An Analysis of Conflict Management Strategies Used in Burberry

This research proposal examines conflict management strategies within organizations, with a specific focus on the British luxury fashion house, Burberry. The report aims to analyze various conflict management strategies employed to enhance employee performance. It explores the importance of these strategies, identifies specific approaches used by Burberry, and investigates the challenges the company faces in their implementation. The study includes a literature review on conflict management, outlining its significance in strengthening employee bonds, reducing stress, and finding effective solutions. The research employs both primary and secondary research methods, including questionnaires and literature reviews, to gather data. The proposal highlights the benefits of conflict management in fostering a positive work environment, improving communication, and boosting productivity. The report also addresses challenges such as communication issues, teamwork difficulties, and pressure to perform. The study will contribute to a deeper understanding of effective conflict resolution in organizational settings.

Research Proposal Form
Student Name: ………………. Student ID: ……………..
Centre Name: …………………
Tutor: ………………………….. Date: …………..
Unit: ……………………………
Proposed Title: various conflict management strategies used in organisation.
Section One: Title, objective, responsibilities
Introduction
The aim of this report is to analyse various conflict management strategies used in business
organisation to enhance performance of employees. A conflict is not too severe and the
consequences of this are not very serious, managers tend to avoid it and pretend that they
do not exist in the organisation. Conflict management strategies are the strategies which is
used by manager or leader to solve the conflicts among employees occurred in
organisation. there are various conflict management strategies that are being used by
managers that is ignoring of the conflict, physical separation, appeal procedure,
compromise, forcing people to assume another role, reducing interdependence etc. It is
important to solve every conflict occurred in the organisation to enhance employee’s
performance and increase their productivity as well (Esmonde, 2021). It is important to
prevent conflicts so that employees working in the organisation should concentrate on their
work. As employees are wasting their energy and time on conflicts with each then they
could not work effectively and could not able to perform their functions effectively in the
company. The leaders should ensure that every employee should clear his roles and
responsibilities in the organisation so that there could not be any of the confusion. If the
roles and responsibilities are sorted then there could be less conflicts among employees and
there will be better ad positive environment maintained in the organisation. The
organisation which is taken in this report is Burberry. As it is the British luxury fashion
house which is having headquarters in London and it is dealing in various products like
leather goods, footwears eyewear, cosmetic, etc. this report consists of research aims and
objectives and research questions as well. also, it consists of a literature review of conflict
management strategies. then it consists of research methodology and time scale which is
used by investigator to collect data and information in most effective manner.
Research aim
“To analyse various conflict management strategies used in a business organization to
enhance their employee’s performance.” A study on Burberry.
Research objectives

 To analyses the importance of conflict management strategies in the organisation.
 To determine various conflict management strategies used in Burberry to enhance
employee’s performance.
 To examine various challenges faced by company in order to implement conflict
management strategies.
Research questions
 What is the importance of conflict management strategies in the organisation?
 What are the various conflict management strategies used in Burberry to enhance
employee’s performance?
 What are the various challenges faced by company in order to implement conflict
management strategies?
Section Two: Reasons for choosing this research project
The reason behind choosing this project is that this research project will have the
investigator in enhancing is knowledge and gaining more information about conflict
management and their strategies used in the organisation to enhance their employee’s
effectiveness. Conflict management is the process of resolving the conflicts among
employees by using some of the strategies. This topic is more important for the
organisations in order to increase their productivity and profitability. it helps employees in
developing their potential and reducing conflicts in the organisation (Fiaz, and Qureshi,
2021). Further it helps in behaving well in the organisation and becoming positive in
nature. This research report will help the investigator in developing his personal and
professional skills. in personal skills, he will be able to gain some of the skills like
communication skills, problem solving skills, and time management skills. in contacts of
professional development, he will be able to develop the skills for future job position. In
this research project investigator will be able to use primary and secondary methods both
order to collect data and information. primary research will be conducted through
questionnaire survey and tables and graphs and on the other hand, secondary research will

