Analyzing Business Communication Concepts and Future Application

This essay provides an overview of key concepts in business communication, emphasizing the importance of effective communication in business and management. It discusses various communication patterns, including verbal, non-verbal, and written communication, and highlights the significance of adapting communication styles based on context and purpose. A literature review delves into the role of non-verbal communication, particularly body language, in enhancing verbal communication and bridging intercultural communication gaps. The essay concludes with a personal application of these concepts, focusing on how verbal, non-verbal, and visual communication skills can be utilized in a marketing management career. The student reflects on their learning and future aspirations, showcasing the practical relevance of communication theories in professional settings. Desklib offers more resources like this to aid students in their studies.

Running head: BUSINESS COMMUNICATIONS
Business Communications
Name of the Student
Name of the University
Author Note

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Introduction
Communication competency is very important in developing and maintaining relations
in the case of business and management. It is very important to develop effective means of
communication within the business as well as in between the employees, managers and the
clients (Munro et al., 2015). This essay focuses on the various concepts underlying effective
business communication. It also incorporates the issues from my perspective depending on the
situations and circumstances that I as a student have faced in terms of communication. The
importance of the essay lies in the exploration of communication issues using a pragmatic
approach. The essay is structured to explain the various concepts following a literature review of
one of the concepts. This is followed by an application of two issues of communication in my
own future aspirations. In this essay, I will be thus analysing the various aspects of
communication which are important for operating and running a business organisation
effectively. In the following part of the essay I will be explaining the various ways by which
communication issues have been faced by me.
Concepts of Communication
Communication has many patterns and the usage of these patterns varies according to the
situation and the context in which it is being used (Walther et al., 2015). The purpose greatly
determines the degree to which the person communicating needs to adapt his/her style of
communication (Bargiela-Chiappini & Nickerson, 2014). The competency of the communicator
is very important in this regard. I have understood this concept clearly when I was conversing
with my friends in class for academic purposes and when I was conversing with the same friends

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outside class for causal purposes. My way of communicating automatically changed. It changed
from being a formal one inside the class premises to a casual one outside of the school premises.
Proper communication skills help in increasing chances of persuading another person’s views in
the professional fields (Mottet, Richmond & McCroskey, 2015). For example, when I try to
convince my friends to watch a movie, the pattern effectively differs from me trying to convince
my professor to work on a certain topic for a certain assignment.
Verbal communication involves the usage of sound of voice, the tone of the voice as well
as the volume of the voice. However, non-verbal communication includes the information that is
conveyed using only body language, signs, facial movements and other gestures. Body language
can essentially be considered to be an element which is common to both verbal and non-verbal
modes of communication. In my daily life I find that usage of a mixture of both verbal and non-
verbal skills are necessary during class hours as well as outside. In fact, the usage of both
happens together at times and at other times the usage varies. For example, sometimes I use these
attributes without realisation which is termed as micro-expression.
Reading and writing form essential parts of business communication. Business writing is
very crucial as it helps in communicating for business purposes in a formal manner. Usually the
tone with which business writing is done is formal and so the reader of these written pieces
should also decipher the meaning of these communication pieces in a formal manner and tone.
The most common methods of formal business communications are mails and letters. There is a
particular format that is followed for effective business communication through writing. On a
daily basis, all of us are acquainted with writing and reading mails for different academic
purposes. I personally think that one of the most important means of communicating during
emergency over long distance in case of business operations is the usage of mails. I also think

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that this particular form of business communication is extremely less time consuming as the
mails are supposed to be succinct and based completely on the subject or purpose.
The general purpose of any form of communication is essentially to persuade the
audience, inform or entertain them. For example, when any professor teaches a topic, it is usually
communicated in an explanatory way. However, the specific purpose of communication would
be leading the discussion or conversation towards a particular direction depending on the
purpose and type of communication. I feel that in case of academic writing the purpose is to
majorly focus on informing, explaining and describing a particular topic and explain the details
and persuade the audience about something. I also think that the specific purpose of any
academic documents again varies with the purpose and the subject concerned. For me, the
overall purpose of academic documents is to inform and explain how various theories evolved
and to explain the happenings of a phenomenon based on the subject under consideration.
In the sixth week of my classes I was taught about a reflective essay and I learnt that the
method and the format to write such an essay greatly differs from the format of all other
academic documents. In this type of an essay, the content should be written in first person. The
purpose of reflective essays is to portray one’s own perspective about a given topic or occurring.
This essentially helps in gaining knowledge about the perspective of the author of the essay in
particular.
In the next week I learnt that the use of visual effects for most forms of communication
and especially for academic purposes is very important and even necessary at times. It helps the
audience to better understand and retain the matter being communicated. For example, in case of
business purposes too, presentations are widely used for the same purpose of better explanations.

