Conference Banquet & Event Management: Strategic Issues & Planning

This report provides an overview of conference, banqueting, and event management within the hospitality sector, focusing on event types, professional etiquette, and strategic and operational issues. It discusses various event categories, including conferences, trade shows, seminars, and meetings, highlighting their characteristics and objectives. The importance of professional etiquette in event management, such as prompt communication, maintaining confidentiality, and appreciating individuals, is emphasized. Key strategic and operational issues, including booking diary documentation, packaging and pricing, function sheets, and food production strategy, are analyzed. Furthermore, the report explores different types of food production systems, including traditional, conventional, ready-prepared, and assembly systems, as well as various service styles such as English, French, buffet, and American service styles, with specific examples from the London Marriott Hotel. This document is available on Desklib, a platform offering a wide range of study resources for students.

CONFERENCE
BANQUETTING AND
EVENT MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1Different types of events............................................................................................................3
2Professional etiquettes in event management............................................................................4
3Key strategic and operational issues in event management.......................................................5
4 Types of food production system and service styles................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Event management refers to the development and creation of the small or large scale
corporate or personal events like conferences, festivals, weddings, ceremonies etc. It is an
industry that includes events of all sizes that is from breakfast meetings to Olympics.
The London Marriott Hotels are one of the most popular hotels in the UK. The guest find
the tangibility of the history at the sites like British Museum, Westminster or even on causal rolls
(London Hotels, 2021).
This report shows the different types of events that are being organised by the industry. It
also represents the strategic and operational issues that are faced in successful implementation of
an event
MAIN BODY
1Different types of events.
In today's economy, events management has becomes one of the most important sector.
Events is defined as the gathering of people which are temporary in nature. In other words event
refers to the gathering of organisation, people or coordinating activities for the purpose of
accomplishing the objectives and goals of the event (Godovykh and Hahm, 2020). The
characteristics of events are as follows: It is temporary in nature- Events have a considerable start and a finite end. That is these
are planned activities with a beginning and an end. It is a gathering- Events is a gathering of individuals, companies or activities. It is displayed as a ritual- These are characterised as artefacts, rituals and symbols in life
of individuals.
 It is an exceptional occurrence- It is not permanent, it occurs at different places at
different timings.
There are different types of events that are based on various aspects that is events are
classified into corporate, cultural, entertainment and sports events. Also, these events are divided
on the basis of their size that is small, medium and large. However, the different types of events
are:
1. CONFERENCES- It is a large event that is focused on a central industry or a theme
which is mainly held for multiple days. It includes activities like exhibition, speakers,

networking and contests opportunities (Arcodia and Le, 2020). Also, it involves
recreational pre and post conferences get togethers. These are considered one of the most
useful types of events in raising a brand or a product awareness and helps in connecting
the audiences with the organisation.
2. TRADE SHOWS- It is a type of event that brings together like minded people under one
roof on one major theme. These interactive events mainly rely on interesting partners and
exhibition booths for creating memorable experiences for the visitors (Besenyői and
Husain, 2018). It is best suited for business goals such as lead generation, building
marketing and sales lists etc. these shows are considered exciting and fun loving for the
attendees as they get to try new samples and participate in demonstrations.
3. SEMINARS- These are some what like conferences but these are academic in nature that
is they are solely based on providing training and instruction. It involves smaller groups
and are best suited for employees training, product training etc. these events helps
businesses in connecting with their attendees by providing them practical skill (Kim and
Kaewnuch, 2018). Tools and information for achieving their goals and objectives.
4. MEETINGS- These meetings are the events that involve face to face interaction
involving key business stakeholders, high level employees etc. these events are mainly
used by business in completion of particular tasks, generation of new ideas and important
business decision making.
2Professional etiquettes in event management
The banquet and event industry is still considered to be largely unorganized. Due to
which it has been resulting in massive competition in agencies and professional willing to get an
extra mile in establishing themselves (Dilhani and Kumara, 2019). However, with good ethic and
etiquettes it will help in establishing guidelines which will govern good behaviour and ensure
governance by guiding the decision making process which is respectful to the society. And
which will reflect a good character of the brand. Etiquettes are helpful in creation of an
atmosphere which improves communication, professionalism etc. which helps in offering better
services, etiquettes are based on two principles that are :
◦ GOLDEN- The basic principle of etiquettes is to treat others the same way one
would like to get treated.
◦ PLATINUM- It is very important to treat everyone equally.

