Conference and Banqueting Management Report - Hospitality Industry

This report delves into the intricacies of conference and banqueting management within the UK hospitality sector, using the Bulgari Hotel as a case study. It explores the size and scope of the industry, highlighting factors that influence its development, such as political, economic, social, technological, legal, and environmental aspects. The report further examines strategic and operational issues, including venue selection, weather challenges, and managing guest numbers, alongside essential elements like licensing, health and safety, and pricing. Performance and quality review techniques, such as profit realization and client feedback, are also discussed. The report also covers the sustainability of food production systems, considerations for off-site events, menu planning, and ergonomic factors, offering a comprehensive overview of the key aspects of conference and banqueting management.

Conference and
Banqueting
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Size and scope of conference and banquette industry in UK.................................................1
1.2 Factors that influenced the development...............................................................................3
TASK 2............................................................................................................................................4
2.1 The strategic and operational issues involved in the effective management of conference
and banquette...............................................................................................................................4
2.2 Performance and quality review techniques used by the conference and banqueting
industry........................................................................................................................................6
TASK 3............................................................................................................................................7
3.1 The sustainability of a range of food production system and styles and food and beverage
services.........................................................................................................................................7
3.2 Factors to consider when organising an off-site conference or banquet...............................8
3.3 Key menu planning considerations for conference and banqueting events...........................9
TASK 4............................................................................................................................................9
4.1 The ergonomic considerations for a given conference and banquet.....................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
..........................................................................................................................12
INTRODUCTION

Conference and banquette management very important for the managers in the sector of
hospitality(Davis, Lockwood, Alcott and Pantelidis, 2018). It plays a crucial role generating
more and more profits in the hospitality industries. Apart from it, this type of management is also
important for the travel and tourism sectors. To understand detail about the concept and role of
conference and banquette management “Bulgarii Hotel” is selected. It is a located in the London
and have rating of five star among various hotel of UK. This project report contains detailed
information about the scope and role of conference and banquette management as well as factors
which impact to this.
TASK 1.
1.1 Size and scope of conference and banquette industry in UK.
The size and scope of conference and banquette industry is very important to attract more
and more investors for investing in this industry(Varini, 2012). Apart from it, United Kingdom
is a kind of country which is developed and have good economical condition. Due to this
conference and banquette industry has long enough scope in the UK. Herein, it is important that
this industry needs support from other sector like bar, restaurant etc. There are about 46000
hotels in the UK and this industry is try to cover all these(About conference and banqueting
industries, 2018). This shows that this conference and banquette industry has good scope in
future. The Bulgarii hotel's sell is getting lower sell so their manager can implement more
effective functions in C&B industry. Herein, detailed information about conference and
banquette is mentioned below:
Conference- Conference is a formal meeting of gathered people on any particular event
or function(Guerrier, 2013). It is majorly popular in the companies and educational sectors.
Banquette- Banquette includes the family, individual functions like marriage, family
parties, birthday parties etc.
Scope of conference and banquette management-
Conference and banquette management has good scope in the hospitality industries of the
United Kingdom. This industry is successful in the entire hospitality sector of the UK. The
conference and banquette manager of the Bulgarii hotel can lead their hotel by adopting this in a
profitable way so that their sell can increase.

Eventually, conference and banquette management has some features which are
important for the hospitality industries(Berners, 2018). Some features are described below:
 This is very useful for the hotels that are programming functions at own premises.
The Bulgari hotel can make their events success as much as possible by this
management.
 Conference and banquette can be flex as per the need of the clients.
 This is classified into different services and categories like birthday parties,
meetings, weddings. It can be useful for the above mentioned company.
Apart from it there are various kind of venues which can be applied by the Bulgari hotel
in their portfolio so that they can raise their sell by providing different options to the clients.
Herein, it is important that selection of right venue is very crucial according to the event and
programme. Some types of venues are followings:
 Hotels
 Sports hall
 Large restaurant
 Bars
If above company applies these in their portfolio then it would be helpful for them to
offer more option to the customers as per their requirements.
Nature of conference and banquette industry-
United Kingdom is a developed country and there are lot of hotels and other hospitality
sectors(Sweaney, 2014). Additionally, the conference and banquette industry has good control
on this sector. In starting this industry was limited till the food and beverage supplier but as time
passed its role increased and it contributed £40 billion to the UK economy. Though, the Bulgari
company is impacted under C&B industry but it needs more effort by their manager.
1.2 Factors that influenced the development.
In the UK there are hotels around 46000 which provides different kind of hospitality
services to the public(Bowdin, Allen, Harris, McDonnell and O'Toole, 2012). The conference
and banquette factor is contributing in these hospitality industries by many ways. Though this is
effected due to many factors which exists in the environment. The impact of different factors are
mentioned below:

 Political factors- This factors is related to the different government rules and
regulations. The government of UK is quite aware about the safety of public and
for this they established various kind of rules and legislations like food safety act,
timing rules etc. The hospitality industries have to follow these factors for safe
health of public. This factor impact the growth of hospitality sector due to certain
regulation as well as conference and banquette industry also tended to follow the
government rules.
 Economical factor- Economical factor is related to the market situation which
can be stable or unstable. This factor impact to the hospitality industries like
changes in interest can force the industries to change their prices. Due to this their
business can also effect. Additionally, this factor can also affect the cost of doing
business. Same as in the case of the Bulgari hotel their sell is effected due to the
economical changes in the market. Herein, it is important to know that C&B
industry can help to overcome from the issues regarding to this factor.
 Social factor- This factor includes the different people's culture, perception etc.
In the UK their social culture is quite rich and highly developed(Pantelidis,
2018). They need better quality services from the hospitality sector without caring
of money. Due to this factors hospitality sectors are tend to change as per the need
of social environment. The conference and banquette also gets effected due to the
social factor of the UK. This is why because most of hotels are implementing the
C&B management. The Bulgari hotel can apply this for better services to the
customers of UK.
 Technological factor- Technology is getting advanced day to day. There are
many options for the customers like they can book online hospitality services for
example online conference booking etc. As well as now these days, conference
rooms are attached with the free Wi-Fi services for the customers. In UK,
hospitality sector is changing according to the technological changes. Hotels like
Bulgari ,can change their technological system for better services to the
customers.
 Legal factors- Legal factors are related to the various legislation and regulation
which are determined by the government(.Bladen, Kennell, Abson and Wilde,

2012). It includes different health and safety instructions, product safety,
customer's rights etc. In the country like UK there are many legislation which are
mandatory for the hospitality sectors and needed to be followed. The Bulgari
hotel has to focus in this factor for effective conference and banquette
management.
 Environmental factor- Environmental factor has the significant impact on the
hospitality sector. Changes in environment is usual but its effect is not usual. This
factor includes changes in climate, in demand pattern etc. C&B management gets
effected due to this factor because of certain changes. Bulgari hotel is located at
the London and their environmental factor impact their business. Though this
impact can be resolve by the effective conference and banquette management.
TASK 2.
2.1 The strategic and operational issues involved in the effective management of conference and
banquette.
The conference and banquette industry faces different kind of issues during the
arrangement of the various events, ceremonies etc(Bladen, Kennell, Abson and Wilde, 2012).
There are some issues which are faced by the conference and banquette industry. Some of these
are mentioned below:
Choosing the venue- Selection of appropriate venue is very important because if venue
is not suitable then it can be a challenge for the conference and banquette industry. For example
if wedding event is programmed at any sports venue then it would be totally lose of money. For
this purpose hotels should choose right venue for right event. The Bulgari hotel's C&B manager
is needed to be organise the events at right venue.
Uncooperative weather- Weather is a kind of factor that is not under control of the
human beings. It can become an issue for the conferences because due to this all the planning of
any event or programme can go in vain. C&B manager of the Bulgari hotel faces this issue
during the events.
Too many people- It is also an issue in the conference and banquette industries because
some time unexpected people can come in any event or conference( Venske, 2018). This is an

