Conference and Banqueting Management: Size, Scope, and Operations

This report provides a comprehensive analysis of conference and banqueting management, focusing on the UK industry. It begins by discussing the size and scope of the conference and banqueting sector, highlighting its economic impact and growth. The report then delves into the factors influencing industry development, including socio-cultural, economic, political, and technological aspects. Operational issues, such as pricing, licensing, and health and safety, are assessed for effective management. Furthermore, the report examines techniques used to check company performance and quality, including budget and transport reviews. The assignment also references a PowerPoint presentation that explores food production systems, service styles, offsite conference considerations, menu planning, and ergonomic considerations. The report concludes by summarizing key findings and emphasizing the importance of effective management practices in the hospitality industry.

Conference and
banqueting
management

Table of Contents
INTRODUCTION.................................................................................................................. 3
TASK 1.................................................................................................................................. 3
AC 1.1 Discussing the Size and Scope of the conference and banqueting industry in the
UK................................................................................................................................ 3
AC 1.2 Analysing the various factors that influences the development of the industry. .4
AC 2.1 Assessing the operational issues for the effective management of a given
conference or banquet ................................................................................................... 4
AC 2.2 Various techniques used by the conference and banquet industry for checking
performance and quality of the company.......................................................................5
TASK 2.................................................................................................................................. 6
CONCLUSION...................................................................................................................... 6
REFERENCES...............................................................................................................................7

INTRODUCTION
The term conference and banquette management refers to a business organisation that
contains that performs their business activities by organising various events such as
weddings, parties, etc. Conferences are designed to held a meeting of a group of people. In
this regard, banqueting and conferences are managed and designed as per the needs and
demands of customers.
The present study shows different size and scope of conference and banqueting
industry in UK along with a brief analysis of various factors influencing the development of
these industries. Further, the study also shows a critical analysis of various key strategies and
issues included in the effective management of a banquet. The present assignment contains a
power point presentation that shows a detailed discussion about a range of food production
system and various styles in which the food and beverages industry can serve their
customers. It shows various factors to be considered at the time of offsite conference. The
presentation also shows a discussion about key factors to be taken into consideration menu
planning. In addition, the study also shows a brief discussion about ergonomic consideration
for a specific conference or banquets in catering business.
TASK 1
AC 1.1 Discussing the Size and Scope of the conference and banqueting industry in the UK
In the mid-19th century, hospitality business in the UK became the main business for
the country. The main business in this industry was hotels, resorts, restaurants, bar, breakfast
etc. It also includes various other services such as schools, business organisations, hospitals
etc. The development happened when there was emergence of the globalisation in the UK. It
brought many new opportunities in the UK to expand the hospitality in various countries.
There were many functional boundaries even after the globalisation between the hospitality
and its offshoot. In recent times, it has increased the business with expanding in more events
such as indoor and outdoor events,wedding events, music shows, lighting shows, Birthday
parties, sports events etc. (Lugosi and et.al., 2017).
In 2013 C and B sectors given the profits about 39.1 billion pounds in the UK
economy. According to the report, the UK events industry is worth $42.3 billion. Top 10 UK
event agencies turnover is more than $3.5 billion. There are approximately 570,000 jobs
supported for full time equivalent. The event agencies generates approximately $20.6 billion
in Gross Value Added (GVA) and $58.4 billion in Gross Domestic Product (GDP). Various
other spending by these businesses are in conferences and meetings ($19.9 billion),
Exhibitions and trade fairs ($11.0 billion), Incentive travel and performance improvement
($1.2 billion) and followed by other various events (Lugosi and et.al., 2017). This business is
having approximately 1.3 million of events in the UK annually.

AC 1.2 Analysing the various factors that influences the development of the industry
There are various factors which influences the development of the hospitality
industry. These factors are as follows:-
Socio-Cultural factors: UK is very diversified in the culture and arranges the rich
historical events which are generally first choice of the visitors. The most corporate decisions
in the UK is to host meetings and special programmes which are related to the businesses.
Also, the country has huge population from outside the country and many tourists arrive in
the UK every year (Vaughan and et.al., 2016). Thus, country has to diversify their business
according to the needs of the customers.
Economic Factors: Service on Plate are influenced by economic factors because they
are on the growing stage. In UK, new businesses are also on the stage of growing so the
companies achieve new targets and wants to celebrate through events. This increases the
businesses of the event manager and the industries such as C and B industry contributes more
in the economic factors of the hospitality industry.
Political factors: Politics represents the ruling Government in the country and it affects
because with changing every Government in the country new policies are being implemented
and that's why the company Service on Plate is affected. As the Government changes new
rules are implemented according to which companies has to also change their way of doing
business.
Technological Factors- It is obvious that there are many technological changes in the
hospitality industry and if any industry wants to survive in the competitive market than they
have to change according to the changes in the technology (Radojevic and et.al., 2017).
There are various technological changes such as implementation of card system, online
booking of rooms, digitalisation of rooms etc. and all these changes are made by the
company.
There are also various other factors such legal factor, environmental factors etc.
which influences the hospitality industry.
AC 2.1 Assessing the operational issues for the effective management of a given conference
or banquet
There are various operational issues such as Pricing and Packaging issues, Discounts,
license laws, Health and safety issues etc.
Pricing and Packaging-
Industry should set minimum price of the rooms according to the quality of the rooms
and also according to the ranking of the various companies in the industry. The hotels should
be flexible in packaging the banquets and conferences. This enables hotels to design and
decorate venues according to the guests culture for the expected guests (Gursoy and et.al.,

