Conference and Banqueting Management: UK Industry Analysis Report

This report provides an in-depth analysis of the conference and banqueting industry in the UK. It begins with an introduction to the industry, its size, and its scope, highlighting the key factors that influence its development, such as political, economic, social, technological, legal, and environmental factors. The report then delves into the strategic and operational issues essential for effective management within the industry, including administrative procedures and function etiquette. Performance and quality review techniques are also examined. The report includes an assessment of ergonomic considerations for conference and banquet settings, along with strategies and design techniques for appropriate solutions. The report aims to provide a comprehensive understanding of the UK conference and banqueting sector and its management practices. This report is a valuable resource for students and professionals seeking insights into the conference and banqueting industry, its dynamics, and management strategies.

Conference and Banqueting
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
LO 1.................................................................................................................................................1
1.1 Size and scope of the conference and banqueting industry in UK...................................1
1.2 Factors that influence to its development.........................................................................4
LO 2.................................................................................................................................................6
2.1 Assess the key strategic and operational issues in the effective management.................6
2.2 Performance and quality review techniques that used in conference and banqueting
industry...................................................................................................................................8
LO 4.................................................................................................................................................9
4.1 Assess the ergonomics consideration for a given conference and banquet......................9
M1 Strategies for appropriate solutions...............................................................................10
M2 Design and technique for appropriate solution..............................................................10
TASK 2..........................................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

Illustration Index
Illustration 1: Banqueting Hall.........................................................................................................2
Illustration 2: Conference Hall.........................................................................................................2
Illustration 3: PESTLE analysis.......................................................................................................4

INTRODUCTION
Within the hospitality industry, banqueting is the important department that cover large
and huge area of hotel for food and beverages section. In addition to this, conference event is
another area that is used to focus on avail space used by users for organising activities (Lewis,
2015). It assists toPresent report covers different meetings, seminars and training, etc. In order to
focus on the present report, it includes size and scope of the conference and banqueting industry
in UK market. Furthermore, it assists to understand operational issues that affect to success of
the business for their development. Moreover, performance and quality review techniques of
performance and quality review are also discusses that used in the industry for UK development.
In addition to this, design techniques are explained also covers that assistthat helpful to find
appropriate solutions.
TASK 1
LO 1
1.1 Size and scope of the conference and banqueting industry in UK
In conference and banqueting industry of UK, size and scope are most important
elements that assists to attract various investors in order to invest their money. It is basically
depends on several factors that assist tohelpful to promote orientation and service level that are
provided in successful manner (Krishna, 2014). These types of industries aids inssist to
arrangement of large meetings and seminars facilities that attract guest to attain different
conferences and seminars. UK is the one of the largest industry which has strong economy
position in all over the market. which is very strong in terms of economic development. They are
organising highest more events programs in several areas of the market. These types of industries
isare growing very well and fastest from the mid of 19th century.
There are several features are qualifieds in conference and banqueting industry that assist
to frame depends on effective size and scope for accomplish successful effective results in
successfupositivel manner (Yaduma, Williams and Park, 2015). Following are different
conference and banqueting industry in UK take place that assist to promote the effective results
in successful manner:
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2
Illustration 1: Banqueting Hall
Source: (Crown Banqueting, 2012)
Illustration 2: Conference Hall
Source: (HAMILTON HOUSE MEETING ROOMS, 2017)

Scope:
In the UK market, conference and banqueting industry areis earns around £42.3 billion in
every month. This industry spendspends for different attracting various people to enjoy their
occasions and events within the hotel and services users as well. There are approxapprox., 125
million people attended events of banqueting in 2016 while around 100 million people attend
eventsconferences. It is also determines that conference hall and centres are most important place
where 61% businesses organise their events (Chevers, 2015). In addition to this, there are
different segments are prepared for new emerging. Wedding account is nearly 65-70% in which
catering, corporate and sporting event are fast catching up. Scope of catering is corporate as
much larger that used to launch the product/ services, organise conferences and create updates,
etc. Nowadays, competition in this industry is goes very high because, each customer is
demanding for best food, services and presentation, etc. Thus, various business innovate their
products and services kin order to carry banqueting and conferences to satisfying them (UK
Event Industry Facts & Stats, 2017). The following are event sectors earns money from the
spending in different sectors:
Conference and meetings: £19.9 billion
Exhibitions and trade fairs: £11.0 billion
Event of sports: £2.3 billion
Improvements in incentives travel and performance: £1.2 billion
Events of music: £1.3 billion
Outdoor events: £1.1 billion
Festivals and cultural events: £1.1 billion
Corporate and hospitality events: £1.2 billion
Size:
From the help of researchIn order to analysis and review of UK market, it has been
identified that there are more than 7000 major conferences and banqueting venues take place
every year. There are several hotels working for providing conference and banqueting halls such
as Hilton, Best Western, Mondrian Accor, Macdonald, Marriott and IHG hotels, etc. Events of
conferences and banqueting industry is held in UK with creating several benefits such as enhance
economic outcomes, employment opportunities and increasing tourism functions, etc. (Bowie,
Buttle and Brookes, 2016).
