Conference and Banqueting Industry Report: Strategic Management Issues

This report provides a comprehensive analysis of the conference and banqueting industry in the UK. It begins with an introduction to the industry's size and scope, highlighting its economic impact and growth factors. The report then delves into the factors influencing the industry's development, including political, economic, social, technological, environmental, and legal aspects (PESTLE analysis). Key strategic and operational issues in effective management are critically assessed, focusing on administrative procedures, functions, and protocols. Furthermore, the report examines performance and quality review techniques used within the industry, including performance measurements and quality review methods. The conclusion summarizes the key findings, emphasizing the importance of effective management and adaptation to industry trends. The report uses various sources, including books, journals, and online resources to support its findings.

CONFERENCE AND
BANQUETING
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Size and scope of conference and banqueting industry in UK..............................................1
1.2 Factors that influenced its development................................................................................4
TASK 2............................................................................................................................................5
2.1 Critically assess key strategic and operational issues involved in effective management....5
2.2 Performance and quality review techniques used in conference and banqueting industry. . .6
TASK 3............................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In the hospitality industry, conference and banqueting are more important consideration
which consider large area of any hotel. In this regard, several kinds of food and beverages
section also implement to focus on attaining effective functioning. These kinds of activities
consider several meetings, training, etc. (Hejase, Hamdar and Maraouch, 2014). For gaining
insight information of the present report, it covers size and scope of conference and banqueting
industry in UK. Furthermore, it includes factors that influenced development program.
Performance and quality review techniques also used for the present industry.
TASK 1
1.1 Size and scope of conference and banqueting industry in UK
In UK, conference and banqueting industry consider effective size and scope that are
most important consideration. In this regard, different investors attracted at workplace who
provide money to increase systematic work performances. There are different factors exist on
which it is depends. Hence, it assists to promote service level which make successful results
(Cárdenas Becerra, 2014). Industries also provide arrangement regarding huge meetings so that it
assists to attract several people in the conference and banqueting industry. UK has large market
where facilitates implemented to organise conference and seminar. Economic development is
also important element that help to consider economic development activities. Industries mainly
growing from mid 19th century. As results, different features included in conference and
banqueting industry which help to make successful operations and functions (Charoensuk,
Wongsurawat and Khang, 2014). There are following conference and banqueting industry in UK
assist to promote systematic work performances:
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Illustration 1: Banqueting Hall
Source: (BANQUETING HOUSE, 2018)

Scope
In UK, there are several conferences and banqueting enterprises organise event and
program. Therefore, they earn more than £50.00 billion every month. These industries spend
more amount on event and occasion that help to attract maximum people. There are more than
225 million people generally attracted in 2017 and more than 200 million people were attracted
towards events. Conference hall consider their program to organise wedding event as well. New
segments also emerging with 65 to 70%. Corporate and sporting activities also capture towards
products and services so that it help to organise conference and event program as well (Gerritse,
Bergsma and Groen, 2014). Competition also goes very high so that it is important to provide the
best food and services. In this context, following sectors implement and spend money:
 In conference and meetings around £20.12 billion
 In exhibitions and trade fairs £12.10 billion
 Sports event consider £2.3 billion
 Festival and cultural event consider £2.1 billion
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Illustration 2: Conference hall
Source: (Central London Venues for Hire, 2018)

 Outdoor event implement £1.18 billion
Size
In this regard, it has been depicted that there are more than 8000 major conference and
banqueting venues consider. Therefore, hotels of UK working to provide conference and
banqueting halls from Hilton, Marriott, Accor, etc. Apart from this, it is also beneficial to
consider event and training for economic outcomes, employment opportunities to increase
customers.
