The Venue Restaurant: Student Survey & Improvement Strategies CSI

This report investigates student preferences and engagement with The Venue restaurant at Conestoga College, based on a survey of 69 students. The primary goal is to identify issues and opportunities for improvement to enhance the restaurant's appeal and profitability. The research methodology includes both secondary data from literature reviews on factors attracting restaurant customers and primary data collected through student surveys. Key findings indicate that students prioritize affordable, high-quality food and are less inclined to consume alcohol on campus or attend events. The report analyzes student dining habits, preferences for alternative campus eateries, and factors influencing their choices. The conclusion emphasizes the need for The Venue to adapt its menu and offerings to better align with student needs, potentially including non-alcoholic options and promotional strategies to increase student patronage. This analysis aims to provide actionable insights for Conestoga Students Inc. to improve The Venue's services and attract more students.

PROFESSIONAL WRITING- THE VENUE
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P.O Box 1234
Kitchener, Ontario
August 13, 2018
Lee Beatty
Presidents
Conestoga Students Inc.
Dear Lee Beatty,
The report that is attached with the report is mainly investigating different types of facilities
offered by the venue along with that the issue faced by the organisation and opportunity
available to the organisation.
It has been observed that in the present time the venue restaurant is facing issues because of
the lesser number of customers because the students prefer other restaurants over the
restaurant that is situated on the campus. Along with that, students do not prefer to consume
different drinks and do not like to attend events in their events that are creating colossal
profitability related issues to the organisation. Therefore, I believed that the venue needs to
change their strategy so that they can generate more level of attraction among students than
other restaurants.
Along with conducting primary research, I have also done a literature review on the factors
that can create more level of attraction among customers.
Please let me know if you want to see the answer to any question. You can contact me in
[e-mail]
Yours’ sincerely,
XXX
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Executive summary
In this era of competition, different restaurant business can attract some customers by
offering proper food to the customers as per the need and offering value for money to the
customers. This research conducts active research on the internet for the collection of the
secondary data. For eth collection of the primary data, I have surveyed 69 numbers of
students to understand their point of view regarding the venue restaurants.
From the research, it has been observed that most of the students prefer cheaper but high-
quality food, but most of the students do not prefer to consume an alcoholic drink in the
campus. Along with that, they also do not attend any event in their school; therefore, for
attracting more number of students to the organisation, it is necessary for the company in
offering some non-alcoholic drink, and they need to develop their menu by considering the
need of students so that the restaurant can achieve colossal profitability.
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Table of Contents
Introduction:...............................................................................................................................5
Background:...........................................................................................................................5
Objective:...............................................................................................................................5
Rationale:...............................................................................................................................5
Methodology:.........................................................................................................................5
Research findings:......................................................................................................................5
Literature review:...................................................................................................................6
The opinion of the students:...................................................................................................7
Conclusions:.............................................................................................................................16
Reference list:...........................................................................................................................18
Appendix 1:..............................................................................................................................19
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Introduction:
Background:
The Conestoga students Inc refers to the student's associations in the Conestoga College that
adequately represents the students. It has been observed that every year, the executive
members of CSI are elected from the body of students. Therefore, in that case, the presidents
of the CSI that Lee Beatty is the primary client for this report.
Lee Beatty wants to develop a better service for the students so that he can be re-elected. For
this purposes, Lee Beatty wants that the restaurant and bar that has been opened in the
campus for students named The Venue can offer better drinks, food as well as entertainment
to the students with more efficiencies so that students can be satisfied. A better analysis of the
restaurant and bar can help the restaurant in improving some particular services with the help
of which a better service can be developed in the venue.
Objective:
This report is associated with researching the insight of students regarding The Venue
restaurant along with that it also associated with identifying different types of issues as well
as opportunities to understand how the restaurant can provide better services to students.
Rationale:
Investigating the preferences of the students regarding the restaurant is effectual for the
restaurant to make a better decision regarding the type of the services that can be developed
to improve the facilities for the students.
Methodology:
For the collection of the information to develop this research report, the secondary data has
been collected by conducting active research on the internet and then receiving the data from
the published books, journals as well as a different webpage. On the other hand, for the
collection of the primary data, the researcher has collected the information from 69 students
of Conestoga College by surveying to develop a better understanding regarding the facilities
provided by the restaurant and the issues as well as opportunities that are faced by the
restaurant.
Research findings:
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Literature review:
Different factors that attract customers to a restaurant:
Developing the infrastructure of a restaurant is not the only fact that creates success for the
restaurant, but along with that, different others factors are there that create a better success of
restaurants. Various elements that shape the success of a restaurant are describing below:
Good food is one of the factors that make people more attracted towards a restaurant.
Therefore, a better quality of food needs to be developed to attract customers. Along with
offering quality food, it is also necessary for forming an attractive pricing strategy that can
attract more number of customers (Ramanathan and Ramanathan, 2016). In attracting
customers, offering value for money to the customers is essential for a restaurant to attract
some customers.
For attracting customers towards a restaurant, a restaurant needs to offer the highest level of
discounts that can attract more number of customers. Providing some extra incentives to the
customers is necessary to create a loyal set of customers (Ramanathan and Ramanathan,
2016).