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1.2 Factors that influence to its development
There are various factors influences and assist to determine development in conferences
and banqueting industry. They are as follows:
Political factors: Within the UK, there is democratic government take place that is
selected by the people on the basis of vote. This assist to create benefits and effective programs
for UK people. In this market, political situation is stable that likely and impacted to conferences
and banqueting businesses in effective manner. There are several provisions has been
implemented that demonstrateetermines purposes of conferences (Charoensuk, Wongsurawat
and Khang, 2014). In UK there are is simple visa process is implemented that minimize issue and
problems that creates negative impact. Therefore, these provisions are likely enhance inflow of
international visitors that attend conferences in this market. It makes growth opportunities within
the entire industry. It is very fair nation that assist to influences inner working of people.
However, this factor also creates some negative impact in term of hidden corruption. There are
various uncertainty take place that create impact on country so that they are not stay in EU
(Heyes, Beard and Gehrels, 2015).
Economic factors: Trading in UK continuous increasesing that assist to create more
demand of different services of conferences and banqueting industry. In this way, formal and
informal events leadslead to increase overall economic conditions. This is very important to
evaluate the fact condition with several conferences that held in large audience to attract the
people from foreign nationsregarding new products, events, marriage and many other programs
(Ingram and Basanez, 2014). Strong position in UK relatively highy from to the other countries
so that there GDP growth is very high strong that assist to promote depth information in small
market that is profitable. to hotel industries.
In diversified economy large public and private sectors are also exists so that this is free market,
that assist to enhance foreign direct investment. UK economy is growing very slow so that in
2008/2009 therefore there is no financial results are grown more for growing financial results.
Loss of money spent in respect to provide free public services and financial aid for more
migrants.
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Social factors: Social and rich culture assist to attract large businesses, in order to
conduct global results with innovation. Improvements in technological aspects maintains quality
that assist to generate high profits and revenue. In UK, there are several various organisations
take place such as Tesco, Marriott and Hilton, etc. from the several sectors to organise official
meetings in different areas (Pratt, 2014). Hence, it enhances conference level that assist to meet
with effective results and outcomes in particular areas. In UK social factors also support to free
public services in conferences and banqueting events such as national health services. This factor
is also creating issue as the high and increasing dependency ratio. There are several social
unrestunrests take place that creates migration and ethnic groups. Hence, further cost is also
continuously increasing that create impact on further elements.
Technological factors: In the present situation, UK is the more powerful nation that
assist to enhance outcomes in technology aspect. There are major elements take place due to
whichreason through t the country offering better quality services in conferences and banqueting
that help enhance economy. Further, government determines huge investment in technology to
enhance outcomes and results in successful manner. This is because, it will assist to develop
functions and operations in market to attract various other country people. This is main element
that assist to enhance foreign earning in market (Au, Ho CK and Law, 2014). Within the UK
market, there is good and effective technological elements exist that assist to support positive
outcomes of quality innovation skills, expertise in science and IT revolution, effective laws with
intellectual property and internal competition to stimulate the growth. However, it is also creates
5
Illustration 3: PESTLE analysis
Source: (Teh, 2017)

negative impact on UK conference and banqueting sector such as slow technological
development in the comparison to the another nations such as US and China, etc.
Legal factors: Growth of UK in term of conference and banqueting industry has been
develops and it is also influences through observation of laws and prohibits activities. It is very
important prohibit negative things that are take place when activitieswhen activities are organise
(Sharma, Sharma and Nasreen, 2015). Therefore, it assists to reduce epic proportion of the event
that are not bound with the step by step functions. This is also reduces delays that are comes
through legal actions and also encourages creativity that could be boost to event management in
UK.