be able to collected through literature review. Then there will be use of various other
sources of different authors. This helps in getting in depth knowledge of given topic and to
the given organisation.
Section Three: Literature review
Importance of conflict management strategies in the organisation
According to Juneja, (2020), The cause of conflict can be arisen anywhere and everywhere
due to all of us having different interest, thoughts, process and reactions and personalities
as well. but it is to be resolved by the managers or a leader if it is in organisation. In
context with Burberry, conflict management consist of certain strategies which can create
positive and negative impact both and hence employee’s performance within the working
environment. the major aim of conflict management is to teach conflict resolution skills
like self-awareness about various formats and managing conflict, reducing effective
communication within employees and with the team members (Frieiro Padín, and et.al.,
2021). These skills create positive outcome from conflict and reduce conflicts as a whole.
there is various importance of conflict management in an organisation. these are conflict
management goes a long way in strengthening the bond with each other and half of the
problems reduced or disappear with this- as when individual feel motivated at work and
they find more exciting and challenging in their task than this creates Idea and they share it
with every member within a team. so, by this conflict management avoids conflicts and it
develops bond between employees and leader as well. further it reduces stress among
employees. Next is conflict management plays important role in personal life as fights spoil
relationships and it increases the list of enemies (Importance of Conflict Management,
2020). Every person needs a friend who is standing nearby him. So, conflicts tend to
disrespect each other and results in spreading negativity. so, it is more important to
everyone to reduce fights and control on their anger. The next is conflict management
helps in finding middle way a and an alternative to any problem and successful
implementation of that Idea. As problem must be arise in every conflict and this affects
later so conflict management skills explore all the possible reasons which can reduce the
problem and it result in resolving it and most effective manner. Managers and leaders
should prevent fight at the first place and should tell employees about negative
consequences faced in a company by their conflicts. As by this people get motivated and
their stress disappear and they become a much better place which can result in positive
environment.
Various conflict management strategies used in Burberry to enhance employee’s
performance
From views of O'Keefe, (2021), Conflict is inevitable and is a natural path while working
within our team. it is important for a manager to remember you are not only managing
team workflow but also make sure that you have to deal with various conflict management
within teams as well. there are various conflict management strategies that are being used
in Burberry managers to enhance their employee’s productivity and reducing conflicts as

well (Goleman, 2021). as there can be very causes of employee conflicts in an organisation
like lack of trust and solid relationships, unclear roles and responsibilities within a team,
unclear collaboration guidelines and working processes by the managers and leaders. there
can be conflict management strategies to handle employee conflicts are discussed. these are
do not wait or sweep it under the rug (PROVEN CONFLICT MANAGEMENT
STRATEGIES USED IN THE WORKPLACE, 2021). As sometimes there is
misrepresents of roles and responsibilities by the managers and this can cause problems in
the workplace so that managers and team leader should have to first find out the root cause
of the conflicts and then try to find out the solution for that. they should provide particular
roles and responsibilities of a every team member so that there could not be any confusion
within them. another is asking the right question as people are naturally taking defensive
stance when there is a conflict within colleagues. Other is don't wait- as try to avoid
conflict hoping ends can be resolve itself. Usually in a conflict one party suck it up and
other wins. So, manager have direct focus on resolving the issues rather than avoiding it
they immediately. They take actions which is in reducing the conflicts. Another is
navigating conflict fairly- as in this manner and should have to bring both the parties
together in presence of others and allowed them to their grievances. They don't permit
behaviour or words that can hurt them and the manipulative and controlling behaviour
should be unacceptable (Hammedi, and et.al., 2021). These are some of the conflict
management strategies that are being used in Burberry organisation to reduce fights and
working towards positive environment. Managers are training their employees in effective
manner so that they could build workable solutions to reduce their conflicts. Managers are
building various performance appraisal programs so that employees productivity finds out.
they are more focusing on employee’s engagement and conducting various programs to
build their relation with each other.
Various challenges faced by company in order to implement conflict management
strategies
According to Semczuk, (2020), Conflict management strategies help the organisation in
developing their productivity and enhancing employee’s performance but these conflict
management strategies are used by managers and leaders. there can be various challenges
faced by managers and organisation in implementing of conflict management strategies.
these can be lack of communication, teamwork difficult to handle employees, weak
workplace culture etc (Most Effective Workplace Conflict Resolution Strategies, 2020). As
these are to be faced by managers and leaders in using of conflict management strategies.
when leaders try to resolve the conflicts among employees then there might be a lack of
communication and they find manager as a culprit as well. So, employees do not respect
each other while having conflicts between them and they could not keep control on their
anger as well. Then poor team work can also become a challenge for a manager- as a
manager should have to identify the role and responsibilities of each member of a team so
that there would not be any confusion between them. if there is a confusion then this would
be led to conflicts among them and they will make responsible to other for that. other is
pressure to perform- as in this some of the managers bring pressure to achieve their targets

