Event Management Report: Conference and Destination Analysis

This report focuses on event management, particularly the planning and execution of conferences and events. It begins with an introduction to event management and its application in organizing large-scale events. The report then delves into a case study involving Kuoni destination management, highlighting the importance of event layout and design to meet client requirements. It also discusses the additional services offered within a conference setting, such as smart boards and projection screens, to enhance the participant experience. The report concludes by summarizing the key findings and emphasizes the significance of providing comprehensive services and relevant information to attendees. The report also mentions the use of specific themes, like the color blue, to enhance the event's appeal and create a memorable experience for the participants.

MANAGING CONFERENCE
AND EVENTS

TABLE OF CONTENT
• Introduction
• Event layout to correctly set up the conference to meet-out client’s specific requirements
• Additional services available within conference to meet out the specific requirements of clients
• Conclusion
• References

INTRODUCTION
• Event management is the application of project management in which planning is done related to organizing
of big events such as conferences, festivals, ceremonies, formal parties, concerts or conventions.
• Present study will lay emphasis on Kuoni destination management. The company is engaged in providing
professional destination management services. This provide support to meeting, incentive and conventions
utilized in organizing events.
• Presentation will lay emphasis on event layout to correctly set-up the conference and event rooms to meet-
out client’s requirements. It will also focus on additional services that is been provided in the conference.

EVENT LAYOUT TO CORRECTLY SET UP THE
CONFERENCE TO MEET-OUT CLIENT’S SPECIFIC
REQUIREMENTS
• Kuoni destination management is going to organize a two-day travel-kit mini market exhibition
focusing on multi-destination product launch at the Congress centre in London.
• Firm is going to lay focus on providing the management services in Miami Florida. They are going to
provide a room layout for the chosen destination. Theme colour which has been selected for designing
the layout for selected destination is blue.

ADDITIONAL SERVICES AVAILABLE WITHIN
CONFERENCE TO MEET OUT THE SPECIFIC
REQUIREMENTS OF CLIENTS
• Additional services which would be provided within conference hall to fulfil client's specific
requirements are smart board or projection screen that has a multi- touch feature , mouse- hover
functionality and will be used by multiple users at a time and will be connected to printer so as to print
out the real time session for the participants .

CONCLUSION
• From the above study it has been summarized that additional services have been provided by firm to
the guests who have attended the conference.
• They have also provided guests with information related to the selected tourism destination. In this
conference they have given idea about the luxury services firm has given them so that the guests
become interested in visiting the destination. Also blue color has been selected for the

REFERENCES
• Dowson, R. and Bassett, D., 2015. Event planning and management: A practical handbook for PR and
events professionals. Kogan Page Publishers.
• Smith, A., 2015. Events in the city: Using public spaces as event venues. Routledge.
• Preuss, H., 2015. A framework for identifying the legacies of a mega sport event. Leisure
studies.34(6).pp.643-664.
• Evans, N., 2015. Strategic management for tourism, hospitality and events. Routledge.
• Holmes, K., J., and.et.al.,2015. Events and sustainability. Routledge.