issue for the event planners. The Bulgari hotel is needed to invite limited people as per the size
of the conference room or venue location.
So these are the issues which generally C&B industry faces during implementation of any
event or programme.
Herein, some elements which are needed to be consider by the conference and banquette
industries. Some of elements are mentioned below:
Licensing law- In country like UK, there are different kind of licenses which are needed
for the conference and banquette industries. In the absence of this, all the conference will be
consider illegal. It is a issue for this industry because it takes too much time in getting the license
of conference and banqueting activities. Additionally, licensing requires permission from the
local authorities to perform any event. This element is required to be followed. If Bulgari hotel
wants to make their conferences effective and legal then they will require to adopt this law.
Health and safety legislation- Effective management in the conference and banquette
needs the implementation of all the legislation. Health and safety legislation is related to the
offering the safe and healthy services to the customers. Conference and banquette industries have
to follow these legislation and some times it can be a issue for them due to lack of proper
implementation of this act. This legislation is necessary to follow by the C&B industry. The
above mentioned hotel has to consider this act in the conference and banquette sector for better
services to the customers.
Pricing and packaging- Pricing and packaging are kind of elements which should be as
per the customer's need and demand(Inkson and Minnaert, 2018). Between these two elements
pricing is quite important because it determines the customer's purchasing pattern. The Bulgari
hotel is needed to fix their prices of conferences and events as well as packaging of the food
material should be unique and attractive.
2.2 Performance and quality review techniques used by the conference and banqueting industry.
It is necessary in any kind of industries to review and evaluate the performance. In the
conference and banqueting industry, this is needed to be done for evaluate the success of any
particular event or conference. Herein, some techniques which are useful for the review and
evaluation of the conference and banqueting industry. C&B management of Bulgari hotel can
use these techniques for effective review. Some of them are mentioned below:

 Profit realisation- Every organisation needs to gain more profit. This is a kind of
term which is used to evaluate the success of any event or programme. The
conference and banqueting industry can check their profitability after the
completion of event by comparing actual earned money with the cost incurred for
any event. The above mentioned hotel can use this to evaluate the success of their
different conferences and events.
 Client feedback- This technique can be applied after the completion of the event
or conference. Conference and banqueting industries can ask to the customers
about the event with the help of certain questionnaire and feedback forms. This
will help to the hotels in ensuring that what changes they need to apply in their
events. The Bulgari hotel can ask to those customers who visited in any event or
conference and this will help them in proper assessment.
 Monitor of entries- It is related to checking about number of customers who visit
the events or programme(Singh and Srivastasva, 2016). Due to this organiser can
check about the success of the event. More entries will indicate better success.
The above mentioned company can count the sell of coupons which will be
beneficial in evaluation of success.
 Venue appraisal- This technique is related with the analyse of the venue wherein
event or conference was organised. It can be done by comparing the cost of
different venues. Eventually, cost of hiring any venue plays a crucial role in the
success of particular event.
TASK 3.
3.1 The sustainability of a range of food production system and styles and food and beverage
services.
Food production system and style of the hospitality sectors should be sustainable because
in the absence of this, it would be difficult to bear the cost of wasting food. The Bulgari hotel is a
five star rated hotel which offers a wide range of food products like beverage, bakery products,
fruits and vegetables etc. Herein, a food and beverage report of the Bulgari hotel is mentioned
below:
Food production system-

Cook chill- This is a kind of processing tool which is used for the storing the food for
long time period so that it can be use for long time period. The above mentioned hotel use this
for sustain their food products for the guests who visits in the events and conferences.
Cook freeze- It is a kind of food storing system which is related to the storing the
beverages at the cool place. This is eventually useful for the liquid products. The Bulgari hotel
apply this system in their food system for long lasting use of the beverages. Additionally, it is
very useful for the conference and banqueting industries in storing the drinks fresh for the
customers.
Vacuum Packing- Vacuum packaging is a packing style which involves the packing of
food in the plastic films by removing air inside the packaging area. This is helpful in protecting
the food material from the external air. Conference and banqueting industries use this packaging
style to keep the food fresh.
So this is the food production system which is used by the conference and banqueting
industries for safe use of the food and beverages.
Food production style-
Banquet- It is a portfolio of the food products which allows the customers to choose the
food products as per their needs and demand.
Stages of food production system- There are mainly four stages which are important for
food production system. The description of the stages are mentioned below:
 Input- It includes all the ingredients which are needed for the production of the
food products.
 Process- This includes the activities like mixing, weighing, shaping and forming
the mixtures. Additionally, it also contains the packaging.
 Output- It is the final step of the food production process.
 Feedback- Feedback is given by the customers after consuming the food.
So these are the steps for the production system of the conference and banqueting
industries that can be used by the Bulgari hotels.
3.2 Factors to consider when organising an off-site conference or banquet.
While organising the off-site conference or banquet, there can be a lot of factors which
can impact. This is why because external factors are not under control of the C&B industries.

