Conference and Event Management Project Report - PIDGIN

This project report delves into the multifaceted world of event management, focusing on conference and event planning. The report begins by exploring the various categories of events, such as private, corporate, and charity events, providing examples to illustrate each type. It then examines current trends impacting the event sector, like ineffective communication and the impact of technology, especially digital transformation. The report analyzes how events are innovating to stay relevant, using examples of wedding parties and other event types. It critically evaluates the development of the event sector, highlighting both positive and negative effects. Furthermore, the report explores event layout design, specifically for wedding parties, to meet client requirements, including the need for specific themes, menus, and guest accommodations. The second part of the report focuses on management roles and job opportunities within the event sector, along with the required management skills and personal attributes. It evaluates the impact of management skills on creating successful events and emphasizes the importance of providing secure and safe event venues. The report concludes with a comparison of security and safety provisions for different types of events, providing a comprehensive overview of event management practices.

Conference and event

Contents
PROJECT-1.........................................................................................................................................3
INTRODUCTION...............................................................................................................................3
1. Introduction...................................................................................................................................3
2. Different categories and dimensions of events with the help of examples.....................................3
3. Using particular examples from various categories of events, explain features & current trends
that impact event sector.....................................................................................................................4
4. Analysis of current trends to elaborate how events are using to stay innovative by using examples
...........................................................................................................................................................5
5. Critically evaluate development of event sector by using specific examples.................................5
6. Event layout design to set up wedding party to achieve client requirements................................5
CONCLUSION....................................................................................................................................6
PROJECT -2........................................................................................................................................7
INTRODUCTION...............................................................................................................................7
Introduction of the report...................................................................................................................7
Exploration of management roles & current job opportunities within the events sector....................7
Review Management skills as well as personal attributes which are required in events sectors........8
Critical evaluation of the impact of management skills on creating a successful event and justifying
recommendations to meet stakeholder requirements.........................................................................9
Explanation & specification of appropriate measures needed to provide secure as well as safe event
venue and environment for guests and staff.......................................................................................9
Comparison and contrast of the security and safety provisions for specific events..........................10
CONCLUSION..................................................................................................................................10

PROJECT-1
INTRODUCTION
Event management, is an aspiring field for doing business and generally, includes
conceptualisation, organising and planning. Event management is not only restricted to
handing various kinds of props or taking care of logistics it is more than that (Andam and et.
Al., 2015). In regards to this, file PIDGIN, is the company which is taken into consideration
thus, this report will incorporate various dimensions of events which are required to be
considered while organising an event. Mainly, company organise a wedding event in which
they provide specific services to its clients as per their requirenments. Moreover, current
trends, categories of events are explained with examples so as to have a proper
understanding.
1. Introduction
In order to conduct or organise an event it is important that event management
company identify its target audiences and plan the logistics because they are the one to whom
the services and facilities will be provided (Dowson, 2016). It can be said that event
management is a very creative filed and requires effective communication skills and there
might be a possibility that a person need to work on odd hours.
2. Different categories and dimensions of events with the help of examples
These days, because of globalisation, event management is high on demand and most
of the companies are thinking of doing business in this field as an alternative option. Most of
the large companies are hiring small event management companies for providing a wide
range of services (Knight and Cumming, 2014). Although, event management is an
interesting field but requires a lot of time and sometimes becomes stressful. Moreover, while
talking about, event management it can be categorised into three categories i.e. private,
corporate and charity. However, all these categories are explained below for better
understanding:
Private: as its name suggests, activities that are organised with a personal reasons and
need only certain guest to attend the same, which means those events can only be attended by
those who are in the guest list and the individual who throw the event, doesn’t want any other
person as their guests, which means not open to public. Basically, this includes events like
wedding, birthday parties, festival gatherings etc., nowadays, companies are looking for the

