Comprehensive Conference Planning Report: Inspire18 Event

This report details the planning of a conference for a successful media corporation founded by five women, focusing on the 10th anniversary of their business. The report outlines the conference's objectives, which include promoting blogging and social media for women in business, and targets an audience of female entrepreneurs aged 30-45. The report covers various aspects of event planning, such as the Neon Garden theme, venue selection in London, and the brainstorming process, including the 5 senses and 5 Ws of event planning. It also addresses the importance of a tagline, target audience, and the overall event's impact on promoting women's empowerment and business success. The conference aims to provide networking opportunities and motivational insights from successful women in business, with a focus on catering, event management, and decoration to create an engaging and memorable experience for attendees.

CONFERENCE
PLANNING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1............................................................................................................................................1
PART 2............................................................................................................................................4
PART 3............................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Planning a conference needs a lot of work and responsibilities. It is an effective way to
get involved with organisation and meet with new people and produce event that will provide
appropriate information to audience. The main objective of conference planning is to inform
about business and its associated products and services to audience. The conference planner has
several tasks and responsibilities to organise attractive and successful event such as creating
themes, sourcing a venue, designing the decor, producing the marketing campaign, design a
schedule and create a systematic planning of each and every activity of the event.
MAIN BODY
PART 1
As per the given case scenario, a conference is going to be organised for successful media
corporation that is found by five women. The basic aim of this media company is to create blog
on social media, or promoting then in business. Every year, social media company host a
conference, and it is related to the successful blogging and social media for women in business.
On the 10th anniversary of business, company of five women has decided to work with an event
company to relay celebrate in style (Van der Wagen and White, 2018).The one hour welcome
event held the night before the conference starts. It will be followed by two full days of
conferencing with the celebratory anniversary party being held after the first day of
conferencing. The main concept of this conference is to celebrate the 10th anniversary part of the
organisation and promote its business that is related to blogging on social media. For the
conference event, event planner can use Neon Garden theme. This theme is very creative and
colourful because in this theme, several kinds of the colours pictures and images are included
that enhance beauty of the party. This theme includes colour which involves attendance having
neon paints and powder thrown at them during a 5K run. The conference will organise in the
commercial area of the London city. The event will organise in the Treasure Town of London.
Treasure Town is situated in the commercial area of London. In this city, event planner can
easily collect material and sources from local suppliers. On the precious occasion of celebratory
anniversary party, organisation desires to organise conferences. For organising conference, event
planner of the social media company will focus on following aspects-
Name of the conference event- Inspire18- – Your Stepping Stone to Success
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In the previous event, the ticket price of the conference is £350, which included the
welcome event and anniversary party. In the previous conference, theme of party has not been
decided and they have competitors, who hosted similar conference the month before theirs. This
information of previous event will help conference planner for organising the event for social
media company. In first stage, event planner will ask questions that are discussed below-
1. What is the main objective of organising conference?
Answer: The main aim of this conference is to define the successful blogging and social media
for women in business. Company requires to organise event for promoting its business that is
blogging on social media through which it can easily enhance awareness for significance of
women in business. For this event, target audience will be females, aged between 30 to 45 years,
who have been in business for three years plus.
2. How many members will invite in this conference and how many prices of its tickets?
Answer: This conference will organise for women who are between 30 to 45 year old who have
been in business for three years plus. Most of them will be quite high flyers and achievers who
are well versed on the latest technology trends and social media. They will have been to many
conferences and won’t be easily impressed. The event planner will invite 20 women of the
different organisation in this conference and ticket price will be £350
3. Do you want to arrange refreshment and other catering facility for your guests on this
special 10th anniversary?
Answer: Yes, in the conference, company will make arrangement of refreshment and catering
facilities and services for its members and guests. On the special 10th anniversary of company,
management will provide special kind of food and drinks for all age of guests.
4. Do you have any competitors who host a similar conference the month before theirs?
Answer: Yes, there are various kinds of competitors available in the market, who have hosted a
similar conference the month before theirs.
5. Do you want to create a logo and colour palette or tagline for your conference and what
will your conference theme?
Answer: The conference event theme will be based on the women empowerment. As the major
objective of this event is to promote the success of the blogging of social media regarding
thriving community of female entrepreneurs, from a vast array of industries. So, for the
conference event, event planner can use Neon Garden theme. This theme is very creative and
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colourful because in this theme several kinds of the colours pictures and images included that
enhance beauty of the party. This has been the development of colour runs which involves
attendances having neon paints and powder thrown at them during a 5K run.
The logo for this conference event will look like this-
6. How this conference will help your business unit for promoting its business in the
market?
Answer: This conference will help to company in transferring information regarding the
significance of women in the business industry. The success of the social media company will be
promoted in the market with the help of this conference.