The conference and banqueting management team of Bulgari hotel whenever organise the off-
site conference or banquet, following factors occurs:
Staff utilisation- This is a factor which includes the hiring the staff like medical staff,
security guards etc. When hotels organise outside conference and banquet they face this factor
for picking the appropriate staff. The above mentioned hotel whenever organise the outside
conference they effect due to this factor.
Hiring of equipment- These equipments include the LED lights, sound systems, chairs
etc. It is the factor which companies should keep in the mind during the outside conference.
Transportation- It is related to the transportation services to the customers who come
from the far distance. This is the responsibility of the organisers to maintain this facility.
Venues- Venues should be determined at the right location wherein, customers can arrive
easily. Apart from it, venues are needed to be according to the type of event or programme. The
above mentioned hotel is needed to fix the venues at best location.
HACCP- Hazard analysis and critical control point view is a kind of process which is
related to the safety of food production. It includes various kind of techniques in the protecting
the food like cook-chill method that enables in providing fresh food to the customers who visit
the event. The Bulgari hotel use various above mentioned techniques for food safety.
3.3 Key menu planning considerations for conference and banqueting events.
The menu planning for conference and banqueting events is very important because it
helps in attracting the more visitors in the events and conferences. The planning for the
conference and banqueting events can be done as follows:
Legal requirement and permission- This is a necessary part for an event. It is the
responsibility of the event manager that all the requirements should be completed as well as they
should have license for organise any event. Herein, the Bulgari hotel, their conference and
banqueting manager have all the legal permission as per the government of UK to organise any
event.
Management of basic services- The basic services includes sound system, lighting, led
etc. All these are the part of effective planning of the conferences and events. The event manager
should ensure about the all the basis services. The C&B of above mentioned company makes
plan of any events as per the requirement.

Composition guidelines- This includes the determination of food which is going to be
serve in the event or conference. It can be assigned as per the food perception of the clients need
and demand. Whatever the menu but it should be healthy and safe for customers. The above
company includes this guideline during the planning of event or conference.
TASK 4.
4.1 The ergonomic considerations for a given conference and banquet.
The successful planning and implementation of an event depends on many factors and
these factors and techniques are needed to be followed in events or conferences. Herein, some
considerations are given for effective conference and banquet for the Bulgari company's C&B
management:
Audio-visual system-
Lighting- This is an key factor which should be consider for the success of event or
conference. Lighting should be proper so as viewer can see the programmes.
Sound- It is linked up with the above point. Sound system is needed to be clear and
under- stable for all the listeners.
Special effects- This is a addition part which can make an event or conference attractive
and special like flash lighting system, posters etc.
Space utilisation techniques:
Sitting plan- It is related to the managing the sitting layout for the visitors. The plan
should be determined as per the number of clients and venue.
Selection of venue- Venue is needed to be selected as per the type of event. Like sport
event should be organised at the sport venue, same as other events are required to be organise as
per nature.
Environmental quality:
Heating- This is necessary for an event planner that all the equipments should be of good
quality. As well as there should be needed equipments as per the weather like A.C in summer.

CONCLUSION
From above project report it has been concluded that conference and banqueting
management is very important for the hospitality sector. This industry is related linking up with
the mostly hospitality sector of the UK. Additionally, this is not limited till the management of
event or conference, it includes different kind of planning of food, beverage and location etc. The
hospitality industries can grow up with the implementation of C&B management services.