Managing Conference and Events: Event Sector Analysis Report

This report examines various event categories, focusing on private, corporate, and cultural events, along with mega, sports, and hallmark events. It explores current trends such as value-added and multifunction versatility, the incorporation of mindfulness, and customized personalization. The analysis highlights how these trends influence event organization and client engagement, ultimately impacting profitability and attendee satisfaction. The report also provides a short overview of the event sector's development, emphasizing its economic impact and the importance of memorable events in shaping the industry, with a focus on the role of Kuoni destination management in adapting to these changes and becoming a leading event management organization. The report emphasizes that the events sector is improving step by step, as it decreases the individuals' burden at the time of when event took place.

Different categories of events the company has to offer with examples
In present context, there are a range of categories of events that Kuoni destination management
has to keep its focus on and these are given underneath:
Private events: This type of event is basically, being considered as something where
individuals have their own purpose of organising an event and personally book venues for them.
Usually, these events deal with indoor events but nowadays companies manage outdoor events
also. In present context, it will be required for Kuoni destination management to mainly offer
private events.
Corporate events: Sales events, Product launch, formal parties, conference and more are
said to be some of corporate events. Kuoni's event manager would also require to offer its clients
with these sort of events as these may lead firm to gain competitive advantages. An example can
be taken here is of Google NEXT 2018, which is being considered as international corporate
event, that took place and it was organised by Jack Morton Worldwide.
Cultural events: These are organising to spread awareness among people about the
culture and society of the specific area. In order to organise these events, Kuoni destination
management create teams which manages various aspects of events because these events
influence the mind of citizens. These events are organised and authorised by local government
and venue is also decided by the same. Hogmanay in Edinburgh, can be considered as a good
example of Cultural events.
Three different types of events and current features and trends in the sector.
◦ If it is talked about different types of events then these are mega, sports and
hallmark events and all of them are given underneath:
◦ Mega events: Basically, this type of event is organised considering a particular
purpose and i.e. to encourage and motivate people from all over the world. In
present context, Value-added, multifunction versatility can be considered as a
trend which has helped in organising the event in much more effective and in
efficient manner. Here, aim is to earn more profit and boost morale of employees
which helps in increasing the productivity.
◦ Sports events: These events include various types of sports activities and events such
as Olympics, athletics and many more. To organise these events, it requires a
knowledge of sports like how to conduct, what are the need and factors which
influence the event.
◦ Detailed analysis of trends from different categories of events.
◦ Value-added, multifunction versatility: If it is analysed, value-added and
multifunction versatility is something, which has helped not only the mega events but
others as well in boosting the moral of clients. This has raised ample number of
benefits like cost-conscious, eco-conscious, and respectful of attendees.
◦ Bringing Mindfulness: This trend can be considered as “brain breaks” for clients,
which plays an essential role for rejuvenating mind-set. Basically in sports events, it
has been identified that offering clients with much more, would help them in
engaging within the event for a longer time frame. This will offer much more profit
from the event to the organisers.
◦ Customized Personalization: Under this, customization may majorly help
organizers and conductors in offering clients with the best based on their customs and
religions at the same time.
Short pitch you presenting development of the events sector
Basically, Event sector is improving step by step as it decreases the individuals' burden at
the time of when event took place. Particularly, events are the stage which impacts the economy by
positive or negative. This industry is created by sorting out the mega occasions which are composed
everywhere scale as these occasions are beneficial for the organization. It is useful for the general
public as builds up the social network and manufactured correspondence among individuals of
various network which is useful in the progression of an occasion. Memorable events are those
◦ MANAGING CONFERENCE AND EVENTS