A Comprehensive Report on Conference and Banqueting Management

This report provides a comprehensive overview of conference and banqueting management within the UK hospitality industry. It begins by exploring the size and scope of the industry, highlighting its significant contribution to the economy and its growth potential. The report then delves into the factors driving this growth, including political, social, economic, technological, environmental, and legal influences. Key operational and strategic issues are evaluated, such as financial planning, marketing strategies, training and development, and adherence to health and safety regulations. Performance and quality review techniques, including budget reviews, marketing evaluations, and guest feedback, are also discussed. Furthermore, the report touches upon food production systems and styles, off-site management considerations, menu planning, and ergonomic factors relevant to conference and banqueting environments. The analysis underscores the importance of adapting to customer needs, employing innovative technologies, and maintaining high standards to ensure the continued success of the sector.

Conference and banqueting
management

Contents
INTRODUCTION.....................................................................................................................................2
LO 1.......................................................................................................................................................3
1.1 Size and scope of the hospitality industry....................................................................................3
1.2 Factors for growth and development of the hospitality industry..................................................4
LO 2.......................................................................................................................................................5
2.1 Key strategic and operational issues............................................................................................5
2.2 Performance and quality review techniques.................................................................................6
LO 3.......................................................................................................................................................7
3.1 Food production system and style................................................................................................7
3.2 Off- site conference and banqueting management.......................................................................7
3.3 Menu planning for conference and banqueting management.......................................................7
LO 4.......................................................................................................................................................7
4.1 Ergonomic consideration for conference and banqueting management.......................................7
CONCLUSION.........................................................................................................................................7
REFERENCES..........................................................................................................................................8
Books and journals................................................................................................................................8

INTRODUCTION
Conference and banquet management is an execution of an event for a particular
purpose either for family function or for professional conference. This mainly constitutes
formulation of plan, organizing, recruitment of the right personnel, leading, monitoring and
controlling all the activities which helps in proper execution of the plan.
This study will highlight, the size and scope of the hospitality industry in the United
Kingdom. It will also critically evaluate the various factors which influence the development
and growth of the hospitality industry. It will also include, key operational issues in the
Conference and banquet management. This study will also evaluate the quality and
performance review tools which are used in the hospitality industry. Furthermore, it will also
evaluate the food service and production system. It will furthermore, comprehend the
ergonomic consideration for conference and banquet management.
LO 1
1.1 Size and scope of the hospitality industry.
Hospitality industry is one of the third largest industry who is generating high revenue
and profits and helps in economic growth of the UK. Hospitality industry has very wide
scope in the future and will focus on delivering the best services to the customers. The
hospitality industry is categorized into two groups which mainly comprises of banqueting and
management sector (Gruenfeldova, Domijan, and Walsh, 2019). Conference event mainly
provide services for meeting, official events, formal events and professional seminars, etc. On
the contrary, banquet facility mainly focuses on providing effective services for the family
function and various other informal parties and celebrations. The scope of the hospitality
industry is very wide and industry will continue to grow in the future. The hospitality
industry is one of the largest industry and has huge growth in term of employment prospects.
The hospitality industry key sectors mainly constitutes restaurants, pubs, bars, hotel, club,
food service sector, banquet and event management sector, etc. In the year 2018, hospitality
industry accounted for 3.2 million job in UK through direct employment and around 28.
Million jobs indirectly. Furthermore, the hospitality industry has generated approximately
£72 billion of GVA directly and £ 86 billion indirectly for the economy of UK. The
hospitality industry is growing and steadily growing at the rate of 6% from the past 5 years
and has net worth of around £ 100 billion in the year 2018 (UK HOSPITALITY SECTOR

