Coursework: Conference and Event Management Report

This report delves into the multifaceted world of event management, exploring various event categories (private, corporate, and charity) and their attributes, alongside current industry trends. It examines event design and layout, including considerations for meeting client requirements and expectations. The report critically evaluates improvements in the event industry, offering examples and recommendations. Furthermore, it investigates the different management roles within the event sector, assessing the impact of management skills on event success and stakeholder satisfaction. The report also addresses the crucial aspects of event security and safety, providing specific examples and recommendations for improvement, concluding with a comprehensive overview of the event industry's dynamics.

Coursework
Conference and Event Management
Table of Contents
Table of Contents
Introduction ................................................................................................................................. 4
.................................................................................................................................................... 5
Various categories and attribute of events, with examples for illustrating difference...................5
Various categories of events, its features and current trends that influence event industry.........6
.................................................................................................................................................... 7
Current event trends for explaining how events adapt for being innovative..................................7
.................................................................................................................................................... 8
Critically evaluate improvement of the event industry using examples.........................................8
Designing an event layout for setting up event room for meeting special client requirement ......9
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Examining additional services for the conference or event environment and its importance......10
Evaluate the quality of the design and layout in meeting client expectations and needs ...........11
Justify choices made for the design and layout to set up a conference or event correctly and
exceed specific client expectations and needs ..........................................................................12
Explore the different management roles within the event industry, with reference to current job
opportunities in the sector .........................................................................................................14
Reviewing the administration ability as well as individualised dimension needed for working in
the events industry..................................................................................................................... 15
Evaluate the impact of management skills on creating a successful event to meet stakeholders’
needs and expectations ............................................................................................................ 16
Critically evaluate the management skills required in the event industry, making and justifying
recommendations to meet stakeholder requirements ...............................................................18
Specify and explain the appropriate measures required to provide a secure and safe event
venue, a safe environment for guests and safe environment for events staff, providing specific
examples .................................................................................................................................. 19
Compare and contrast the security and safety provision for specific events examples .............20
Justify recommendations to improve the provision of security and safety at specific events and
cost to the business, staff and guests .......................................................................................22
Conclusion -............................................................................................................................... 23
References................................................................................................................................ 24
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Introduction
An event can be referred to as a public assembly, purpose of which is multifarious like
education, celebration, and reunion or marketing. The event management sector has risen
gradually over the recent years and is one the main economical stable platform in the whole
business sector. This report focuses on the different categories of events based on the
dimensions. This report also highlights the characteristic and trends within event industry in
organization and also focuses on encompassing a valuable event layout for conducting of
business events. This report also highlights the various management skills and their duties in
the event sector.
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Various categories and attribute of events, with examples for illustrating difference
The events are classified according to the size, context and type. In the organization named
Coroin Ltd, the events are categorized under three important categories namely private, charity
and corporate.
Private: According to Ocasio et al., (2015), the rooms for private events are booked only for
celebrations such as wedding events, birthday parties, festival gatherings etc. The private
events that are organized in Coroin Ltd are for the individuals that require only certain guests for
the venue.
Corporate: According to Rubin and Umanath, (2015), the corporate events are organized for
the business organizations for promoting the brands of the company as well as launching of
products. The business dinners, conferences, seminars etc are the corporate events that are
being held in the Coroins Ltd.
Charity: According to Getz and Page, (2016), the charity/fundraising events are organized for
the individuals for raising money in order to provide charity to the selected organization. Society
balls, sponsored run, charitable auctions etc are the charity events that are being held at
Coroins Ltd.
According to the dimensions, events are classified into four types:
Mega events: As stated by Preuss, (2015), mega events are the events that have exceptional
and highest media coverage, travel and tourism, economic affects or prestigiousness.
Hallmark events: These events gains widespread awareness and recognition and the program
is of distinctive quality.
Major events: This event has strong media coverage and public interest and is an event of
large scale attractions (Olteanu et al., 2015).
Local events: This event is organised for attracting local audiences in order to promote fun,
entertainment and social values.
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Various categories of events, its features and current trends that influence event industry
Private, corporate & charity event are the main three categories of the events that is organised
in Coroins Ltd.
festival gatherings, Wedding receptions and also birthday parties are some of private event that
have influenced the event sector. Private events do not entertain extra public attention as the
guest list is provided to the organizers of private events (Morgeson et al., 2015). The recent
trend of destination wedding has influenced the private event sector as it leads to healthy
economic stability.
The business dinners, product launches, seminars are the corporate event that are organised
by Coroins Ltd. which created great impact in the event sector. The corporate events are
generally organised for building professional relationship between the employees in order to
attain maximum business efficiency. The recent trends of business conferences, seminars and
dinners have led to an increase in the economic stability of Coroin Ltd.
