BSM311: Operations Management Report on Concept Design Services

This report presents a comprehensive analysis of Concept Design Services (CDS), evaluating its transformation from an inward-looking manufacturing firm to a customer-focused service provider. The report critically assesses CDS's operations management, exploring its relevance to competitiveness and identifying key strengths, such as its modern manufacturing facilities and customer service department. It also highlights weaknesses, including potential financial and quality concerns. The analysis extends to the implications of these strengths and weaknesses, examining changes in CDS operations, its ability to adapt to future market demands, and benchmarking against competitors. Furthermore, the report offers recommendations for improving organizational effectiveness, focusing on quality services, human resources, growth, and customer-centricity. The conclusion emphasizes the company's successful evolution and the importance of understanding fashion trends in the decorative product industry.

Operation Management
(Concept Design System)
Name of the Student
Name of the University
Author Note :

Table of Content
• Introduction
• Evaluation of CDS Operation
• CDS operation Management for Competitiveness
• Strength of key Operation Activities for CDS
• Weakness of key Operation Activities for CDS
• Changes in CDS operation
• CDS can adapt for future changes
• CDS benchmark against competitors
• Recommendation for CDS in order to improve the operation
• Conclusion
• References

Introduction
• The following report deals with CDS (concept design
services) that has completely transformed its outlook,
resources and products. Starting from the inward-
looking manufacturing firm, the organization has
become an integrated service provider.
• Right from the large commodity supplier, the
organization has become customer-focused for an
integrated service provider.
• CDS stand out to be as one of the most profitable
plastic household product in the European market.

Evaluation of CDS Operation
• CDS started as an inward-looking manufacturing organization,
and after that, it has moved to customer-focused and integrated
service provider. CDS was considered to be as one of the
profitable plastic household product. By the year 2008, the
organization comes up with 200 home-ware stock-keeping units.
• The firm has developed proper source of supply of all the high-
quality products. After that, it was decided that for withdrawing
from some of the complex and cylindrical moulding markets.
• This was done for developing much profitable household
business products. The organization has come to the point that
industrial market are becoming more difficult and less profit.

CDS operation Management for Competitiveness
• Operation management is found in most of the operation
along with manufacturing and service domain. The
operation aims to provide a complete value which can be
used like a competitive weapon in the organization
strategy.
• It is the ability of the operation function to carry out
different aspects which determines the ability of a firm to
have the required products. CDS faces huge amount of
foreign competition and technological development.
• Operation strategy in CDS clearly highlights how the
operation can have overall goals of the organization.

Strength of key Operation Activities for CDS
• In the year 2002, the first range of kitchen items was
launched with the brand name “concept”. In the span
of just one year, there are more than 3000 retail outlets
signed up.
• All the manufacturing of CDS is done on the modern
facility, leased located around 20km from the head
office.
• Supply service department stand out to be as the heart
of the organization customer service. The mere
purpose was all about integrating the effort related to
design, sales and its manufacturing.

Weakness of key Operation Activities for CDS
• Some of the weakness can be any resource
which is lacked by CDS. These aspect needs
to be taken into account for overall success.
Weakness in the key operation of the firm
focus on the ability to reach its potential
• Identification of Financial Weakness
• Highlighting Quality Concern
• Exposure of Product Inefficiencies

Changes in CDS operation
• In the year 2010, concept office has been
introduced which focus on successful
entry into the present market.
• It requires the employment of new
marketing ideas along with development
of concept household ranges.
• The office is planning to bring filling
trays, boxes for storage and range of desk
item in innovative style

CDS can adapt for future changes
• CDS is coming up with some fundamental
changes in the way in which is done in the
present industry.
• CDS is able to keep itself as a major
organization which completely satisfies the
need of the organization by providing good
service to different retailers.
• New partnership arrangement completely puts
CDS in business to business sector

CDS benchmark against competitors
• Benchmarking can be defined as the process by which a
firm can easily analyze its product, services and practices
against most of its competitors. The organization can
easily recognize being a leader in the industry.
• Benchmarking helps the manager for analyzing the best
practice along with giving priority to the opportunity for
overall development.
• CDS can make use of benchmarking from various sources
which are inclusive of materials, trade meetings along with
a conversation with some industry experts.

Recommendation for CDS in order to improve the
operation
• Organizational effectiveness is all about improving
the efficiency of the operation of the firm. The
organization needs to focus on certain number of
things regarding quality services.
• Using Human Resource
• Focusing on Growth and Education
• Considering customer on mind

Conclusion
• The above slides help in concluding that the
presentation is all about concept design services.
The organization started as inward-looking and
now has become a customer-focused service
provider. The market director of CDS joined the
firm in the year 2000 previously worked as
senior marketing for the large retail supply chain
of wallpaper and retailer. Proper experience in
decorative product industry has provided an idea
reading fashion.