venues that are suitable and according to the requirement as well. For example: PIDGIN, can
start with conducting private parties and organise wedding events for the same as this will
help the, in establishing themselves in this field.
Corporate: this is considered to be an event that is organised for and by the businesses
and can be for employees, clients, stakeholders etc., most probability the what audiences can
be included depends upon the aims for conducting the same (Ducoffe and et. Al., 2016).
Moreover, corporate events are conducted for developing better relationships and for
expanding the brand meaning. For example: a company launched a new product and the
product was a success so, to celebrate the achievement company will include those members
who belongs to their company or who are associated with them. Furthermore, it can be said
that corporate events can be categorised into different events such as conferences, seminars,
meetings etc.,
Charity or Fundraising: this is the last category and is related with the good deeds.
Events that comes under this category was organised with the purpose of raising funds so that
it can be utilised for supporting a community, severe health issues and many more. Basically,
it can be said that charity or fundraising is done to make people aware about the information
which is important for an individual to undertake. For example: PIDGIN, can organise an
event for raising funds for poor and needy people who are homeless as well.
Therefore, these are all the dimension that are available in the market and PIDGIN, can
adopt in terms of establishing themselves in the field of event management.
3. Using particular examples from various categories of events, explain features & current
trends that impact event sector
There are several developments taking place in the event industry, demand as well as
the interest of customers are growing with the passage of the time. In relation to PIDGIN,
members of society chose to purchase those services which are new to the industry, so it is
crucial for event organizations to report factors that have an influence on public perceptions.
As PIDGIN is focus on organizing wedding events to their clients to improve their
satisfaction level. In this context, there are current trends that put their impact over the event
company are as follows:
Ineffective communication: It is important for staff members to have significant level of
communication so that they can easily communicate with their customers and also make them
aware about its services (Bert, Zeegers Paget and Scaioli, 2016). It also beneficial in

managing positive relation with guest. This is the reason that Pidgin invite skilled and
talented workers so that they can easily handle their customers and provide them services as
per their needs. By this company can easily improve their positive performance at market
place.
4. Analysis of current trends to elaborate how events are using to stay innovative by using
examples
Innovation and creativity play a significant role in every event i.e. wedding party as it
helps in providing unique services that assist in influencing customers towards its offerings.
By including innovative technology, company can easily invite more and more customers and
also established its competitive image in market (McCabe and Balzano, 2014). Currently,
digital technology has been one of the significant latest market trends used within the event
sector. The event manager could also implement programs in another location with the help
of digital transformation. In regards, digital technologies are established by event organisers
who enable throughout the development and customer of operations in other nations in an
appropriate manner.
5. Critically evaluate development of event sector by using specific examples
The events market is changing and increasing business expansion, because as current
craze of hosting activities has become successful and professional. It is expected that perhaps
the growth of the event sector is having a direct and indirect effect. When there is discussion
of beneficial influence, it will enable corporations and people to organize meetings and
parties inside the spending plan. In this context, the wedding planner is trying to conduct
research in order to obtain knowledge about current developments so that he might
implement and offer anything unique to customers and fix the requisite skills. It has a
negative effect as it decreases the sense of innovation of people who would prefer to create
use of event mangers for arranging party candidates.
6. Event layout design to set up wedding party to achieve client requirements
Design plays a crucial role inside a venue that appears to give meaningful service to
consumers and customers also. In reference to the designs of rooms for weddings, it's also
established that now the top management of the organization have to optimize the
effectiveness in just such a way as and will provide the client with a significant level of
experience and meet their requirements. With the help of this, event manager can easily attain