Environmental factors: Environmental conditions are playing very important role in
respect to make effective results and outcomes. This element plays significant role in success of
choice of destination regarding corporate events (Manning, O'Neill and Bloom, 2015). Further,
UK government also enhance environmental outlook for the nation that determines through
modern infrastructure development and planning. Event are also related to the adequate
monitoring and controlling that ensure for sustainable growth through conference and banqueting
industries events.
LO 2
2.1 Assess the key strategic and operational issues in the effective management
Key strategic and operational issues in the effective management for conference and
banqueting industry determines as follows:
Administrative procedures:
As per the view of Guilding, (2014), there are different administrate procedures and
functions demonstrate in UK market that are need to be followed by industries that organise
conference and banqueting services providers (Guilding, 2014). However, Neill, Murray and
Grist, (2013) stated effective management of conference and banquet event determines high
demand that assist to manager to maintainsed functions sheet that includes entire details of each
event per day (Neill, Murray and Grist, 2013.). In case of changes in content of function, there
are several elements need to be included such as number of guest, changes in food menu and
special activities that effect to entire sheet. There are also many efforts needed in order to
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organise event so that it is requires for specific strategy that need to be implemented in
conference and banqueting industry.
Beside this, Stanek, (2015) explored that in order to making contacts with various people,
it is important to determines operational issues that are occurred in effective management of
conference and banquet events (Stanek, 2015). In this aspect, there are several issues take place
which need to be solved in successful manner. and it includes, strategic likewise booking diary,
pricing and packaging of the products and services are supportive that affect to management of
conference and banqueting industry. For example, booking diary is very important element of
performing operations in different department. This is because, it involves information that are
related to bookings of hall, tables and many other customer requirementrequirements. If the
management team of conferences has not been mentioned in booking diary, it creates negative
impact on functions and operations of the hotel industry. This is because, without data base, it is
very hectic to manage the event outcomes. In addition to this, it is also difficult to identify
various clients that are having reservation for conference and banquet (Akbaba, 2013).
Functions etiquettes and protocol:
Etiquettes determines as the set of rules for customers that used in controlling accept
behaviour of particular social group. Every function has etiquettes and protocol that assist to
frame conference and banqueting services which provides in right manner. According to
Chevers, (2015), each function is determines with own etiquettes that said to set the customs
which could be affect to behaviour of particular community. There are several occasions
demonstrate in conference and banquet which organise with various protocols (Chevers, 2015).
As per the view of Bowie, Buttle and Brookes, (2016), hotels need to make support with
adopting religious and cultural guidelines as per the nature event and beliefs of group members.
For example, on wedding occasion, it has been expected that banquet service provider need to
follow certain rules and regulations with protocols and etiquettes. Hence,Further, bride need to
be included in decision making process within thefor of wedding planning event that includes
several elements such as design of ceremony, cake decoration, dress design and colours of
flowers, etc. In addition to this, groom is also involves in order to take maximum decisions such
as venue selection, photographer and guest list, etc. As per the event and occasion, conference
and banquet services providers need to develop functions etiquettes and protocols (Bowie, Buttle
and Brookes, 2016).
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2.2 Performance and quality review techniques that used in conference and banqueting industry
In the conference and banqueting industry, there are various performances and quality
review techniques need to be follows. They are as follows:
Performance techniques:
Each size of the space has the high cost and if it is not utilized in proper manner, it
becomes very costly for users. Hence, it is very important to take support for conference and
banquets services operations. With the help of proper utilization, of space in event, the highest
profits can be occuroccurred at workplace with the help of per square foot (Charoensuk,
Wongsurawat and Khang, 2014). These strategies determine marketing venue for different
segmentation and maximise the sales etc. These methods assistsassist to measure the
performances of conferences in banqueting industry.
Beside this, legal consideration also used in measurement of performance techniques.
With the help of easy and fair cancellation policy, invoice settlement laws and payment mode
within the exchange services, etc. All these elements are considered as the legal considerations,
that are effectively used for favour customers that assist to assess the performances and banquet
services providers (Lewis, 2015).
Another method is marketing consideration that is also used in order to measure
performances in conference and banquet industry. Marketing environment is consists with
service providers that determines consumer interest and their need within the services as per the
making changes can be done. In this way, organisations are able to maintain their functions and
operations in respect to motivate the people (Yaduma, Williams and Park, 2015).
Performance measuring is also useful element that assist to determine in conference and
banquet industry for hygiene, health and safety regulations. Service provider has responsibilities
to provide measurement in health and safety for both staff and customer's.
