HND Hospitality: Conference & Banqueting Management - Strategic Review

This report provides an analysis of the conference and banqueting management sector, focusing on its size, scope, and influencing factors in the UK. It explores the key strategic and operational issues faced by businesses like 'Service On a Plate,' including administrative, financial, legal, and etiquette concerns. The report also discusses performance and quality review techniques such as client evaluations, venue appraisals, profit realization, and closed-loop evaluation methods. It concludes by highlighting the importance of off-site considerations to minimize risks and uncertainties in the event sector, emphasizing the need for businesses to adapt to political, economic, social, technological, legal, and environmental factors to achieve success.

Conference and
banqueting management

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
1.1 Discussing the size and scope of the conference and banqueting industry in the UK...........1
1.2 Analysing the factors that have influenced its development.................................................2
LO 2.................................................................................................................................................3
2.1 Critically assessing the key strategic and operational issues.................................................3
2.2 Discussing the performance and quality review techniques..................................................4
LO 3.................................................................................................................................................5
COVERED IN PPT......................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The event industry is a truly global industry with events being held each day around the
world in different exhibition centre that host numerous events attracting local and international
delegates. The present study will be based on Conference and Banqueting Management that is
based on Service On a Plate which provides a catering services for events, conferences and
banqueting and also provides services hospitality sector. Therefore, in the study will explains
size and scope of the conference industry have in UK along with the factors that influence the
development growth of this sector as well. Also, this report will outline the key strategic and
operational issues that company generally faced. Besides that, Report will also analyse the
Overall, the whole research will analyse the conference and banqueting sector along with their
different aspects.
LO 1
1.1 Discussing the size and scope of the conference and banqueting industry in the UK
Banquet facilities provides the convenient venues for events such as wedding receptions
and corporate meetings etc. (Bouchon, Hussain and Konar, 2017). Banquet services are generally
very effective and approachable to be the most effective learning approach. Basically this
business organises the small or big events as per the client requirements.
Size and Worth of the industry
Event management is the application of the project management that creates and develops
the small, large or medium scale events for the clients. This sector consists huge scope of the
development that makes and leading the business more ineffectively work. Event organisation
has majorly work on the different context that businesses covers the all vents and programs.
Currently the demand of such businesses has been increased that also make the business more
challenging and growth able (Cassidy and Popovic, 2018).
Types of Events
Seminars and Conferences : The purpose of this event is to organise the meetings,
conferences, small large seminars which is generally organised by the organisations. In other
words, Seminars are usually shorter events that took maximum two or three hours. This type of
event is the formal event that basically handled by the single or two people and rest of the
audience are their guest. Seminars and conferences generally have limited number of employees
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but involve huge turnover. Because the bigh organisation generally invest high amount on such
activities.
Trade Shows: Organisations attend trade shows as a lead generation activity. The
purpose of the trade shows is to sponsor the product or services among the audience who come
to visit all such services or activity. Another feature of this event is it is negotiating sponsorship
rates for both space. Trade show events majorly contains the high number people and employee
that represents the business products or services with high profit turnover.
Executive Retreats and incentives programs: the main purpose of this event is business
planning or to develop the business plan for the organisation. Executive retreats and incentives
trips typically last between three and five days which requires attention to site selection, lodging
and transportation (de Winter, 2018). This event consist limited number of employees or
workers.
Appreciation Events: such events host to spend informal time with its guests in a non-
traditional environment. Such events are providing the appreciation awards to the public that
makes the business more challenging and influencing.
1.2 Analysing the factors that have influenced its development.
Factors that influenced conference and banqueting business sector
Political : Political issues are directly affect the business organisation. It is very
important for Service On a Plate to maintained the healthy political link with leading a party
leaders for goodwill of business. Event organisation should have followed the all political
implications and abide all such code of conduct to maintained the good image in front of the
political leaders. In the contrary, such political factors that affect the business are tax policies,
environmental laws, trade restrictions, etc. Conference and event is the long lasting work goals
that makes the business more effective and challenging goals.
Economical : Economic factors affect the business profitability and earning capacity.
That also makes the business ineffective challenging that also makes the business more
ineffective (Graham, 2018). Business influenced by economical terms such as economic
increasing, interests rates, exchange rates, inflation, disposable income of consumers and
businesses. Economic factors like inflation, this term can increases the prices of the product or
services. So accordingly this can be the negative sign for the industry.
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Social : social factors of the business environment can also affect the business in
different context such as it contains the society welfare, customer needs and company fairness.
So however, due to loosing these factors that also might be less effective for the organisation. It
is contains the public freedom of movement earning allocation and that also provides the skills
required within the organisation. For example : Social factors can affect the development of
conference and event that sometimes creates the mismanagement work.
Technological factors : Technological aspect for the business has always be very
effective and innovative. New techniques are the most essential and vital aspect for the business
that motivates the business more defectively. By the help of new software or shortcuts Service
On a Plate can better earn the opportunity and task. Hospitality sector is now become a very fast
forward to bring new services for their clients.
Legal : Legal factors of the business environment is very complex and risky for the
businesses. Many of the times, when organisation fails to apply the legal implications of the
government (Hoyos-Ruiz and et.al., 2017). However, the business should need to followed the
legal system implies by the government to maintained the positive environment. For example :
Service On a Plate should need to follows the Health and safety act, civil rights and rules. Etc.
