Conference and Banqueting Management: UK Industry Report Analysis

This report provides a detailed analysis of the conference and banqueting industry in the UK. It begins with an introduction defining the interconnectedness of conferences and banqueting within the hospitality sector, highlighting its growth and profitability. The report then reviews the size and scope of the industry, emphasizing its expansion into event management, and the influence of core and non-core business distinctions. Data on revenue, event attendance, and the prevalence of conferences and banquets in hotels are presented, illustrating the industry's contribution to the UK's GDP. The second part of the report analyzes the various factors influencing the industry, including political, economic, social, technological, environmental, and legal aspects, and how these elements affect its development. The conclusion summarizes the industry's rapid growth, its impact on social trends, and the role of government regulations. References to relevant books and journals support the analysis.

CONFERENCE AND
BANQUETING
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION:..........................................................................................................................1
TASK A...........................................................................................................................................1
1.1 A review of the size and scope of the conference and banqueting industry in the UK........1
1.2 An analysis of the different influences that have shaped the industry..................................2
TASK B...........................................................................................................................................3
Covered in PPT...........................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION:
Conference and banqueting are interrelated to each other. They are a part of hospitality
industry but have a different scope and size. It includes several event management activities such
as weddings, parties, seminars, events, etc. in recent time this industry is rapidly growing. This is
because of increase in demand and high profitability (Yaduma, Lockwood and Park, 2015).
Moreover, the focus is on improving the quality of services and delivering it in on right time.
This report will throw light on size and scope of the conference and banqueting industry in the
UK and factors that have influenced its growth. Also, it will describe issues in managing event
and quality review techniques.
TASK A
1.1 A review of the size and scope of the conference and banqueting industry in the UK
In present era hospitality industry in the UK is at boom. This is due to entry of many
small and different types of business that provide various services. Among this sector conference
and banqueting industry has seen major growth. It has expanded business in different areas. This
industry has been termed as event management. The distinction of core and non-core business in
hospitality industry has influenced conference and banqueting. It has been able to provide several
types of services such as business meetings, outdoor events, concerts, live music shows, etc. This
has enabled people to get involved in those events (Coussens and King, 2017). It has attracted a
large number of people. Banqueting refers to providing effective services in an event to a group
of people. With growth of hospitality, there is positive impact of event management. It has been
estimated that economy of UK market will be £18.8 billion in coming years. Also, there was
increase in 94 million attendances in events in 2009. In this hotels organised almost 61% of
events and banquet around 70% including restaurants, bars, room service, etc. in major hotel
brands such as Hilton, Marriott etc. the total number of events organised were 6650. A
conference can be organised for a meeting or for discussion. It may be related to business,
launching new product, public announcement, etc. the following data has been collected that
shows how conference and banqueting industry is growing at rapid rate in UK.
1

Events Revenue generated (in billion)
Conference and meeting £19.9
Exhibition and fairs £11
Corporate events £1.2
Outdoor events £1.1
Sports events £2.3
Music concerts £1.3
Cultural events £1.1
From this it can be concluded that event management is highly contributing in GDP of
UK. The expansion of industry to such a large scale has provided jobs to many people (Hurrell
and Scholarios, 2014). It has allowed companies and hotels to generate high revenues through
this.
1.2 An analysis of the different influences that have shaped the industry
There are several factors that have influenced the banqueting industry. It has restricted its
growth and development in different markets. Due to such factors many changes has been done.
Besides this, policies are developed to ensure that proper and effective services are provided. The
factors are described below: -
Political – Banqueting industry is directly related to political factors. Any change in laws and
regulations in hospitality sector will affect them. The laws may include tax policy, trade
restrictions, etc.
Economical – it includes many sub factors such as inflation, exchange rate, etc. due to this
banquet industry has to decide prices according to economic condition of UK.
2

Social – In this change in people attitudes, skills required, etc. in banqueting has influenced its
growth (Hwang and Chang, 2016).
Technological – In any business technology plays a vital role. It helps in improving quality of
services and products. Due to advancement in this, banqueting industry has affected. It has
enforced them to provide and monitor services.
Environmental – it is necessary to protect environment so that market image is maintained.
Banqueting industry has to organise events so that environment is protected (Coussens and King,
2017). This has restricted their growth in UK.
Legal – It refers to laws related to health and safety, product safety, etc. that has to be followed
by company. In current years in UK, there has been many changes in laws. This has affected
event management.
TASK B
Covered in PPT
CONCLUSION
From this report it is concluded that conference and banqueting industry is growing at
rapid rate in UK. They are providing various types of services to people. Due to this the social
taste of people has changed. Also, business is taking help of event companies for promoting their
product. Political parties are organising public meetings in election time. Moreover, change in
many factors has affected the growth of this industry in UK. It has transformed the way of
organising events. For this many rules and regulations has been developed by government.
3

REFERENCES
Books and journals
Coussens, A. and King, L., 2017. Exploring athletes’ perceptions of group flow in team
performance. Journal of Sports Sciences, 35(1), pp.1-119.
Hurrell, S.A. and Scholarios, D., 2014. “The People Make the Brand” Reducing Social Skills
Gaps Through Person-Brand Fit and Human Resource Management Practices. Journal of
Service Research, 17(1), pp.54-67.
Hwang, S.N. and Chang, T.Y., 2016. Formulating management strategy for international tourist
hotel using DEA. In Data Envelopment Analysis (pp. 289-316). Springer, Boston, MA.
Yaduma, N., Lockwood, A. and Park, S., 2015. Performance, labour flexibility and migrant
workers in hotels: An establishment and departmental level analysis. International
Journal of Hospitality Management, 50, pp.94-104.
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