1.2 Factors that influenced its development
In order to develop tourism attraction in conference and banqueting industry, following
factors create influence it: Political factors: In UK, there are different factors exist that influence development of
tourism. In this regard, political situation consider important role in conference and
banqueting. Political stability assist to accomplish purpose of conference. Further, it also
assists to increase growth opportunities that assists to create positive impact on people
(Inkson and Minnaert, 2018). Economic factors: In UK, trading also consider more demand of different services that
help to organise event in conference and banqueting industry. Furthermore, it considers
formal and informal events which lead to develop economic results. Hence, it assists to
attract large audience from foreign people (Bouchon, Hussain and Konar, 2017). There is
strong position to make GDP growth so that in-depth information also gain successfully. Social factors: Social factors also influence to attract maximum number of people. In this
aspect, global results with innovation also develop. In this way, conference and
banqueting industry must consider their functions as per customer needs and requirement
(Hwang and Chang, 2016). There are different organisation consider meetings and event
to develop effective results. As results, it develops support to conference and banqueting
services. Technological factors: In this way, UK also have powerful consideration to increase
their technological outcomes. Therefore, it is important to consider better quality which
increases economic results. With the help of IT software, growth of the business also
develop continuously (Hurrell and Scholarios, 2014).
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 Environmental factors: UK look to make safety and security in environment perspective
that help to attain desired results. In this way, modern infrastructure development and
planning ascertain adequate monitoring and controlling to make sustainable growth.
 Legal factors: In UK, there are several laws and regulations exist that need to be
followed by all industries of UK. It assists to develop step by step functions. It also helps
to reduce delays and take legal actions to encourage creativity (Wood, 2017).
TASK 2
2.1 Critically assess key strategic and operational issues involved in effective management
In order to assess key strategic and operational issues in effective management, following
activities determines at workplace:
Administrative procedures:
With respect to work with conference and banqueting company, there are three kinds of
event organised in which different procedure adopted. Hence, team also create plan and
implement hospitality event with agreed budget. In this way, wedding event, seminar and
musical event consider in which operational efficiency with attendance experience develop to
accomplish sustainable administrate processes in event (Sadd and Musikavanhu, 2018). Event
manager need to concentrate on maintenance of budget which is one of the administrative
challenge. However, it can be depict that manager need to concentrate on outline expenses with
including operational cost, fees, etc. In order to analysis expenses in different events to optimise
budget. Mainly in the present event around £52.00 billion needed.
On the other hand, it has been explored that manager need to consider their contact with
different people so that they are able to solve operational issues as well. In this regard, effective
management needed for conference and banqueting events (Sadd and Musikavanhu, 2018).
There are several issues and strategic elements requires such as booking diary, packaging,
pricing, etc. For instance, booking diary consider important role to perform several functions and
operations.
Functions etiquettes and protocol:
Etiquettes determines important rules and regulations regarding customers which assists
to control behaviour in a group. In this aspect, protocol also frame regarding conference and
banqueting services that needed in right manner. Each element must be determines in right
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perspective so that customs must be consider in particular community (Jaremen, Jędrasiak and
Rapacz, 2016). Different occasion also demonstrate that organise with different protocols. Hotels
are also needed to take support through adopt religious guidelines and cultural events as well. On
wedding occasion, banqueting services determines to follow certain rules and regulations. As
results, decision making process assist to plan event with different aspects such as ceremony,
dress decoration, etc. (Marais, du Plessis and Saayman, 2017).
2.2 Performance and quality review techniques used in conference and banqueting industry
In order to determine conference and banqueting industry, different techniques of
performance and quality review has been implemented. They determine under here: Performance techniques: In respect to determines performance techniques, in conference
and banqueting services, proper utilisation of each activity ascertain in effective manner.
It assists to implement the highest profit for creating marketing of different segmentation.
In this way, legal consideration also used as measurement which assist to take easy and
fair cancellation policy. There are different law also implement that implement as legal
consideration to take effective favour. Furthermore, there is another way to measure
performance to develop consumer interest and make changes to maintain functions and
operations to motivate people (Davis, Lockwood and Pantelidis, 2018). Beside this, there
are different licensing law implications consider so that safety and effectiveness will be
reduced. Safety legislation such as health and safety at work act 1974 implement to
maintain hygiene.
 Quality review techniques: Apart from performance techniques, there are different
elements exist that need to implement and focus on maintain quality. In this way,
religious and cultural guidelines, room design, seating plans, etc. must be carry as
evaluation and review techniques. Furthermore, according to client and guest evaluation
procedure must be implement that help to make profit development program. Hence, it
will help to make effective results. Venue appraisal is also important perspective that help
to make appropriate profit realisation. Along with this, theoretical problems must be
undertaken to measure corrective actions to redesign hall for continuous improvement
with innovation and many other things (Seal and Mattimoe, 2017).