Environment : Environmental factor rising the aspiration to care for the environment is
to have a major control on numerous institution like hospitality or tourism businesses. However,
the business should always be make sure about the healthier environment in order to save the
business goals.
All such factors might affect the conference and banqueting sector due to which they
suffer from the risk factors within the organisation In order to make the new business plan or
strategies. Company should always need to analyse and examine the facts and figures to bring
the effective outcomes (Jaca and Psomas, 2015).
LO 2
2.1 Critically assessing the key strategic and operational issues.
Administrative issues : In order to conduct the conferences and any programme for the
clients the most important thing is to maintained the proper documents related to the specific
events. All such activities sometimes can create the issues for the businesses. Event manager is
responsible to set the pricing of the activities along with the discounting and offers. Due to
having the dis-balance among the administrative issues this can affect the business organisations
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and ineffective results or growth. This is the strategic issue in which due to misunderstanding
the issue directly affect the whole organisation.
Financial legal issues : Financial is the another strategic and operational issues consists
within the event management due to which the all process has been failed and dis-balanced.
Besides, other issues due to which company might be suffered that is licensing issue, health and
safety at work Act 1974. All such implications must be applied by the company to make them
people happy and satisfied. Financial legal issues can also helpful to control the activities that
must be more influencing the other activities. Due to not applying the proper financial or legal
implications, this can affect the business popular image in the market. This can be the strategical
issue in which financial matter can affect the performance of overall team.
Function etiquette/protocol issues : Organisation must have the knowledge or skills to
behave in good manner in front of the different management task. Apart from this, it also very
helpful to maximise the working opportunity (Lee and et.al., 2019). But due to lack of positive
behaviour and inappropriate use of tools and techniques this might be become the difficult issue
for the Service On a Plate. This must be very difficult and challenging to be the specific and
difficult source to measure the business issues. Service On a Plate should be trained their
employees to adopt and start learning some more effective results and goals in order to meet the
business aims and objectives. This is operational issues of the company that affect the overall
business performance.
Sometimes, in within the business high diversity can creates the cultural, religion issues
that somehow affect the whole management and team. Such issues must be considered as the
serious concern for the business otherwise, it affects the business goals and objectives.
2.2 Discussing the performance and quality review techniques.
Client and Guest Evaluation: In order to analyse the own performance Service On a
Plate should need to conduct a survey by clients or guests in order to conduct the business
performance objectives. However, in order to conduct the business survey, company can adopt
different ways such as Targeted website surveys, Feedback Widget, Net Promoter Score, In-
message surveys, Questionnaires, etc. All such methods and techniques can help to gather the
feedback from clients and better understand the needs and wants of the buyers. All such activities
are better to make the good image in front of the business purpose.
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Venue Appraisal: Venue appraisal is the technique that motivates the business services
and gain the long lasting results to get the best ideas and performance. Venue appraisal is the
process through company can get the new approaches and targets to performed the different
opportunity and gain (Lee Parrish and Kim, 2015). That also very helpful to get the business
targets and make the process more clearly. This technique can help to perform the individual
level more effective.
Profit Realisation: Profit realisation is the another technique and method that contributes
to the business function. However, the business success can be measured by the different
techniques. But the best technique is to measure the work opportunity and gained to get the
business success. On the other side, profit realisation is the method in which manager of the
company standardize the profit maximization by net payment method or net assess method. All
such financial method can helpful to get the success results of Service On a Plate.
Closed loop Evaluation methods: Closed loop analysation technique which is the new
concept to evaluate the business performance. This is the process that intended to set the business
goals and monitor the progress assess the impact or effectiveness the realign objectives. This is
the real time based process which collected data and evaluated business task effectively with
high stability.
LO 3
COVERED IN PPT
CONCLUSION
From the above report it has been analysed the concept of Conference and banqueting
sector and how it grown the business success. Basically, it manages the business performance
and also effective in terms of managing the business. This sector is the part of hospitality sector
that employing millions of people in large area. However, the report has been presenting the
business opportunity buy justifying the scope or size of the selected business sector. Therefore,
study also explained about the factors affecting business that makes the business more complex
and ineffective. In other words, it has been concluded that how much necessary for event sector
to be considered the off site consideration areas in order to minimize the risk and uncertainness.
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REFERENCES
Books and Journal
Bouchon, F., Hussain, K. and Konar, R., 2017. Event management education and event industry:
A case of Malaysia. MOJEM: Malaysian Online Journal of Educational
Management, 3(1), pp.1-17.
Cassidy, A. L. and Popovic, C., 2018, May. Building on Your Learning as a Conference
Designer and Provider through Evaluation, Feedback and Review. In Learning from
Academic Conferences (pp. 170-180). Brill Sense.
de Winter, J., 2018. Book Review: Modeling Human–System Interaction: Philosophical and
Methodological Considerations, With Examples.
Graham, T. R., 2018. An analysis of the convention center market and implications for the
planned expansion of the Boston Convention and Exhibition Center (Doctoral dissertation,
Massachusetts Institute of Technology).
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engineering design process: human-artefact-context analysis. International Journal on
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Owusu-Mintah, S. B. and Dacosta, F. D., 2017. A study of events organised by hospitality
industries in Accra, Ghana.
Pantelidis, I. S., 2018. Food and beverage management/Bernard Davis, Andrew
Lockwood. Journal of Applied Hospitality Management, 4(1), p.5469.
Parida, A. and et.al., 2015. Performance measurement and management for maintenance: a
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Park, S., and et.al., 2016. Demand fluctuations, labour flexibility and productivity. Annals of
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Shams, S. R., 2015. Implications of relationship marketing indicators to enable organizational
growth: A stakeholder causal scope analysis. In Marketing and Consumer Behavior:
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Zunjic, A., 2017. A new definition of ergonomics. IETI Transactions on Ergonomics and
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