Timeline
Activity 1 2 3 4 5 6 7 8 9 10 11 12 13
Design the conference aim and
objective
Set location and place
Set a date and schedule and create
theme of event
Brand the event (include
brainstorming names, create a tagline
and designing a logo)
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Create a master plan
Establish budget
Rules and regulation
Market and promote conference
Close the event
PART 2
For organising conference event for social media company that is founded by five
women, event planner will focus on the brainstorming a tag line and concept of conference. In
this event, target audience will be 30 to 45 years old women who have been in business for three
year. For the conference event, event planner can use Neon Garden theme. This theme is very
creative and colourful because in this theme several kinds of the colours pictures and images
included that enhance beauty of the party. This has been the development of colour runs which
involves attendances having neon paints and powder thrown at them during a 5K run (Liblik and
Williams, 2018). For organising the successful conference, event planner will focus on the
concept of brainstorming and its associated procedure that are discussed below-
Brainstorming procedure: Your Stepping Stone to Success
A-5 senses:
How does it look like: Conference event will look like a systematic and beautiful event which
will be organised for 30 to 45 years old women who have been in business for three year plus.
Most of them will be successful, how are well versed on the latest technology trends and social
media.
How does it sound like: It will be organised in the beautiful theme that will attract the large
numbers of audience toward company and will help corporation in promoting its brand and
information.
Touch: It touches will good and attractive that will attract to large numbers of audience and help
company in promote its services and facilities.
How does it taste: This event taste will be good because it includes several interesting functions
and program regarding the women empowerment in the business enterprise.
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How does it smell: This event will very nice and will help to guest in understand the idea and
objective?
B- 5 W of an event
Why: The main aim of this event is to promote its business that is blogging on social media
through which it can easily enhance awareness for significance of women in business.
Conference will be organised for women who are between 30 to 45 year old, who have been in
business organisation for three years plus.
Who: Conference will organise for women who are between 30 to 45 year old.
What: Organisation will focus on organise event on the special day on 10th anniversary.
Where: This event will organise in the commercial area in the London city where everyone can
easily come for enjoy the event. Tresses town is the most effective and beautiful block where this
event will organise.
When: This conference event will organise on the 21 April 2018, in summer days. All kinds of
required services will be provided to customers in this event. The conference will start by start
7.00 PM in evening.
C- Blue sky roles- The blue sky refers to brainstorming with no limits. This will ensure to
conduct the high quality of event that includes all kind of effective facilities and services that
will provide effective satisfaction to customers and guest. All necessary information regarding
the event should provide to guest so as they can understand the objective of conference (Gómez-
Alvarez and et.al., 2018).
D- Review and rework:
Event name- The tagline of the event will Inspire18- – Your Stepping Stone to Success
Target audience- The target audience will be women of 30 to 45 years old who have been in
business for three year plus. Most of them will successful and they used technologies like social
media in their businesses.
Why- This event conference will organise for promote the significance of women in the business
industry.
PART 3
Telling the Story
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This conference event has achieved its desired success in an effective manner as
complete required information has successful delivers to guest and target audiences. Event
planner has systematically organised all activities and functions of event and considered
beautiful themes and conferences as well as anniversary parties that have attracted a large
number of audience. The client of this conference event is effectively happy with event planner
because he has met all required criteria and objective.
The conference was held to promote women empowerment and how they can effectively
contribute to the growth and success of the organisation. It was held with aim to promote women
empowerment and show world how successfully women can manage the business and prove as
successful entrepreneurs (Lewis and et.al., 2018). The conference prove to be a great success for
company as skilled and most successful women took part in conference. They share their success
mantras and motivate other women around them to be a change maker.
The company has organised event in well-manner, around attractive location within
London. The management team has organised the events in proper way they have provided
enough space for the attendees (Block, 2018). The catering services was up to mark and
employees were well trained on how to greet visitors and they behave in calm and humble
manner with all guests. The decoration was soothing and match to theme of conference. Use of
women empowerment banner and describing them in a courageous manner was point of
attraction. Further, theme was Neon which has engaged guests to the motive of conference.
Social Media Company has carefully looked out for each detail and managed it properly.
CONCLUSION
From this entire report, it has summarised that for a successful planning of conference, there is
very important to develop a systematic plan and schedule Brainstorming procedure helps to
provide clear information regarding each and every activity, objective and purpose of event. In
this report it has been concluded that event planner have organised a successful conference for
successful social media company by considered various aspects such as brainstorming, timeline
and well-structured scheduling.
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REFERENCES
Books and Journals
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Presentation). In Software and Cyberinfrastructure for Astronomy V. International
Society for Optics and Photonics.
Green, M. and Knizley, A., 2018. T2-B: Planning, Implementation, and Impact of K-12 Outreach
Program Project ENspire.
Liblik, K. and Williams, J.S., 2018. 14 Years of Progress: Canadian Undergraduate Conference
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Journal. 2.pp.1-6.
Nunkoo, R., and et.al., 2018. Public trust in mega event planning institutions: The role of
knowledge, transparency and corruption. Tourism Management. 66.pp.155-166.
Schito, J., Wissen Hayek, U. and Raubal, M., 2018. Enhancing mulit criteria decision analysis
for planning power transmission lines. In 10th International Conference on Geographic
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Informatik, Dagstuhl Publishing, Germany.
Van der Wagen, L. and White, L., 2018. Event management: For tourism, cultural, business and
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Online
What is brainstorming, 2017.[Online].Available
through.<http://www.brainstorming.co.uk/tutorials/whatisbrainstorming.html>
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