Conestoga College - Respect@Conestoga: Secondary Research Report

This report presents an analysis of the Respect@Conestoga survey, conducted to assess student perceptions and engagement with the college's online portal. The analysis includes a SWOC (Strengths, Weaknesses, Opportunities, and Challenges) analysis of the survey results, highlighting strengths such as student respect and interest in indigenous education, and weaknesses such as low website popularity and lack of awareness of campaigns. The report identifies opportunities to address the weaknesses, specifically focusing on increasing the reach and awareness of the online portal through strategies like Google Ads, SEO, and digital marketing. Internet research was conducted to explore these opportunities, with key findings from relevant websites summarized and cited. An email to the instructor summarizing the analysis and proposed research direction is also included. The goal is to provide recommendations to improve the portal's effectiveness and student engagement.

Workshop 2 Worksheet
Scenario
You are required to conduct research and write a report on one of the 4 survey topics for your Research
Report. This worksheet guides you through the process of analysing surveys (primary research) and
determining what secondary research related to your survey topic might provide value for your client.
(A) Survey Analysis:
1. Indicate the survey topic you are investigating:
Respect@Conestoga
(A1) SWOC Analysis: Strengths and Weaknesses
Complete the table below by following these instructions:
1. Using the Analysing Surveys and SWOC Analysis guides from the learning materials, analyse the
results of your survey in order to explain in your report what the results of the survey mean.
2. Identify the strengths and weaknesses from the survey that might be of interest for your client.
Strengths Ranking Evidence to support each statement
S1. Respect among the students 1 This evidence is supported through the survey
reports where we see that there is a respect
among the students and the teachers and the
students from different community
S2. Being a volunteer in the
respect
2 There is also a trend among the students to be
volunteer in the be difference campaign where
they are willing to take up service as volunteer
and also be helping the services
S3. Indigenous Education 3 The Indigenous Education system is also very
important and the students is very much
interested in importance of the education system
Weaknesses Ranking Evidence to support each statement
W1. Website not popular among
the students
1 The website Respect@Conestoga is not very
popular as we can see the survey reports figures
many students are not aware about the portal
W2. No knowledge about Be
Difference Campaign
2 There is a Be Difference Campaign going in the
Respect@Conestoga where the students are not
at all aware as what these campaign are and what
are the happenings of that campaign
W3. Connect Leadership
Workshop Series
3 The Connect Leadership Workshop Series was not
a successful campaign because it didn’t have so
much followers in the site and hardly anyone
knew about this campaign

Secondary Research
(A2) Opportunities to Add Value
In order to provide value to your client in your report, you should be searching for information that fulfill
these requirements:
1. Think of the possible opportunities to address weaknesses you identified in your SWOC analysis
of the survey.
2. Try to determine the opportunity that has the most potential to provide the value to the client.
 The opportunity should be of interested to your client and not already known.
Opportunities to address the weaknesses to provide value to your client? Rank them in order and
explain why in the rationale column.
Rank Opportunity Rationale
1. Create awareness by making the students login
in the Respect@Conestoga and they should
create some solid campaign where the students
will be very much interested
Creating awareness is very crucial
because if the student doesn’t know
about Respect@Conestoga then it is a
very bad impact for the college and there
should be atleast some good campaign
materials
2. The campaign needs to be promoted widely so
that it can reach a number of students. Reaching
a number of students would help them to make
their objective of the campaign clear
The campaign by the college needs to be
promoted widely and it should reach to
each and every students to know about
the campaign and make the campaign a
successful one
3. The workshop needs to be more innovative not
just simple boring lectures won’t help there have
to be some activities and the activities should
help to engage the students in a better way
The workshop is very integral part of
course where students come to know
about some practical things and to make
them attain these workshops there needs
to be some innovation so they will be
engaged in their workshops.
Communications Dept. 2

Secondary Research
(B) Email:
Instructions: Write an email to your instructor:
1. Indicate the survey you are analyzing.
2. Explain the key points from the survey from your analysis, focusing on strengths and
weaknesses using the evidence from the survey.
3. Explain which opportunity you are going to conduct further research on and what part of your
analysis has triggered.
4. The headings in the template below are there to guide you: create functional and descriptive
headings and sub-headings in your email to guide the reader.
TO:
FROM:
DATE:
SUBJECT: Respect@Conestoga
Opening (Purpose of the email)
The survey conducted by Conestoga College for their online portal of Respect@Conestoga has got some
surprising results regarding their online portal. The online portal have been established but the response
of the portal have been not up to the mark
Details (Explain the key points from the survey from your analysis, focusing on strengths and
weaknesses using the evidence from the survey)
Conducting the survey gave us many points such as the strength and the weakness which we will be
discussing here
Strengths:-
Respect among the students
Approaching to be volunteer in the no difference campaign
Indigenous Education: There is a strength of indigenous education among the students
Weakness:
Online portal not popular among the students
No knowledge about be difference campaign
Connect Leader Workshop Series
Closing
(Explain which opportunity you are going to conduct further research on and what part of your analysis
has triggered it. Indicate what the next steps are for the recipient after reading the email.)
Communications Dept. 3