COULD BE WORTH £100 BILLION BY THE END OF 2018, DESPITE CLOSURES AND
STAFF SHORTAGES, 2018). The banqueting management is associated with personal
occasion, family occasion, cocktail party, get together, birthday and marriage celebration, etc.
he conference management event are usually for professional business meeting, sharing of
idea, launch of product, seminar for creating awareness, etc.
The UK has large number of hotels who provide banqueting and conference
management services. UK is one of the booming economy which leads higher growth and
development in the hospitality industry. There were approximately 6800 banquet and
conference hall in the UK by the year 2008. The hospitality industry focuses on delivering the
best services to the customers which leads to higher revenue, performance and productivity.
The size of the hospitality industry is increasing constantly which makes it necessary for the
business to take new and innovative measures to attract large number of customers from
across the globe. There are large number of venues such as hall, castle, football venue to
conduct various events.
1.2 Factors for growth and development of the hospitality industry.
There are large number of factors which are responsible which influence the
behaviour, growth and development of the conference and banquet sector.
Political factor: The government changed the policy and regulations. This sector is a
major contributor to the GDP of the economy. The government of UK develop favourable
policies to boost up the hospitality industry,
Social factor: Change in need and preference of the customers, demographics, value,
ethics, age group, etc. play a very critical role in order to reach the desired objectives. The
hospitality industry has catered 21% of the Britain population engaged in this sector. This
leads to higher revenue, goodwill and productivity of the industry . They also comply with
corporate social responsibility which leads to future growth and development.
Economic factor: The hospitality industry is growing at a faster pace. There are various
economic factors such as lower interest rate, inflation rate helps in future growth and
development of the hospitality industry (Do Le, 2017). Higher disposable income and
effective economic growth and strong exchange rate also helps in future success of the

hospitality industry. This industry focuses on increasing the employment rate which leads to
higher performance of the industry.
Technological factor: The hospitality industry is integrating advanced technology
like artificial intelligence, social media platforms, automated technology, virtual reality,
personal website, chat bots, application, integrated software, etc. into the business in order to
cater large number of people from across the globe and give them effective services. This
factor leads to higher sustainable growth and success of the hospitality industry.
Environmental factor: The hospitality industry focus on comply with various
environmental factors and focuses on reducing wastage and recycling n ad reusing various
material to protect valuable resources of the environment (Seal and Mattimoe, 2017). Many
hotels in the UK like Hilton, Marriott focuses on green and eco friendly environmental
practice for higher development and success.
Legal factor: Complying with various legal norms, legislations, safety instructions,
health and safety policies, labelling, employment law, consumer rights, patent and copyright
policies has leads to smooth functioning and development of the hospitality industry.
LO 2
2.1 Key strategic and operational issues.
The conference and banqueting sector faces various operational issues which mainly
constitutes administrative, operational, marketing, financial and managerial issues.
Financial strategy: The management of the conference and banquet hall segment
must focus on developing the proper budget plan in order to give proper guidelines and
allocate cost to each activity.
Marketing strategy: Effective marketing strategy helps in evaluating the market segment and
the target customers in order to cater large number of customers from across the globe
(Owusu-Mintah, and Dacosta, 2017). Effective intermediaries and distribution channels helps
in making goods available for delivering effective services to the customers. Effective event
sales strategy helps in carrying out all the activities in an efficient manner which h leads to
higher operational growth and development of conference and hospitality industry.

Effective training and development: Strategic training and development programmes
to customers helps in giving effective services to the customers. This leads to higher
operational standards and efficiency which leads to long term sustainable growth and
efficiency.
Health and safety Act: Serving best quality food and services by complying with various
laws helps in smooth functioning of the industry. Complying with health and safety
legislation, 1974 helps in maintaining proper guidelines. The implementation of food and
safety control will also be helpful for the industry. It would result in proper management of
food and safety for the customers (Rahimi, 2017). The diversification in the variety of food
that is provided would help the industry as well. Different variety of food and services can be
made available to the customers which would result in the expansion of the customer base.
Hygiene strategy: The hospitality industry must focus on the hygiene factor. The
prime focus of the hospitality industry should be of the hygiene that it provides because if the
hygiene is not proper then there would be no customers attracted towards it.
Cultural and religious protocols: The hospitality industry must understand the
various different culture and religion and must set proper protocol for various different
occasions such as formal dinners, anniversary, cocktail part, professional meetings, weddings
etc.
Pricing strategy: It must also set effective pricing strategies by comparing it with its
competitors. The hospitality industry must focus on giving attractive discount offers to attract
large number of customers (Berners, 2018). This eventually leads to higher operational
standards and growth of the conference and banquet sector.
2.2 Performance and quality review techniques.
Budget review: This helps in analysing all the expenses of the business and also
evaluates the profit earned from the business in future.
Hygiene review: And a very important point is the hygiene that is there. The prime
focus of the hospitality industry should be of the hygiene that it provides because if the
hygiene is not proper then there would be no customers attracted towards it.

