University of Queensland COMU7102 Annotated Bibliography Assignment

This annotated bibliography, prepared for a COMU7102 assignment, presents summaries and critical evaluations of four key resources on communication for social change. The bibliography includes entries for works by Quarry and Ramirez, Morris, van de Fliert, and Schaeffer. Quarry and Ramirez's work emphasizes the importance of listening in communication for development, while Morris analyzes participatory and diffusion models. Van de Fliert's contribution focuses on stakeholder participation in development projects, and Schaeffer's work examines the relationship between social movements and global change. Each annotation provides bibliographic details, a concise summary of the source's content, and an assessment of its relevance to the broader field of communication for social change, as well as the context of the assignment. The annotations highlight key arguments, methodologies, and the contributions of each source to the understanding of communication's role in facilitating social change, including the importance of listening skills, the comparison of communication models, stakeholder involvement, and the impact of social movements.

Running head: COMMUNICATION FOR SOCIAL CHANGE
COMMUNICATION FOR SOCIAL CHANGE
Name of the Student
Name of the University
Author Note

1COMMUNICATION FOR SOCIAL CHANGE
Quarry, W., & Ramirez, R. (2013). Communication for another development: Listening
before telling. Zed Books Ltd. Retrieved from https://books.google.co.in/books?
hl=en&lr=&id=lP5iDgAAQBAJ&oi=fnd&pg=PT5&dq=Communication+for+anoth
er+development:+listening+before+telling.&ots=EHo0dScyzj&sig=1mK0-
IJAfpSwriwNgo8XUnZkauY#v=onepage&q=Communication%20for%20another
%20development%3A%20listening%20before%20telling.&f=false
Quarry and Ramirez (2013) in the book entitled “Communication for another
development: Listening before telling” are observed to be dealing in the various activities that are
related to the communication within the given organizations. Wendy Quarry has been serving as
one of the associate faculties in the school of communication and culture. She has been a
practitioner in the fields of communication and social changes and has worked with people
belonging to various cultural backgrounds. Ricardo Ramírez is one of the members of the faculty
of the school of School of Environmental Design and Rural Development active under the
University of Guelph. The scholar had been known for his researches in the field of
communication within the business organizations as well. The book in discussion was composed
with the aim of assisting the future researches and the other scholars in the matters that are
related to the organizational communication and the benefits of the activity in the overall
development of the organizational performance in the given industry.
The book majorly highlighted the ways in which the communication within the company
might help in the overall development of the performance as is maintained by the business
organization within the given area. The text in perusal further develops on the issues that are
highlighted within the communication as is maintained within the concerned organization and
the industry at large. The communication strategies that are undertaken by the concerned

2COMMUNICATION FOR SOCIAL CHANGE
organization help in the overall development of the issues that are related to the maintenance of
the factors that are highlighted by the various stakeholders of the organization within the area.
The authors concluded the fact that the listening skills are one of the major skills that need to be
maintained by the concerned organization. The listening skills as concluded by the authors tend
to conclude that the communicators should improve their listening skills in order to develop a
proper understanding of the issues highlighted by the communicators. The book in discussion
helps in the understanding of the various issues as have been highlighted within the
communication that is undertaken by the employees within the given organization as well as
helps in resolving the same.
Morris, N. (2003). A comparative analysis of the diffusion and participatory models in
development communication. Communication Theory, 13(2), 225-248. Retrieved
from DOI: 10.1111/j.1468-2885.2003.tb00290.x
Morris (2003) in the article entitled “A comparative analysis of the diffusion and
participatory models in development communication” makes an attempt in the examination of
the overlap and the gap that exists within the objectives and the outcomes that are highlighted in
terms of the issues that are related to the communication within the organization. The author of
the article, Nancy Morris, is one of the scholars who have been one of the associate professors
involved in the Department of Broadcasting, Telecommunications, and Mass Media at Temple
University. The concerned article highlights the proper comparison that exists within the various
factors that are related to the comparison that is presented in terms of the participatory and the
diffusion models that are highlighted within the company as well. The article in discussion was
composed with the aim of assisting the future researches and the other scholars in the matters

3COMMUNICATION FOR SOCIAL CHANGE
that are related to the organizational communication and the benefits of the activity in the overall
development of the organizational performance in the given industry.
The article helps the future researchers on the matters that are related to the social
communication undertaken by the communicators. The article concludes on the statement that
the implementation of the models tends to resolve the issues that are highlighted within the
context of the social communication as well. The majority of the issues that discussed within the
articles refer to the fact that the models have common factors that help in the understanding of
the communication that have been taking place within the concerned social boundaries. The
authors conclude on the fact that the two discussed models of communication are known to
maintain the similarity within the models. This in turn helps in the development of the further
theories within the realm of social communication as well as helps in the development of the
future social communications. The article in discussion helps in the understanding of the various
issues as have been highlighted within the communication that is undertaken by the employees
within the given organization as well as helps in resolving the same.
van de Fliert, E. (2015). Participation in theory and practice. Ch. 3 in: Thomas Pradip N.
and Elske van de Fliert, Interrogating the theory and practice of Communication
for Social Change – The basis for a renewal. London: Palgrave MacMillan.
Retrieved from https://books.google.co.in/books?
hl=en&lr=&id=q8waBgAAQBAJ&oi=fnd&pg=PP1&dq=Interrogating+the+theory
+and+practice+of+Communication+for+Social+Change+
%E2%80%93+The+basis+for+a+renewal&ots=GE4Nx165fK&sig=rz-4lgz0okG-
QPf4whGhN9hJ_xo#v=snippet&q=%22Participation%20in%20theory%20and
%20practice%22&f=false

