University Skills Module: Research Interview Presentation Guide

This presentation provides a comprehensive overview of conducting effective research participant interviews. It outlines key considerations, including influencing interviewees, asking neutral questions, and identifying the purpose of the research. The presentation details the steps involved, from pre-research to ending the interview and researching information. It emphasizes the importance of subject matter alignment, interviewee knowledge, and avoiding bias. Ways to improve the interview process are discussed, such as conveying intent, utilizing subtle techniques, eliminating bias, and considering test runs. The presentation concludes by highlighting the impact of these aspects on the interview process and the significance of factors like time and the relationship between the subject and interviewer. References to relevant research methods texts are also included.

EFFECTIVE RESEARCH
PARTICIPANT INTERVIEW
A PRESENTATION ON WAYS TO CONDUCT

INTRODUCTION
This presentation will be consisting of
Considerations that need to be taken while
conducting an interview for the research
The following slides will be discussing the
relation between subject and the target
audience
The presentation will be discussing the key
constraints such as time

CONSIDERATIONS NEEDED
TO CONDUCT AN INTERVIEW
Things
not to do
Things to
do
Proper
Identification of the
Purpose of
Research
Facilitating Free
Flow by Asking
Neutral Question
Keeping Interview
Concise
Assumption of
Responses
Not to Use Leading
Questions to
Influence
• There are considerations that need to
be taken care of. These considerations
includes the following:
• Not Influencing Interviewee
• Not Assuming Response
• Keeping Interview Concise
• Ask Neutral Questions
• Identify Purpose of Research

STEPS OF CONDUCTING
INTERVIEW
Performing a
Pre-Research
Drawing
Correct
Targets
Record the
Interview
Confirm and
Clarification of
the Interview
Ending
Interview
Research the
Information
Steps of Conducting a Research is inclusive
of various complex steps. These includes;
• Performing Research
• Identification and Drawing the right
sample as the target
• Performing and Recording Interview
• Confirming and Clarifying Interview
• Ending Interview
• Researching the Information

SUBJECT MATTER AND INTERVIEWEE
Interviewee must have knowledge about the
subject matter
Subject of the interview should be aligned with
Research
Interviewee must not be biased about the
subject

WAYS TO IMPROVE THE INTERVIEW
Conveying
the Intent Conveying the Intent of the Questions to
the Interviewee
Utilization of Subtle Techniques for
helping the interviewees in
understanding the questions
Positive Intentions can be explained in
more board way

WAYS TO IMPROVE THE INTERVIEW
Not
Persuading
Participants
Eliminating Acquiescence Biasness
Avoid Using Negative Body
Language while Conducting
Interview
Adding the record of the non-verbal
responses

WAYS TO IMPROVE THE INTERVIEW
Eliminatio
n of
Interviewe
r Bias
Guide the pace of the interview
Maintain the scripted wording for while
asking questions
Stopping the Interviewee from
providing additional answers of the
questions

WAYS TO IMPROVE THE INTERVIEW
Considerin
g Test Runs Test runs will help in
developing the questions
Asking all the possible
questions

WAYS TO IMPROVE THE INTERVIEW
Post
Interview
Reflection
Analyze the data post interview
Noting the differences from the past
interviews

WAYS TO IMPROVE THE INTERVIEW
Avoid
Time
Constrain
t
Utilization of the time in an efficient
manner
Not wasting time in asking irrelevant
questions
Incorporate efficient time
management

CONCLUSION
• THIS STUDY HAS STATED ABOUT THE ASPECTS THAT ARE RELATED
TO THE ASPECTS THAT WILL IMPACTING THE PROCESS OF
CONDUCTING AN INTERVIEW.
• THE PROCESS OF THE INTERVIEW IS A SYSTEMATIC PROCESS THAT IS
RELATED TO THE DEVELOPMENT OF THE RESEARCH INTERVIEW
• IT IMPORTANT TO ADDRESS THE KEY ACTIVITIES THAT WILL BE
IMPACTING THE PROCESS OF INTERVIEW IN A POSITIVE WAY
• IT IS ALSO OBSERVED THAT IT IS IMPORTANT TO CONSIDER FEW
FACTORS SUCH AS TIME AND RELATION OF THE SUBJECT WITH THE
INTERVIEWER IS IMPORTANT

REFERENCE
• BRYMAN, A., 2016. SOCIAL RESEARCH METHODS. OXFORD UNIVERSITY
PRESS.
• BELL, E., BRYMAN, A. AND HARLEY, B., 2018. BUSINESS RESEARCH
METHODS. OXFORD UNIVERSITY PRESS.
• NEUMAN, W.L. AND ROBSON, K., 2014. BASICS OF SOCIAL RESEARCH.
TORONTO: PEARSON CANADA.
• ORCHER, L.T., 2016. CONDUCTING RESEARCH: SOCIAL AND
BEHAVIORAL SCIENCE METHODS. ROUTLEDGE.