Quality review methods:
In this procedure involves, client and guest evaluation procedures that is known as post-
event feedback and evaluation method. In this aspect, ground of reality is shown that determines
right and wrong way for doing things in event. Another method included in this aspect is venue
appraisal that check list and prepared through legal advisers of conference and banqueting
organisation. As per the check list bases, report is included potential issues such as licensing,
environment impact, customer capacities and construction areas, etc. In addition to this, when
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strengths and limitations of quality assurance methods determines, it considered several features
(Krishna, 2014). In this way, reliability and validity has been assessed that refers to consistency
in results. Hence, quality has been measures that agrees either repeated over a time or applied
through different people with settings. In respect to assess the reliability, consistency has been
evaluated with developing credential system.
In addition to this, information’s also obtained that includesd for applicants with creating
review of committees regarding recommendations for conference and banqueting industries. In
respect to determines reliability, it detects quality problems that assist to identify adverse events
(Heyes, Beard and Gehrels, 2015). More theoretical problems need to be ascertained for
measuring comparable corrective actions plans such as redesign the hall, continuous
improvements through innovations and many more things.
LO 4
4.1 Assess the ergonomics consideration for a given conference and banquet
In the general terms, ergonomics determines efficiency for a particular individual for
their working. In the corporate conference, ergonomics assists to represent low cost and high
quality for seminars regarding professionals. Corporate conferences are also organised within the
large hotels through serves additional food in the banquet hall. Hence, it is the main
responsibilityies of manager to determine segments as per the client requirement which assist to
satisfied people in efficient and effective manner (Bowie, Buttle and Brookes, 2016). Purposes of
conference can be demonstrate as anything that assist to organise event which is introduced to
new people. In the corporate world, these strategies assist to feel them comfortable regarding
business environment. In addition to this, get together of new and existing people can interact
and proper communication is also implementede for enhance appropriate coordination within the
setting of timeindustry. These conferences, assist to new people that understand concept of
ergonomics and also motivate them for efficient working conditions in businesses.
For example, as the banquet manager, it is very important for them to determine proper
attention in order to utilise available space that assist to feel comfortable for clients and
customers. In term of 50 conference persons average hall can be considered for more than 100
managers that assist to provide large hall with proper ventilation and other accommodation
facilitates. Further, overall seating arrangement has been based as per the factcustomer
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whichrequirement which includes for each and every individual that are present in conferences.
As results, it is also assists to move freely from one place to another (Heyes, Beard and Gehrels,
2015).
M1 Strategies for appropriate solutions
In order to determine appropriate solution, there are several strategies assist to develop
outcomes in conference and banqueting industries. In this context, with working foreign clients,
hotels can build the best alternatives options that create growth through shaping the appropriate
results. With working together, top management clarifies alternative, define ideas and quantify
the solutions. In addition to this, understanding the marketing solutions determines the trends
that are used for specific knowledge for each company. There are various market players exist
that ensure right approach to short and medium termmedium-term challenges and setting goals
(Charoensuk, Wongsurawat and Khang, 2014).
With the help of new business model, everyone can monitor and analyse the trends
through for determineings innovative elements. in services. It will contribute enrichment and
development in the different areas of businesses. Therefore, conference and banqueting
industries can use different strategies such as corporate strategy, strategic planning, innovation
framework, management of business unit and corporate governance (Lewis, 2015).
M2 Design and technique for appropriate solution
With the help of different design methods, conference and banqueting industries can
focus on following aspects:
Divergence: Divergence explores the possibilities and constraints of inherited situations
in which they can apply critical thinking in term of qualitative and quantitative research methods.
In this aspect, new understanding could be developsdeveloped through creation of better design.
(Yaduma, Williams and Park, 2015).
Transformation: Further, transformation is the process of redefining specifications of
design solutions that could be lead for better guidelines. Hence, there are traditional and
contemporary design activities such as architecture, graphic and industrial response could be
ascertainascertained in the positive manner.
Convergence: In this aspect, conference and banqueting industrial demonstrate
prototyping which is possible for better design solutions which incrementally and improves
originally inherited situations (Heyes, Beard and Gehrels, 2015).
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TASK 2
Covered in flyer.
CONCLUSION
From the above report, it can be concluded that conference and banqueting industry of
UK continuously increasinges market share. In this aspect, there are several innovative methods
and techniques has been implemented in which the organisation operatesing same sector in
conferences and banqueting industries with effective quality of services. Hence, high revenue
will be generated in successful aspect. Furthermore, it summarized about several factors that are
related to food production and service style of conference and banqueting industries. At last,
planning consideration also need to be managed by organisers for maintained hygiene factor in
food products.
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