Group Presentation: Conference & Exhibition Management in Edinburgh

This presentation delves into the conference and exhibition landscape in Edinburgh, Scotland, highlighting its significance as a key component of the hospitality and tourism industry. Edinburgh's blend of historic charm and modern infrastructure makes it a prime location for hosting various events, drawing millions of tourists annually. The presentation covers the purpose and practices of conferences and exhibitions, emphasizing their role in fostering discussions, exchanging information, and driving economic growth. It also underscores the importance of strategic location selection and effective event management in ensuring successful outcomes, contributing to the city's booming tourism sector. The presentation also touches upon the reasons for focusing on the organization of conferences and exhibitions in Edinburgh.

DESCRIPTION OF THE LOCATION
 Edinburgh is a city in Scotland which is also known as its
hilly capital.
 It is a city will lots of old towns and elegant Georgian new
towns which have different types of gardens and neoclassical
building which is the reason this city is very famous for
tourism.
 This city also has a Edinburgh Castle which was the home to
the Scotland's crown jewel and the stone of Destiny.
 This castle was utilized by the rulers in the Scottish history.

KEY PURPOSE OF THE CONFERENCE
AND EXHIBITION
 Conference is the part of the events sector which also comes under the hospitality
organization.
 In this business the organization focuses on the bringing together the people of common
interest which want a space towards the discussion of issues and ideas which are related to
the specific topic.
 There are no limitations to which the conferences can be held as it can on any topic which
requires the intensive time for planning and resourcing.

CONTINUE..
 Exhibition is the public display of a work of art or item of a certain interest which is
held at a location that can be considered to be the trading out of the fair and sculptural
practices.
 Its main purpose is to exchange the information and negotiation of the trade.
 The customer oriented exhibitions are exhibitions in the products are lined up for the
customers to observe and also bid or purchase depending upon the rules of the
exhibition.

PRACTICES OF CONFERENCE AND
EXHIBITION IN EDINBURGH
 These two are a type of event which can be
planned or practices in a give location.
 These events are a huge part of the hospitality
industry which is continuously growing specially
in Edinburgh.
 In this city there are lots of view points where the
visits of the tourists is very high.

BOOMING INDUSTRY
 This industry is booming as the meeting,
conferences, events and exhibitions are considered to
be the major key drivers of the tourism destination
such as Edinburgh.
 Due to the millions of tourists visiting the city every
year the government and private spending's in this
city from different hospitality organizations have
increased.
 This is due to the scope of development this market
has shown in the organizational performance.

IMPORTANT EVENTS
 The events which are organized for the tourists
are considered to be one of the most effective and
most productive kinds of tourism which provides
the business the effectiveness in which the
increase of management of the local events.
 These events of conference and exhibition holds
great responsibility and expectations which are
toward the analyzation of the expected clients
which provide the delivery of successful events.

LOCATIONS UTILIZATION
 These events are to be held in locations which are
very soothing the eyes of people.
 The better the locations for such events more are
the number of individuals which visit the place.
 It can be said that with the help of holding single
day events at the most famous place in this city the
organization which is holding the event is able to
bring different groups of people and professional
together.

REASONS
 The reason for focusing on the organization of
conference and exhibitions in this city are,
 Identification of the issues which is related to the
exhibition and conference in which the topic of the
study will be discussed.
 It is essential for the business to understand the field of
conference or exhibition which will help the in the
designing of the event.
 It is also a way in which the location of the event can
be selected.

CONTINUE..
 Organization of the group which is to start the annual gathering.
 Creation of the opportunity crisis towards the annual gathering of the individuals.
 Demands of the funder of the organization in-charge.
 For showcasing a legitimacy for the eyes of the group.

REFERENCES
 Books and Journals
 Benfield, D.M., and et.al., 2020. VR Utopia: Experiments in Radical
Community for Artists, Designers, and Social Researchers (working title). In
Art as Social Practice: Technologies for Change (p. tbd). Routledge.
 Li, Y. and Wang, H., 2017, May. Construction of Urban Tourism Image
Based on Design Thought. In 3rd International Conference on Arts, Design
and Contemporary Education (ICADCE 2017) (pp. 415-417). Atlantis Press.
 Rangiwai, B., 2020. The potential effects of COVID-19 on research
interviews in Year 2 of the Master of Applied Indigenous Knowledge
programme at Te Wānanga o Aotearoa in Māngere. Te Kaharoa. 15(1).