Conference Banqueting and Event Management: Marriott Analysis

This report provides a comprehensive analysis of conference banqueting and event management, focusing on strategic and operational issues within the industry, particularly in the context of Marriott hotel. It begins with a personal reflection on various event experiences, including conferences, seminars, workshops, and sponsorships, highlighting the importance of skills such as flexibility, communication, and problem-solving. The report identifies key operational challenges like understaffing, reception management, and venue coordination, as well as strategic issues such as overspending and the need for robust backup plans. Furthermore, it explores different food production systems, including cooking, blast chilling, holding, and re-heating, alongside various food and beverage service methods like buffet, French, cafeteria, and English service. The report concludes by emphasizing the potential for Hotel Marriott to improve its event management through the application of the discussed strategies, highlighting the need for professional etiquette and strategic planning to ensure successful and memorable events.

Conference Banqueting and
Event Management

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explaining personal reflective statement about the different types of events experienced in
educational & practice knowledge...............................................................................................1
Explaining professional etiquettes required to be successful in the event management.............2
industry.......................................................................................................................................2
Analysation and evaluation of the key strategic and operational issues in conference
banqueting and event industry.....................................................................................................3
Understanding of food production system and food beverage service methods.........................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Event management is concerned with process which are conceived, planning, created and
assessed. In the current era, the scope of the event management has increased which is enabling
the economy to gain higher level of competitiveness. The current report is based Marriott
organization which is developing, owning and managing franchises approximately various
hotels. The main aim of the current report is to explain the different types of event experienced
in educational & practices. Identifying professional etiquette required to be successful in the
event management industry. The current report will highlight key strategic & operational issues
within conference, banqueting and event industry. It will present understanding about 3-4 food
production
systems and food & beverage service methods.
MAIN BODY
Explaining personal reflective statement about the different types of events experienced in
educational & practice knowledge
There are number of the events that has been experienced by me in my educational & practice
knowledge that has given depth insights about this specific industry. I have come to know that
there are distinct form of events that are considered to be taken into consideration. According to
the experience it can be articulated that even is one of the significant process which helps in
developing, analyzing and managing operational practices in the effective manner. The types of
event which are experienced comprises a speaker session, conference, seminars, workshops &
classes, VIP, sponsorship, team building, trade shows, business dinners, sports, product launch,
trade fairs recruiting events, family events, etc (Farahian and Parhamnia, 2021).
I have evaluated that there are number of benefits which can be obtained through
applying different kinds of course of actions in order to have significant outcome that can be
used in future career. The conference is one of the professional meeting in which several

educated person participate which has helped to understand to that applying significant
management tactics to make it successful is essential. The reason behind this is to analyses that
growth & development of event objective is dependent to the-certain extent. A guest speaker
event is the common that is requires paying attention on having much focus on time and budget
and ensuring various other crucial things. The one of the essential thing that is required to be
taken into practice that has been evaluated comprises not paying much focus on individual
speaker and paying attention on all participants equally.
The other event include which is one of that large that has been experienced and given me
immense knowledge is sponsorship. The event that is sponsorship involves collecting larger
information which can be useful in interacting the purpose of the present event (Venter, Herbst,
and Iwu, 2019). It is focusing on coordinating with the budgets given by sponsors so that proper
relationship and good image of institute can be maintained. Workshops and master classes &
networking event sessions are such kids of event which allow to get the depth information
related with organizing & managing activities to successfully operate in event industry. On the
basis of this it can be said that there are higher requirements of the skills which contribute in
successfully participating in the event sector but resized few lacking areas like lack of financial,
technical knowledge, etc need to gain (Lee and Yuan,2021). Theses all mentioned events play
significant role in enhancing experience in properly understanding information which is crucial
to develop & implement effective event practices.
Explaining professional etiquettes required to be successful in the event management
industry
There are various kinds of professional etiquette which are required to be developed in order to
gain higher level of professionalism in way of conducting activities. (12 Event Planning Skills
You Need for Success, 2021) The major skills that are required to be highlighted for having
essential ability to analyze strengthen & weaken areas that can contribute in developing
significant level of professionalism the common etiquette comprises flexibility, listening,
organizational, passion, communication, ability keep calm, problem solving, etc.
The crucial etiquette which can contribute in developing effectual business practice in
the event management industry is adopting mutual respectful atmosphere, improving
communication pattern, etc, It inclines the productiveness in the overall functioning so that
accomplishing business objectives like higher profitability, sustainability, larger market share,