and organisational goals on the employees (Karim, 2021). So, some of the employees do
not able to work under pressure and cannot submit their work on time and this leads to
increase in conflicts and stress. managers in Burberry recognise that team member should
learn from their experience and mistakes and perform well their task in the business
environment.
References
Esmonde, K., 2021. ‘From fat and frazzled to fit and happy’: governing the unhealthy
employee through quantification and wearable technologies. Qualitative Research in Sport,
Exercise and Health, 13(1), pp.113-127.
Fiaz, S. and Qureshi, M.A., 2021. How perceived organizational politics cause work-to-
family conflict? Scoping and systematic review of literature. Future Business Journal, 7(1),
pp.1-18.
Frieiro Padín, P and et.al., 2021. Burnout in Health Social Work: an international
systematic review (2000–2020). European Journal of Social Work, pp.1-15.
Goleman, D., 2021. Leadership: The power of emotional intelligence. More Than Sound
LLC.
Hammedi, W and et.al., 2021. Uncovering the dark side of gamification at work: Impacts
on engagement and well-being. Journal of Business Research, 122, pp.256-269.
Karim, S., 2021. Do women on corporate boardrooms influence remuneration patterns and
socially responsible practices? Malaysian evidence. Equality, Diversity and Inclusion: An
International Journal.
Ng, C.S.M. and Chan, V.C., 2021. Prevalence of Workplace Bullying and Risk Groups in
Chinese Employees in Hong Kong. International Journal of Environmental Research and
Public Health, 18(1), p.329.
Ritzman, M., 2021. Workplace Bullying, Emotional Abuse and Harassment in
Corrections. Special Topics and Particular Occupations, Professions and Sectors, pp.415-
434.
Sendall, M.C and et.al., 2020. Truckies and the Australian transport industry: Managers’
perspectives about enablers and inhibitors to workplace health promotion. Work,
(Preprint), pp.1-9.
Spencer-Oatey, H. and Kádár, D.Z., 2021. Intercultural politeness: Managing relations
across cultures. Cambridge University Press.
Online
Importance of Conflict Management, 2020. [online] Available through
<https://www.managementstudyguide.com/importance-of-conflict-management.htm>
Most Effective Workplace Conflict Resolution Strategies, 2020. [online] Available through
<https://thedigitalprojectmanager.com/10-effective-conflict-resolution-strategies/ >
PROVEN CONFLICT MANAGEMENT STRATEGIES USED IN THE WORKPLACE,

2021. [online] Available through <https://www.edgetrainingsystems.com/conflict-
management-strategies-in-the-workplace/ >
Section Four: Activities and timescales
Activities to be carried out during the
research project (e.g., planning, conducting
research, analysis, write-ups)
Project formulation and Project Planning
Literature Review
Methodology
Data Collection and Analysis
Discussion of the results, including
reflection
Report writing
Presentation of the management
How long this will take: (See Gantt Chart
below)
3 wks.
4 wks.
4 wks.
5 wks.
4 wks.
3 wks.
1 wk.

Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
What your areas of research will cover:
Research methodology is referring to the action set which is used by researcher to achieve
their aims and objectives. It helps the investigator in collected data and information
through various sources and collecting accurate and true knowledge about a given topic.

The main objectives of using research methodology are that it helps in selecting
appropriate frameworks and models for collecting data and information in most effective
manner. In this research, the researcher is using Research onion framework in collecting of
data and information. this model is discussed below:
Research philosophy: This is the first layer of research onion. it is providing valuable and
true information to the investigator while achieving research aims and objectives. it helps
in collecting data and information in a true and accurate manner. research philosophy
includes two of the methods that is positivism and interpretivism (Ng, and Chan, 2021).
philosophy of interpretivism is related with the form of acknowledgement in which
development can be seen in a study itself. it is observation seen in study. In this given
research positivism approach is used by investigator to get knowledge about a particular
topic, it can be directly or indirectly method. This will help the investigator in collecting
data through various other sources.
Research approaches: Research approach is the next layer used in research onion. It helps
the investigator in collecting research data and information through various approaches of
research in order to achieve aims and objectives in a systematic manner. there can be two
types of approaches which is used in this research is inductive and deductive approach of
research. In context with inductive research approach is used as the observation observed
by investigator in achieving objective. deductive approach referring to the hypothesis that
is framed for implementing the results. In this given research, researcher is using deductive
approach to collect information about a topic. deductive approach helps in gaining more
information about a particular topic. in addition, it helps investigator in attaining their
research aims and objectives by collecting true information on a given time period.
Research strategy: Research strategy is used in this research. it is used for collecting true
and accurate knowledge about a given topic that is used by researcher to achieve its in
objective. there are various types of strategies used in research to collect data and
information in a reliable form. these research strategies include interview, focus groups,
questionnaire survey, case studies and literature review etc. these strategies provide
investigator true result and helps them in achieving there aims and objective. In this given
research, researcher is using questionnaire survey to collect data in most effective manner.
Questionnaire survey is used to get results through frequencies and tables and provide
accurate results. this question is survey is to be filled by employees of Burberry. than here
is a use of literature review to collect in depth knowledge about various conflict
management strategies used in organisation. these strategies will develop investigator
knowledge and skills as well.
Data collection: Data can be connected through various methods in a research. there are
two types of data collection method (Ritzman, 2021). these are primary and secondary
method. primary method is a method in which there is a use of numerical data and graphs
to collect information about a particular topic. Secondary method is a method in which
information is collected through various other sources that is through different authors
perspective. it is a type of theoretical knowledge that is gained from different author’s

