Conference and Banqueting Industry: Size, Scope, and Factors

This report delves into the conference and banqueting industry in the UK, examining its size, scope, and the factors that have influenced its development. It explores operational issues, strategic considerations, and performance review techniques within the sector, referencing a case study of the Hilton Hotel. The report analyzes the impact of economic, political, technological, and socio-cultural factors. It also covers operational strategies like pricing, discounts, licensing, and hygiene regulations. Furthermore, it identifies key performance review techniques such as budget review, food and drink reviews, and transportation reviews. The report provides insights into the industry's growth, challenges, and the importance of adapting to various external factors to ensure success. The report provides a comprehensive overview of the conference and banqueting sector, making it a valuable resource for students studying hospitality and event management.

CONFERENCE AND
BANQUETING

Table of Contents
INTRODUCTION...........................................................................................................................1
1.1 Scope and size of conference and banqueting industry in the UK........................................1
1.2 Factors that have influenced its development.......................................................................2
M1 Show clear evidence resource tools were used to undertake the research............................3
D1 Size, worth, diversity of venues, types of events and provided a full description of external
factors to be considered...............................................................................................................4
2.1 Operational issues and key strategic involved ineffective management of conference or
banquet........................................................................................................................................4
2.2 Quality and performance review techniques used by Conference and banqueting sector....5
M3 Identify review and performance techniques........................................................................6
TASK 3& 4......................................................................................................................................6
Covered in PPT...........................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
.........................................................................................................................................................8

INTRODUCTION
The conferencing and banqueting industry is one of the most growing and developed
sectors of United Kingdom in today’s era. The main motive of this assignment is to know about
the various sides that can impact on the banquet and conferencing industry. In the present report,
scope and size of conferencing and banqueting sector will be discussed. There are some factors
that put their effect on the growth and development of this industry. In this report, mentions
about the operational issues and the key strategic included in the efficient and effective
management of banquet and conferencing industry. To increase the performance level, hotel
industry used review tool and technique. In this report also discuss about the factors that needs to
be consider at the time of organising an off-site banquet and conferencing.
1.1 Scope and size of conference and banqueting industry in the UK
The scope and size of the banquet and conferencing industry is a most necessary elements
to attract customers and also creditors in banquet and conference industry. In United Kingdom,
scope and the size of industry related to the banquet and conferencing is depend on the many
important factors like style of an ownership related to the banquet and conference industry along
with the induction and the level of service which is provided by the industry. The industry
related to banquet gives the good meeting space along with the food related facilities for people
who came for attending the seminar. On the other hand, meeting industry gives the seminar
facilities as well as conferencing and meeting facilities.
United Kingdom is one of the largest developed country. United Kingdom has biggest
conference halls and this country is also an economically strong business organisation. In the
United Kingdom country, the banqueting and conferencing industry is one of the largest growing
industry (Carson, 2013 ). The scope of this industry is totally depend on taking a support from
the another same industry like for an instance bars, pubs, restaurants etc. after conducting the
research in UK regarding this industry then, there are more than 46000 guest houses and the
hotels are situated. Mostly the size of every hotel is large. But basically the size of banquet and
conference is large, medium and small. In addition to the United Kingdom, the size of this
industry is also based on the number of participants . Like in small size conference hall, there can
be around 500 people, around 600-1000 people can attend the banqueting and in the large size
3000-4000 people can adjust. The conferences and banquets is organised and booked according

to the number of people. The people generally booked the banquet for the wedding and some
parties purpose.
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As comparison to last year the banquet industry in United kingdom is enhanced by the
8% and also crossed the 42.3 billion pound. For the purpose of Gross Domestic product (GDP),
this sector has been developed more than the 58 Billion pounds.
1.2 Factors that impact on the development of conferencing and banqueting
There are many factors which can impact on the growth and productivity of banquet and
conferencing industry (Hurrell and Scholarios, 2011). Political, technological, environmental,
socio- cultural, economic and legal, these all factors that are impact on the economic
development of this industry.
Socio cultural factors- In the United Kingdom country, there are many historical and
also natural places for the purpose of visit. But some of the people go to other country for
meeting and some special programme purpose. In this factors involves attitude, beliefs and the
people of different class.
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Illustration 1: PESTLE Analysis
Source: Scanning the Environment: PESTEL
Analysis, 2016