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TASK 3
Covered in ppt
CONCLUSION
From the above report, it can be concluded that conference and banqueting industry consider
more important role in order to attain proper and effective results. In this way, different kinds of
event organised to look towards size and scope of industry. In respect to influence development
program, PESTLE factors included that create major impact on outcomes. Furthermore, critical
assessment for operational issues also faced to manage and establishes to take proper deal with
conference and banqueting events. On the basis of reviewing hotels performances, it can be
summarised that effectiveness also develop successfully.
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REFERENCES
Books and Journals
Bouchon, F., Hussain, K. and Konar, R., 2017. EVENT MANAGEMENT EDUCATION AND
EVENT INDUSTRY: A CASE OF MALAYSIA. MOJEM: Malaysian Online Journal
of Educational Management, 3(1), pp.1-17.
Cárdenas Becerra, X.C., 2014. To Explore the Software Applications in Revenue Management
and the Impact of These Applications: Based on a Case Study of Upscale Hotels in
Bogotá. Browser Download This Paper.
Charoensuk, S., Wongsurawat, W. and Khang, D.B., 2014. Business-IT Alignment: A practical
research approach. The Journal of High Technology Management Research, 25(2),
pp.132-147.
Davis, B., Lockwood, A. and Pantelidis, I.S., 2018. Food and beverage management. Routledge.
Gerritse, D., Bergsma, F. and Groen, B.H., 2014. Exploration of added value concepts in
facilities management practice: learning from financial institutes. International Journal
of Facilities Management: advancing knowledge in facilities management, European
Facility Management Network (EuroFM), pp.52-63.
Hejase, H.J., Hamdar, B. and Maraouch, F., 2014. Hospitality Management Curriculum and
Potential Market Competencies: An Assessment of the Compatibility of AUST
Graduates with that of the Lebanese Hospitality Job Market. Journal of Scientific
Research & Reports, 3(9), pp.1232-1270.
Hurrell, S.A. and Scholarios, D., 2014. “The People Make the Brand” Reducing Social Skills
Gaps Through Person-Brand Fit and Human Resource Management Practices. Journal
of Service Research, 17(1), pp.54-67.
Hwang, S.N. and Chang, T.Y., 2016. Formulating management strategy for international tourist
hotel using DEA. In Data Envelopment Analysis (pp. 289-316). Springer, Boston, MA.
Inkson, C. and Minnaert, L., 2018. Tourism management: An introduction. Sage.
Jaremen, D., Jędrasiak, M. and Rapacz, A., 2016. The Concept of Smart Hotels as an Innovation
on the Hospitality Industry Market-Case Study of PURO Hotel in Wrocław. Zeszyty
Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Turystyki, 36(4).
Marais, M., du Plessis, E. and Saayman, M., 2017. Critical success factors of a business tourism
destination: Supply side analysis. Acta Commercii, 17(1), pp.1-12.
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Sadd, D. and Musikavanhu, R., 2018. A Comparison of Event Impacts: Zimbabwe and the UK.
Event Management, 22(2), pp.199-212.
Sadd, D. and Musikavanhu, R.U.T.E.N.D.O., 2018. A Comparison of Event Impacts: Zimbabwe
and the UK. Event Management, 22(2), pp.199-212.
Seal, W. and Mattimoe, R., 2017. 13 A Pragmatic Constructivist Perspective on Sensemaking in
Management Control. A Philosophy of Management Accounting: A Pragmatic
Constructivist Approach, 21, p.260.
Wood, R.C. ed., 2017. Hotel Accommodation Management. Routledge.
Online
BANQUETING HOUSE, 2018. [Online] Available through:
<http://www.venuesoflondon.co.uk/unique-venues/banqueting-house/>.
Central London Venues for Hire, 2018. [Online] Available through:
<https://www.westking.ac.uk/about-us/venues-for-hire/>.
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