better quality services, good brand image, etc. (Thomas, 2017) It allows translating potential
people to be in s customer with maintaining higher level of professionalism. The professionalism
is basically associated with ensuring that business practice conducted are done effectively with in
being a proper limit so that customer personal data, purpose, etc can be protected.
Being successful in the event industry there are several conditions which are required to eb
specified so that significant extent of professionalism can be obtained. It involves being clear
about the goals so that crucial course of action to be successful in the present working scenarios
can be derived (Allen, 2020). For instance- Marriott is one of the successful organization that
operates in industry successful due to availability of skills possessing professional so that
achieving different competitive benefits has become possible. In the particular specified hotel
skills possessed by professionals working in the company includes having proper method of
serving food, preparing with maintaining etiquette of spreading butter on the bread, etc which are
crucial and allowing firm to gain success.
The client first approach is as well concerned with being polite while communicating with the
every kind of customers so that higher level of satisfaction can be obtained. Being courteous &
amicable by eliminating anxieties to have client so that accomplishing objectives can become
possible. It allows to be managed the good image among the users of the service provided y the
enterpris (Baldry, 2021). There are number of advantages which can be obtained by paying
attention on involving significant skills in the personality in turn higher extent of professionalism
can be obtained. Negotiating, budgeting, multitasking, creativity, leadership, etc are the other
course of action which can be derived for having higher level of professionalism in turn higher
productiveness to be successful in the event sector.
Analysation and evaluation of the key strategic and operational issues in conference banqueting
and event industry
Conference at banqueting is the outgoing of people who go out of their way towards
making every event their own and also being able to be memorable. These events are the
coordinates which are needed to be good towards the organization for being capable of handling
the different tools and task which are often considered to be the main reason of cost and time
pressure (Monkiewicz and et.al., 2018,). The main reason for the conferences is towards being
focused over providing the space for the clients and also being active towards the clients which
wish to celebrate the occasion. From the operations of the organizations and strategic analysation

of the conference, banqueting and event industry the management of the Marriott hotel has to
face the following issues,
The key operational issues which the organization has to face are,
Understaffing :
This is the problem which occurs when the organization hires fewer employees in
comparison to the number of employees it needs for its operations. It can be said that the key
stakeholders of the organization are considered to be the one which helps the business in the
management of the organizational performance.
Reception :
Banquet may also able to attract a reception which are considered to be the priesthood of
the ordination of person priesthood which is important job of military promotion of the
retirement (Berners, 2017). The operations issues are seen to be very common during the
management of the customers in the reception.
Venues :
The banquets which are organization are the ones which are responsible for facilitating
the deals of the organizational values. Operations need to ensure that the venues of the event has
been managed properly and before the organizational context. This also include the lodging
catering and providing the supply of the food and services.
Occasions :
It helps the business in the attraction of the important business and political events which
are considered to be the main example towards the management of the political events which are
considered to be effective for the attraction of the political candidate which are victorious for the
election and retirement ceremony which are considered to be the important aspect of the high-
profile manager which are victorious for the season outcome for the sport team (Berners, 2017).
The key strategical issues which it has to face are,
Overspending :
Due to the lack of strategy which the business has created for the operational
management of the organization. It fails to manage the organizational operations which allows
the management of the operations of the organizational management.
Back-up Plan :

