BSBADM503 TAFE SA: Planning a Promotional Strategy for Conferences

This assignment solution details a comprehensive promotional plan designed to attract a large audience to a conference. The plan incorporates various marketing methods, including advertising on television and radio to reach a broad audience, rewarding customer loyalty with prizes, and personally inviting special guests via email. It also includes using newspaper advertising, word-of-mouth marketing, and social media platforms like Facebook, Twitter, and WhatsApp to maximize reach. The company website will feature prominent event information and engaging visuals, complemented by the potential inclusion of a celebrity guest to further boost attendance. These strategies are intended to appeal to a wide range of interests and demographics, ensuring a successful and well-attended conference. Desklib provides a platform for students to access similar solved assignments and past papers.

Promotional plan
The plan will target many people to attend the conference and this means that proper
promotional methods need to be applied to reach the audience that are targeted. One of the ways
involves advertising the event on television and radio. The process will involve buying airtime in
the two media so that people could get to hear about the conference. The main reason for using
radio and television is that it will reach a large number of people at once unlike other means. The
television will involve images or products and services that our company offers so that they look
attractive. Customers will be rewarded for loyalty by having them win prizes if they guy items
on the event day. This will be communicated in the adverts so that people will feel attracted and
interested. Special guests will be invited through email since the number is not that high.
Feedback will also be obtained from them by making them confirm attendance. The other
means of publicity will involve the use of the daily newspaper. This will ensure that the front
page covers an advert of the event. This method will reach those people who read newspapers on
a daily basis but may not have enough time to watch television or listen to radios. A word of
mouth will also be applied so that as customers make purchases, they get to know about the
planned conference. The bags and products will carry tags that invite people to the event. This
ensures that a good number of people will attend.
The other method will involve the use of the social media such as facebook, twitter, and
whatsapp. The company will use this method based on the fact that nowadays almost all people
have these social accounts which ensure that they are always sharing information. The company
intends to apply the opportunity to have the event shared among people as they chat other
important or family issues. A proper way is to have all the staff helps with sharing the
information in their various accounts. A special link will be shared that involves getting people

to the company website once it is opened. People will be requested to like and share the link to
their friends as many times as possible. The other strategy will involve making use of the
company website which will have a link. The website will carry the information about the event
on the home section so that the information would be made visible and clear. Once people open
the link, they will have to read about the event which will be visible to all. The website will also
be pimped with images about the company products and the event.
The others strategy that proves to attract many people is to invite a celebrity during the
actual day of the event. This might be a football celebrity or an international musician. The
company will target getting a musician since many people especially the youth are obsessed
when it comes to music and celebrity. These strategies will help attract people depending on the
interested parties involved.