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In the successive week I learnt about the various barriers to intercultural communication,
including language gap, time gap, differences in body language and differences in feelings and
emotions. In the following weeks I learnt about other concepts of business communication
including internal and external communication, recognising the importance of team-building and
assertive communication.
Literature Review
Studies assert that the emotions, views and opinions that people are not able to express
are often expressed by using non-verbal modes of communication like body language
(Mehrabian, 2017). It is one of the most important aspects of social behaviour in human beings
(Burgoon, Guerrero & Floyd, 2016). The relationship between verbal and non-verbal relationship
is such that one bolsters the use of the other (Segerstrale & Molnár, 2018). The use of proper
body language and gestures helps in better expressing and explaining the message being
communicated in a better and easier way (Barnlund, 2017). This is so because when the audience
is able to listen and watch the communicator, they are able to better perceive the purpose and
notion behind the communication (Little et al., 2015). Reports also claim that the verbal modes
of communication can be reinforced, emphasized on, complemented or even substituted with the
usage of non-verbal modes of communication simultaneously (Hall, Horgan & Murphy, 2018).
This helps in capturing the attention of the audience in terms of listening and viewing. While
clarification is one of the major purposes of verbal communication, emphasis is one of the major
components of non-verbal communication (Eaves & Leathers, 2017). An efficient and effective
communicator will be able to use both of these components of communication in the right
proportion to gain maximum reach in terms of audience understanding (Mandal, 2014). Further,

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in case of inter-cultural communication where there is a major problem of language gap, the use
of non-verbal modes of communication including body language becomes extremely crucial.
One of the most important facts about the combination of verbal and non-verbal communication
is that non-verbal communication helps in repeating the content delivered verbally without using
the use of verbal methods of communication. Further, non-verbal communication helps in
regulating the length of verbal communication by expressing majority or minority of the portion
of the content through body language, expressions and gestures (Eaves & Leathers, 2017). It has
also been found that in certain cases the use of non-verbal communication helps in going against
the verbal communication message (Remland, 2016). However, in majority of cases, the usage of
non-verbal communication helps to complement the use of verbal communication. It helps in
passing on additional information without the usage of extra time.
For example, on an everyday basis I have to interact with different students everyday and
the use of body language and gestures help in easing communication gaps created due to
differences in culture and languages. Further, even when using the same language, the
communication gets easier when non-verbal modes of communication are used in conjunction
with verbal communication.
Application
As I am aspiring to work in the field of marketing and obtain the position of a manager
gradually, the use of the concept of verbal and non-verbal communication together and the
concept of visual methods of communication will be crucial. Both of these skills will help me to
persuade and explain the situations of business and the qualities of the products. Further, it was

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also help in better customer servicing. For example, I can use presentations for different topics
and portray and convey the service in an explanatory way to the clients.
Conclusion
Effective communication will always be an important and necessary part of both business
and social life. The different concepts of communication tend to integrate so that there is robust
sharing and understanding of information. This essay tends to outline and describe these
concepts in a pragmatic way and focuses on the usage of both verbal and non-verbal
communication and its importance. To conclude, it can be asserted that this concept is the most
important concept that is used in every sphere of life.

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References
Bargiela-Chiappini, F., & Nickerson, C. R. (2014). Writing business: Genres, media and fOR
Barnlund, D. C. (2017). A transactional model of communication. In Communication theory (pp.
47-57). Routledge.
Burgoon, J. K., Guerrero, L. K., & Floyd, K. (2016). Nonverbal communication. Routledge.
discourses. Routledge.
Eaves, M., & Leathers, D. G. (2017). Successful nonverbal communication: Principles and
applications. Routledge.
Hall, J. A., Horgan, T. G., & Murphy, N. A. (2018). Nonverbal Communication. Annual review
of psychology, 70, 2019.
Little, P., White, P., Kelly, J., Everitt, H., & Mercer, S. (2015). Randomised controlled trial of a
brief intervention targeting predominantly non-verbal communication in general practice
consultations. Br J Gen Pract, 65(635), e351-e356.
Mandal, F. B. (2014). Nonverbal communication in humans. Journal of human behavior in the
social environment, 24(4), 417-421.
Mehrabian, A. (2017). Nonverbal communication. Routledge.
Mottet, T., Richmond, V. P., & McCroskey, J. C. (2015). Handbook of instructional
communication: Rhetorical and relational perspectives. Routledge.

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Munro, M., Munro, A., Lemmer, K., & Pretorius, M. (2015). Theatre strategies to develop
emotional intelligence skills in business communication: An exploratory study. Southern
African Business Review, 19(2), 1-26.
Remland, M. S. (2016). Nonverbal communication in everyday life. SAGE Publications.
Segerstrale, U., & Molnár, P. (Eds.). (2018). Nonverbal communication: where nature meets
culture. Routledge.
Walther, J. B., Van Der Heide, B., Ramirez Jr, A., Burgoon, J. K., & Peña, J. (2015).
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