2015). This helps in improving the brand image of the hotel and also it increases the faith of
the customers on the company.
Licensing Laws-
It is important to obtain certain license which are compulsion for every company in
the hospitality business. In order to avoid any problems in the business they should first only
obtain certain licenses.
Religious and Cultural issues-
Various guidelines for every religion in every country and also there are certain limits
to every religion and culture which should be accepted by every person. It is necessary for
the companies to consider the religious and cultural values while advertising any
programmes or events on the website. Industry should respect all religions and take care of
the values related to the religion.
Health and Safety issues at work-
Company should take proper care of health, safety and hygiene problems of the
employees. There are set standards who would handle and prepare food for the employees or
for customers. It is important to employ trained professional who can manage events and
takes care of safety and hygiene (Ahmad 2016).
AC 2.2 Various techniques used by the conference and banquet industry for checking
performance and quality of the company
The performance and quality of the companies in the hospitality industry can be
checked by reviewing following things such as:-
Budget review-
The best technique to evaluate the performance is to evaluate the budget of Service on
plate from time to time. The total cash requirements by each event are been distributed in
respective events in order to their requirements (Lopes 2016). Budgets are made on the basis
of past records and should be reviewed in small intervals of time.
Transport Review-
The customers come from out of country so it is very necessary to view their mode of
transportation and should also review that which will be the lowest mode of transportation
and cost should be charged from the customers. Therefore, it is necessary to ensure the hitch
free movement by Service on Plate.
Contingency Plan review-

These are generally affected by the outsourced programmes. These occur due to the
delay in the process. It is very important to search the alternative situation if any event is
being not completed due to any problem (Mattila and et.al., 2016).
Entertainment review-
It is very important to review the entertainment events because these are the events
which affects the customers highly. The main business of the events is to entertain the people
and if that is affected than the company may lose its brand image.
By taking feedback from the customers we can find out what are the loopholes in the
organisation and in which department company can improve more so that company's
reputation and brand value will be increasing. This will also help the company in knowing
that what are the choices of the customers and how can company improvise its areas
according to the customers choice.
TASK 2
[ covered in ppt]
CONCLUSION
From analysis of the above study, it can be seen that management of banquettes and
conferences is a major activity to be performed by a hospitality industry. For this purpose,
the major task of managers is to fulfil the requirements of foods, beverages and other
essential services in required in banquet and conferences. It can also be summarized that
designing menu card and management of sufficient availability of financial resources is also
an essential element of the business working in banquet and hospitality industry. It was also
see that various catering businesses adopts quality and performance review techniques for the
purpose of analysing their own performance in various business operations such as profit
generation, service providing, customers satisfaction, etc.

REFERENCES
Books and Journals
Ahmad, U., 2016. Application of multiple criteria decision making techniques in tourism and
hospitality industry: A systematic review. Transformations in Business &
Economics. 15(1). p.37.
Gursoy, D. and et.al., 2015. Scales related to hospitality and tourism operations. Handbook of
scales in tourism and hospitality research. pp.357-413.
Lopes, M., 2016. The hospitality industry (Doctoral dissertation).
Lugosi, P. and et.al., 2017. Challenges in hospitality management education: Perspectives
from the United Kingdom. Journal of Hospitality and Tourism Management.. 31.
pp.163-172.
Mattila, A. S. And et.al., 2016. An examination of popular pricing and price framing
techniques in the hospitality industry and directions for future
research. International Journal of Revenue Management. 9(2-3). pp.175-185.
Radojevic, T. and et.al., 2017. Inside the rating scores: a multilevel analysis of the factors
influencing customer satisfaction in the hotel industry. Cornell Hospitality
Quarterly. 58(2). pp.134-164.
Vaughan, R. and et.al., 2016. Assessing the size and presence of the collaborative economy in
Europe. Publications Office of the European Union.