Economic factor- The development and productivity of an economy reflect an individual
and also on the business. To celebrate the achievements, people book the conference halls. The
celebrations related to the achievements are achieved by doing the events. The economy of this
country is affect by the economic growth rate (Jaafar, 2011). Sometimes, an inflation rate can be
impact on the market situations and also the demands of customers.
Political factor- The politics show the power in country. From the instability in the
political parties the business impacted more. For the purpose of reducing an impact, the political
parties should be stable for some time and from this there will be no need to company to face any
kind of problems.
Technological factors- The advancement in the technology makes the business
advanced. For increasing the productivity of business, it is necessary for company to adopts and
also use the advanced technology and machineries. It will helps in making business successful.
The corporate related companies and also people want their banquets and conferences related to
the high level in which they operate a business. From the advancement in the technology, people
can book the banquet and conferencing halls in advance and can be payment through the debit
and also credit cards.
Legal factors- The development of Banquet and inferencing sectors in United kingdom
country affected through observing an necessary legislation that interdict the activities of an
organiser. It is important to assure that the seminars and events of proportions that are not step
out. With the help of this the legal actions will be minimized and also increase the event and
conferenced in United Kingdom.
M1 Show clear evidence resource tools were used to undertake the research
From conducting the research, conferencing and banqueting industry can know about the
market demand. In this report clearly mention about the necessity of banquet and conference for
the different purpose (Jones, 2010). To know about the effectiveness of it, it is necessary for this
industry to conduct a research programme. The conferring and banqueting helps in enhancing the
productivity and growth of an economy of United Kingdom.
D1 Size, worth, diversity of venues, types of events and provided a full description of external
factors to be considered
The size of conferencing and banqueting is depend on the size of people. The cost of all
banquets are different from each other and it is depend up on the structure and size. In the
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banqueting there can only meeting can be conducted as well as food facilities and in the
conferencing halls, seminars and general meeting will be conducted. Some of the external factors
such as technological, social, political, economical and also legal factors can be impacted on the
development of this sector (Martín, 2013). So, it is necessary to conferencing and banqueting
sector to try to reduce the affect of this.
2.1 Operational issues and key strategic involved ineffective management of conference or
banquet
A present global downturn has been impacted by the activities and operations of
company for organising and managing an event. Most of the people will include the quality as
well as cost for the purpose of earning the money. The key strategies are helpful in supporting
the operational problems in context of banqueting and conferencing.
I am working in a Hilton hotel as a banquet and conference manager. The main focus of
this hotel is to improve its operational issues. To enhance the performance level, it is necessary
for Hilton Hotel do the functions in an effective way. How ever, it is necessary to growth and
profitability of Banqueting and Conferencing organisations to include some of the following
important operational strategies:
Packaging and pricing- In context to it, the Hilton hotel conducts a research to know
about the pricing of its other strong competitors (Muchenje, 2011). It is necessary that the price
should be reasonable and management has to find out some innovative and unique ideas for the
packaging. With the help of increasing flexibility, company can add some additional value of
providing the various kinds of goods and services to its consumers. In regards to this, there will
be also need to increase the flexibility of conferences and banqueting.
Discounts- From giving the discounts and any kind of offer attract the customers most.
So, to attract the consumers towards the services of an industry, it is necessary for Hilton Hotel is
to offer discounts and also conducts some events.
Licensing laws- To run a business successfully, the licensing should be necessary. It is
provided by the government and it is also a sign to run business under the legal circumstances.
The license helps in operating a business under the government rules and regulations.
Health, hygiene regulations and safety- It is the responsibility of Hilton hotel is to
provide good quality of eating, drinking products to tits consumers and also to those people who
are present there for the purpose of attending any conference and seminar (Pantelidis, 2012). The
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manager of this hotel is to provide training related facilities to its staff members to enhancing the
customer services and also provide training quality work and safety in accordance to give proper
