process
Pass, Merit & Distinction P1 P2 M1 D1
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Sandun Poulier Computing Research Project P a g e 5
Pearson
Higher Nationals in
Computing
Unit 13: Computing Research Project
Project Proposal

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Sandun Poulier Computing Research Project P a g e 7
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I hereby, declare that I know what plagiarism entails, namely to use another’s work and to present it as my
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Assignment Brief
Student Name /ID Number
Unit Number and Title Unit 13 – Computing Research Project
Academic Year
Unit Tutor
Assignment Title Final Research Project Proposal
Issue Date
Submission Date
IV Name & Date
Submission Format:
The submission is in the form of an individual written report. This should be written in a concise, formal
business style using single spacing and font size 12. You are required to make use of headings,
paragraphs and subsections as appropriate, and all work must be supported with research an
referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard
referencing system.
Research Project Proposal - Please provide a referencing list using the Harvard referencing system. The
recommended word limit is minimum 2000 words.
Unit Learning Outcomes:
LO1. Examine appropriate research methodologies and approaches as part of the research process.

Chamika Bandara Computing Research Project P a g e 9
Assignment Brief and Guidance:
Artificial Intelligence (AI)
Artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by
machines, in contrast to the natural intelligence displayed by humans and other animals. Computer
science defines AI research as the study of "intelligent agents": any device that perceives its
environment and takes actions that maximize its chance of successfully achieving its goals.
Artificial Intelligence covers computer systems which are able to perform tasks normally requiring
human intelligence. These tasks might include visual perception, speech recognition, decision-making,
and translation between languages and many more.
AI impacts on every aspect of society and has the potential to be fully integrated into daily work and
social lives in the very near future.
Learner requires to select a suitable area from the areas given below to conduct a research and
further, needs to develop appropriate Topic, Research Questions and Research Objectives.
 How does AI aid the in-depth exploration of an environment or system?
 What role may AI play in generating content for big brand products and services?
 How does AI and machine learning contribute to the innovative use of technology e.g. robotics,
automotive transportation?
 What impact will the future influences of AI have in our daily lives?
…………………………………………………………………………………………………………………………………………………………………………….
The Learner requires to produce a research proposal that clearly defines a research question or hypothesis,
supported by a literature review (Use the project proposal and ethical consideration form template formats)

Project Proposal should cover following areas;
1. Definition of research problem or question. (This can be stated as a research question,
objectives or hypothesis)
2. Provide a literature review giving the background and conceptualization of the proposed area
of study. (This would provide existing knowledge and benchmarks by which the data can be
judged)
3. Consider and define research methodology and research process. Demonstrate
understanding of the pitfalls and limitations of the methods chosen and ethical issues
that might arise.
4. Draw points (1–3, above) together into a research proposal by getting agreement with your tutor.

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Grading Rubric
Grading Criteria Achieved Feedback
P1 Produce a research proposal that clearly defines a
research question or hypothesis, supported by a literature
review
P2 Examine appropriate research methods and conduct
primary and secondary research.
M1 Evaluate different research approaches and
methodology, and make justifications for the choice of
methods selected based on philosophical/ theoretical
frameworks.
D1 Critically evaluate research methodologies and
processes in application to a computing research project to
justify chosen research methods and analysis.

Sandun Poulier Computing Research Project P a g e 12
Research Proposal Form
Student Name ::Sandun Blazon Lanka Poulier Student number :
Centre Name : Esoft Metro Campus Kandy
Tutor : Date :
Unit :Computing Research Project
Proposed title : Assess the Impact of the AI based
system in order to improve the customer satisfaction
Section One: Title, objective, responsibilities
Title or working title of research project (in the form of a question, objective or hypothesis):
Research project objectives (e.g. what is the question you want to answer? What do you want to learn
how to do? What do you want to find out?):
Introduction
“Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks
commonly associated with intelligent beings. The term is frequently applied to the project of developing
systems endowed with the intellectual processes characteristic of humans, such as the ability to reason,
discover meaning, generalize, or learn from past experience. Since the development of the digital
computer in the 1940s, it has been demonstrated that computers can be programmed to carry out very
complex tasks—as, for example, discovering proofs for mathematical theorems or playing chess—with
great proficiency. Still, despite continuing advances in computer processing speed and memory capacity,
there are as yet no programs that can match human flexibility over wider domains or in tasks requiring
much everyday knowledge. On the other hand, some programs have attained the performance levels of
human experts and professionals in performing certain specific tasks, so that artificial intelligence in this
limited sense is found in applications as diverse as medical diagnosis, computer search engines, and voice
or handwriting recognition” (Copeland, 2019).
“Artificial intelligence isn’t limited to chatboats and virtual assistants, as AI has been seamlessly making its
way into the car rental market for many years through the motor industry’s integration of said systems into
their range. AI is used on a daily basis through voice commands, smart satellite navigation, crash prevention
and autonomous drive systems. However, a certain level of Assisted Driving (AD) is currently available to