success in their event and also increase customers loyalty as well. In context of Pidgin, event
manager organises a layout for wedding party room as per customers’ needs and wants that
support them in spreading awareness about their event in market place.
For designing this event, customer provide list of 50 guest and also give proper theme
that i.e. while and purple. The main focus of company is to provide best possible services to
its customers. In this the client is requested to make per person package only. They also
requested for two welcome drink, hot and cold canapes, three course meal along with coffee
and tea. All these are important for Pidginto includes in their menu and also ensure that all
the dinks and dishes are available for every guest (Nieminen and et. Al., 2014). Clients also
requested for white table line, coloured like chair covers along with this they also asked for a
glass of toasting bubbly for speeches. Furthermore, it is important for company to provide
excellent services to its customers in which they provide them proper setting arrangement,
best lighting, sound system, special chairs for customers and many more. Furthermore, they
also provide positive and comfortable area in which every guest feels safe and comfortable.
All these services may support in making wedding party more successful and best.
CONCLUSION
As per preceding report it can be concluded that managing event and conference is
important for every business organization who wants to expand their functions. As it is also
beneficial in providing opportunities in which firm can easily capture larger marker share
from its competitors. This is the reason that event manager is responsible for managing the
same that support in inviting more and more customers towards its services. In this regards,
different categories of event along with its feature and current trends is also directly put their
impact over the event company at the time of operating in market. Along with this,
development of an effective and successful event is also help meeting all the customers needs
and make them more satisfied with company products and services. With the assistance of
this, firm can easily establish its competitive edge at market place.

PROJECT -2
INTRODUCTION
Event management is all about attempting to bring together interesting time, promoting
contacts, attaching brand awareness and trying to prove success. It is indeed a tough process
that requires turning a limitless number of items and working day and night to generate an
unforgettable time also for guests (Aprilyantini, 2014). Thus, it is crucial for event manager
to includes all the essential skills so that they can easily handle entire activities of event to
make it successful. Current project is based on the Pidgin, is a restaurant company that
operate their business in over the world with the aim of establishing their competitive image.
Firm also wants to expand their business and for this company organize an event to promote
awareness in market place and customers as well.
Introduction of the report
This section of project is focus on different management roles along with current job
responsibilities that execute by event manager with the aim of organizing a wedding event.
Along with this, review of management skills and personal attributes are also mentioned that
is required by event sector to maintain the positive image of the company (King and Sturrock,
2019). Furthermore, it is also important for event manager to analyse that each and every
client feel secure and safe at the time of visiting event. This can be beneficial in capturing
their attention towards the company and its services.
Exploration of management roles & current job opportunities within the events sector
In a competitive and fast-growing event sector, it is important for people who working
in this to update and improve their skills and competencies so that they can perform their best
and attain their targets in a stipulated time frame. In this regard, management skills play a
significant role in which staff members is required to improve their skills and core
competencies in order to improve their overall performance at working area. As a wedding
planner in Pidgin there are some important roles are as follows:
Proper management: It is one of the important roles of event manager in which they
responsible for maintaining proper planning about wedding event. In this manager also focus
on customers demand and their safety and well. By this they can easily enhance their
customers base and improve competitive image.

Positive behaviour with customers: It is important for event manage to treat their
customers with more respect and dignity so that guest is satisfied with their services
(Divyashree, Vijaya and Awasthi, 2018). Positive and healthy behaviour with visitor can help
in improving overall performance of company.
Review Management skills as well as personal attributes which are required in events sectors
Every event management sector includes some effective modification that help them in
improving the overall performance of the company at market place. In this regard, changes
are affected by external environment which is significant for making alternatives within the
company. Thus, development of some management and personal attributes that help in
increasing positive changes in managing event in success manner. As Pidgin is expanding
their business and functions as well. For attaining success, there are some management skills
and personal attributes that includes by the company in their event are as follows:
Management skills:
 Strategic planning: For organizing event more successful, strategic planning is
essential skill that used by wedding planner in which they analyse the current
situation of market in order to make a right decision. This kind of planning may also
aid in meeting all the requirements of the clients who visit the event. By this company
can easily attain competitive success at market place.
 People management: Manager of people is one of the important skills for event
manager in which they allocate task according to their abilities and current situation
as well. With the help of this, workers can easily perform their task and attain their set
targets. Along with this, manager is also responsible for analysing the employee’s
performance as per continuous basis (Singh and et. Al., 2019). As it may support in
eliminating the possibilities of arising issues and conflicts and at the same time also
enhance the productivity level of employees.
Personal attribute:
 Confidence: Having a right skills and attributes help event manager to make their
wedding event more successful. This is the reason that manager is more confident at
the time of taking decision that support them in reducing the chances of arising any
kind of issues. It also beneficial in influencing customers towards its services as well.
 Adaptability: It is one of the important attributes that needs to have at the time of
organizing event activities. In this, event manager easily accepts changes and make