view. in this given research both of these methods are used. primary method is collected
through questionnaire survey which consists of various open and closed ended questions
and that is to be filled by employees of Burberry. by this interpretation is to be done
according to the number of frequencies received. secondary method is collected through
literature review that is through different authors perspective. literature review provides in
depth knowledge about a given topic of conflict management strategies used in Burberry
organisation. These both methods help in collecting more knowledge and true information
about the research which provides accurate results.
Sampling methods: Sampling is the method of collecting a sample from large number of
populations. in this given research the population is large number of employees of
Burberry organisation in which some of the employees are being chosen to fill a
questionnaire form in order to collect or get information. sampling consists of two methods
probabilistic and non-probability sampling method. in this given research, non probability
sampling method is used by investigator to collect information in a perfect manner. then
there is a use of random sampling method in order to collect data because this gives equal
chance to every employee to every respondent and there could not be any biasness among
the results. the sample size with is taken in this research is 50 respondents who are the
employees of Burberry organisation (Sendall, and et.al., 2020). they are taken from every
function. these employees are given questionnaire survey which consists of open and close
ended questions related to various conflict management strategies used in company. they
have to fill it and by this interpretation is made accordingly.
Research choice: Research choice consists of two methods quantitative and qualitative
method. in this Research both of these methods are used. quantitative method is used by
investigator to collect numerical data through questionnaire survey. Which provides true
information and reliable data and qualitative data is collected through literature review
which consist of theoretical knowledge about a given topic. That is less costly as compared
to quantitative data.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another

qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker (IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

RESEARCH ETHICS APPROVAL FORM
All students conducting research activity that involves human participants or the use of data,
collected from human participants, may be required to gain ethical approval before
commencing their research.
Please answer all relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your Unit Tutor.
Before completing this form, we advise that you discuss your proposed research fully with
your Unit Tutor. Please complete this form in good time before your research project is due
to commence.
Section One: Basic details
Student Name
ID Number
Centre Name
Project Title To analyse various conflict management strategies used in a business
organization to enhance their employee’s performance. a study on
Burberry.
Section Two: Project summary
Please select all research methods that you plan to use as part of your project:
Interviews
Questionnaires
Observations
Use of Personal Records
Data Analysis
Action Research
Focus Groups
Other (please specify

Section Three: Participants
Yes No
Will your research involve human participants?
Ages
12–16
Young
people
aged
17–18
Adults
Who are the participants? Tick all that apply
How will participants be recruited (identified and approached)?
Answer:
Describe the process you will use to inform participants about what you are doing:
Answer:
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
Answer:

Studies involving questionnaires Yes No
Will participants be given the option of omitting questions they do not
wish to answer?
If No, please explain why below and ensure that you cover any ethical issues arising from
this:
Answer:
Studies involving questionnaires Yes No
Will participants be given the option of omitting questions they do not
wish to answer?
Studies involving observation Yes No
Confirm whether participants will be asked for their informed consent to
be approved.
Yes No
Will you debrief participants at the end of their participation? (e.g.
give them a brief explanation of the study)
Yes No
Will participants be given information about the findings of your
study? (This could be a summary of your findings generally)

Section Four: Data storage and security
Yes No
Confirm that all personal data will be stored and processed in compliance with the
Data Protection Act (1998)
Who will have access to the data and personal information?
Answer:
During the research
Where will the data be stored?
Answer:
Yes No
Will mobile devices, such as USB storage and laptops, be used?
If yes, please provide further details:
Answer:
After the research

Where will the data be stored?
Answer:
How long will the data and records be kept, and in what format?
Answer:
Yes No
Will the data be kept for use by other researchers?
If yes, please provide further details:
Answer:
Section Five: Ethical issues
Are there any particular features of your proposed work which may raise ethical concerns? If
so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a
result of
your research. Please consider/address all issues that may apply. Ethical concerns may
include, but
are not limited to the following:
 informed consent
 potentially vulnerable participants
 sensitive topics
 risks to participants and/or researchers
 confidentiality/anonymity
 disclosures/limits to confidentiality
 data storage and security, both during and after the research (including transfer,
sharing,

 encryption, protection)
 reporting
 dissemination and use of your findings.
Section Six: Declaration
Yes No
I have read, understood and will abide by the [insert name of
college/centre] Research Ethics Policy
Yes No
I have discussed the ethical issues relating to my research with my tutor
I confirm that, to the best of my knowledge, the above information is correct and that this is a
full description of the ethical issues that may arise in the course of my/our research.
Student Name: Date