Secondary Research
The opportunity to conduct is to increase the reach of the online portal. The online portal is out there
but the reach of the portal is limited. The reach of the portal needs to be increased there must be some
Google advertisement, SEO, Digital Marketing, etc. By helping these the online portal can reach to a
number of students and the college can also arrange some interactive options there and make the
online portal successful.
So, Sir I would like you to see the survey and analyse the survey carefully and find the strength and
weakness carefully and look after the opportunity and decide if there is any scope of improvement in
the matter
Communications Dept. 4

Secondary Research
(C) Internet Research:
After identifying an opportunity that you have decided to research because it could possibly add value,
conduct an Internet search on the opportunity using an Internet Search Engine of your choice.
(C1) Internet Search
1. Go to an Internet Search Engine of your choice (e.g. Google, Bing).
2. Conduct a search based on the opportunity or conclusions from your SWOC analysis.
3. Record each the search statement you use.
4. Record the number relevant sites that you found in the first 10 results for each search
statement:
 Relevant sites are those that have useful information for your report related to the
opportunity you are focusing on.
5. Conduct at least 10 searches (or more if required – add additional rows if necessary).
6. Record two (2) Internet sources that are relevant to the opportunity you have identified:
 Paraphrase how the key points in the websites are related to the opportunity you have
identified.
 Provide a proper citation for your paraphrase using APA@Conestoga Citations.
 Indicate and explain the credibility of the source.
(C2) Research Log:
Search Statements (related to your opportunity)
Number of
Relevant Sites
(in first 10 results)
1 how to incorporate Google ads in your online portal 7
2 how to incorporate SEO in your online portal 6
3 how to incorporate digital marketing in your online portal 8
4 how to make your online portal reach a mass people 2
5 how to increase website popularity 5
6 how to make your website popular 5
7 how to make your website more attractive 6
8 how to make a successful campaign 5
9 How to make online portal easily accessible 4
10 Google ads and banners 6
Communications Dept. 5

Secondary Research
(C3) Two Best Websites from Internet Research:
The “best” websites would be those that could be included in your report because they provide value on
the opportunity you identified from the survey analysis.
Website 1
Search statement that retrieved the
relevant website:
Google Ads
Internet Search engine that was used
to retrieve the article:
Google
Paraphrase (in a few sentences using
your own words) how site relates to
the opportunity – provide an
APA@Conestoga Citation:
The Google ads help words gives us a deep insight about how
to use ad words in our website and make our website more
appealing and the audience can reach that (What is Google
AdWords? (N.D.))
Author(s) of the document: Google
Title of document: What is Google Ad Words?
Page where relevant information is
found (If no page use Paragraph
numbers):
2
APA@Conestoga reference: What is Google AdWords? (N.D.) Retrieved From
https://www.leadsquared.com/what-is-google-adwords/
Rating Credible Somewhat Credible Not very Credible
Creditability
(Mark an X to indicate the trustworthiness
or believability of this source.)
X
Explain your reasons for this rating: Its an International website, having a lot of clients, it is
highly unlikely they will put untrue information
Communications Dept. 6

Secondary Research
Website 2
Search statement that retrieved
the relevant website:
Google SEO
Internet Search engine that was
used to retrieve the article:
Google
Paraphrase (in a few sentences
using your own words) how site
relates to the opportunity –
provide an APA@Conestoga
Citation:
The Google SEO was used to incorporate some ad words which
will help in searching the website faster and the website to reach
a number of people (Search Console Help, (N.D.))
Author(s) of the document: Search Console Help
Title of document: Search Engine Optimization (SEO) Starter Guide
Page where relevant information
is found (If no page use
Paragraph numbers):
3
APA@Conestoga reference: Search Console Help, (N.D.) Search Engine Optimization (SEO)
Starter Guide Retrieved From
https://support.google.com/webmasters/answer/7451184?hl=en
Rating Credible Somewhat Credible Not very Credible
Creditability
(Mark an X to indicate the trustworthiness
or believability of this source.)
X
Explain your reason for this rating: SEO Tools is a software of google and the source is a
direct google website
Communications Dept. 7