their activities accordingly. If event manager is flexible in nature then they easily
perform their activities and also manage all the changes successfully.
Critical evaluation of the impact of management skills on creating a successful event and
justifying recommendations to meet stakeholder requirements
Management skills are the significant in entire activities of company whether it is used
for attaining task or organising successful event (Bala, Abdulla and Bahrin, 2020). Thus, it is
important for event manager to have appropriate management skills so that they can easily
manage entire activities of event and at the same time also satisfy all the customers who visit
the event. For attaining higher and competitive success, event manager needs to improve or
upgrade their skills as per continuous basis so that they can easily improve their skills and
knowledge as well. For attaining the same, proper training, seminars and meeting should be
take by the manager that support them in effectively organizing their event.
Explanation & specification of appropriate measures needed to provide secure as well as safe
event venue and environment for guests and staff.
While managing events and conference it is one of the important roles of event
manager to prepare an effective plan about the activities that they involve in organizing
event. In this, the main focus of manager on developing safe and secure venue wherein in
customers feel more comfortable and secure as well. This can be beneficial in improving
customers loyalty and at the same time also retain them for longer period of time. In this
context, there are different type of measures that can be includes by event manager in their
activities as also provide by them to customers at the time of attending the event. With the
help of this, Pidgin can easily organize a systematic event and at the same time also make it
more successful. All the measures can be understood by following points:
Check the IDs of customers: This type of measures is also playing a significant role in
hotel sector so that event manager is responsible for follow the same. In this, manager ensure
that all the guest who are attending the event have visiting card along with all the required
IDs and other documents. With the help of this, manager of event can easily provide safe
environment for all the customers and keep them secure as well (Dhanalakshmi and et. Al.,
2018).
Develop security points: It is one of the important measures that is required by every
customer while the visit the event as it help in keeping all the guest safe and secure without
any kind of harm and issues as well. It put positive impact over the customers satisfaction and

at the same time also build trust as well that support business organization in attaining
competitive success at market place.
Both are effective points that is implement by event manager of Pidgin who organise the
event with the aim of improving their business activities. By these points, they can easily win
customers trust and also capture their attention as well. This will directly contribute in
attaining competitive advantage by increasing their customers base in market place.
Comparison and contrast of the security and safety provisions for specific events
Maintaining safe and security is one of the core responsibility of event manager to make
their event more successful without any kind of issues. As per preceding evaluation, both
measures are effective that used by event manager to protect customers by providing them
safe and secure environment (Ahmed and et. Al., 2018). Along with this, it is also analysed
that both safety and security is totally different from each other because security is focus on
eliminating threats and on the other side, safety is unintended from threats. Thus, it is crucial
for event manager to includes both activity at the time of organizing event through which
they can easily make it more successful along with proper safety and security.
CONCLUSION
From the above-mentioned report, it can be summarised that in a business organization
there are different type of management roles that is followed by the top authority in order to
accomplishing all the targets in an effective manner so that they can easily manage particular
event and conference as well. In addition of this, appropriate management skills, attributes of
individual is also beneficial that support in attaining all the predetermined goals and
objectives in stipulated time frame. For attaining the same, flexible working environment and
proper management of staff members is also important in which employees tries to put their
best efforts of accomplishing higher success. In relation to this, event manager is also
responsible for keeping all the safety measures at the time of executing task activities so that
they can reduce the possibilities of arising any kind of issue and conflict as well. This will
contribute in establishing positive and competitive brand image at market place.

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