Analysis of Bookstore Survey at Conestoga College, Doon Campus

This report presents an analysis of a bookstore survey conducted at the Doon campus of Conestoga College, focusing on understanding consumer preferences and business performance. The survey, based on 71 primary data responses, investigates students' awareness and purchasing habits regarding textbooks and other items. Key areas explored include the frequency of bookstore visits, interest in non-textbook items, and overall customer service quality. The findings aim to provide the bookstore with insights into customer needs, preferences related to convenience, price, quality, and selection, and potential areas for improvement. While the study is limited by its sample size, the results offer valuable guidance for enhancing the bookstore's services and offerings to better meet the demands of the Conestoga College student body. Desklib provides access to this and other solved assignments.

Running head: RESEARCH REPORT: BOOKTORE SURVEY
Research Report: Bookstore Survey
Name of the student
Name of the university
Author Note

1RESEARCH REPORT: BOOKTORE SURVEY
Executive Summary:
The paper selects a bookstore on the Doon campus of Conestoga College to do the bookstore
survey. To analyse the outcome, the survey considers primary data with 71 responses. The
outcome can further help this store to understand about its consumer preference.

2RESEARCH REPORT: BOOKTORE SURVEY
Table of Contents
Introduction:...............................................................................................................................3
Analysis:.....................................................................................................................................3
Conclusion:................................................................................................................................3
Recommendations:.....................................................................................................................4
References:.................................................................................................................................5

3RESEARCH REPORT: BOOKTORE SURVEY
Introduction:
This paper conducts a survey on bookstore. The chief focus of this survey is to
understand business performance of this store (Premalatha et al., 2018). The selected
bookstore is situated on the Doon campus of Conestoga College. The chosen store sells
textbooks to students of this college. To understand this business performance of this
bookstore, the paper chiefly focuses on consumer review.
Analysis:
Primary Research:
To understand the performance of this bookstore of Conestoga College, the paper has
conducted 71 surveys for receiving primary data. To take interview from people, the paper
has set a questionnaires containing with 10 questions (Xie et al., 2016). The researcher has
taken interview from the students of Doon campus of Conestoga College. Each of
interviewees purchases books from this bookstore. The survey focuses on the probability and
frequency of book purchase of these interviewees from this selected store. Moreover, the
survey also focuses on the quality of customer service provided by this book store.
Secondary Research:
The researcher, in this context, considers only primary research. Thus, the researcher
does not consider any secondary data.
Conclusion:
The outcome of this survey is helpful for the selected bookstore. The store can
understand requirements of its customers. Moreover, the store can also understand about
preference of its customers in terms of convenience, price, quality and selection. The survey
collected primary data and the chance of getting biased outcome is very small in this
situation. However, the survey could include more responses for getting more accurate
answer.

4RESEARCH REPORT: BOOKTORE SURVEY
Recommendations:
The research can further analyse this through selecting more than 100 responses.
Moreover, the survey may focus on secondary data to understand previous trend of this
bookstore.

5RESEARCH REPORT: BOOKTORE SURVEY
References:
Premalatha, M., Viswanathan, V., Suganya, G., Kaviya, M., & Vijaya, A. (2018).
Educational Data Mining and Recommender Systems Survey. International Journal
of Web Portals (IJWP), 10(1), 39-53.
Xie, F., Colantonio, L. D., Curtis, J. R., Safford, M. M., Levitan, E. B., Howard, G., &
Muntner, P. (2016). Linkage of a population-based cohort with primary data
collection to Medicare claims: the reasons for geographic and racial differences in
stroke study. American journal of epidemiology, 184(7), 532-544.