4COMMUNICATION FOR SOCIAL CHANGE
van de Fliert (2015) in the book chapter entitled “Participation in theory and practice”
discusses the importance of the involvement of the stakeholders as well as the effect of their
involvement within the decision-making processes of the concerned organizations. Elske van de
Fliert is one of the associate professors within the Faculty of Humanities and Social Sciences of
the School of Communication and Arts at the University of Queensland, Australia. The eminent
professor is well known for her insights into the development of the issues that are highlighted in
the matters that bear relevance to the matters of social communication that are undertaken by
people at large. The book chapter in discussion was composed with the aim of assisting the
future researches and the other scholars in the matters that are related to the organizational
communication and the benefits of the activity in the overall development of the organizational
performance in the given industry. The author of the chapter sheds major light on the issues that
are highlighted in the implementation of the various participatory approaches that are undertaken
by the organization for the proper operations of the development projects that are undertaken by
the given organization as well.
The authors in the given book chapter argue on the fact that the deterioration as well as
the survival of the participation development concepts as have been implemented within the
several approaches of mainstream participatory development that are employed by the
companies that are active within the governmental and the developmental sectors. The authors
further discuss the ways in which the elements of the participation model might be implemented
within a given scenario in order to deal with the proper integration of the policies and the
practices that are highlighted within the given scenario in terms of the communications that are
conducted in order to bring about a social change in the given context. The chapter in discussion
helps in the understanding of the various issues as have been highlighted within the

5COMMUNICATION FOR SOCIAL CHANGE
communication that is undertaken by the employees within the given organization as well as
helps in resolving the same.
Schaeffer, R. K. (2014). Social movements and global social change: the rising tide. Rowman
& Littlefield. Retrieved from https://books.google.co.in/books?
hl=en&lr=&id=0ATnAgAAQBAJ&oi=fnd&pg=PR7&dq=Schaeffer,+Robert+K.
+(2014).
+Social+Movements+and+Global+Social+Change&ots=KcaJe_FlqO&sig=Ene0TjT
o00B1dMGbfDNz1qjRETU#v=onepage&q=Schaeffer%2C%20Robert%20K.
%20(2014).%20Social%20Movements%20and%20Global%20Social
%20Change&f=false
Schaeffer (2014) in the book entitled “Social movements and global social change: the
rising tide” discusses the various factors that are related to the changes that have been observed
within the society over the due course of time and the effect of the communication on the various
social changes that have been taking place all over the world. Robert Schaeffer has been one of
the eminent faculty members and professors who have been associated with the Social Sciences
Department at the College of Liberal Arts of the California Polytechnic State University. The
professor has been dealing in the matters that are related to the social changes and the
movements that have been taking place in the international markets. The book chapter in
discussion was composed with the aim of assisting the future researches and the other scholars in
the matters that are related to the social communication and the benefits of the activity in the
overall development of the performance in the given scenarios. The majority of the issues that
are highlighted within the social communication are often observed to be routed within the

6COMMUNICATION FOR SOCIAL CHANGE
factors that are related to the various changes that are undertaken by the people and the
organizations within the given international and global markets.
The author argues that the various organizational factors that are highlighted within the
societies tend to deal in the issues that are related to the various changes that are undertaken by
the people who have been residing within the concerned society. The authors further argue on the
fact that the social changes that are initiated within the given organization tend to deal in the
matters that are related to the proper changes that are maintained within the society as well. The
author in this book chapter concludes the fact that the social changes might be understood after
the study of both the advancement of the social movements as well as the changes that had taken
place within the societal norms. The chapter in discussion helps in the understanding of the
various factors that affect the social changes within the given societal boundaries.

7COMMUNICATION FOR SOCIAL CHANGE
References
Morris, N. (2003). A comparative analysis of the diffusion and participatory models in
development communication. Communication Theory, 13(2), 225-248. Retrieved from
DOI: 10.1111/j.1468-2885.2003.tb00290.x
Quarry, W., & Ramirez, R. (2013). Communication for another development: Listening before
telling. Zed Books Ltd. Retrieved from https://books.google.co.in/books?
hl=en&lr=&id=lP5iDgAAQBAJ&oi=fnd&pg=PT5&dq=Communication+for+another+d
evelopment:+listening+before+telling.&ots=EHo0dScyzj&sig=1mK0-
IJAfpSwriwNgo8XUnZkauY#v=onepage&q=Communication%20for%20another
%20development%3A%20listening%20before%20telling.&f=false
Schaeffer, R. K. (2014). Social movements and global social change: the rising tide. Rowman &
Littlefield. Retrieved from https://books.google.co.in/books?
hl=en&lr=&id=0ATnAgAAQBAJ&oi=fnd&pg=PR7&dq=Schaeffer,+Robert+K.
+(2014).
+Social+Movements+and+Global+Social+Change&ots=KcaJe_FlqO&sig=Ene0TjTo00
B1dMGbfDNz1qjRETU#v=onepage&q=Schaeffer%2C%20Robert%20K.%20(2014).
%20Social%20Movements%20and%20Global%20Social%20Change&f=false
van de Fliert & Elske (2015). Participation in theory and practice. Ch. 3 in: Thomas Pradip N.
and Elske van de Fliert, Interrogating the theory and practice of Communication for
Social Change – The basis for a renewal. London: Palgrave MacMillan. Retrieved from
https://books.google.co.in/books?
hl=en&lr=&id=q8waBgAAQBAJ&oi=fnd&pg=PP1&dq=Interrogating+the+theory+and

8COMMUNICATION FOR SOCIAL CHANGE
+practice+of+Communication+for+Social+Change+
%E2%80%93+The+basis+for+a+renewal&ots=GE4Nx165fK&sig=rz-4lgz0okG-
QPf4whGhN9hJ_xo#v=snippet&q=%22Participation%20in%20theory%20and
%20practice%22&f=false