Detailed Report on Conference and Banqueting Management - HND

This report provides a comprehensive overview of Conference and Banqueting (C&B) Management, focusing on the UK industry. It begins by outlining the size and scope of the C&B sector, highlighting its significance within the hospitality industry and its global reach. The report then analyzes various factors impacting the industry's development, such as political, economic, socio-cultural, technological, legal, and environmental factors, using the PESTLE analysis framework. Furthermore, the report delves into key strategic and operational issues involved in managing hospitality events, using a case study of a catering company, "Service On A Plate," organizing a banquet. It discusses challenges like maintaining function sheets, managing budgets, and adhering to relevant legislations. Finally, the report examines performance and quality review techniques employed by the industry, including table arrangement reviews, transport reviews, budget reviews, and client satisfaction reviews. The conclusion summarizes the growth of the C&B industry and emphasizes the importance of analyzing internal and external factors and addressing operational issues to maintain goodwill and brand image.

Conference and Banqueting
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
AC 1.1 Size and scope of the conference and banqueting (c&b) industry in UK.......................1
AC 1.2 Analysis the factors which impact the development of the industry..............................2
AC 2.1 Key strategic and operational issues involve in the management of a hospitality event 3
AC 2.2 Performance and quality review techniques used by the industry..................................3
TASK 2 ...........................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

·INTRODUCTION
Conference and banqueting refers to the group of people who are coming for the
particular purpose such as meetings, entertainment, get-together and social purposes etc. It is
considered to as a sector of the hospitality industry. There are various types of events which are
held at various places and venues in the world at daily basis which make this industry a global
industry (Yaduma and et. al., 2015).
This report will highlight the size and scope of the C&B industry. It will also tell about
the factors which affects the development of the industry. It will also describe about the strategic
and operational issues. It will also demonstrate the performance and quality review techniques
used by the industry.
Under this report, a company whose name is “Service On A Plate ” who is catering
company. This company is going to organize a banquet event for his one of the client for the
business purpose.
·TASK 1
·AC 1.1 Size and scope of the conference and banqueting (c&b) industry in UK
Size of the C&B industry in UK
Conference and Banqueting industry is one of the sub-industry in hospitality industry,
which is one of the biggest industry in the world. Also, C&B industry is a truly global industry
which has seen rise since its inception (Seal and Mattimoe, 2017). UK is considered to be the top
most lovable venue for the event organizers. C&B industry started in 17th century which is till
now developing with the change in technologies and trends of the customers. The revenue for
this industry is around £1.4 billion which is generated by around 6,500+ businesses in the UK.
This industry has given employment to around 27,900+ employees.
Scope of the C&B in UK
Scope of the conference and banqueting industry is spreading with the development of
the industry. This industry is in its boom stage due to a lot of technological changes and
advancement (Rahimi, 2017). This industry is also known as Meeting, Incentives, Conferences
and Exhibition (MICE). This sector arrange and organize various kinds of events which are as
follows – Outdoor events, exhibitions & trade shows, music festivals & concerts, Sports events,
conferences & meetings, festival events, social events and charity events etc. These events are

held at various venues which are as follows – hotels & restaurants, outdoors, marquees, marriage
gardens, stadiums, art galleries, conference centres, banquet halls and clubs & bars etc.
l壱AC 1.2 Analysis the factors which impact the development of the industry
There are various external factors which is related to the business environment and affect
the development of the business which in turn impact the whole industry. Thus, analysis of such
external factors and their impact on the business activities are important for the business and it is
done by strategic tool which is known as Pestle Analysis (Mueller, 2016).
Pestle analysis of the C&B industry
Political factor
Example of political factors are tax policies, framing of legislations, political stability,
monetary policy and government supports etc. Change in tax policy will affect the industry's
development as it impact the revenues of the companies working under the C&B industry.
Economic factor
Example of economic factors are economic cycle of the country, interest rates, inflation
rates, buying pattern of the customers, demand and supply of the customers and foreign
exchange rates etc. Change in interest rate will affect the capital structure of the companies
which in turn impact the growth of the industry.
Socio-cultural factor
This is the major factor which affect the industry directly. Events are organizing
according to the taste, culture and perceptions of the customers. Change in these aspects will
affect the trending of the industry.
Technological factor
Technological factors are such as lighting and sounding systems, computer aided systems
and another systems which keeps changes with the technological advancement. This will affect
the way, events are organized by the company which will influence the revenue of the
companies which in turn affect the whole industry.
Legal factor
There are various legislations which is related to the environment, license permission,
business, employees and customers etc. which affect the business activities. These legislations
are come under the legal factors which helps companies to run its business in a legal framework
(Kośmieja and Pasławski, 2016).