Effective kitchen equipments: The use of professional kitchen equipments can help increase
the performance of the industry (Chibili, 2017). The proper use of kitchen equipments would
also improve the services of the conference and banqueting sector.
Skilled employees: Skilled employees must be hired in order carry out specific task
with utmost accuracy and efficiency. Also the use of skilled labour and professional
management will help the industry improve the performance. If the staff is professionally
managed there would be a better coordination which would result in better outcomes.
Marketing review: There should be a proper marketing and promotion team which
would do marketing and promotion for the hotels. Proper use of techniques for marketing can
result in generating a good amount of business for the industry.
Feedback: The hospitality industry focuses on increasing the quality of food in the
industry there should be training sessions from time to time. To review the performance there
can be surveys that can be conducted. Feedback must be taken from the customers and ask
them what they can improve.
Total quality management: The quality of the services can also be improved and they
can be done by using techniques like total quality management, six sigma, etc.
Venue appraisal and guest evaluation technique: The proper use of space in the premises
also plays a very important role (Rahimi, 2017). The management of the organization must
focus on designing a proper room space and seating arrangement plan to avoid chaos.
Keeping proper track on the guest list and reviewing venue according to the guest number
helps in effective evaluation and performance.
LO 3
3.1 Food production system and style.
Covered in PPT
3.2 Off- site conference and banqueting management.
Covered in PPT
3.3 Menu planning for conference and banqueting management.
Covered in PPT
LO 4

4.1 Ergonomic consideration for conference and banqueting management.
Covered in PPT
CONCLUSION
From the above study it has been summarized that, conference and banquet
management is one of the most important sector for growth of the economy because the
hospitality industry generates large revenue. It has been interpreted the size and scope of the
hospitality industry is very wide which leads to future growth and development of the various
sector of hospitality industry. This study will include various strategy such as marketing,
legal administrative and review strategy to overcome operational issues for effective
conference and banquet management. Furthermore, this study also establishes food
production system, style and process. It will also highlight ergonomic consideration in
conference and banquet event management.

REFERENCES
Books and journals
Seal, W. and Mattimoe, R., 2017. 13 A Pragmatic Constructivist Perspective on Sensemaking
in Management Control. A Philosophy of Management Accounting: A Pragmatic
Constructivist Approach, p.260.
Rahimi, R., 2017. Organizational culture and customer relationship management: a simple
linear regression analysis. Journal of Hospitality Marketing & Management. 26(4).
pp.443-449.
Berners, P., 2018. The Practical Guide to Managing Event Venues. Routledge.
Chibili, M., 2017. Modern Hotel Operations Management. Routledge.
Rahimi, R., 2017. Customer relationship management (people, process and technology) and
organisational culture in hotels: Which traits matter?. International Journal of
Contemporary Hospitality Management. 29(5). pp.1380-1402.
Owusu-Mintah, S.B. and Dacosta, F.D., 2017. A study of events organised by hospitality
industries in Accra, Ghana.
Do Le, T., 2017. The reasons and solutions for the under-representation of women in the
hotels’ senior management.
Gruenfeldova, J., Domijan, K. and Walsh, C., 2019. A study of food safety knowledge,
practice and training among food handlers in Ireland. Food Control
Online

UK HOSPITALITY SECTOR COULD BE WORTH £100 BILLION BY THE END OF 2018,
DESPITE CLOSURES AND STAFF SHORTAGES. 2018. [ONLINE]. Available
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worth-100-billion-by-the-end-of-2018-despite-closures-and-staff-shortages/>