The strategy of the organization should always consist of a back up plan which will allow
the business in the development strong organizational performance which can create
effectiveness in the organizational management (Kirchherr and Biswas, 2017).
Experiences :
There are organization which lack experience which are damaging feature of the
management that effects the organizational performance. This becomes a great issue in the
organization which effects the organizational performance.
Understanding of food production system and food beverage service methods
Marriott hotel has been known for holding conferences which is the inauguration of the
engineering exhibitions which is considered to be helpful towards the association which are
temporary in nature. As a part of the conferencing the business this organization holds different
types of events. These events and banqueting have the requirement of different food production
system such as,
Cooking :
This is the general method of food production in which the food is cooked and then
served to the guests. In this method the customers are able to enjoy fresh food but requires
professional shelf.
Blast Chilling :
In this method the food is preserved by the shelf after preparation to be cooked and
perished in the long term and midterm.
Holding :
In this method the food is preserved in such a low temperature that it can be kept for
greater period and can be used again as fresh products for cooking of serving (Reed and
et.al.,2017).
Re-heating :
This is the process of reheating the food making it edible for the consumers to eat again.
The different types of food & beverage service methods are,
Buffet service :
It is the self-service where the food is displayed on the tables and the guest take the
stacked at the beginning of the table and proceed towards eating along the requested buffet
utilizes the self-service.

French service :
It is that style of servicing the food in which the food is neatly arranged on a platter and
presented by the host for being taken back to the sideboard with craved portion and then served
to the guests with spoon and fort.
Cafeteria service :
Such services consist in the industrial canteens and colleges which are considered to be
the analysation of the hotel staff and cafeterias which can quickly facilitate the quick services
which can each be priced separate in the food for being attractively arranged in a proper
sequence (Rahmann and et.al.,2020).
English service :
This is that form of service which is much more informal in style and services that in
comparison to the other styles like the French and Russian. In this kind of service majority of the
organization services are practised in English style and is a great way of bringing everyone
together.
CONCLUSION
With the help of this project it can be concluded that Hotel Marriott can improve on the
management of the conference, banqueting and event with the application of the discussed
strategies. This project helps in the demonstration of the understanding of the characteristics of
the conferencing, banqueting and event industry. This project also provides an analysation of the
strategic and operational issues which involves the management of the different types of event. It
is also helpful for the evaluation of the range of food production which are towards the services
of the systems their different,

REFERENCES
Books and Journals
Allen, J., 2021. Event management. Wiley.
Baldry, E., 2021. It Begins with Please and Doesn't End with Thank You: Transforming Business
Etiquette into Sales Performance. Greenleaf Book Group.
Berners, P., 2017. The structure of events. In The Practical Guide to Organising Events (pp. 8-
17). Routledge.
Farahian, M. and Parhamnia, F., 2021. Knowledge sharing through WhatsApp: does it promote
EFL teachers' reflective practice?. Journal of Applied Research in Higher Education.
Kirchherr, J. and Biswas, A., 2017. Expensive academic conferences give us old ideas and no
new faces. The Guardian. 30.
Lee, I. and Yuan, R.E., 2021. Understanding L2 writing teacher expertise. Journal of Second
Language Writing, 52, p.100755.
Monkiewicz, J., and et.al., 2018, January. Accessibility Guidelines for Astronomy and
Astrophysics Meetings. In American Astronomical Society Meeting Abstracts# 231
(Vol. 231, pp. 365-04).
Rahmann, G., and et.al.,2020. Combining land-based organic and landless food production: a
concept for a circular and sustainable food chain for Africa in 2100. Organic
Agriculture. 10(1). pp.9-21.
Reed, J., and et.al.,2017. Trees for life: The ecosystem service contribution of trees to food
production and livelihoods in the tropics. Forest Policy and Economics. 84. pp.62-71.
Thomas, R., 2017. Excuse Me: The Survival Guide to Modern Business Etiquette. Amacom.
Venter, A.A., Herbst, T.H. and Iwu, C.G., 2019. What will it take to make a successful
administrative professional in the fourth industrial revolution?. SA Journal of Human
Resource Management, 17(1), pp.1-14.
Online
12 Event Planning Skills You Need for Success. 2021. [Online]. Available through:
<https://www.cvent.com/en/blog/events/12-event-planning-skills-you-need-success>.