Environmental factor
Weather, climates, wastages of resources etc. are the factors of environment which also
affect the growth of C&B industry. Chosen of right venues depends upon the environmental
factors.
l壱AC 2.1 Key strategic and operational issues involve in the management of a hospitality event
The event organisation company name, “Service On A Plate ” is organizing Banquet for
its one of the clients for the business purpose. In order to plan, arrange and implement that
business banquet, event organisation has to face a lot of strategic and operational issues which
are such as -
Non maintenance of function sheet
Function sheet is the document which is being used during the planning and arrangement
of the events by the companies. Due to non-maintenance of function sheet, Company has to face
strategic and operational issues such as improper arrangement of entertainment activities such as
dance, music and game, lack of amount of foods, and lack of proper arrangement of the seats for
the guests etc. (Gruenfeldova, Domijan and Walsh, 2019).
Excess of expenditure
Budget is an important function for any companies as it helps in get to know about their
expenditure done by the company itself. Due to high expenses done by the company, the whole
budget get unbalance which lead to bad impression of the company in the mind of clients.
Low maintenance of booking dairy
Booking dairy is a dairy which is kept by various companies for the reminder of the
organizing the events on decided date. Low maintenance of such dairy lead company to forget
the right date for the organisation of the events which creates a lot of confusions and incurred of
the costs.
Lack of knowledge of legislations regarding events
Legislations keep change with the time and change in government. These changes must
be known by event companies for the betterment of the arrangement and organisation of the
events. Due to lack of knowledge of legislations, company has to face a lot of legal actions
which lead to decrease in the brand image too (Faraji and et. al., 2019).

l壱AC 2.2 Performance and quality review techniques used by the industry
For the enhancement of the brand image, companies under the C&B industry has to take
care of their performance and quality of the events which they organized for their clients. Thus,
there are various performance and quality review techniques which is being used by the C&B
industry as well as by the company “Service On A Plate ”. These techniques are as follows -
Table Arrangement Review
Table arrangement refers to the seating arrangement which is done for the guests'
comfort. It can be review by the space utilization of the venue. Space should be enough for the
movement of the guests and for the proper placement of the equipments at the site. Also, it can
be review by the guests' experiences and feedbacks too.
Transport Review
Here, transport refers to the accessible of the venue location. The venue should be at the
place where every guests can be easily accessible to that place without any confusion. Also, it
can be review by the behaviour of drivers who have the responsibilities of picking up and
dropping the guests at their destinations.
Budget Review
Budget refers to the plan of expenses which will be incurred by the company for the
organisation of the events. All the activities should be done according to the taste & standards of
the clients and guests and that tastes & standards are should be reasonable within the budget
prepared by the company.
Clients and Guests Satisfaction Review
Clients and guests are the core of any kinds of the events as well as company who is
arranging the events. Thus, performance and quality of the events should be reviewed by their
satisfaction level which can be measure by various techniques such as feedback techniques,
questionnaire techniques and cards techniques etc. (Charloux and et. al., 2016).
·TASK 2
Covered in PPT
·CONCLUSION
From the above study, it has been summarised that Conference and Banqueting (C&B)
industry is growing with developed industry in the UK market through which a lot of revenue
are generated. There are various external, internal and competitive factors which must be

analysed by the companies on time to time for the purpose of getting to know the impact of these
factors on the development and growth of the companies and industry. This industry has a lot of
functions and activities which is complex in nature. During the conduction of these activities and
functions, company can face various issues which must be address immediately. For any kinds
of business, goodwill and brand image are the most important factor which must be reviewed
time to time by various techniques.

·REFERENCES
Books and Journals
Charloux, G. and et. al., 2016. Banqueting in a northern Arabian oasis: a Nabataean triclinium at
Dûmat al-Jandal, Saudi Arabia. Bulletin of the American Schools of Oriental
Research. 375(1). pp.13-34.
Faraji, F. and et. al., 2019. Effect of Fire and Rangeland Banqueting on Soil Carbon
Sequestration in Atbatan Summer Rangelands, East Azerbaijan
Province. ECOPERSIA. 7(1). pp.29-37.
Gruenfeldova, J., Domijan, K. and Walsh, C., 2019. A study of food safety knowledge, practice
and training among food handlers in Ireland. Food Control. 105. pp.131-140.
Kośmieja, M. and Pasławski, J., 2016. Flexible designing of large sports complex. Archives of
Civil Engineering. 62(2). pp.77-88.
Mueller, S., 2016. Banqueting and Women's Work in The Late Lancashire Witches and Receipt
Books for Women. SEL Studies in English Literature 1500-1900. 56(2). pp.373-393.
Rahimi, R., 2017. Organizational culture and customer relationship management: a simple linear
regression analysis. Journal of Hospitality Marketing & Management. 26(4). pp.443-449.
Seal, W. and Mattimoe, R., 2017. 13 A Pragmatic Constructivist Perspective on Sensemaking in
Management Control. A Philosophy of Management Accounting: A Pragmatic
Constructivist Approach, p.260.
Yaduma, N. and et. al., 2015. Performance, labour flexibility and migrant workers in hotels: An
establishment and departmental level analysis. International Journal of Hospitality
Management.50. pp.94-104.