Factors Influencing Conference and Banqueting Industry in UK

This report provides a comprehensive analysis of the conference and banqueting industry in the UK. It begins by outlining the size and scope of the industry, highlighting its significant contribution to the hospitality sector. The report then explores various factors that influence the industry's development, including technological advancements, environmental considerations, socio-cultural trends, and legal regulations. Furthermore, it delves into the key strategic and operational issues essential for effective conference and banquet management, such as venue diversity, planning techniques, etiquette, and administration processes. The report also examines performance and quality review techniques employed within the industry, including evaluation methods and guest feedback procedures. The report is based on a case study of "Services on A Plate" and references various books and journals to support its findings.

Conference and banqueting
management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Size and scope of conferencing and banqueting industry in UK .........................................1
1.2 Factors influences on development of conferences and banquet..........................................2
2.1 Key strategic and operational issues included in management of given conference and
banquet........................................................................................................................................3
2.2 Performance and quality review techniques utilized by conference and banqueting
industry .......................................................................................................................................4
TASK 2 ...........................................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Conferences and banqueting management mean to offer services to the consumers and also
it performs under hospitality services business in relation to satisfy the wants of their expected
consumers (Palomares and et.al., 2016). This report is based on “Services on A Plate” which is
proved catering services. Report will explain the size and scope of conference and banqueting
industry in the UK. Also, it will explain different factors which have affected on development of
conferences and banqueting industry. Furthermore, study will assess key strategic and
operational issues included in effective management of give conferences and banquet. It will
explain performance and quality review techniques for given conferences and banquet.
TASK 1
1.1 Size and scope of conferencing and banqueting industry in UK
Conferencing and banqueting are two sections essential in the hospitality business of UK
which make lots of revenues even when there is no season for it. Banqueting is mostly related to
hotels or other different halls which can give space for any kind of event, if this form of facilities
is being employed by various food services firms like restaurant as per their profits (Bidasari,
Siswhara and Abdullah, 2019). This kind of business is giving foods and drinks to team of
people who will eat together at the similar time. The range of banqueting is to achieve and
distribute good facilities focusing most a festivity, carrying together unit of people for certain
event and to importance om food and drinks that can last for some hours.
This industry is one of the wildest leading services business in the United Kingdom. There
are across 46000 hotels and resorts nations where conferences and banquet facility are being
given top drivers of the people of UK nation. The range of this events are to give different kinds
of advantages for destinations where they can involve tourism, employment chances and
financial development. There are 6650 conferences and banqueting venues which works with all
leading hotels brands like Hilton, Marriott etc. There are estimated around 9.0001,053 meeting
rooms across the United Kingdom.
Conferences can be defined as meeting for consultant exchange of info and discussion.
They can be held on behalf of political party, make new image, introduce new product and
interact to workers or make some form of public declaration (Köseoglu and et.al., 2019). Size of
conference can be three forms according to their scope that small, middle and large range. These
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all conferences give the facility to conduct meetings and also give different services on various
time duration. In which, London is the first destination where over 85 Million events are being
attended through people and 1.3 million business meetings held each year.
As Services on A Plate, firm also performs under this industry which have large range in
the marketplace. Number of international tourists come each and every year in the United
Kingdom to organize their needs and many events in hotels of UK. This raise the range of
services on plate in the UK. This not only growth of conference and banqueting business but also
aids the firms which are involved in this business.
1.2 Factors influences on development of conferences and banquet
The factors responsible for conferences support and growth of hospitality business in
United Kingdom involving catering and food services, means of amusement, creating decision-
making support system, conferences room availability with latest and upgraded services of
machines and other benefits. Factors are such as follows:
Technological Factors: The technology play wider role in the business. Effective
economic situation aid to give various technological operations such as online booking and
reservation for conferences and banquet services. If the organization will enable the online
facility, so that consumers and administrator of company can book conference hall for business
meetings and also can book banquet hall for various occasion like birthday party and
anniversary, destination weeding and so on (Bouchon, Hussain and Konar, 2017). This influence
the growth of the “Services on A Plate” and also many big firm which are operated in conference
and banqueting industry.
Environmental Factors: This can involve changing climate that influence this industry
at the large level. Snow Fall, heavy rain fall can impact decision-making of the consumers to
organize and events. Firms have to suffer in transportation to import and export any related
goods for events, because of this change in climate. This influence the profits of “Services on A
Plate” which is operated in conference and banquet industry.
Socio-cultural Factors: This consists the modification in life style of people of United
Kingdom. As “Services on A Plate”, attaining more profitability through organizing events and
meeting according to match the life style of the customers (Zhang, RASHID and MOHAMMED,
2017). This aids the firm to attract lots of guests towards their organization to organize any type
of events. Now, company is growing their business in the United Kingdom by conducting many
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meetings and events as well as for this many banquets and conferences hall is being books every
year. This can aid the development of conference and banquet industry in the UK.
Legal Factors: It involves health and safety guidelines, various perspectives, consumer
civil rights and rules, product safety etc. It is general which all firms wants to understand that
what is and what is not legal if they need to have success in business. There have been many
essential legal modification which have influenced behaviour of firm in current years in the
United Kingdom. Thus, this kind of rules and regulations can influence on development of
conference and banqueting industry in the UK.