For attracting more number of customers, it is necessary for embracing more significant
events. It has been observed that offering different more significant events always drawn
customers because it can provide them with an extra opportunity to spend time in those
events.
For attracting more number of customers, it is necessary for improving the operation so that it
can help the customers in sometimes saving (Olise et al. 2015). Along with that, arranging
free Wi-Fi for the customers always attracts customers towards any restaurants because it
helps them to complete their necessary tasks’ that are internet based.
For attracting more number of customers, it is necessary for developing a better promotional
strategy to attract more number of customers. At first, it is essential for understanding the
need of customers with the help of a proper audit and then it is necessary for developing
products as per the requirement of the customers. Along with that, it is also required for a
restaurant in developing an interactive social media marketing strategy and offering different
discounts to attract more number of customers.
Reasons behind issues in a restaurant:
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Any restaurant can face a lack of customers if they become unsuccessful in attracting
customers by offering them the food as per their need (Olise et al. 2015). Along with that,
charging a higher pricing strategy from the customers is also one of the fact that can reduce
the number of customers towards the organisation. Along with that, a restaurant may face
issues if they become incapable of developing a better promotional strategy. Along with that,
different home delivery business is killing the restaurant (The Guardian, 2018).
The opinion of the students:
Q1) Eat lunch on campus:
At least once
a day ti mes a2-4
week at least once
a week ti mes per2-3
month At least once
a month ess thanL once a
month
everN
15.94203
33.33333
21.73913
8.695652 7.246377
2.898551
10.14493
Analysis:
From the above table, it can be clearly said that 33.33% students have effectively said that
they lunch on the campus for 2 to 4 times a week. On the other hand, 15.94% students have
said that they lunch at the venue at least once a day. 21.73% students have demonstrated the
fact that they lunch at the restaurant at least once a week. 8.69% students have confirmed the
effect that they eat at the restaurants 2 to 3 times per month. 2.89% students are there who
have described the fact that they lunch on the restaurants less than once a month and 7.24%
students have selected the options of at least once a month.
Q2) Frequency of buying lunch on campus:
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5.797101
30.43478
20.28986
14.49275
11.5942
5.797101
11.5942
Analysis:
From the survey table, 30.43% students have described the fact that the frequency of eating
lunch is 2 to 4 times in a week. The survey has expressed the fact that 20.28% students are
there who have revealed that they eat lunch in the at least once a week. On the other hand,
14.49% students are there who have shown that they buy lunch 2 to 3 times a month. There
are fewer numbers of students who purchase lunch in at least once a day and at least once a
month. Therefore, it can be said that the students do not buy lunch on their campus
frequently, but they are buying lunch from their campus when they feel the importance to buy
the lunch. However, almost every student has to buy lunch from the restaurants.
Q3) Restaurant from which people buy lunch except the “The venue”:
Tim Hortons
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26%
19%
10%
16%
28%
1
2
3
4
5
Subway:
27%
23%
18%
21%
11%
1
2
3
4
5
Cafeteria:
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22%
31%22%
20%
6%
1
2
3
4
5
Student pub-venue:
46%
6%
13%
17%
17%
1
2
3
4
5
Others:
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39%
16%
16%
8%
22%
1
2
3
4
5
Analysis:
From the survey result, it has been observed that 26.08% students are there that provide rank
1 to the Tim Hortons and 18.84% students are there that has provided the rank of 2. On the
other hand, 26.08% students are there that have provided one rank to the Subway, and
21.73% students are there that have provided the 2nd rank to the Subway. On the contrary,
20.98% students have provided the 2nd rank to Cafeteria, and 20.28% students are there who
have provided the 1st rank to Cafeteria. However, it has been observed that 42.02% students
have provided the 1st rank to the student pub-venue, whereas, 5.79% students are there who
have provided the rank of 2. On the other hand, 36.23% students have provided the 1st rank to
the others category. Therefore, it can be said that the performance of student's pub venue is
quite a good than other restaurants so that they have achieved some 1st, but they have a
negligible percentage of 2nd rank which is quite lower than the other restaurant. Therefore, it
is necessary for developing the services for Student pub-venue.
Q4) The fact that has to entice people to eat more:
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Cheaper
food igherH
quality food ealthierH food More
choices etterB
atmosphere/
decor At
least once a
month
ot sureN
53.62319
20.28986
2.898551 7.246377 13.04348
2.898551
Response%
Analysis:
The survey result has clearly described the fact that the factor that has involved people in
eating more is the cheaper food. 53.62% students are there who have voted for the more
affordable food because students generally have weak financial conditions. On the other
hand, 20.28% students have described the fact they mainly consider the quality of food
because lousy quality food always creates some health problems so that students mostly
prefer the high-quality food. On the other hand, 13.04% students are there who have
described that they consider the atmosphere or the decorations for eating food. There is a
decidedly lesser number of people who have demonstrated the fact that they think the
healthier food to eat more. Therefore, it can be said that students are not health conscious.
Q5) People drink alcohol legally:
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