The professional etiquettes required in the banquet and event management are as follows: Prompt communication- One of the most important element is the success of an event is
the communication. In other words it can be said communication is the key for successful
event (Sannigrahi, 2021). It very important that event managers should be very prompt in
their communication skill so that they value the time of their clients and colleagues. In
case of the London Marriott Hotel, they value the importance of communication and
regularly provide follow ups to their client through emails etc. Maintaining Confidentiality- Another important trait in professional etiquettes for
organising a successful event is the confidentiality. Maintaining confidentiality is one of
the most important element in the event management . It is the responsibility of the event
management professional that they do not pass on the sensitive information to which they
have only access to and which will hinder the clients brand or company. The London
Marriott hotel, built a sense of trust and respect among tits staffs so that confidentiality of
the clients can be preserved within the hotels premises. Thus, providing its client with at
most confidentiality.
 Appreciating every individual- In the event management industry, appreciating others is
a very important element. That is event planning is a thankless business. Therefore it is
very important that everyone is praised and appreciated and given due credit (Najafi and
Meinel, 2021). As said above treat everyone as they way you want yourself to get
treated. The London Marriott Hotel is efficient enough in treating every individual
equally and which is one of the USP of the hotels in providing their guests with at most
services and thus, planning in successful events.
3Key strategic and operational issues in event management.
UK is considered one of the largest industry in context of the banquet and event
management industry. The scope of this industry is growing day by day in the country (Draper
and Fenich, 2018). There are various factors that have an influence on the event and banquet
industry development. These influencing factors are as follows:
 There should be eco-friendly development. That is it should consider the environmental
issues while development of the industry.
 There should be proper room layout liaison that is proper policies should be maintained.
 It should properly follow the rules and laws of the federal act.

 There should be development and advancement in technology.
For achieving ultimate success it is very important for the banquet and event industry to
have an effective management. It needs to follow some key strategies for management of their
operational issues. These operational issues consist of room allocation, pricing, space utilization
etc. For management of daily operations it is very important that the event management focuses
on specific issues that affect the daily operations. The key operational and strategic issues
involved in the effective event management are as follows: Booking dairy documentation- It is a diary that contains the information regarding the
booking of the events and conferences with details like time, date, room number, space,
no. of participants etc. it is very important that a booking dairy is maintained by the event
management so that there are no clashes on timing or dates (Dheeraj 2021). Thus, there
can be proper implementation of successful events. The London Marriott Hotel maintains
and keeps appropriate diaries for bookings which helps them in avoiding confusion is
dated and times of the events and proper implementation of the events, Packaging and pricing- It is one of the major issue that is faced by the event
management industry. Because pricing is one of the crucial aspect in the planning of an
event. The London Marriott Hotel keeps it prices standardize that helps the hotel in
surviving in the tough competition. Function sheets- It is very important that there are proper function sheets maintained by
the event management so that there can be proper delegation of work and that no work is
performed twice. With effective function sheet every staff member will be appointed and
assigned work accordingly. Thus, leading to no duplication of given task.
 Food production strategy- Another most important issue in the operational activity of the
event management is the food production requirements. Food is considered a very crucial
element in the planing and implementation of a successful event. The London Marriott
Hotel with its effective food production strategy provides it clients and guest with
standard quality food and services that increases the satisfaction level of the guests.
4 Types of food production system and service styles.
There are various different types of food production systems that are prevailing in the
events and banquet management industry which are as follows:

1. Traditional Method- It reefers to the primary and secondary processing that involves
grinding and milling of the grains (Donahue, 2018). Also the traditional method involves
drying, smoking, salting, fermentation and combination of theses sets are applied.
2. Conventional system- In this system the food is prepared in the kitchen of the premises
where it is going to be served. The food production can be hot or cold according to the
needs (Jones, 2017) Also, it can be directly distributed to other adjacent services. Such as,
dinning halls and restaurants. The London Marriott Hotel follows this type of system for
serving to its guests for higher satisfaction with efficient services.
3. Ready prepared systems- In this system the food is already being prepared in advance
and is kept frozen till it is served to the guests. It requires a special type equipment for
freezing the items and requires storage areas.
4. Assembly systems- It is a system where prepared food is directly purchased from the
vendors and manufactures and then served to the guests. The limitation of this type of
system is that there is limited items to offer to the guests and clients.
The different styles of serving food in the event management industry are as follows:
1. English services- It is also known as the silver service. It is a informal style where the
food is brought to guest by the host (Sealy, 2018). Here the host plays an important role
by serving the guest of honour first. The London Marriott Hotel offers this style of
serving to its guest that provides them at most satisfaction.
2. French services- It is mainly used in featuring gourmet items in an elegant atmosphere
in specific dining rooms (Goel and et.al., 2019). It is a style where food is prepared at the
table side. The London Marriott Hotel offer French service style with experienced
employees that helps in enhancing the brand image for the hotels.
3. Buffet services- In this style of services the food is arranged in platters which are placed
on large tables. It is a service where the guest serve themselves. The London Marriott
Hotel offers it guest with this style of services on occasional basis and on weekends.
4. American service style- It is one of the most simplest informal type of services which is
also known as the plated services (Julian and Triayudi, 2021). The London Marriott Hotel
offers their guest with American style of services with serving them tasty food.

CONCLUSION
From the above report it can be concluded that there are various different types of events
that are being organized by the event management industry. The different types of events varies
on the basis of their size and complexity. Furthermore, it can be concluded that to organize a
successful event it is very important that the event management possesses some professional
etiquettes so that it can offer quality services to its clients and guests. Also, it can be summarized
that there are various strategic and operational issue that are faced by the event management in
day to day operation.

REFERENCES
Books and journals
Godovykh, M. and Hahm, J.J., 2020, May. Does the sequence of presentations matter for
academic conferences? An application of the peak-end rule in event management.
In Journal of Convention & Event Tourism (Vol. 21, No. 3, pp. 201-224). Routledge.
Arcodia, C., Novais, M.A. and Le, T.H., 2020. Using job advertisements to advance event
management research. Event Management. 24(5). pp.661-664.
Besenyői, Z., Krämer, M. and Husain, F., 2018. Building Information Modelling in Agile
Environments-an Example of Event Management at the Airport of Tempelhof.
In MATEC Web of Conferences (Vol. 251, p. 03064). EDP Sciences.
Kim, Y.H. and Kaewnuch, K., 2018. Finding the gaps in event management research: A
descriptive meta-analysis. Event Management.22(3). pp.453-467.
Dilhani, M.G.N., Nawarathne, A.M.D.B. and Kumara, P.H.T., 2019. The Study on Green Event
Management Practices to Initiate Sustainable Business Growth in Sri Lanka; Event
Managers’ Perception.
Sannigrahi, M., 2021. A Study of Digital Forensics with Machine Learning and Security
Information and Event Management. SPAST Abstracts. 1(01).
Najafi, P., Cheng, F. and Meinel, C., 2021, September. SIEMA: Bringing Advanced Analytics to
Legacy Security Information and Event Management. In International Conference on
Security and Privacy in Communication Systems (pp. 25-43). Springer, Cham.
Draper, J., Young Thomas, L. and Fenich, G.G., 2018, January. Event management research over
the past 12 years: What are the current trends in research methods, data collection, data
analysis procedures, and event types?. In Journal of Convention & Event Tourism (Vol.
19, No. 1, pp. 3-24). Routledge.
Dheeraj, K.N. and RJ, G., 2021. Fx Event Organization. International Journal on Cybernetics &
Informatics (IJCI). 10(1). p.2.
Donahue, S., 2018. Adverse Event Management Strategies and Interventions for Treatment of
Patients with HR+, HER2–Advanced Breast Cancer with Alpelisib plus Fulvestrant.
Jones, M., 2017. Sustainable event management: A practical guide. Routledge.
Sealy, W., 2018. Vocationalizing event management degrees. Event Management. 22(3). pp.469-
482.
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Goel and et.al., 2019. A data-driven alarm and event management framework. Journal of Loss
Prevention in the Process Industries. 62. p.103959.
Julian, B. and Triayudi, A., 2021, February. User Satisfaction Analysis for Event Management
Systems Using RAD and PIECES Framework. In IOP Conference Series: Materials
Science and Engineering (Vol. 1088, No. 1, p. 012024). IOP Publishing.
Online references
London Hotels, 2021. Online available
through<https://www.marriott.com/hotel-search/london.hotels.united-kingdom.travel/>.
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