2.1 Key strategic and operational issues included in management of given conference and
banquet
The leading strategies for supporting operational issues in terms of conferences and
banqueting as well as event management (Fast, de Boer and Rowson, 2017). In this context,
there are many strategic and operational issues included in effective management of conference
and banquet.
Strategic Issues:
Diversity of Venues: This involves conferences centres, particular banqueting and
conference services within the hotels, multi-functional leisure areas like appropriate location,
venues and required services. Thus, this kind of issue faced by the “Services on A Plate” while
select the venue for conducting the events (Palomares and et.al., 2016).
Planning Techniques: This involves decision-making, collecting info, budget
projections, different regulations like Health and Safety at Work, 1974. Therefore, company
needs to follow all planning techniques while conducting and managing the events and meetings.
Thus, this kind of issue faced by the “Services on A Plate” while select the venue for conducting
the events.
Operational Issues:
Etiquette and protocol issues: This involves business cards, seating plan, place, menu
identification of honourable guests etc. Thus, this kind of issue faced by the “Services on A
Plate” while select the venue for conducting the events (Bidasari, Siswhara and Abdullah, 2019).
Company make sure that effective seating plan which can highly influenced on consumer
behaviour and attitude during the conducting the event.
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Administration process:Administration procedure like function sheets of “Services on
A Plate”, its booking diary, contact to consumers, packaging and pricing of various offers,
discount all are come under the administration process. Firm requires to handle all these
management functions of this company. These will aid to “Services on A Plate” company to
keep records of their guests (Köseoglu and et.al., 2019). Sheets of booking, aid the administrator
of the firm to handle all the records and its payment, if any due payment or not. Not conformity
of records make issues for manager of company which they do not have the knowledge about
due payment and balance amount that have to pay.
2.2 Performance and quality review techniques utilized by conference and banqueting industry
The performance of hospitality industry is highly dependent on the success of the
conference and business meetings. The fair organizing of conferences will need active human
resource expectation and increased support of the administration will aid in effective
management and hospitality businesses that will have raised success in upcoming time (Zhang,
RASHID and MOHAMMED, 2017). There are many performances and quality review technique
that can be formed through manager of “Services on A Plate” company.
Evaluation and review Techniques:
It is also method, managers analysis their consumers by understanding them better with
the help of the consumer forms, checking social profile of their consumers and guests on
Google+ LinkedIn, Instagram and Twitter. This will aid the administrator of “Services on A
Plate” to know their consumer and their reputation as well. If any business meetings is going to
be organized than through checking their website, so that they can acquire the image of the firm.
This can aid to firm to organize and handle the events and meetings according to their needs and
wants of consumers.
Closed look evaluation method:
It is the formal business technique to analysis the business objective. In this method,
handle and monitor all the programs and procedures, than determine the effect or usefulness of
procedure. Then, realize the goals of “Services on A Plate” as per the procedure of events and
business meetings (Fast, de Boer and Rowson, 2017). Through this method, company take
review of performance and quality while conducting the events. With the help of it, company
easily taker review of performance and quality of events and meetings.
Guests Evaluation procedure:
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The method of evaluation of consumers and guest is useful for firms as they capable to
gather reply or response of guests relating to event of banqueting and conferencing. “Services on
A Plate” firm is followed this method in relation to track response and know the actual position
of firm in the industry (Palomares and et.al., 2016). This can aid to know about the consumer
attitude, taste and preferences towards the events and business meetings which is conducted by
the “Services on A Plate”.
TASK 2
COVERED IN PPT
CONCLUSION
This report has summarized that size and scope of banqueting and conferencing business
in the UK. It can be discussed that various factors influences on its development such as
technological, environmental and socio-cultural elements in the UK. It can be concluded that
Key strategic issues included diversity of venues and planning techniques, different operational
issues such as etiquette and protocol, administration process which influenced on the
management of conference and banquet.
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REFERENCES
Books and Journals
Palomares, L. A. and et.al., 2016. Conference Program (Vaccine Technology VI).
Bidasari, C., Siswhara, G. and Abdullah, T., 2019, June. The Effect of Venue Quality on
Customer Satisfaction in Jakarta Convention Centre. In 3rd International Seminar on
Tourism (ISOT 2018). Atlantis Press.
Köseoglu, M. A. and et.al., 2019. Strategic Decision Tools and Organizational Performance in
the Hotel Industry. Journal of China Tourism Research. 15(1). pp.15-32.
Bouchon, F., Hussain, K. and Konar, R., 2017. Event management education and event industry:
A case of Malaysia. MOJEM: Malaysian Online Journal of Educational
Management. 3(1). pp.1-17.
Zhang, H., RASHID, B. and MOHAMMED, A. A., 2017. A THEORETICAL MODEL OF
PARENTAL FACTORS AND STUDENTS'CAREER DECISIONS TO JOIN THE
HOSPITALITY INDUSTRY IN CHINA. GeoJournal of Tourism & Geosites. 19(1).
Fast, J., de Boer, E. and Rowson, B., 2017. The influence of the importance of event factors on
meeting planner satisfaction: A case study of a theme park event business. Research in
Hospitality Management. 7(1). pp.27-38.
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