Charitable auctions, society balls and sports events are the event which are organised by
Coroins Ltd which influences the awareness of raising funds for society. Cancer is one of the
deadliest diseases in the society and there are certain awareness programs that are held in
such organizations to increase the awareness among people regarding these issues and also
ask for some sponsors in order to raise funds.
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Current event trends for explaining how events adapt for being innovative
event industry is growing gradually in the market and it has become one of the most
utilized platforms for corporate meetings, private events and charity programs. The business
organizations in the recent years have changed the trends of organizing business meetings in
some reputed hotels in order to maintain healthy relationship with all the employees. There are
several business meetings and business dinners held in some organization and in order to
provide competitive advantage the organizations like Coroins Ltd has taken several innovative
methods to attract business organizations. The introduction of three step food order by Coroin
Ltd has created a huge revolution in the event sector. This model uses three steps of ordering
the food from the electronic table that is presented in front of the customers. The introduction of
destination wedding in the private event sector has a huge impact on the event sector and
Coroin Ltd provides several scenic beauty and luxurious spots for organizing the destination
wedding. The implementation of virtual receptionist in the destination wedding operation have
provided Coroins Ltd a competitive advantage over others as the time consumptions and people
engagement is quite low in this service (Ozbekhan, 2018). The sponsorship for the charity
events provided by Coroins Ltd is another major change in the event sector where thirty percent
of the money that are generated by these business meetings are provided to the organizations
that conduct charitable events in Coroin Ltd.
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Critically evaluate improvement of the event industry using examples
event industry was introduced in the late twentieth century for organizing small parties and
normal cultural events. It has developed gradually over the years and in the 21st century it has
become one of the major economical sustained sectors. The trends have changed from small
parties to huge destination weddings in the recent years. The cultural events have changed their
trends in recent years where various prominent celebrities and personnels are invited according
to the needs of the cultural events (Peet and Hartwick, 2015). The business organizations in the
late twentieth century organised their business meetings in the organization’s conference hall
but nowadays the trend changed from the conference hall to five star hotels where the business
meetings as well as business dinners are held. The charitable programs were held in the local
stages but in the past few years these trends are changed and it has moved to well organized
hotels for conduction of awareness programs.
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Designing an event layout for setting up event room for meeting special client
requirement
designing of an event layout for conducting a business event in the organization named
Coroin Ltd are:
 Deciding about the target audiences
 Planning of resources
 Providing a clear-cut intent for business event (Matthews, 2015)
 Look around about other sector events while scheduling event
 Creation of SMART goals
 Developing of financial plan
 making expense budget
 Detailed marketing plan
 Promotion through official sites
 Involving local bloggers
 Providing event registration platforms
 Offering the incentives to partners
 Delegating responsibilities
 Continuously follow up
 Set careful expectations
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Examining additional services for the conference or event environment and its
importance
few other extra services which are available in an event environment or any conference and
they contribute a certain importance for meeting special client requirement of Coroin Ltd. to
obtain added value, which are as follows;
Event Coordination -
By a team of experts Coroin Ltd. provides co ordinations, supervisions, and additional services
to to develop innovative ways which can bring the event success. And adds valuation to the
event. Styling, decoration, lighting, and décor, these are all parts of the additional services given
by specialized coordinators (Carraway et al., 2017).
Conference and Venue Sourcing -
Coroin Ltd, also provides an exceptional conference identity with their thorough programming
skills and content strength with variety.
Ground transportation, arranging audio visual equipments, accommodating attendees, sourcing
the proper comfortable venue, partnering activities are all considered inside the additional
services which provides shine, glow and valuation to the whole event.
Lastly providing the appropriate decor services as per the theme is also counted as an
additional service. These all are extremely important to provide the event of Cortoin Ltd. cutting
edge, sophistication and quality for a desired (Beaty et al., 2015).
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Evaluate the quality of the design and layout in meeting client expectations and needs
Generally the quality of the designing and layout can be critically evaluated in order to meet the
client expectations and necessities. A certain sort of designed layout can bring Coroin Ltd. more
clients and users in future days. How much that could have been achieved is mentioned below.
 Properly designing the target audience for all age groups is an important factor which brings
the quality and sophistication of the environment. The client will be comfortable in viewing a
proper target audience of Coroin Ltd.
 Providing the detailed transparent purpose of the business event must exhibit the quality as
the client will be needing to know that which kind of outcome will be the result.
 An all total overview of the marketing plan with up baring the budget can always be helpful
to attend the clients’ expectations (Zittis et al., 2017).
 Providing event registration platforms so that the happening becomes legally authorized is a
beneficial aspect for clients as they will be mentally release.
 Above all a smart goal from Coroin Ltd. will bring their clients immense happiness and
satisfaction.
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Justify choices made for the design and layout to set up a conference or event correctly
and exceed specific client expectations and needs
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