hygiene food items to people which are present in hotel. Many of the people focus on level of
hygienic and also the low hygienic foods which can reduce the effectiveness and efficiency
towards its customers.
2.2 Quality and performance review techniques used by Conference and banqueting sector
The quality review and the performance of Hilton hotel is help in improving the events
and its on going process. Review or feedback of consumers is very important for determining the
efficiency and effectiveness of conferencing and banqueting sector in United Kingdom. To
organise any kind of conference and seminars, it is necessary that the management and the vision
of Hilton hotel should be considered. The performance of conferencing as well as banqueting
industry is based on the proper participation of people and the good management of hotel. There
are some of the effective techniques used by Hilton hotel given below as above:
Budget review- For the planning stage related to banqueting, it is necessary to allocate
some funds. The management of Hilton hotel should divide the total money according to the
various events and programmes (Schöttle, 2016). In context to this, the proper planning of
budgeting should be necessary and helps in making the event successful.
Review related to drink and food- It is necessary for this hotel is to consider all the
requirements of guests related to the food and drinks. The Hilton hotel should take care the
different types of demands of different people who came for attending any kind of event and
conference.
Entertainment review- An entertainment is the main part of banquet. The cited hotel
provides various types of entertainment to people. It provide the entertainment facility according
to the consumers tastes and preferences.
Transport review- Transportation is required because the guests are come from the
various places. It is necessary to hotel to arrange effective transportation facilities for the guests.
For the disable people, hotel provides the special considerations.
M3 Identify review and performance techniques
There are many different kinds of tools and techniques which are used by the Hilton hotel
for the purpose of performance and quality review (Sirirak and Islam, 2010). This hotel uses
techniques such as dress code review, budget review, transportation, entertainment, drink and
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food related review, decoration, contingency plan review etc. From knowing the feedbacks and
reviews, the management of this hotel can measure its performance and from this it can more
improvement in the quality of services.
TASK 3& 4
Covered in PPT
CONCLUSION
It has been concluded from the above report that Hilton hotel provides banqueting and
conferencing to its customers properly. In this given report, studied about the scope and the size
of banqueting and also conferencing in United Kingdom. There are some external factors such as
political, legal, social, economical, technological are discussed. Hilton hotel uses effective
techniques related to performance and quality review related to entertainment review, food &
drinks, transportation, budget review etc. In this present business report also discussed about the
ergonomic consideration for Hilton hotel. This hotel make plans related to prepare a menu of
foods and drinks.
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REFERENCES
Books & Journals
Benitez, E., 2011. Papers Presented at the Conference.Literature & Aesthetics.15(1).
Carson, C., 2013. Banqueting houses and the “need of society” among slave-owning planters
in the Chesapeake colonies.William & Mary Quarterly.70(4). pp.725-780.
Hurrell, S.A. and Scholarios, D., 2011. Recruitment and selection practices, person-brand fit
and soft skills gaps in service organizations: The benefits of institutionalized
informality (pp. 108-127). Cheltenham: Edward Elgar.
Jaafar, M., 2011. Critical success factors (CSFs): A comparison between Coastal and Island
Chalets. International Journal of Business and Society. 12(2). p.55.
Jones, T.A., 2010. 9 Identifying managers'. Accounting and finance for the international
hospitality industry, p.163.
Martín, S.R., 2013. Banqueting Gods in Valerius Flaccus Arg. 5.690-5. Mnemosyne. 66(4-5).
pp.666-681.
Muchenje, B., 2011. The Significance of Hotel Grading in Service Delivery in
Zimbabwe. International Journal of Hospitality & Tourism Systems. 4(1).
Pantelidis, I.S., 2012. The role of events in the hospitality sector.Events Management: An
International Approach, p.253.
Schöttle, M., 2016. 2nd ATZ Conference Assistance Systems Iterative Steps without Time
Ties. ATZelektronik worldwide. 11(3). pp.66-67.
Singh, V. and Srivastasva, U.R., 2016. Team Performance Scale for Hospitality
Professionals. Journal of Psychosocial Research.11(1). p.1.
Sirirak, S. and Islam, N., 2010, July. Relationship between information and communication
technology (ICT) adoption and hotel productivity: An empirical study of the hotels in
Phuket, Thailand. In Technology Management for Global Economic Growth
(PICMET), 2010 Proceedings of PICMET'10: (pp. 1-9). IEEE.
Online
Scanning the Environment: PESTEL Analysis, 2016. [Online]. Available through:
<http://www.business-to-you.com/scanning-the-environment-pestel-analysis/>.
[Accessed on 3rd October, 2017].
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