This report provides a detailed analysis of managing conferences and events, focusing on various aspects of the event management process. It begins by exploring different event categories like seminars, conferences, and trade shows, and discusses the dimensions of each, including anticipation, atmosphere, and activities. The report then delves into the considerations for conference and event room design and layout, emphasizing the importance of technology, personal space, color schemes, movable furniture, and natural lighting to meet client briefs effectively. It also covers the essential management skills required for success in the event industry, including management roles, personal attributes, and their impact on event outcomes. Furthermore, the report examines the additional services available within conferences to meet client requirements and provides recommendations for improving event management practices. The case study of Rosewood Hotel is used throughout the report to illustrate the concepts discussed.
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